TeamFeePay
TeamFeePay is a Belfast-based SaaS platform that helps grassroots football clubs automate membership fee collection, player registrations, safeguarding compliance, fundraising, and club development. It serves 1,500+ clubs and nearly 300,000 users across the UK and Ireland.
- Company typePrivate
- Founded2021
- HeadquartersBelfast, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TeamFeePay does
TeamFeePay is a Belfast-headquartered SaaS company that sells a unified administration and revenue platform purpose-built for grassroots football clubs. The company operates as Concept Apps Ltd (Northern Ireland, company number NI629473) and serves 1,500+ clubs across the UK and Ireland with a roster of nearly 300,000 end-users, supported by partnerships with 27 County Football Associations. Its product is organised around two jobs: operational control of the club (membership fee automation, registrations, safeguarding administration, team management, communications and scheduling, fundraising, club shop, camps/tournaments, team tours) and club development (facilities, accreditation, grants/trusts, raising funds, volunteer management, resource library, webinars and training). The platform is delivered via web, with native iOS and Android apps, and is built on standard cloud infrastructure: AWS for hosting (data residency in Ireland), Stripe for payment processing, Salesforce/Heroku for customer management, and Zoom/Front/JIRA for operations.
The business model combines recurring subscription licence fees with per-transaction payment processing fees on membership, event, and shop transactions. Additional revenue comes from affiliate commissions on third-party services such as insurance (via FCA-regulated partner Incorporate Insurance Services Limited, FRN 309312) and other integrated providers. Pricing is not publicly disclosed but consists of a monthly or annual licence fee plus transaction-based processing fees, with default chargeback fees up to £50. Distribution is a hybrid sales-led and channel-partner motion: dedicated account managers handle onboarding of mid-sized and enterprise clubs via website demo requests, while 27 County FAs serve as referral partners for grassroots clubs; mobile app stores and self-serve web sign-up provide a product-led top-of-funnel. Marketing is multi-channel across website, organic and paid social, email, SEO, webinars, and County FA co-branded campaigns.
The company is in a commercial scaling phase. In January 2026 it closed a £9m equity round led by YFM Equity Partners (£4.5m) with Investment Fund for Northern Ireland (£3m), Techstart (£800k) and private investors (£700k), and announced plans to expand into UK and continental European markets and hire 75 additional staff in sales, marketing, and product development over the following two years. It is recognised in the Deloitte Fast 50 as one of Ireland's fastest-growing companies and holds ISO 27001 and ISO 27018 certifications. No AI/ML capabilities are evidenced in the current product surface.
TeamFeePay firmographics
Firmographics- Name
- TeamFeePay
- Legal name
- Concept Apps Ltd
- Website
- https://teamfeepay.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TeamFeePay is a Belfast-based SaaS platform that helps grassroots football clubs automate membership fee collection, player registrations, safeguarding compliance, fundraising, and club development. It serves 1,500+ clubs and nearly 300,000 users across the UK and Ireland.
- Ownership category
- akta.pro rank
TeamFeePay industry classification
Industry- Product category
- Sports Club Management Software
- NAICS
- Spectator Sports (71121), Professional Organizations (81392)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management) (MPAKAMAA)
- akta.pro secondary industries
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)
Keywords
Where TeamFeePay is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TeamFeePay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licences: Monthly and annual subscription plans for access to the TeamFeePay Platform. Consists of a Licence Fee and Payment Processing Fees. Subscription renews automatically unless cancelled.
- Payment Processing: Per-transaction fees charged on membership fees, event bookings, and similar transactions. Includes Payment Processor Fees (Stripe), Interchange Fees, Network Costs, Foreign Exchange Fees, and TeamFeePay's service fees.
- Insurance Referral: Commission and administrative fees earned from introducing clubs to Incorporate Insurance Services Limited for club and player insurance products.
- Third Party Partner Commissions: Commission or compensation earned from third-party providers whose services integrate with or are promoted through the TeamFeePay Platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription plans with licence fee and payment processing |
| Transaction based/ take rate | Pay-as-you-go | Transaction-based payment processing fees |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
TeamFeePay product offering
Product offeringCore offering
TeamFeePay provides a subscription-based SaaS platform that helps grassroots football clubs automate membership fee collection, player registrations, safeguarding compliance, fundraising, club shop sales, and team management. The platform combines operational control modules with Club Development services such as facilities planning, accreditation support, grants guidance, and volunteer management, supported by a dedicated account management team and partnerships with 27 County Football Associations across the UK and Ireland.
Product overview
TeamFeePay is a unified football club management SaaS platform comprising core operational management modules (Membership Fees, Registrations, Safeguarding, Team Management, Communication & Scheduling, Fundraising, Club Shop, Camps & Tournaments, and Team Tours) and a Club Development suite (Facilities Development, Accreditation, Grants and Trusts, Raising Funds, Volunteer Management, Resource Library, and Webinars and Training). The platform is delivered as a subscription-based service with a mobile app (iOS and Android), integrated payment processing via Stripe, and partnerships with 27 County Football Associations. The product serves grassroots football clubs in the UK and Ireland with a focus on administrative burden reduction and revenue growth.
Differentiator
Problem solved
Functional benefit
Products and services
- TeamFeePay Football Club Management Platform Unified cloud-based SaaS platform for grassroots football club administration and management, combining operational control tools (automated membership fees, registrations, safeguarding, communications, fundraising, club shop) with revenue and participation growth features (facilities development, accreditation, grants and trusts, raising funds, volunteer management, resource library, webinars). Delivered as a subscription service with dedicated account management, supporting 1,500+ grassroots clubs and nearly 300,000 users across the UK and Ireland.
- TeamFeePay Mobile App Native mobile applications for iOS and Android enabling clubs, administrators, players, and parents to access the TeamFeePay platform on mobile devices for registrations, payments, communications, and team management.
- Club and Player Insurance Product Insurance product for clubs and players, introduced via Incorporate Insurance Services Limited (FCA authorised). TeamFeePay operates as an Introducer Appointed Representative (Firm Reference Number 1033013) and earns referral commission for connecting clubs to the partner's insurance offerings.
Quantifiable outcome
- 99.4% payment collection rate in first month achieved by individual clubs
- +3 more outcomes
Companies that use TeamFeePay
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
TeamFeePay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature12 records
TeamFeePay partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- County Football Associations (27 total)coreOfficial Club Support Partners providing credibility and referral channels. Includes Sussex FA, Bedfordshire FA, SYFA, Cumberland FA, Hertfordshire FA, Surrey FA, Middlesex FA, Manchester FA, Liverpool FA, Dorset FA, Devon FA, Derbyshire FA, Norfolk FA, Somerset FA, Worcestershire FA, Suffolk FA, Sheffield & Hallamshire FA, Nottinghamshire FA, North Riding FA, London FA, Lincolnshire FA, Leicestershire FA, Gloucestershire FA, Cheshire FA, Birmingham FA, and others.
- StripecorePayment processor for the platform through Stripe Payments Europe Limited and Stripe Payments UK Ltd. Handles payment processing, card transactions, and dispute management.
- Incorporate Insurance Services LimitedsupportingPrincipal firm for insurance products offered through the platform. TeamFeePay acts as an Introducer Appointed Representative. FCA regulated firm providing club and player insurance.
- Amazon Web Services (AWS)coreData centre hosting facilities for the platform. All data including Personal Data processed on AWS infrastructure in Ireland.
- Salesforce/HerokucoreCloud-based customer service management, communications, and platform-as-a-service. Personal data processed including identification and contact information.
- ZoomsupportingVideo communications platform used for meetings, demonstrations, and recorded sessions.
- CloudOrcasupportingOutsourced customer service and support consultancy operating from UK with access to CRM systems.
- Atlassian (JIRA)supportingCustomer ticket management system used for customer support and software engineering services.
- FrontsupportingCloud-based customer support communication platform for delivery of customer support services.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
TeamFeePay competitors and assessment
Company assessmentDirect peers
- PlayMetrics: PlayMetrics is a US-based youth sports club management platform offering registration, payments and club admin tools. It is a direct peer serving amateur sports clubs with a vertically-integrated SaaS model comparable to TeamFeePay's approach.
- Pitchero: Pitchero is a UK-based grassroots sports club management platform offering memberships, payments, websites and communication tools to amateur clubs. It is the closest direct competitor to TeamFeePay, targeting the same UK and Irish grassroots football market with overlapping feature sets.
- TeamSnap: TeamSnap is a US-headquartered sports team management platform providing scheduling, payments, registration and communication for youth and amateur sports clubs. It is a direct peer in product functionality (club/team management SaaS), though its primary market is North America versus TeamFeePay's UK/Ireland focus.
- ClubZap: ClubZap is an Irish-based sports club management platform providing communication, payments and admin tools to GAA, soccer and rugby clubs. It directly competes with TeamFeePay in the UK and Ireland grassroots sports market with overlapping features.
Broad incumbents
- SportsEngine (NBC Sports): SportsEngine is a large US-based sports management platform owned by NBC Sports, providing registration, payments, websites and league management to youth sports organizations. It is a broad incumbent in the same category, with much greater scale but primarily focused on the North American market.
- Stack Sports: Stack Sports is a US-based sports technology platform offering registration, payments and league operations software across multiple sports. It is a broad incumbent comparable to TeamFeePay's sports-club management focus, though operating at much larger scale and primarily in North America.
- Active Network (Community Brands): Active Network is a large US-based event registration and activity management platform serving sports, races and community organisations. It is a broad incumbent with overlapping registration and payment capabilities, though oriented toward larger enterprises and events rather than grassroots club operations.
Emerging players
- Spond: Spond is a Norwegian-based team management app used by amateur sports clubs for scheduling, communication and payments across Europe. It is an emerging player with partial feature overlap to TeamFeePay, particularly in team coordination and member communication.
- Heja: Heja is a Swedish-based team management and communication app focused on youth sports teams across Europe. It overlaps with TeamFeePay's team communication and scheduling features but is narrower in scope (no payments or safeguarding depth) and serves a broader European footprint.
Others
- GoCardless: GoCardless is a UK-based direct debit payment platform widely used by UK sports clubs and membership organizations for recurring fee collection. It is an adjacent/competing payments layer that could pressure TeamFeePay's payment-processing economics if clubs adopt it directly for subscription collection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TeamFeePay social profiles
Digital presenceTeamFeePay compliance and trust
Trust signalCompliance2 records
TeamFeePay financial estimates
Financial estimateRevenue estimate
Valuation estimate
TeamFeePay leadership team
Management profileNumber of profiles
Profiles1 record
TeamFeePay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TeamFeePay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TeamFeePay
What does TeamFeePay do?
TeamFeePay provides a subscription-based SaaS platform that helps grassroots football clubs automate membership fee collection, player registrations, safeguarding compliance, fundraising, club shop sales, and team management. The platform combines operational control modules with Club Development services such as facilities planning, accreditation support, grants guidance, and volunteer management, supported by a dedicated account management team and partnerships with 27 County Football Associations across the UK and Ireland.
Is TeamFeePay a public or private company?
TeamFeePay is a private company. It is classified as venture growth investor backed and is currently operating.
When was TeamFeePay founded?
TeamFeePay was founded in 2021. It employs 11 to 50 people.
Where is TeamFeePay based?
TeamFeePay is headquartered in Belfast, United Kingdom, in the Europe region.
How does TeamFeePay make money?
Four revenue lines are on record. Subscription Licences are the primary driver. The others are payment Processing, insurance Referral and third Party Partner Commissions.
Who are TeamFeePay's main competitors?
Direct peers on record are PlayMetrics, Pitchero, TeamSnap and ClubZap. Broad incumbents are SportsEngine (NBC Sports), Stack Sports and Active Network (Community Brands). Emerging players are Spond and Heja. GoCardless is listed as an others.
Does TeamFeePay have an API?
No public API is recorded for TeamFeePay.
What industry is TeamFeePay in?
TeamFeePay's product category is Sports Club Management Software. Its primary akta.pro industry code is MPAKAMAA, Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management), with a secondary code of MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support). Its NAICS code is 71121 and its SIC code is 7997.