Blockchain in Transport Alliance

Name

Blockchain in Transport Alliance

Legal name

BiTA

Website

https://bita.studio

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Industry Standards & Trade Association (Blockchain / DLT for Transportation)

NAICS

Professional Organizations (81392)

akta.pro primary industry

Permissioned Blockchain Platforms & Frameworks (Hyperledger, Corda, Quorum) (FSAPAIAA)

akta.pro secondary industry

Trade Finance & Supply Chain Tokenization (invoices, bills of lading, provenance) (FSAPAIAK)

Keywords

• Blockchain standards
• Transportation logistics
• Supply chain technology
• Industry consortium
• Distributed ledger

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Dues: BiTA generates revenue through annual membership dues paid up-front for the entire year. Membership dues are tiered based on a company's size and classification, with distinct programs for startups, consultants, advisors, universities, and trade associations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

BiTA is a member-driven industry alliance that develops and disseminates open blockchain and distributed ledger technology (DLT) standards for the transportation, freight, and logistics industries. Its core deliverables include published data standards (e.g., BiTAS Std 120-2019 Location Component), technical working groups and committees, an educational acceleration program for member companies, and a members-only portal for collaboration.

Product overview

BiTA (Blockchain in Transport Alliance) is a member-driven industry alliance, not a traditional software product company. The organization offers a portfolio of standards, programs, and member services built around advancing blockchain and distributed ledger technology in transportation and logistics. The core offerings center on open-source standards (such as BiTAS Std 120-2019: Location Component), supplemented by the BiTA Acceleration Program for advisory services, the BiTA Bulletin newsletter, BiTA Meet-Ups and Symposium events, and collaborative bodies (Think Tanks, Working Groups, Technical Committees). Members also receive access to a private portal with premium content, webinars, and a Slack channel for ongoing collaboration.

Differentiator

Problem solved

Functional benefit

Brands

• BiTA Acceleration Program (BAP): Program providing advisory and engagement services to BiTA members including business planning, monetization strategy, branding, and strategic introductions.

Products and services

• BiTAS Standards (Blockchain in Transport Alliance Standards) A suite of published, open blockchain and DLT data standards for the transportation, freight, and logistics industry. BiTAS defines shared data models — such as the BiTAS Std 120-2019 Location Component — for use in blockchain-based transportation applications. It is targeted at BiTA member organizations (shippers, carriers, brokers, 3PLs, technology providers, and academic institutions) that need interoperable DLT standards across trading partners.
• BiTA Acceleration Program (BAP) A member-only educational/adoption program offered by BiTA to help member companies evaluate, prototype, and adopt blockchain and DLT within their transportation and logistics operations. It is intended for enterprise members seeking guidance, training, and structured engagement beyond standards reading.
• BiTA Members-Only Portal Online members-only portal hosting BiTA standards, working-group and technical-committee resources, and member collaboration tools. Access is granted to organizations that hold an active BiTA membership.
• BiTA Symposium BiTA's flagship annual industry conference focused on blockchain and DLT applications in transportation and logistics, open to members and (often) non-members. The Symposium combines keynotes, panels, and member-driven working-group updates.
• BiTA Meet-Ups Recurring local in-person meet-ups organized by BiTA in various cities, providing members and guests with regional networking and educational programming on blockchain in transportation.
• BiTA Working Groups and Technical Committees Member-driven collaborative forums within BiTA that develop BiTAS standards, explore blockchain use cases, and provide subject-matter input across transportation domains (e.g., asset utilization, location, events). Membership-tiered participation.

Named customers20 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• ShipChainminorStrategic or Co-development Partner · 27 February 2019ShipChain, a blockchain-based end-to-end logistics startup, partnered with Scandinavian logistics company Scanlog to deploy blockchain-based track-and-trace across Scanlog's global network. BiTA standards are referenced as the framework for such blockchain pilots in transportation. ShipChain used Ethereum blockchain with GPS sensors and smart contracts to provide shipment visibility and eliminate third-party intermediaries for Scanlog's shipper clients.
• ScanlogminorStrategic or Co-development Partner · 27 February 2019Scanlog, a Scandinavian logistics company, partnered with ShipChain to deploy blockchain-based track-and-trace for its trucks using location sensors, encrypted GPS data, and Ethereum blockchain smart contracts. Scanlog focuses on state-of-the-art technology integration, and the partnership with ShipChain was described as deepening collaboration across the European market.
• FreightWavescoreStrategic or Co-development PartnerFreightWaves is a strategic partner and media platform for BiTA. George Abernathy (President) and David Bradford (EVP) serve on BiTA's Board of Directors. BiTA is developing education, content, and engagement around technology applications and standards for the freight industry in partnership with FreightWaves. The FreightWaves platform is used for member media coverage and content distribution. FreightWaves also provides event infrastructure including FreightWaves LIVE and FreightWaves.com community engagement.
• World Economic ForumminorStrategic or Co-development PartnerNadia Hewett from the World Economic Forum spoke at the BiTA Symposium @HOME (June 2020), addressing 'Redesigning Trust with Blockchain Technology' as part of the State of the Blockchain Ecosystem session.
• Blockchain Research InstituteminorStrategic or Co-development PartnerThe Blockchain Research Institute (BRI) is a key thought leadership partner for BiTA. Hilary Carter from BRI spoke at BiTA Symposium @HOME on 'Blockchain & Incentives.' BRI and BiTA share a goal of bringing industry leaders together to achieve the blockchain revolution.
• Customs and Border Protection Agency (CBP)minorStrategic or Co-development PartnerVincent Annunziato from U.S. Customs and Border Protection Agency spoke at BiTA Symposium @HOME on 'A CBP Perspective,' addressing how blockchain can improve customs procedures and supply chain transparency.
• Ernst & YoungminorStrategic or Co-development PartnerChen Zur from Ernst & Young spoke at BiTA Symposium @HOME on 'Going Public: Using the Public Blockchain as a Platform to Manage the Exchange of Value between Organizations.'
• R3minorStrategic or Co-development PartnerAlisa DiCaprio from R3 spoke at BiTA Symposium @HOME on 'Blockchain's Accelerated Path in Digital Transformation: A Platform View.'
• VeriTXminorStrategic or Co-development PartnerJames Regenor from VeriTX spoke at BiTA Symposium @HOME on 'Dare to Reimagine Logistics.' VeriTX participated in BiTA's ecosystem of blockchain solution providers.
• Aite GroupminorStrategic or Co-development PartnerEnrico Camerinelli, Industry Analyst at Aite Group, co-hosted the BiTA Symposium @HOME introduction session alongside BiTA President Patrick Duffy, providing an industry analyst perspective on the blockchain ecosystem.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Aite Group: Industry research and advisory firm that co-hosted BiTA symposium sessions. Aite operates as an analyst and thought-leadurance partner rather than a direct competitor, but its analyst coverage shapes enterprise blockchain adoption decisions relevant to BiTA.
• Blockchain Research Institute (BRI): A global think tank producing blockchain research for member organizations. BRI has been a recurring thought-leadership partner at BiTA symposiums, making it a complementary ecosystem player rather than a competing alliance.

Regional players

• ATA (American Trucking Associations): The largest US trade association for the trucking industry. ATA represents BiTA's natural constituency (carriers and fleets) but operates as a traditional lobbying and advocacy body without a technology-standards mandate.
• NASSTRAC (National Shippers Strategic Transportation Council): A shipper-focused industry association serving manufacturers, retailers, and distributors. Like BiTA, it convenes supply-chain stakeholders around shared frameworks and best practices, but without a blockchain-specific scope.
• Transportation Intermediaries Association (TIA): National trade association for 3PLs and freight brokers. BiTA's VP Will Sehestedt was previously TIA's VP of Government Affairs, indicating direct personnel overlap and a comparable member-base focus on intermediaries.

Broad incumbents

• R3: Enterprise blockchain consortium and provider of the Corda DLT platform, with members across financial services and trade finance. R3 overlaps BiTA in the consortium/governance model and in transportation-relevant use cases such as trade documentation.
• Enterprise Ethereum Alliance (EEA): A member-driven standards organization promoting enterprise-grade Ethereum. It shares BiTA's open-standards, membership-funded governance model, though it targets a much broader enterprise audience beyond freight.
• Hyperledger Foundation: A Linux Foundation project hosting permissioned blockchain frameworks (Hyperledger Fabric, Sawtooth, Iroha). BiTA's data standards are intended to be implemented on frameworks like these, so Hyperledger sits one layer below as the underlying platform peer.

Direct peers

• GS1: The global standards organization for supply chain visibility (barcodes, EPC/RFID, data standards). BiTA performs an analogous standards-setting function for blockchain in transport/logistics, but with a narrower scope (DLT rather than physical identifiers).
• MOBI (Mobility Open Blockchain Initiative): A member-driven blockchain consortium focused on mobility and transportation, including freight and logistics. Like BiTA, it operates as a membership alliance developing shared standards and use cases for DLT in transport, making it the closest direct peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bitamembers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blockchain in Transport Alliance