What Cavalluna does

Cavalluna, operated by Apassionata World GmbH from its registered headquarters in Berlin (Uhlandstraße 171/172), is a European live-entertainment company that produces and tours theatrical equestrian shows featuring classical dressage, liberty dressage, Hungarian post, Western riding, Spanish riding, and acrobatic performances, performed by international riding teams with approximately 60 horses drawn from breeds such as Andalusians, Lusitanos, Friesians, and Welsh Ponies. Its flagship product, the Europa-Tour 2026/27 show "Die Farben des Lebens" (The Colours of Life), will travel to more than 30 cities across Germany, Austria, Switzerland, the Netherlands, and Belgium, with a stated ambition of nearly 500,000 spectators; a parallel seasonal product, "WinterWünscheLand," runs out of the 1,700-seat SHOWPALAST München (December 18, 2026 - January 10, 2027) under the CAVALLUNA Kids sub-brand. Distribution combines a direct online ticketing site (tickets.cavalluna.com), an in-house call center, the third-party platform Eventim, and venue box offices, while the content library is also monetized through the subscription streaming service CAVALLUNA+ at plus.cavalluna.com and through an official fan shop (shop.cavalluna.com), gift vouchers valid 36 months, backstage/stable tours, and a corporate events and brand-activation service offering venue rental, custom performances, and product placement.

Name

Cavalluna

Legal name

Apassionata World GmbH

Website

https://cavalluna.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Cavalluna, a brand of Berlin-based Apassionata World GmbH, produces and tours Europe's largest theatrical equestrian show, performing classical dressage, liberty dressage, and acrobatic riding with approximately 60 horses across more than 30 European cities, serving families, general audiences, and corporate clients via tickets, streaming, merchandise, and events.

Ownership category

akta.pro rank

Product category

Live Equestrian Entertainment

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Other Performing Arts Companies (711190), All Other Amusement and Recreation Industries (71399)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

akta.pro secondary industries

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG), Equestrian & Rodeo Facilities (MPAKAEAM), Performing Arts, Music & Theatre Group Tours (THAKAGAH)

Keywords

• Equestrian entertainment shows
• Live horse performances
• Family entertainment events
• Touring theatrical productions
• Equestrian event services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to live equestrian performances across European tour venues. Tickets are sold directly through the website, via call center, and through authorized ticket platforms like Eventim.
2. Merchandise Sales: Sales of official CAVALLUNA fan merchandise including souvenirs and collectibles through the fan shop (shop.cavalluna.com).
3. Gift Vouchers: Sale of show gift vouchers valid for tickets or merchandise.
4. CAVALLUNA+ Streaming: Streaming service offering access to CAVALLUNA content on demand.
5. Corporate Events & Brand Activation: Business development services offering brand activation, custom performances, and event locations for corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Cavalluna produces and tours live theatrical equestrian performances across Europe, featuring approximately 60 horses and international riding teams demonstrating classical dressage, liberty dressage, Hungarian post, Western riding, and acrobatics with elaborate music, costumes, and special effects. The company operates a multi-city European tour in over 30 cities, complemented by a permanent winter show at SHOWPALAST München, an on-demand streaming service (CAVALLUNA+), official merchandise, and corporate event services.

Product overview

CAVALLUNA is Europe's most successful horse show company offering a multi-product entertainment portfolio centered on live equestrian performances. The core offering consists of theatrical horse shows featuring international riders, approximately 60 horses, dance performances, and elaborate productions. Key products include the main Europa-Tour show 'Die Farben des Lebens', the CAVALLUNA Kids winter show 'WinterWünscheLand' at SHOWPALAST München, the CAVALLUNA+ streaming platform for on-demand content, an official Fan-Shop for merchandise, backstage/stable tours, and corporate event services. The company operates tours in over 30 cities across Europe and is owned by Apassionata World GmbH.

Differentiator

Problem solved

Functional benefit

Brands

• CAVALLUNA Kids: Family-oriented winter show format held at SHOWPALAST München, featuring 'WinterWünscheLand' performances during Bavarian school holidays.
• CAVALLUNA+

Products and services

• Die Farben des Lebens (The Colours of Life) The flagship Europa-Tour 2026/27 live show featuring a story about Arhat, a young shepherd on a journey to free his people from the 'Veil of Forgetting', starring approximately 60 horses from various European equestrian teams and an international dance company. Aimed at families and general audiences across 30+ European cities.
• WinterWünscheLand CAVALLUNA Kids winter show held at SHOWPALAST München during the Bavarian school holidays, transforming the venue into a winter wonderland for families and young visitors.
• Show Tickets Online ticket sales for CAVALLUNA shows across more than 30 cities in Germany, Austria, Switzerland, Netherlands, and Belgium, with prices varying by city, venue, and seat category (e.g., from €39.95 at Rotterdam Ahoy, from €44.90 at Antwerp AFAS Dome).
• CAVALLUNA+ Streaming Subscription streaming platform offering on-demand access to CAVALLUNA show content, trailers, and behind-the-scenes footage, extending the brand's reach beyond live performances.
• CAVALLUNA Fan-Shop Official online merchandise store selling official CAVALLUNA souvenirs, fan articles, and branded products.
• Backstage Tours (Stallführungen) Guided behind-the-scenes stable tours offering visitors exclusive access to stables, horse care areas, and training facilities, available as an add-on to show tickets.
• Gift Vouchers (Gutscheine) Show gift vouchers valid for 36 months from issuance date, redeemable for tickets or merchandise through the ticket web shop.
• Corporate Events & Business Services Business services offering brand activation, corporate event hosting, event location rental, immersive experiences, product placement, and customized equestrian performances for corporate clients.

Quantifiable outcome

• Nearly 500,000 spectators expected for 2026/2027 tour

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• RTLminorGTM or Marketing PartnerMajor German television network partner. RTL supports CAVALLUNA as a media partner for the European tour.
• CAVALLOminorGTM or Marketing PartnerGerman equestrian magazine partner supporting CAVALLUNA as a specialized media partner.
• ehorsesminorGTM or Marketing PartnerLeading European horse marketplace partner providing media and promotional support.
• PferdCominorGTM or Marketing PartnerHorse-focused online platform partner supporting CAVALLUNA communications.
• Pikeur/EskadronminorGTM or Marketing PartnerPremium equestrian equipment and clothing brands serving as sponsors for CAVALLUNA.
• Herz für TiereminorGTM or Marketing PartnerGerman animal welfare magazine partner supporting CAVALLUNA's animal welfare messaging.
• Bild der FrauminorGTM or Marketing PartnerGerman women's magazine media partner for CAVALLUNA promotional campaigns.
• PeugeotminorGTM or Marketing PartnerVehicle sponsor providing transportation for CAVALLUNA's European touring operations.
• St. HippolytminorGTM or Marketing PartnerPremium horse feed and nutrition brand supporting CAVALLUNA's horse care program.
• Rotterdam AhoycoreChannel Partner/ Reseller/ DistributorMajor event venue in Rotterdam hosting CAVALLUNA performances. Rotterdam Ahoy is a key partner for the Netherlands leg of the European tour.
• AFAS Dome (Antwerp)coreChannel Partner/ Reseller/ DistributorMajor concert venue in Antwerp hosting CAVALLUNA performances. AFAS Dome serves as the primary venue for the Belgium/Netherlands performances.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Spanish Riding School Vienna: The Spanish Riding School Vienna operates live classical dressage performances with Lipizzaner horses as a cultural institution in Austria — a regional equestrian performance comparable to Cavalluna but institution-based rather than touring commercial.

Broad incumbents

• Cirque du Soleil: Cirque du Soleil is the global leader in touring theatrical shows combining acrobatics, music, costumes, and staging; comparable to Cavalluna as a touring theatrical production with multi-revenue streams (tickets, merchandise, special events, streaming).
• The Lion King (Disney theatrical touring): Disney's touring theatrical productions (e.g., The Lion King) operate long-running European arena and theater tours with family audiences, comparable to Cavalluna in touring economics, B2C ticket sales, and merchandise cross-selling.

Direct peers

• Riverdance: Riverdance is a touring theatrical production that travels across multiple countries performing for large live audiences — a comparable touring show business model targeting family and general audiences with arena-based ticketed performances.
• Holiday on Ice: Holiday on Ice is one of Europe's largest touring family entertainment productions, performing in arenas across Germany and Europe — directly comparable to Cavalluna in touring format, audience, and European arena footprint.
• Feld Entertainment (Disney on Ice / Marvel LIVE): Feld Entertainment operates touring family entertainment productions such as Disney on Ice and Monster Jam — a comparable touring-event business model selling tickets across a multi-city European/American arena circuit.
• Cavalia: Cavalia operates a large-scale touring theatrical horse show under a tent featuring equestrian arts, acrobatics, and live music — essentially Cavalluna's direct North American counterpart in the same niche of live equestrian performance entertainment.
• Medieval Times: Medieval Times operates theatrical dinner shows featuring live horses, jousting, and costumed performance; overlaps directly with Cavalluna on the combination of live equestrian performance and a ticketed venue-based audience experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cavalluna
• YouTubecavalluna.com/social-media
• Facebookcavalluna.com/social-media
• Instagramcavalluna.com/social-media
• TikTokcavalluna.com/social-media
• Pinterestcavalluna.com/social-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cavalluna