Dunnigan, Realtors
Dunnigan, Realtors is a Sacramento-based, family-owned residential real estate brokerage founded in 1968 that represents home buyers and sellers across the Greater Sacramento area through a collaborative team of approximately 30 agents on traditional commission-based terms.
- Company typePrivate
- Founded1968
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dunnigan, Realtors does
Dunnigan, Realtors is a privately held, family-owned residential real estate brokerage headquartered at 4215 Freeport Boulevard in Sacramento, California. Founded in 1968 and co-owned by the Swayne family (Paula Swayne and her husband alongside their children), the firm has operated continuously for more than 57 years and describes itself as one of Sacramento's longest-standing real estate companies. The firm employs approximately 30 licensed agents plus a small administrative team (General Manager, Office Manager, Agent Services Manager, Marketing Coordinator) and serves individual home buyers and sellers across the Greater Sacramento area.
The core offering is full-service buyer and seller representation delivered through a differentiated 'collaborative team' model: engagement with any single agent activates the full team on the client's behalf. Agents are supported by a standard but comprehensive brokerage technology stack, including MetroList for MLS access, Cloud CMA for comparative market analysis, SkySlope and Paradym for transaction management, zipForm Plus and CoreFact for document and marketing material creation, DocuSign for electronic signatures, and Outbound Engine for email marketing automation. The public website layers self-service tools on top of the agent channel, including property search, featured and sold listings, an automated home valuation tool, mortgage calculator, market reports, neighborhood guides, a school finder, a moving checklist, email alerts, and a client property organizer portal. No proprietary AI/ML systems are disclosed.
Revenue is generated exclusively through traditional residential real estate commissions earned on closed transactions. Dunnigan earns a brokerage-side commission share on each side of the deal (listing or buyer representation), split with the individual agent according to standard Sacramento-market structures; pricing is not publicly disclosed and is negotiated per transaction. Go-to-market is sales-led and direct: individual agents act as the primary client interface, supported by a referral-driven business model in which over 80% of transactions originate from repeat clients and personal recommendations. The firm also supports agent recruitment via a dedicated 'Join Our Team' page targeting experienced agents seeking a boutique alternative to corporate franchises. No external funding, parent company, subsidiaries, or franchise affiliation are present.
Dunnigan, Realtors firmographics
Firmographics- Name
- Dunnigan, Realtors
- Legal name
- Dunnigan, Realtors
- Website
- https://dunniganrealtors.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dunnigan, Realtors is a Sacramento-based, family-owned residential real estate brokerage founded in 1968 that represents home buyers and sellers across the Greater Sacramento area through a collaborative team of approximately 30 agents on traditional commission-based terms.
- Ownership category
- akta.pro rank
Dunnigan, Realtors industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Dunnigan, Realtors is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dunnigan, Realtors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Commission: The company earns commission on residential property sales in the Greater Sacramento area. Agents represent buyers and sellers in transactions, with commissions typically split between the listing agent's brokerage and the buyer's brokerage. The company operates on traditional real estate commission structures paid upon closing of property transactions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Dunnigan, Realtors product offering
Product offeringCore offering
Dunnigan, Realtors is a Sacramento-based residential real estate brokerage founded in 1968 that provides buyer and seller representation through licensed real estate agents organized in a collaborative team model. The firm also offers related real estate services including real-estate investment guidance, property management, and real estate development support to clients in the Greater Sacramento area. Transaction support, property search tools, neighborhood market information, and educational resources for buyers and sellers are bundled into the brokerage engagement.
Product overview
Dunnigan, Realtors is a local boutique real estate company offering a unified platform for home buying and selling services in Sacramento. The core offering centers on personalized real estate agent services backed by a collaborative team approach, supplemented by digital tools including Property Search, Featured Listings, Sold Listings, Mortgage Calculator, and Market Reports. Educational resources such as Buyers Guide, Sellers Guide, Neighborhoods, School Finder, and Moving Checklist support client decision-making. The company operates a client portal (Property Organizer Login) and email alert system for ongoing client engagement. The firm has been serving Sacramento since 1968 with a focus on personal attention and neighborhood expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage Services Buyer and seller representation in residential real estate transactions in the Greater Sacramento area, delivered by licensed REALTORS in a collaborative team model. Includes property search assistance, listing marketing, negotiation, and transaction coordination through closing.
- Real Estate Investment Services
Quantifiable outcome
- Over 80% of business results from recommendations and repeat business from clients
- +1 more outcomes
Companies that use Dunnigan, Realtors
Customer profileSegments2 records
Ideal customer profiles3 records
Dunnigan, Realtors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Dunnigan, Realtors partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- MetroListcoreMetroList is the MLS (Multiple Listing Service) used by the company for listing and searching properties. MetroList Services, Inc. Board of Directors includes Linda Wood, an agent at the firm.
- Cloud CMAcoreCloud CMA provides Comparative Market Analysis tools used by Dunnigan agents to evaluate property values and advise clients on pricing strategies.
- CoreFactcoreCoreFact provides real estate document creation tools used by agents for property flyers, marketing materials, and transaction documents.
- ParadymcoreParadym provides transaction management software used by Dunnigan agents to manage real estate transactions from contract to close.
- Outbound EnginesupportingOutbound Engine provides email marketing automation tools used by agents to maintain client communication and generate leads.
- DocuSigncoreDocuSign provides electronic signature capabilities enabling agents and clients to execute real estate documents digitally throughout transactions.
- zipForm PluscorezipForm Plus provides standardized real estate forms and contracts used by agents in California real estate transactions.
- SkySlopecoreSkySlope provides transaction management and compliance tools used by agents for document handling and transaction workflow management.
Scale indicators4 records
Recent moves4 records
Expansion highlights3 records
Dunnigan, Realtors competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Dunnigan, Realtors social profiles
Digital presenceDunnigan, Realtors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dunnigan, Realtors leadership team
Management profileNumber of profiles
Profiles5 records
Dunnigan, Realtors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dunnigan, Realtors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dunnigan, Realtors
What does Dunnigan, Realtors do?
Dunnigan, Realtors is a Sacramento-based residential real estate brokerage founded in 1968 that provides buyer and seller representation through licensed real estate agents organized in a collaborative team model. The firm also offers related real estate services including real-estate investment guidance, property management, and real estate development support to clients in the Greater Sacramento area. Transaction support, property search tools, neighborhood market information, and educational resources for buyers and sellers are bundled into the brokerage engagement.
Is Dunnigan, Realtors a public or private company?
Dunnigan, Realtors is a private company. It is classified as family owned and is currently operating.
When was Dunnigan, Realtors founded?
Dunnigan, Realtors was founded in 1968. It employs 11 to 50 people.
Where is Dunnigan, Realtors based?
Dunnigan, Realtors is headquartered in Sacramento, United States, in the North America region.
How does Dunnigan, Realtors make money?
One revenue line is on record: real Estate Commission.
Does Dunnigan, Realtors have an API?
No public API is recorded for Dunnigan, Realtors.
What industry is Dunnigan, Realtors in?
Dunnigan, Realtors's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53121 and its SIC code is 6531.