Circus Monti

What Circus Monti does

Circus Monti AG is a privately held Swiss family entertainment and event infrastructure company headquartered in Wohlen AG, founded in 1985 and operated by the Muntwyler family. The company operates four integrated business lines: (1) a touring circus production (Tournée) traveling annually to 8 Swiss cities including Wohlen, Windisch, Basel, and Zürich; (2) Monti's Variété, a dinner-show combining circus arts with multi-course dining, held November-December at the company's winter quarters; (3) Monti's Kulturtage, a spring cultural festival featuring comedy, concerts, theater, and readings; and (4) Zeltvermietung, a B2B event tent rental business operating a fleet of 45+ high-quality tents including specialty products such as the mast-free Dome, the modular MontiNova (co-developed with NÜSSLI Schweiz AG), the Montickle tension tent, and small auxiliary tents, alongside grandstands with capacities of several thousand seats.

The technology base is physical infrastructure rather than software: tent engineering, modular design systems (e.g., MontiNova's 3-meter modular sidewall sectors, TÜV-certified safety), rigging equipment, and staging capability. The company complements its own infrastructure with third-party services — catering through Migros Catering Services Zürich, accommodation bundling with Hotel Villmergen and Hotel Caspar Muri, and ticketing distribution through Ticketcorner. The 2025 Swiss Location Award (9.2/10 "Herausragend" in Best Experience Locations) provides third-party validation of the consumer experience quality.

Circus Monti generates revenue through multiple streams: per-ticket consumer sales across circus, variety, and cultural events (CHF 28 standard circus tickets, CHF 45-60 Kulturtage event tickets, CHF 165+ per-person for public variety shows); group and corporate bookings for exclusive events (100-250 persons at CHF 185-225/person with catering included); B2B tent rental fees from festivals, corporate clients, and a multi-year educational contract (Phänomena-Tour through 2030); and merchandise sales through a 100+ SKU online souvenir shop. Customer segments span families and individual consumers, corporate clients seeking event venues and team-building experiences, and event organizers requiring tent infrastructure. The business is family-controlled with no disclosed external investors, no funding rounds, and revenue figures are not publicly disclosed.

Name

Circus Monti

Legal name

Circus Monti AG

Website

https://circus-monti.ch

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Circus Monti AG is a family-owned Swiss entertainment and event infrastructure company operating a touring circus, a dinner variety show, a cultural festival, and a 45+ tent B2B rental business serving consumers, corporate clients, and event organizers primarily in Switzerland.

Ownership category

akta.pro rank

Product category

Live Entertainment & Event Services

NAICS

Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (713990)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Live entertainment services
• Circus performances
• Event tent rental
• Dinner show entertainment
• Cultural event production

Headquarters

HQ city

Wohlen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Circus Tickets: Revenue from circus performances through touring shows across Switzerland. Tickets sold online, via phone, and at physical box office. Tournée 2026 includes stops in Wohlen, Windisch, Basel, and other cities.
2. Monti's Variété: Dinner show production running November-December annually. Includes dinner, variété program, coat check, and VAT. Tickets available online or by phone with prices varying by seat category.
3. Event Tent Rental: Rental of over 45 event tents to external customers for events, festivals, and corporate functions. Includes complete tent setups with appropriate furnishing and corresponding furniture. Services include logistics, setup, and breakdown coordination.
4. Souvenir Shop: Online shop offering over 100 articles including clothing, music, posters, postcards, Swiss pocket knives, books, games, and gift vouchers.
5. Monti's Kulturtage: Cultural festival in May/June featuring comedy, theater, concerts, readings, and circus performances. Ticket sales for individual events with capacity of 300 seats per show.
6. Group Bookings & Catering: Exclusive bookings for groups of 100+ persons with customized programs, dinner shows, and event hosting. Catering services provided in partnership with Migros Catering Services Zürich.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Circus Monti AG produces and operates the annual touring circus show (Tournéé), the winter dinner-variété show (Monti's Variété), the spring cultural festival (Monti's Kulturtage), and an event tent rental division (Zeltvermietung Monti) supplying a fleet of 45+ tents and tribunes to external event organizers, festivals, and corporate clients across Switzerland and Europe. The company also operates a souvenir e-commerce shop and hosts corporate events, team-building, and school programs at its Monti winter quarters in Wohlen AG.

Product overview

Circus Monti operates as a diversified entertainment and events company offering four core product lines: (1) Circus Monti Tournée - the main touring circus show with live performances traveling to multiple Swiss cities annually; (2) Monti's Variété - a dinner show combining circus arts with live music and multi-course dining during the November-December season; (3) Monti's Kulturtage - an annual cultural festival featuring comedy, concerts, theater, and circus performances; and (4) Zeltvermietung - a comprehensive event tent rental service with over 45 tents including circus tents, dome tents, structure tents, MontiNova, Dome, Montickle, and small tents. Supporting services include event hosting (circus galas, corporate dinners, team building), vacation/school programs, a souvenir shop with over 100 items, and hotel packages. The company positions itself as a leading event tent service provider in Europe while maintaining its traditional circus heritage.

Differentiator

Problem solved

Functional benefit

Brands

• Monti's Variété: Varieté performances with dinner held annually in November-December at the Monti winter quarters in Wohlen AG.
• Monti's Kulturtage
• Zeltvermietung Monti

Products and services

• Circus Monti Tournéé Annual touring circus production featuring live acrobats, artists, and a live band, traveling to eight Swiss cities with approximately 140-minute performances including a 20-minute intermission. Targeted at families and general audiences.
• Monti's Variété Dinner show combining circus arts, a live band, and multi-course dining held at the Monti winter quarters in Wohlen AG, running November–December annually with approximately 3.5-hour performances. Targeted at adults, couples, groups, and corporate hospitality clients.
• Monti's Kulturtage Annual cultural festival held in late April/early May at the Monti winter quarters featuring comedy, concerts, theater, readings, and circus performances, with a 300-seat festival tent and gastronomy offerings. Targeted at regional cultural event attendees in Aargau.
• Zeltvermietung (Event Tent Rental) Rental of 45+ high-quality event tents and grandstands including circus tents, dome tents, structure tents, MontiNova, Dome, Montickle, and small tents, with logistics, setup, and breakdown services. Targeted at festival organizers, corporate event planners, and enterprise clients across Switzerland and Europe.
• Monti's Variété Group Bookings Exclusive group bookings of Monti's Variété for 100 to 250 persons with tiered per-person pricing, including catering, drinks until 23:15, the variété program, and all infrastructure. Targeted at corporate event planners and private group organizers.
• Circus Monti Corporate and Private Events (Circusgala, Dinner & Circus, Business Dinner, Teamentwicklung) Hosted corporate and private events at the Monti winter quarters including exclusive circus galas, dinner and circus experiences, business dinners with hospitality packages, and team-building activities with professional circus artists. Targeted at corporate clients, associations, and private celebration organizers.
• Hotelübernachtung & Variété-Erlebnis Package Bundle package combining Monti's Variété attendance with overnight hotel accommodation at Hotel Villmergen or Hotel Caspar Muri, including 4-course dinner, variété program, wardrobe service, hotel transfer, and breakfast. Targeted at couples and out-of-town visitors seeking a complete Variété experience.
• Circus Monti Souvenir Shop Online e-commerce shop offering over 100 branded items including clothing (lanyards, socks, caps, T-shirts), music CDs, posters, postcards, Swiss pocket knives, books, games, gift vouchers, and miniature models. Targeted at circus visitors and brand fans.
• Ferien im Circus (Vacation Program) Summer vacation program allowing children and families to experience circus life during the touring season. Targeted at families seeking immersive circus experiences.
• Schule im Circus (School Program) School program bringing classes to experience circus performances with special pricing and educational components. Targeted at primary and secondary school groups across Switzerland.
• Monti-Club Membership Membership program for regular circus patrons offering exclusive benefits and early access to tickets. Targeted at returning visitors and superfans of Circus Monti.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• NÜSSLI (Schweiz) AGcoreStrategic or Co-development Partner · 10 December 2025Strategic partnership for development of the MontiNova tent - an innovative event solution. NÜSSLI contributed expertise in temporary infrastructure to create a flexible tent that can be set up without classic anchoring, even on a Nüssli platform. The collaboration produced a tent with modular side walls in 3-meter sectors.
• AKB (Aargauische Kantonalbank)coreGTM or Marketing PartnerPresenting partner for Monti's Variété.
• Catering Services Migros ZürichcoreImplementation/ SI/ Consulting PartnerCatering partner for Monti's Variété group bookings and exclusive events. Provides professional catering services including 4-course dinners, beverages, and special dietary accommodations.
• SwissloscoreGTM or Marketing PartnerSponsor for Circus Monti, Monti's Variété, and Monti's Kulturtage. Swisslos is a Swiss lottery and sports betting fund that supports cultural and sporting initiatives.
• DelinatminorGTM or Marketing PartnerWine partner for Circus Monti, Variété, and Kulturtage events.
• Robert HuberminorGTM or Marketing PartnerCo-sponsor for Monti's Variété.
• IBWminorGTM or Marketing PartnerCo-sponsor for Monti's Variété.
• TicketcornercoreChannel Partner/ Reseller/ DistributorTicket sales partner for varieté and kulturtage events.
• Swiss CleantechminorOthersMember of Swiss Cleantech industry association.
• Tele M1minorGTM or Marketing PartnerMedia partner providing coverage of Kulturtage events.
• Radio ArgoviaminorGTM or Marketing PartnerMedia partner for Monti's Variété.
• bergerbergminorStrategic or Co-development PartnerLucerne-based graphic design studio responsible for Visual 2026 design.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GL Events: French-listed global event services group providing temporary structures, exhibition infrastructure, and event management at scale. Overlaps with Monti's Zeltvermietung and event hosting offerings but at much larger scale across multiple geographies; includes venue management and trade show organization as broader portfolio.
• Cirque du Soleil: Globally dominant circus entertainment brand operating at significantly larger scale across multiple resident shows and touring productions. While not a tent rental peer, competes in the broader live circus entertainment market with premium ticket pricing and corporate event/hospitality offerings similar to Monti's Variété model.

Direct peers

• Cavalluna: European touring live entertainment show combining equestrian performance, acrobatics, and arena production with multi-city touring model analogous to Circus Monti's Tournée. Comparable target audience (families, groups) and similar production scale with venue infrastructure for corporate and group events.
• Röder Zelt- und Veranstaltungsservice: German tent rental specialist with comparable product portfolio of party tents, large event structures, and modular halls serving festivals, corporate events, and exhibitions. Direct competitor in the European temporary event infrastructure market with similar customer segments (event organizers, festival planners).
• HTS TentQ: German-based manufacturer and renter of aluminum and PVC event tent structures with comparable product range (dome tents, structure tents, modular halls). Overlap in B2B event infrastructure customers and product categories (large-span event tents for festivals and corporate events).
• Losberger De Boer: One of the world's largest tent and temporary structure rental companies, operating across Europe with similar inventory of event tents, dome structures, and modular venue solutions. Direct competitor for large-scale European event infrastructure contracts where Monti aspires to compete.
• NÜSSLI (Schweiz) AG: NÜSSLI Schweiz is both a strategic partner (co-developer of MontiNova tent) and a direct competitor in the Swiss event infrastructure market. Both companies provide temporary event structures, grandstands, and tent solutions to Swiss festivals, corporate events, and exhibitions. Their overlap in product categories (modular tent systems, podiums) makes them the closest comparable peer.
• Circus Knie: Switzerland's most established circus, also family-owned and touring Swiss cities annually. Direct competitor in the live circus entertainment market with overlapping target audience (families, schools, corporate groups) and similar touring production model. Comparable business model combining performances with venue/event services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/circusmonti1
• Facebookfacebook.com/circusmonti
• LinkedInlinkedin.com/company/circus-monti-ag
• Instagraminstagram.com/circusmonti

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circus Monti