What TrueVoice does

TrueVoice is a privately held, full-service growth marketing agency headquartered in Norwalk, Connecticut (legal entity FOCI LLC), founded in 2008 by Kurt Genden and Brock Pernice following their tenure at Omnicom Group. The firm serves Fortune 500 organizations in highly regulated verticals — healthcare, insurance, financial services, and manufacturing — through a consultative, full-funnel approach that integrates demand generation, sales enablement, and retention/advocacy programs. Its named client base includes Humana, UBS, Pfizer, GE, Johnson Controls, TIAA, Bayer, Memorial Sloan Kettering, Charter Communications, The Hartford, Diageo, and Wealth Enhancement Group, among others, with multi-year engagements such as the 12-year-plus Humana relationship producing repeat Modern Healthcare Campaign of the Year awards in 2022 and 2023.

The company's core differentiator is the proprietary ACCESS platform, an AI and machine learning-powered audience intelligence system that ingests behavioral metadata from more than 160 million individuals across 350+ million sources, applies multi-layer filtering, industry- and audience-specific taxonomies, and linguistic verification, and translates the result into dynamic customer journey maps and actionable targeting signals. ACCESS is layered on top of the firm's Full Funnel Growth Framework, a structured methodology with five pillars (Discover Customer Journey, Fix Misaligned Operating Models, Measure Across the Funnel, Employ Test & Learn, Make Change Last). As of November 2023, TrueVoice has begun integrating generative AI capabilities onto the ACCESS stack.

The business model is enterprise professional services: quote-based, custom-priced engagements delivered via direct, consultative sales with discovery-session CTAs and long sales cycles appropriate for large regulated buyers. Revenue is generated through retainer and project-based contracts rather than transactional or self-serve pricing; pricing is not publicly disclosed. The company is funded entirely by founders/operators with no disclosed venture or private equity investment, operates with 11-50 employees from a single U.S. office, and reports a 92% D&B Open Ratings performance score alongside industry recognition including Modern Healthcare Healthcare Marketing Impact Awards (2022, 2023 Silver, Provider/Insurer) and a 2026 B2B Marketing Elevation Award.

Name

TrueVoice

Legal name

FOCI LLC DBA TRUEVOICE

Website

https://truevoicegrowth.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

TrueVoice is a privately held, Norwalk CT-based full-service growth marketing agency founded in 2008 that serves Fortune 500 organizations in healthcare, insurance, financial services, and manufacturing through proprietary AI/ML-powered ACCESS platform and a Full Funnel Growth Framework delivered via enterprise professional services engagements.

Ownership category

akta.pro rank

Product category

Growth Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Advertising Agencies (7311), Services-Computer Processing & Data Preparation (7374), Services-Management Services (8741)

akta.pro primary industry

Loyalty, Referral & Customer Advocacy Programs (Direct Response) (BPAFAKAO)

akta.pro secondary industries

Data Monetization & Data Products Services (BPAEAHAL), Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

Keywords

• Growth marketing agency
• Regulated industry marketing
• Full funnel marketing
• Behavioral data targeting
• B2B marketing services

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Growth Marketing Services: Full-service growth marketing agency providing strategic consulting, campaign execution, and marketing transformation services to enterprise clients in regulated industries. Revenue is generated through professional services engagements, likely retainer-based or project-based contracts with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

TrueVoice is a full-service growth marketing agency that helps Fortune 500 enterprises in highly regulated industries drive measurable, full-funnel growth across demand generation, sales acceleration, and customer retention. Service delivery is anchored by ACCESS, a proprietary AI/ML-powered audience intelligence platform that integrates live behavioral data from over 160 million individuals across 350+ million sources to enable precision targeting and full-funnel attribution. The agency delivers these services through a structured Full Funnel Growth Framework combining strategic consulting, campaign execution, and marketing transformation engagements.

Product overview

TrueVoice Growth is a full-service growth marketing agency that offers a unified portfolio of proprietary technology and service modules. The core offering centers on ACCESS, a proprietary audience intelligence platform powered by AI and machine learning that processes behavioral data from over 160 million individuals across 350+ million sources. This platform is delivered alongside the Full Funnel Growth Framework, a structured methodology that guides execution across demand generation, sales empowerment, and retention/advocacy services. The ACCESS technology integrates multi-layer filtering, industry-specific taxonomies, and linguistic verification to deliver precision targeting and real-time customer insights. The company specializes exclusively in highly regulated industries including healthcare, insurance, financial services, and manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• ACCESS: TrueVoice's proprietary technology platform that leverages AI and machine learning to translate billions of points of live behavioral metadata from active narratives of over 160 million individuals into dynamic customer journey maps.

Products and services

• ACCESS Platform (TrueVoice Growth ACCESS)
• Full Funnel Growth Framework
• Demand Generation Programs
• Sales Empowerment Solutions
• Retention and Advocacy Programs

Quantifiable outcome

• Lift in audience awareness and engagement: up to 25%
• +6 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Merkle: Merkle is a data-driven performance marketing agency built around proprietary first-party data, identity resolution, and CRM activation for enterprise clients — closely comparable to TrueVoice's ACCESS-powered, full-funnel, regulated-industry approach.
• Wpromote: Wpromote is a digital performance marketing agency combining proprietary technology with media and content services for mid-market and enterprise clients — comparable full-service agency-plus-tech model to TrueVoice.
• iCrossing: iCrossing is a digital marketing agency owned by Hearst that delivers data-driven, full-funnel marketing for enterprise brands, providing a comparable agency-plus-data-services combination to TrueVoice's offering.
• Ansira: Ansira is a B2B and B2C marketing services firm focused on channel, demand generation, and customer lifecycle programs — overlapping with TrueVoice's demand generation, sales enablement, and retention modules for enterprise clients.
• Epsilon Data & Analytics: Epsilon operates a large-scale behavioral data and audience platform paired with agency services for enterprise brands — directly comparable to TrueVoice's combination of proprietary behavioral data (160M+ individuals) and full-funnel campaign execution.

Broad incumbents

• Accenture Song: Accenture Song is the experience transformation arm of Accenture, blending strategy, technology, and creative for enterprise CMOs — a large incumbent that competes for full-funnel transformation mandates similar to TrueVoice's offering.
• Publicis Groupe: Publicis is a global marketing and communications holding company that competes with TrueVoice for enterprise marketing mandates through agencies such as Leo Burnett and Saatchi & Saatchi.
• Omnicom Group: Omnicom is a global advertising holding company where TrueVoice's founders previously worked; it competes for the same enterprise full-funnel marketing engagements through agencies like BBDO and DDB.
• Deloitte Digital: Deloitte Digital combines consulting, technology, and creative services for enterprise transformation engagements — competing with TrueVoice's full-funnel growth and marketing transformation mandates in regulated industries.
• Dentsu: Dentsu is a global marketing services holding company with agency brands across creative, media, and customer experience — a broad incumbent competing for the same Fortune 500 marketing budgets that TrueVoice targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/truevoicegrowthmarketing
• Xx.com/TrueVoiceGrowth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrueVoice