Geopay

What Geopay does

Geopay LTD is a privately-held, Tbilisi-based technology services company founded in 2011 that provides e-commerce enablement and online payment integration to Georgian businesses. Its product surface consists of four interconnected service modules: online store creation built on the third-party CS-Cart platform, synchronization with warehouse and courier/shipping systems, integration of Georgian payment methods (including bank cards and online payment solutions), and an online payments and booking interface accessible via a merchant login portal. The underlying technology is not proprietary; the company positions itself as an implementation and integration layer on top of CS-Cart rather than a software product vendor, with no disclosed API, SDK, or developer ecosystem.

The business model combines professional services revenue (e-commerce build-out, integration, and technical support) with transaction-related merchant services revenue from payment processing infrastructure. Geopay distributes these services through direct sales to merchants and through referral channels operated by its strategic partners — Bank of Georgia, TBC Bank, Payze, and Keepz — which collectively give the company reach into the majority of Georgian online banking and payment-processing volume. Pricing is not publicly disclosed; prospective customers are routed to direct contact channels. Cumulative commercial activity is reported at 250+ completed projects since inception, with the website last indicating active operations as of 2024.

Geopay operates as a small (1–10 employees) services firm concentrated entirely in the Georgian market, with no disclosed funding rounds, M&A, leadership changes, regulatory actions, or geographic expansion. The company appears to be founder/owner-operated, with no institutional investors, no parent company, and no subsidiary structure identified. Revenue, headcount trend, and pricing are not disclosed, which limits external visibility into financial performance and growth dynamics.

Name

Geopay

Legal name

Geopay LTD

Website

https://geopay.ge

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Geopay is a Tbilisi-based e-commerce and online payment integration services provider, founded in 2011, that builds and integrates online stores for Georgian merchants using the CS-Cart platform and partners with Bank of Georgia, TBC Bank, Payze, and Keepz.

Ownership category

akta.pro rank

Product category

E-commerce Services

akta.pro industry

PRIMARYCRAFALAG

Alternative Payment Methods (APMs) & Local Rails (ACH/SEPA/UPI, etc.)

Consumer Products & Retail/E-commerce & Marketplaces/Digital Payment Solutions for E-commerce

SECONDARYCRAFAJAI

Localization & Internationalization Services (Language/Currency/Pricing)

Consumer Products & Retail/E-commerce & Marketplaces/Cross-border & International E-commerce

Keywords

• E-commerce platform services
• Online payment integration
• Payment gateway integration
• E-commerce website development
• Merchant payment services

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. E-commerce Platform Services: Revenue generated from providing online store creation services, payment gateway integration, and related technical support services to Georgian businesses
2. Merchant Services: Services provided to merchants including online payment processing infrastructure and booking system interfaces for businesses operating in Georgia's e-commerce market

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Geopay provides e-commerce software and online payment gateway integration services for Georgian businesses. The company builds online stores on the CS-Cart platform, integrates local payment methods (Bank of Georgia, TBC Bank, Payze, Keepz), synchronizes warehouse and fulfillment systems, and delivers online payment and booking interfaces for merchants operating in Georgia's e-commerce market.

Product overview

Geopay is a Georgian e-commerce technology services company that provides a suite of integrated services for businesses entering digital commerce. The core offering consists of four interconnected service modules: Online Store Creation (built on CS-Cart platform), Warehouse and Shipping Systems Synchronization, Payment Methods Integration, and Online Payments and Booking Interface. Together, these services form an end-to-end e-commerce enablement solution supporting the full lifecycle of online retail operations in Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Store Creation E-commerce website development service enabling businesses to establish online stores, built on the CS-Cart platform with rich functionality and an easy-to-manage administrative panel. Targeted at Georgian businesses seeking to enter electronic commerce.
• Warehouse and Shipping Systems Synchronization Service for synchronizing online stores with warehouse management and courier/shipping systems to streamline order fulfillment and inventory management. Targeted at Georgian e-commerce merchants.
• Payment Methods Integration Integration of various payment methods into e-commerce platforms, enabling merchants to accept online payments through multiple Georgian channels including Bank of Georgia, TBC Bank, Payze, and Keepz.
• Online Payments and Booking Interface User-facing interface for processing online payments and managing reservations/bookings through e-commerce platforms. Targeted at Georgian merchants requiring payment and booking capabilities.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Bank of Georgia (საქართველოს ბანკი)coreStrategic or Co-development PartnerGeopay maintains a close partnership with Bank of Georgia, one of the largest financial institutions in Georgia, to actively participate in the development of electronic commerce and online payments in the country. The partnership enables integration with Bank of Georgia's payment infrastructure for merchant customers.
• TBC Bank (თიბისი ბანკი)coreStrategic or Co-development PartnerStrategic partnership with TBC Bank, a leading Georgian commercial bank, to support electronic commerce and online payment development. The collaboration enables merchants using Geopay's platform to access TBC Bank's payment processing capabilities.
• PayzecoreTechnology or IntegrationPartnership with Payze, an online payment solution provider in Georgia, to offer integrated online payment services to merchants on Geopay's e-commerce platform.
• KeepzcoreTechnology or IntegrationPartnership with Keepz, an online payments provider in Georgia, enabling merchants to accept payments through Keepz's payment gateway integrated with Geopay's e-commerce solutions.

Scale indicators1 record

Recent moves5 records

Regional players

• TBC Bank: Leading Georgian commercial bank and Geopay partner. Comparable to Geopay in the merchant payments and acquiring layer, with potential to internalize e-commerce enablement the way BOG could.
• Bank of Georgia: Georgia's largest bank and a core Geopay partner. Comparable because BOG offers merchant acquiring and payment services that partially overlap with Geopay's payment-integration offering, and could in principle build or sponsor a competing merchant-enablement stack.

Broad incumbents

• Wix: Website builder with a native e-commerce product widely adopted by SMBs. Comparable to Geopay as a substitute for the full custom-build-plus-payment-integration service Geopay sells — a Georgian merchant could use Wix plus a local payment plugin and bypass Geopay entirely.
• Shopify: Global self-serve e-commerce platform that increasingly serves SMB merchants worldwide, including in Georgia. Comparable because Shopify is the canonical substitute for a local integrator like Geopay — a merchant could bypass Geopay entirely by using Shopify plus a local payment plugin.
• WooCommerce: Open-source WordPress-based e-commerce platform widely used by small merchants globally. Comparable to Geopay as an alternative e-commerce foundation that merchants (or local agencies) can adopt instead of a CS-Cart/Geopay build.
• Adobe Commerce (Magento): Enterprise-grade e-commerce platform within Adobe's portfolio. Comparable to Geopay at the platform/enablement layer — large merchants in Georgia could in principle adopt Adobe Commerce instead of a CS-Cart build delivered by Geopay.
• BigCommerce: SaaS e-commerce platform targeting mid-market and enterprise merchants. Comparable to Geopay in that it competes for the same merchant wallet share, even if delivered as a self-serve cloud platform rather than via local integration services.

Direct peers

• OpenCart: Open-source e-commerce platform commonly used by SMB merchants and resold by local integrators. Comparable to Geopay as an alternative open-source storefront foundation that competing Georgian agencies could use to deliver similar merchant services.
• PrestaShop: Open-source e-commerce platform with a global partner/integrator ecosystem similar in shape to CS-Cart. Comparable to Geopay because local integrators and payment-rail plugins are core to its go-to-market — directly analogous to Geopay's role with CS-Cart in Georgia.
• CS-Cart: The e-commerce platform vendor whose software Geopay uses to build online stores. CS-Cart is a direct functional peer in the e-commerce enablement stack and represents both an upstream supplier and a potential competitive substitute for Geopay's store-building service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Geopaysoftcom
• Facebookfacebook.com/geopay.ge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geopay