Imagine Real Estate

What Imagine Real Estate does

Imagine Real Estate is a privately held residential real estate brokerage founded in 2018 and headquartered in Fair Oaks, California. The firm operates as a licensed agent team under the Keller Williams Realty franchise, doing business as 'Imagine Real Estate @ Keller Williams'. Its service offering is centered on buyer and seller representation across 14 communities in the Sacramento metropolitan area, including Fair Oaks, Folsom, East Sacramento, Carmichael, Citrus Heights, Elk Grove, Gold River, Lincoln, Loomis, Orangevale, Rancho Cordova, Rocklin, Roseville, and Sacramento.

The company's product surface is straightforward: traditional agent-mediated buying and selling representation is the core offering, supplemented by an online property listings search portal (search.imaginerealestateca.com), a free home valuation tool, and an educational blog covering buyer, seller, homeowner, and lifestyle topics to drive inbound organic traffic. The underlying technology is standard brokerage infrastructure—an MLS-connected website hosted on Squarespace with email-alert functionality and SEO-optimized community pages—rather than proprietary technology. No mobile app, API, or AI/ML capability is documented.

The business model is transaction-based real estate commission, following the industry standard of roughly 6% of sale price split between listing and buyer's agents. The firm targets individual residential buyers and sellers in the Sacramento metro, with secondary personas including military/veterans using VA loans, empty nesters and retirees downsizing, luxury buyers in the $500K–$900K+ range, and vacation or investment property buyers. Revenue is not publicly disclosed. The team is small (4+ licensed agents including CEO Jeremy Frazier, Susan Cavero, Ben Steele, and Lindsay Levenson), and the firm is founder-owned and operated with no institutional investment or public listing.

Name

Imagine Real Estate

Legal name

Imagine Real Estate

Website

https://imaginerealestateca.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Imagine Real Estate is a private Sacramento-area residential brokerage operating under Keller Williams Realty, founded in 2018 and serving buyers and sellers across 14 metro communities with a 4-agent team and a transaction-based commission model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller representation
• Sacramento real estate services
• Property listings search

Headquarters

HQ city

Fair Oaks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Commission: Traditional real estate agent commission on buying and selling transactions. The listing agent and buyer's agent split a commission (industry standard traditionally around 6% of sale price).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Imagine Real Estate is a residential real estate brokerage that provides buyer representation and seller representation services for homeowners across the Sacramento metropolitan area. Services include home search assistance, offer preparation and negotiation, listing and marketing of properties, home valuation, and transaction management from contract through closing. The firm operates as a team under the Keller Williams Realty franchise and supplements agent-led representation with an online property listings search portal and educational content resources.

Product overview

Imagine Real Estate is a traditional real estate brokerage operating as a Keller Williams franchise, offering a unified set of agent-mediated services for home buyers and sellers. The core offering consists of buyer and seller representation services, supplemented by an online property search portal, home valuation tool, and educational blog content. The company serves the Sacramento metro area, specializing in Fair Oaks, Folsom, East Sacramento, Carmichael, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying Services

Quantifiable outcome

• Properties sold at full price with contracts closed in under 30 days
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keller Williams RealtycoreChannel Partner/ Reseller/ DistributorImagine Real Estate operates as a team under the Keller Williams franchise brand. The firm operates under the Keller Williams umbrella, leveraging the brokerage's branding, systems, and MLS access to serve buyers and sellers in the Sacramento metro area.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Compass: National tech-enabled brokerage operating across major US metros including Sacramento. Competes for the same buyer and seller clients with a stronger technology platform, broader agent network, and marketing budgets that dwarf Imagine's footprint.
• Coldwell Banker: Iconic national residential brokerage with extensive Sacramento presence. Offers the same full-service buyer and seller representation that Imagine provides, backed by significantly greater brand recognition and agent scale.
• RE/MAX: Global residential brokerage franchise with strong Sacramento-area agent presence. Competes directly for traditional buyer/seller representation clients with comparable commission-based business models.
• Keller Williams Realty: The parent franchise brand under which Imagine Real Estate operates. KW is the largest real estate franchise by agent count in the US, providing comparable brokerage services, training, and MLS infrastructure across every major US metro including Sacramento.
• Berkshire Hathaway HomeServices: National brokerage network with significant Sacramento metro agent count. Targets overlapping luxury and traditional residential segments with similar relationship-driven agent services.

Regional players

• Lyon Real Estate: Long-established Sacramento-focused independent brokerage. Directly competes with Imagine in the same Fair Oaks / Folsom / East Sacramento submarkets with similar residential buyer/seller representation services and comparable local SEO positioning.
• Dunnigan Realtors: Sacramento-based independent brokerage serving many of the same submarkets as Imagine Real Estate. Comparable scale, local SEO focus, and residential buyer/seller representation model.

Emerging players

• Opendoor: iBuyer operating actively in Sacramento that purchases homes directly from sellers, bypassing traditional listing agents. Represents a structural alternative to Imagine's seller representation service in the mid-price segment.
• eXp Realty: Cloud-based brokerage with aggressive agent recruitment and a low-overhead model. Operates in California and competes for both agent talent and end-consumer clients with a differentiated cost structure.
• Redfin: Tech-enabled discount brokerage operating in Sacramento with reduced commission offerings. Represents a direct competitive threat to Imagine's value proposition by combining digital search tools with lower-fee agent representation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/farealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Real Estate