Sørlandsbadet

Aquatic Recreation and Leisure Centersorlandsbadet.no

Sørlandsbadet AS is Norway's southernmost water park and integrated recreation center in Lyngdal, operating water park, fitness, wellness, café, retail, and physiotherapy services for families, fitness enthusiasts, wellness seekers, and regional tourists via direct-to-consumer admissions and annual memberships.

Company typePrivate
Founded2007
HeadquartersLyngdal, Norway
Headcount11–50
GTM typeB2C
OfferingServices

What Sørlandsbadet does

Sørlandsbadet AS is a privately held Norwegian corporation operating an integrated water park and recreation center in Lyngdal, Southern Norway, positioned as Norway's southernmost water park. The single-site facility, located on the Rosfjorden waterfront along E39 between Stavanger and Kristiansand, combines an indoor aquapark (wave pool, children's pool, sports pool with 1m/3m/5m diving towers, 60m waterslide, drop slide) and a seasonal outdoor area (Badeøya) with a Technogym-equipped fitness studio, a wellness area (34°C warm pool, sauna, steam bath, cold plunge fed by seawater from Rosfjorden), an on-site café, a retail shop, and a separately located physiotherapy service. The facility uses on-site salt water electrolysis for chlorine production (20% saltwater / 80% freshwater) and a camera-based drowning alarm system for safety.

The company generates revenue through a mix of one-time admission tickets (65–195 kr per visit), annual memberships (Årskort) for swimming, training, or combo access priced at 90–650 kr/month over 12-month commitments, pre-paid punch/clip cards (10-clip at 990 kr, 25-clip at 2250 kr), group bookings for 15+ persons, children's birthday party packages, plus ancillary café and retail sales. Distribution is direct-to-consumer via on-site reception and the GoActive online booking platform, with marketing through the company website, Facebook, Instagram, email newsletters, and regional tourism partnerships (Visit Norway, Visit Southern Norway, Visit Lyngdal, Rosfjord Strandhotell, Camp Lyngdal). Customer segments include families with children (primary), fitness and health enthusiasts, wellness seekers, and regional tourists. The company has been Miljøfyrtårn (Eco-Lighthouse) certified since 2015 and is privately owned with no disclosed institutional investors or funding rounds.

Sørlandsbadet firmographics

Firmographics

Name: Sørlandsbadet
Legal name: Sørlandsbadet AS
Website: https://sorlandsbadet.no
Company type: Private
Founded year: 2007
Operating status: Operating
Headcount range: 11–50 employees
Short description: Sørlandsbadet AS is Norway's southernmost water park and integrated recreation center in Lyngdal, operating water park, fitness, wellness, café, retail, and physiotherapy services for families, fitness enthusiasts, wellness seekers, and regional tourists via direct-to-consumer admissions and annual memberships.
Ownership category
akta.pro rank

Sørlandsbadet industry classification

Industry

Product category: Aquatic Recreation and Leisure Center
NAICS: Amusement and Theme Parks (71311)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD)
akta.pro secondary industries: Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

Keywords

Aquatic recreation facilities
Water park services
Fitness center memberships
Wellness spa services
Family entertainment venue

Where Sørlandsbadet is headquartered

Location

Headquarters

HQ city: Lyngdal
HQ country: Norway
HQ region: Europe

Offices1 record

Markets served

Sørlandsbadet business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

Entry tickets and admission: One-time admission fees for day visitors, with separate pricing for weekdays, weekends, holidays, and high season periods
Annual memberships (Årskort): Recurring subscription memberships for swimming, training, or combo access, billed monthly or annually over 12-month agreement periods
Punch cards and clip cards: Pre-paid cards with multiple entries valid for 6-12 months, offering discounted per-visit pricing
Café food and beverage sales: On-site café serving food and drinks including pizzas, hot dogs, ice cream, smoothies, coffee, and weekend specialties
Retail shop sales: Sale of swimwear, equipment, towels, and swimming accessories at the on-site shop
Group bookings: Discounted group rates for organizations of 15+ people, including optional meal packages
Children's birthday parties: Party packages including admission and food, available on specific days with optional add-ons

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Day admission for swimming/bathing
Subscription	Annual	Annual swimming pass
Subscription	Annual	Annual training membership
Unit Pricing	Pay-as-you-go	Single training session / punch cards
Subscription	Monthly	Weekday-only membership
Unit Pricing	Pay-as-you-go	Group rates (15+ persons)
Unit Pricing	Pay-as-you-go	Children's birthday party packages

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Sørlandsbadet product offering

Product offering

Core offering

Sørlandsbadet operates an integrated water park and recreation center in Lyngdal, Norway, combining indoor and outdoor aquapark facilities with a Technogym training studio, wellness spa area with sauna and cold plunge, café, and swimwear retail shop. The facility sells day admissions, annual memberships, group bookings, and children's birthday party packages to families, fitness members, wellness visitors, and regional tourists in Southern Norway.

Product overview

Sørlandsbadet is Norway's southernmost aquapark and leisure center located in Lyngdal, offering a unified integrated experience combining water park facilities, fitness training, wellness services, dining, and retail. The core product is the aquapark with both indoor (year-round) and outdoor seasonal facilities, complemented by a Technogym-equipped training studio, wellness area with sauna and steam bath, café with food service, and retail shop. Additional offerings include Hydrohex virtual water training, group exercise classes, children's birthday parties, and group booking packages. The facility also includes physiotherapy services at a separate location.

Differentiator

Problem solved

Functional benefit

Products and services

Badeland (Aquapark)

Quantifiable outcome

45% reduction in energy consumption while maintaining pool temperatures
+1 more outcomes

Companies that use Sørlandsbadet

Customer profile

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Sørlandsbadet technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Sørlandsbadet partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

BRP Systems ABcoreTechnology or IntegrationBRP Systems AB provides the economy and membership system used by Sørlandsbadet for managing annual passes, payments, and member data. BRP Systems is also used for newsletter distribution to members and subscribers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Sørlandsbadet competitors and assessment

Company assessment

Broad incumbents

Lalandia: Scandinavian chain of large indoor water parks integrated with resort accommodation, originally Danish and now expanding across the Nordics. Comparable in core water-park product and family-entertainment positioning, but operates at chain scale with on-site lodging — a broader incumbent benchmark for Sørlandsbadet's standalone indoor aquapark plus hotel-partner model.
TusenFryd: Norway's largest amusement park near Oslo, offering roller coasters, family rides, and a dedicated water park area (BadeFryd). Comparable as a Norwegian family-entertainment destination competing for the same regional tourism and family outing occasions, but operating at substantially larger scale and broader scope.
Hunderfossen Familiepark: Norwegian family theme park with on-site water attractions located in Lillehammer. Comparable as a broader family-entertainment destination in Norway competing for the same family-trip occasion and regional tourism spend, though its portfolio spans rides beyond water-based attractions.
Djurs Sommerland: Denmark's largest summer amusement park, combining roller coasters, family rides, and a substantial water park area. Comparable as a Nordic family-entertainment destination with integrated water-park elements and a similar family + regional-tourist customer base, operating at larger scale and broader scope than Sørlandsbadet.

Direct peers

Randsfjorden Badeland: Norwegian indoor water park at Jevnaker combining pools, slides, and wellness offerings for families and regional visitors. Closely comparable as a standalone Nordic indoor water park serving local residents and regional tourism with a similar mix of water attractions and family positioning.
Skara Sommarland: Swedish summer water and amusement park combining wave pools, slides, and family attractions in a single regional destination. Closely comparable as a Nordic standalone family water park serving regional tourism, with similar seasonality dynamics and a similar mix of thrill rides and family-friendly water features.
Bø Sommarland: Norway's largest dedicated water and amusement park in Telemark, operating wave pools, slides, and family attractions across a single destination. Directly comparable as a standalone Norwegian summer water park serving families and regional tourists, with a similar combination of thrill slides, children's areas, and F&B.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Sørlandsbadet compliance and trust

Trust signal

Compliance1 record

Sørlandsbadet financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sørlandsbadet leadership team

Management profile

Number of profiles

Sørlandsbadet funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sørlandsbadet M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sørlandsbadet

What does Sørlandsbadet do?

Is Sørlandsbadet a public or private company?

Sørlandsbadet is a private company. It is classified as unknown and is currently operating.

When was Sørlandsbadet founded?

Sørlandsbadet was founded in 2007. It employs 11 to 50 people.

Where is Sørlandsbadet based?

Sørlandsbadet is headquartered in Lyngdal, Norway, in the Europe region.

How does Sørlandsbadet make money?

Seven revenue lines are on record. Entry tickets and admission is the primary driver. The others are annual memberships (Årskort), punch cards and clip cards, café food and beverage sales, retail shop sales, group bookings and children's birthday parties.

Who are Sørlandsbadet's main competitors?

Broad incumbents on record are Lalandia, TusenFryd, Hunderfossen Familiepark and Djurs Sommerland. Direct peers are Randsfjorden Badeland, Skara Sommarland and Bø Sommarland.

Does Sørlandsbadet have an API?

No public API is recorded for Sørlandsbadet.

What industry is Sørlandsbadet in?

Sørlandsbadet's product category is Aquatic Recreation and Leisure Center. Its primary akta.pro industry code is THAAABAD, Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused), with a secondary code of THAAABAA, Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides). Its NAICS code is 71311 and its SIC code is 7900.