What Wyevale Nurseries does

Wyevale Nurseries is a family-owned wholesale nursery, established in 1930 by Harry Williamson in Hereford and now in its third generation of family ownership under joint Chairpersons Heather and Simeon Williamson. The company grows and supplies commercial-scale trees, shrubs, hedging and forestry transplants, herbaceous plants, and ornamental grasses and ferns to amenity landscape contractors, local authorities, foresters, landowners, property developers, garden centres and retailers across England, Scotland and Wales. Production is concentrated across four Herefordshire sites covering 777-800 acres of own land, yielding approximately seven million plants per year including five million-plus transplants, 250,000 field-grown trees, 650,000 shrub cuttings and 1.6 million potted plants from an in-house Potting Unit and 43km of seed beds.

The underlying production technology combines in-house propagation from stock plants and certified seeds, 3,000 cubic metres of cold storage to extend the bare-root supply season, container and field-grown growing systems, and an integrated despatch operation with an own fleet plus specialist haulier Bleach of Lavant. The business holds Defra-endorsed Plant Healthy Certification across containers, transplants and trees and has run an ISO14001-accredited environmental management scheme continuously since 2010, both of which function as procurement credentials for local authority and housebuilder customers.

Revenue is generated predominantly through B2B wholesale plant sales on a quote-based, pay-as-you-go model, with order sizes ranging from individual trollies to full lorry loads. The GTM motion is sales-led through a dedicated amenity sales team and a separate garden centre sales team, supported by trade show attendance (HTA National Plant Show), a downloadable stock list and promotional catalogue programme, an email newsletter and a broader content and social media presence. Ancillary revenue streams include contract growing to customer specification, free horticultural advisory, owned delivery logistics, a small consumer-facing hedging sub-brand (Wyevale Hedges), and Foxbury Fields Vineyard, an award-winning English wine operation established in 2016 by Heather Williamson.

Name

Wyevale Nurseries

Legal name

Wyevale Nurseries Ltd

Website

https://wyevalenurseries.co.uk

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

Wyevale Nurseries is a family-owned UK wholesale nursery established in 1930, producing approximately seven million trees, shrubs, hedging transplants, herbaceous plants and grasses annually across 777-800 acres in Herefordshire for amenity contractors, local authorities, foresters, garden centres and retailers.

Ownership category

akta.pro rank

Product category

Wholesale Nursery and Commercial Horticulture

NAICS

Nursery and Tree Production (111421), Nursery and Floriculture Production (11142), Forest Nurseries and Gathering of Forest Products (11321), Forest Nurseries and Gathering of Forest Products (113210)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

akta.pro secondary industries

Forest Nurseries, Seed Orchards & Genetic Improvement (AFAMAAAD), Seedling & Sapling Production (Bare-Root) (AFAMADAC), Forest Nurseries & Tree Seedling Production (IMAMAAAC), Vegetative Propagation (Cuttings, Clonal Forestry, Tissue Culture) (AFAMADAE)

Keywords

• Wholesale nursery plants
• Commercial plant supply
• Hedging and forestry transplants
• Amenity landscape trees shrubs
• Horticultural contract growing

Headquarters

HQ city

Hereford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Plant Sales: Wholesale nursery generating revenue through the sale of commercial plants, trees, shrubs, hedging, herbaceous plants, and transplants to amenity and retail sectors. Supplies landscape contractors, local authorities, foresters, landowners, garden centres, and retailers. Revenue derived from product sales ranging from individual trollies to full lorry loads.
2. Foxbury Fields Vineyard: Award-winning vineyard producing English white wines (Bacchus and Ortega) sold direct to consumers online and through retailers, farm shops, and garden centres in the area

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wyevale Nurseries is a wholesale plant producer that grows and supplies commercial-grade trees, shrubs, herbaceous plants, grasses, ferns, and hedging/forestry transplants from its own UK nursery sites to landscape contractors, local authorities, foresters, landowners, property developers, and garden centres. Production reaches nearly seven million plants annually across 777-800 acres with in-house propagation, container and field-grown stock, bareroot dormant-season supply, and direct nationwide delivery. Ancillary services include contract growing and horticultural advisory.

Product overview

Wyevale Nurseries is a family-run wholesale nursery established in 1930, operating as a single unified horticultural business offering a comprehensive range of commercial plants. The core offering consists of trees (field-grown and container), shrubs, herbaceous plants, grasses and ferns, and hedging/forestry transplants. Specialty product lines include Climate Champion Trees for environmental projects and Original Select native cultivars for resilient landscapes. The company provides ancillary services including delivery logistics, contract growing, and expert horticultural advisory. A separate venture, Foxbury Fields Vineyard, produces award-winning English wines. The product portfolio serves amenity landscape contractors, local authorities, foresters, landowners, garden centres, and retailers nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Wyevale Hedges: Consumer website for individuals purchasing hedging on a smaller, non-wholesale scale

Products and services

• Trees Wholesale trees available as field-grown (bareroot or rootballed) or container-grown year-round, supplying UK native species and ornamental varieties to landscape contractors, local authorities, foresters, landowners, retailers, and other wholesale buyers.
• Shrubs Wholesale potted shrubs for the amenity and retail markets, with over 150 promotions across all collections, supplying landscape contractors, garden designers, housebuilders, local authorities and garden centres.
• Herbaceous Plants Extensive wholesale range of quality herbaceous plants for retail and amenity markets, grown in 2-5 litre pots with bark topping to reduce weeds and peat use, including pollinator-attractive varieties.
• Grasses and Ferns Market-leading wholesale range of ornamental grasses and ferns in 2-5 litre pots, including award-winning varieties, specimen ferns, and hardy fern collections for retail and amenity markets.
• Hedging and Forestry Transplants Wholesale native shrubs, trees, and hedging plants used for hedging and forestry planting, with over five million transplants and one- and two-year-old saplings produced from 40-250cm in height across 250 acres with 43km of seed beds.
• Bareroot Plants Economic and environmentally friendly bareroot trees and hedging transplants available during the dormant season from November to March, lighter and easy to manoeuvre for planting.
• Climate Champion Trees Specialist selection of resilient, high-performing tree species identified for carbon sequestration, cooling, biodiversity support, and climate resilience for urban and rural environments.
• Original Select Native Trees Specialist range of improved native tree cultivars chosen for strength, structure, and performance in challenging conditions, including Betula pendula 'Select', Prunus padus 'Select', and Quercus robur 'Select'.
• Foxbury Fields Wines Award-winning English wines from the Foxbury Fields Vineyard established in 2016, including Foxbury Fields Bacchus dry white and Foxbury Fields Ortega medium dry white, sold direct to consumers online and via retailers, farm shops and garden centres in the region.
• Delivery Services Direct delivery of plants nationwide using Wyevale's own fleet of articulated and rigid vehicles plus the specialist horticultural haulier Bleach of Lavant, with an experienced despatch team handling scheduling, loading, and delivery coordination.
• Contract Growing Services Bespoke growing service where Wyevale sources and grows plants to specific customer requirements when standard inventory does not match, working with a network of trading partners for fulfilment.
• Expert Horticultural Advisory Services Free horticultural advice and assistance from experienced horticulturalists and the knowledgeable sales team covering planting guidance, species selection, biodiversity planning, and landscape design support.

Quantifiable outcome

• Nearly seven million plants produced annually
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Gloucestershire County Council - Greener Gloucestershire Trees TeamcoreStrategic or Co-development PartnerCollaboration on tree planting and landscape enhancement initiatives. Supporting the ambition to increase tree canopy cover across Gloucestershire, contributing to biodiversity, air quality and climate change mitigation. Community volunteer planting days help foster ownership and connection to sites.
• Rachael White DesignscoreStrategic or Co-development PartnerLandscape architects collaborating on major tree planting and landscape enhancement projects. Created harmonious landscapes that work with their setting and stand the test of time, transforming sites into resilient and biodiverse environments.
• Living WaterminorStrategic or Co-development PartnerEcology specialists working on landscape projects to ensure ecological thinking is embedded in design and implementation, supporting natural water treatment systems and biodiversity.
• Bleach of LavantminorChannel Partner/ Reseller/ DistributorSpecialist and well-respected horticultural haulier used for plant delivery assistance when extra capacity is needed. The company operates a small fleet of articulated and rigid vehicles and also uses experienced Herefordshire hauliers.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Frank P Matthews: Specialist UK tree nursery producing ornamental and fruit trees on a large scale. Comparable field-grown tree production on multi-year cropping cycles and similar amenity/retail customer mix.
• Palmstead Nurseries: Kent-based wholesale nursery supplying landscape professionals with trees, shrubs, and climbers. Comparable amenity-led GTM and broad woody ornamental range; Wyevale's Andy Johnson and other managers are recognised within the same UK amenity nursery community.
• Hillier Nurseries: One of the UK's leading wholesale and retail nursery businesses, growing trees, shrubs, and roses across multiple sites. Comparable broad product range and amenity plus garden centre sales motion; longer retail history than Wyevale.
• Deepdale Trees: UK wholesale nursery supplying semi-mature and field-grown trees to landscape architects, developers, and local authorities. Directly comparable customer segments and product focus on trees for amenity projects.
• Boningale Nurseries: UK wholesale nursery supplying container-grown and field-grown trees, shrubs, and hedging to landscape contractors and garden centres. Directly comparable product mix and customer base; Wyevale's former Amenity Sales Executive Daniel Maskew was previously Sales Manager at Boningale.
• Farplants: West Sussex-based grower cooperative supplying outdoor plants to UK garden centre retailers. Comparable wholesale garden centre channel and broad hardy nursery stock range, though structured as a cooperative of multiple growers.
• Johnsons of Whixley: Yorkshire-based wholesale nursery producing a broad range of trees, shrubs, and hedging for amenity and retail customers across the UK. Directly comparable scale, customer segments (landscape contractors, local authorities, garden centres), and product portfolio.
• Barcham Trees: UK's largest container tree nursery, producing large instant-mature trees for landscape contractors, developers, and local authorities. Comparable amenity customer base and large-tree production capability, though specialised in container trees rather than a broad range.

Others

• National Forest (Forestry England tree supply programmes): Public-sector forestry body and major UK purchaser of nursery-grown tree transplants for reforestation. Wyevale's 5M+ transplant production capacity and Original Select native line directly supply programmes of this kind.

Emerging players

• Majestic Trees: Specialist UK nursery focused on semi-mature and instant-impact trees for landscape designers and developers. Overlaps with Wyevale's amenity customers but operates at the higher-spec, larger-tree end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wyevalenurs
• YouTubeyoutube.com/channel/UCwQPUv5ert2vkeNaiJp7B6Q
• Facebookfacebook.com/WyevaleNurs
• LinkedInlinkedin.com/company/wyevale-nurseries-limited
• Instagraminstagram.com/wyevalenurseriesltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wyevale Nurseries