Whitehawk FC

What Whitehawk FC does

Whitehawk FC is a private, non-league football club founded in 1945 and headquartered at The Enclosed Ground (also known as the McLaren Enclosed Ground) in East Brighton, United Kingdom. The club operates a multi-team structure comprising a Men's First Team in the Pitching In Isthmian Premier League (Step 3 of the English non-league pyramid), a Women's First Team in SCWGFL Division 1, and 14 youth teams covering ages U11 through U18 for both boys and girls. The 2025/26 season marks the club's 80th anniversary, and the women's team finished the season unbeaten to win the SCWGFL Division 1 title and earn promotion. The club maintains England Football Accredited status and reaches the FA Youth Cup 2nd Round Proper for the first time in its history.

The club's commercial operations span matchday ticketing (single-game, half-season and full-season tickets with monthly instalment plans ranging from £5 to £250), merchandise sales through a physical and online club shop, kit sponsorship (a four-year Umbro deal covering 2025/26 through 2029/30), commercial sponsorship packages, individual player sponsorships at £100 per season, youth development programmes administered through the TeamFeepay platform, and venue hire of the stadium. Distribution is direct-to-consumer via the club website (whitehawkfc.com) and an online ticketing system (Ktckts), with walk-up gate sales at The Enclosed Ground. The technology stack is lightweight and third-party: SportsPress for club, match, and player management, and TeamFeepay for youth administration and parent communication — no proprietary technology or AI capabilities are disclosed.

Revenue is concentrated across matchday income, sponsorship, memberships, and merchandise, with no disclosed revenue figure. Key commercial partners include Umbro (kit), McLaren (stadium naming rights), DBT UK (women's team sponsorship aligned with mental health awareness), Bison Beer (matchday hospitality), Brighton & Hove Albion (pre-season friendly), East Brighton Food Co-op (community events), and TeamFeepay (technology). The club's stated customer base spans men's, women's, and youth football participants and fans in East Brighton and Sussex, local and national sponsors, and community members seeking affordable entertainment and inclusive sports participation (including LGBT+ inclusion via the Rainbow Rovers programme).

Name

Whitehawk FC

Legal name

Whitehawk Football Club

Website

https://whitehawkfc.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

Whitehawk FC is a private non-league football club founded in 1945 in East Brighton, operating a men's first team in the Isthmian Premier League, a women's team, and a 14-team youth programme, monetizing through matchday tickets, sponsorships, merchandise, and venue hire.

Ownership category

akta.pro rank

Product category

Non-League Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Non-league football
• Community sports club
• Youth football development
• Matchday ticketing
• Football sponsorship packages

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Matchday Revenue: Revenue from ticket sales for men's and women's first team home matches at The Enclosed Ground, including advance online tickets and gate sales on matchday
2. Kit Sponsorship: Four-year kit sponsorship deal with Umbro covering all 16 club teams from 2025/26 through 2029/30 season
3. Youth Development Program: Centralized club management platform partnership with TeamFeepay streamlining youth team administration and parent communication
4. Season Tickets & Memberships: Annual and half-season ticket packages offering access to home league fixtures, with monthly payment plans for 2025/26 season
5. Commercial Packages: Corporate sponsorship packages for businesses ranging from small local brands to national companies, offering advertising visibility and community alignment
6. Merchandise & Shop: Club shop sales including replica kits, clothing, and memorabilia. Heritage streetwear range with Umbro partnership

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Whitehawk FC is a non-league community football club that operates 16 competitive football teams across men's, women's, and youth age groups (U11 to senior). The club sells match tickets, season tickets, and memberships for fixtures at The Enclosed Ground in East Brighton; offers commercial sponsorship packages to local and national businesses; and runs an England Football Accredited Youth Development Programme managed through the TeamFeepay platform. Additional revenue lines include replica kit and Umbro streetwear merchandise sales and venue hire of the McLaren Enclosed Ground.

Product overview

Whitehawk FC is a non-league football club operating a multi-team structure comprising a Men's First Team in the Isthmian Premier League, a Women's First Team competing in SCWGFL Division 1, and an extensive Youth Football Programme spanning ages from U11 to U18 for both boys and girls. The club offers commercial sponsorship packages, match and season tickets with flexible payment options, venue hire facilities, player sponsorship opportunities, and a Youth Development Programme delivered through a partnership with club management software provider TeamFeepay. The club is celebrating its 80th Anniversary in the 2025/26 season, marked by a kit partnership with Umbro.

Differentiator

Problem solved

Functional benefit

Brands

• Youth Development Programme: Club's youth pathway programme for boys and girls across Brighton to develop football skills
• The Hawks

Products and services

• Men's First Team Senior men's football team competing in the Pitching In Isthmian Premier League (Step 3 of the non-league football pyramid), sold as a sports entertainment offering to ticket-buying fans.
• Whitehawk Women FC Women's first team competing in SCWGFL Division 1, having finished the season unbeaten with 13 wins and 3 draws to earn promotion. Sold as a ticketed sports entertainment and community participation offering.
• Youth Football Programme Multi-age England Football Accredited youth football programme covering U18, U16, U14, U13, U12, and U11 teams for boys and girls, providing competitive youth league fixtures, coaching, and skills development.
• Season Tickets Annual and half-season ticket packages for the 2025/26 season with flexible monthly payment plans. Adult £250 (£50/month), Concessions £145 (£29/month), Under 18s to U11s £85 (£17/month). Includes admission to home league fixtures of Men's and Women's first teams plus free entry to Men's Under-23 home league games.
• Match Tickets Pay-as-you-go matchday tickets for home fixtures at The Enclosed Ground, including tiered pricing for the pre-season Brighton Together friendly (Adults £10, Concessions £5, U18s £3, U10s FREE) and £5 standard friendly admission for all other home friendlies.
• Commercial and Sponsorship Packages Corporate and commercial sponsorship packages for businesses of all sizes, offering advertising visibility on club assets, client entertainment, hospitality, and brand alignment with the club's community mission.
• Player Sponsorships Individual player sponsorship opportunities at £100 per player per season, allowing individuals or businesses to sponsor a specific player.
• Youth Development Programme Elite youth football pathway providing opportunities for young players across Brighton to develop skills, compete at a high level, and participate in an inclusive football environment, delivered through the TeamFeepay management platform.
• Club Shop Merchandise Replica kits, Umbro heritage streetwear range with exclusive embroidered badges and retro 1966 styling, scarves, and other club memorabilia available through physical and online club shop.
• Venue Hire The McLaren Enclosed Ground available for venue hire with options for matchday programmes and event hosting for third-party events and functions.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• UmbrocoreGTM or Marketing PartnerFour-year kit sponsorship deal with iconic heritage sportswear brand Umbro beginning 2025/26 season. All 16 teams from Men's and Women's First Teams to youth sides will wear Umbro kits through 2029/30. Partnership includes heritage streetwear range for fans. Club kit debut scheduled for 'Brighton Together' friendly against Brighton & Hove Albion U21 on July 30, 2025.
• TeamFeePaycoreTechnology or IntegrationClub management software company partnership to centralize youth team administration. Software streamlines operations across all youth teams and administrative functions into one digital platform. Partnership helps administrators save time, boost club income, and improve communication with coaches and parents. Team based in Belfast, Northern Ireland, working with over 1,500 clubs and 14 County FAs across UK.
• Brighton & Hove AlbionflagshipStrategic or Co-development PartnerPremier League neighbours return to The Enclosed Ground for 'Brighton Together' pre-season friendly on July 30, 2025 - anniversary of England's 1966 World Cup victory. Special match priced at Adults £10, Concessions £5, U18s £3, U10s FREE. Represents community partnership between Premier League and non-league clubs.
• DBT UKcoreGTM or Marketing PartnerLeading private therapy company providing suicide and self-harm prevention therapies sponsors Women's and Girls' teams. Partnership reflects commitment to empowering local communities while supporting LGBT+ inclusion, suicide prevention, and addressing cost of living crisis. DBT UK chose Whitehawk due to higher suicide rates in East Sussex vs national average.
• East Brighton Food Co-opminorStrategic or Co-development PartnerLocal community organization providing free BBQ for volunteer weekend events. Partnership supports community engagement activities at The Enclosed Ground.
• Bison BeerminorGTM or Marketing PartnerLocal brewery partnership launching 'Hawks Social' fan zone at Whitehawk vs Lewes match on December 27. Collaboration creates matchday hospitality experience for fans.
• McLarencoreGTM or Marketing PartnerStadium naming rights partner for 'McLaren Enclosed Ground'. Premier League partner supporting non-league football club.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bognor Regis Town FC: Sussex non-league club competing in the Isthmian Premier/South division. Similar small-employee, community-led operating model with men's first team, youth pathway, and matchday-driven revenue.
• Maidstone United FC: Kent-based non-league club in the National League South — one tier above Whitehawk. Useful read-across on commercial scalability, sponsorship packaging, and the path from Isthmian Premier to higher tiers.
• Worthing FC: Another Sussex non-league club in the Isthmian Premier League pyramid. Comparable in scale, volunteer-driven operations, and community-ticketed matchday model with merchandise and sponsorship revenue mix.
• Hastings United FC: Non-league football club on the Sussex coast. Comparable in volunteer-driven structure, modest commercial revenues, and community-focused operating model serving a defined local catchment.
• Dulwich Hamlet FC: London-based non-league club known for community ownership and progressive fan culture. Highly comparable in social-purpose positioning, volunteer structure, and merchandise/ticketing mix.
• Lewes FC: Sussex-based non-league football club with strong community identity, women's football programme, and competing in the same Isthmian League catchment as Whitehawk. Operates a comparable mix of men's, women's and youth teams with sponsorship and ticketed matchday revenue.
• AFC Wimbledon: Community-owned non-league/EFL club with a strong identity-led, fan-engaged operating model. Comparable in scale, volunteer dependence, and the way community heritage underwrites sponsorship and ticket revenue.
• Eastbourne Borough FC: Isthmian Premier League competitor based in East Sussex. Closest on-pitch peer, offering direct read-across on attendances, sponsorship rates, and non-league economics in the same league tier.

Regional players

• Crawley Town FC: Sussex-based EFL club one tier above the non-league system. Comparable geographic catchment and football pyramid adjacency; offers a regional read on commercial uplift paths available to Sussex clubs.

Broad incumbents

• Brighton & Hove Albion FC: Premier League club in the same Brighton catchment. Operates a fully professional football pyramid offering overlapping spectator and sponsorship activity — Whitehawk's community positioning is partly defined relative to this larger incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hawksfcofficial
• YouTubeyoutube.com/channel/UCley7B4XSy1S-bd7Sed-SEw
• Facebookfacebook.com/whitehawkfootballclub
• LinkedInlinkedin.com/company/whitehawkfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitehawk FC