BRP Systems
BRP Systems AB is a Swedish SaaS vendor that provides a cloud-native, modular enterprise fitness management platform to multi-club and franchise operators across Europe, serving 2,800+ facilities and approximately 20% of the continent's largest fitness chains.
- Company typePrivate
- Founded2000
- HeadquartersLinköping, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What BRP Systems does
BRP Systems AB is a Swedish software company that develops and sells an enterprise fitness management platform to multi-club and franchise fitness operators across Europe. Founded in 2000 and headquartered in Linköping, Sweden, the company serves more than 2,800 facilities and supports roughly 20% of Europe's largest fitness chains, with touch points to 3.5 million end users and 110 million facility visits per year. Customers include large Nordic and pan-European chains such as Nordic Wellness, Friskis & Svettis, Forever Club, GOGO, 3T Treningssenter, MOVA Group, IKSU, and Ole.Fit, alongside mid-market operators in Sweden, Norway, Finland, Denmark, and more recently Bulgaria.
The product is a cloud-native, API-first platform branded as BRP Cloud, composed of modular suites covering Back Office, Point of Sale, Configuration, Resource Planner, Sales Management, Business Intelligence and Finance, Hardware integrations, and a Gamified Loyalty Program. Member-facing experiences run through the GoActive app and web portal, offering class booking, QR-code facility entry, subscription management, and loyalty tracking. The platform integrates with Nordic payment rails (Stripe, Klarna, MobilePay, Vipps, Smartum, Epassi, Aspire), accounting suites (Visma.net, Microsoft Business Central, NetVisor, ProCountor), debt collection (Intrum, B2 Impact), and equipment and access hardware (EGYM, Technogym, Gantner, Metra, Assa Abloy). A distinctive gamification engine, built by former Candy Crush developers acquired via the January 2025 Insert Coin acquisition, drives the BRP Loyalty Program, which has reported a 34% increase in monthly visits and a 19% rise in class participation among early adopters.
BRP operates a subscription SaaS revenue model priced per facility and per module (CRM and POS, App and Web, BI and Finance, Hardware, Loyalty), with quote-based custom pricing and annual billing. Distribution is conducted through direct enterprise field sales supported by regional offices in Sweden, Finland (Turku, opened May 2024), Denmark, and Norway. The group has expanded through three acquisitions since 2022 (Astrofarm, Twiik Coaching Technologies, Insert Coin) and a 2023 corporate group formation with Wondr. Leadership is headed by Group CEO Thomas Säld (appointed March 2021, previously at IFS) and Group CCO Silje Leira (appointed September 2025).
BRP Systems firmographics
Firmographics- Name
- BRP Systems
- Legal name
- BRP Systems AB
- Website
- https://brpsystems.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BRP Systems AB is a Swedish SaaS vendor that provides a cloud-native, modular enterprise fitness management platform to multi-club and franchise operators across Europe, serving 2,800+ facilities and approximately 20% of the continent's largest fitness chains.
- Ownership category
- akta.pro rank
BRP Systems industry classification
Industry- Product category
- Fitness Management Software
- NAICS
- Software Publishers (5132), Software Publishers (51321), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industries
- Game Subscription & Membership Services (BPAMAKAD), Point-of-Sale (POS) & On-Property Commerce (THALACAI)
Keywords
Where BRP Systems is headquartered
LocationHeadquarters
- HQ city
- Linköping
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
BRP Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS: BRP Systems operates as a SaaS platform providing fitness club management software on a subscription basis. The platform is priced per facility or organization with various modules including CRM & POS, App & Web, BI & Finance, and Hardware. The company generates recurring revenue from multi-year contracts with fitness operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise fitness management platform with modular pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
BRP Systems product offering
Product offeringCore offering
BRP Systems develops and sells an enterprise-grade, cloud-native SaaS fitness management platform that unifies club operations, member engagement, growth, analytics, and third-party integrations for multi-club and franchise fitness operators. The platform comprises modular offerings including BRP Cloud (Back Office, POS, CRM), GoActive App and Web for members, Business Intelligence and Finance, Hardware (Kiosks, Self Service Stations, access readers), and a gamified Loyalty Program. Revenue is generated primarily through recurring subscriptions priced per facility and module.
Product overview
BRP Systems is an enterprise-grade fitness management platform comprising a unified suite of integrated modules. The core offering includes BRP Cloud (Back Office, Point of Sale, Configuration, Resource Planner), GoActive app and web portal for member-facing booking and access, and specialized modules for Business Intelligence & Finance, Hardware integrations, and a Gamified Loyalty Program. The platform is built on a cloud-native, API-first architecture enabling seamless integrations with third-party systems for payments, accounting, access control, and employee benefits. Recent acquisitions include Insert Coin (loyalty/engagement) and Twiik (digital coaching) which have been integrated into the portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- BRP Cloud Enterprise-grade backend platform providing Back Office, Point of Sale, Configuration, Resource Planner, CRM, Sales Management, and finance/billing modules for multi-club and franchise fitness operators.
- GoActive App
Quantifiable outcome
- Automation saves 40-50 staff hours per week
- +4 more outcomes
Companies that use BRP Systems
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
BRP Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability5 records
Feature10 records
BRP Systems partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Insert CoincoreBRP Systems Group acquired Insert Coin, a leading innovator in customer engagement technology, to strengthen the group's club management solution and recently launched loyalty and engagement offering. This acquisition brought gamification expertise (formerly Candy Crush developers) into the BRP portfolio.
- Twiik Coaching TechnologiescoreBRP Systems Group acquired Twiik Coaching Technologies, a wholly-owned subsidiary of Twiik AB specializing in digital solutions for trainers and gyms. This expanded the portfolio with digital coaching capabilities.
- WondrcoreBRP Systems and Wondr formed a powerful corporate group together, opening up exciting opportunities and improvements within business systems for the fitness industry.
- Astrofarm AScoreBRP Systems AB acquired Norwegian-based Astrofarm AS to strengthen position and create foundation for accelerated growth in Norway while increasing value proposition for existing customer base.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
BRP Systems competitors and assessment
Company assessmentEmerging players
- Wodify: CrossFit-focused gym management platform with member tracking, billing, and performance analytics. Niche peer in the boutique functional-fitness segment that overlaps with BRP's smaller-gym customers.
- Mariana Tek: Boutique fitness studio management platform with branded member apps, booking, and analytics. Comparable in product scope to BRP's mid-market tier though focused on boutique studios.
Direct peers
- ClubReady: Cloud-based club management platform for fitness franchises and multi-location operators with member management, billing, and marketing automation. Direct competitor in the franchise fitness software category.
- Zen Planner: Fitness business management software for gyms, martial arts schools, and studios with member management, billing, and scheduling. Comparable to BRP for smaller multi-club operators and vertical-specific studios.
- Mindbody: Global SaaS platform for fitness, wellness, and beauty studios with membership management, booking, POS, and marketing tools. BRP's closest global direct peer, though Mindbody serves a broader verticals mix and is significantly larger.
- Virtuagym: European-headquartered fitness club management SaaS offering membership management, coaching apps, nutrition, and engagement tools. Competes head-to-head with BRP across European multi-club operators.
- Glofox: Fitness studio and gym management software with booking, billing, and member engagement features. Targets boutique fitness and multi-location operators, overlapping with BRP's mid-market and franchise segments.
Broad incumbents
- Daxko: Enterprise software and payments provider for fitness centers, YMCAs, and JCCs with operations, membership, and marketing tools. Larger US incumbent operating at greater scale than BRP.
- ABC Fitness Solutions: Large US-based incumbent providing club management software, payments, and member engagement to gyms and health clubs. Broader portfolio than BRP with deeper capital resources and significant US footprint.
Regional players
- Perfect Gym: Poland-based club management software for fitness chains with member management, access control, and billing. Strong in Central and Eastern Europe, complementing BRP's Nordic stronghold.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BRP Systems social profiles
Digital presenceBRP Systems compliance and trust
Trust signalCompliance1 record
BRP Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRP Systems leadership team
Management profileNumber of profiles
Profiles5 records
BRP Systems subsidiaries and ownership
Company hierarchySubsidiaries3 records
BRP Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRP Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRP Systems
What does BRP Systems do?
BRP Systems develops and sells an enterprise-grade, cloud-native SaaS fitness management platform that unifies club operations, member engagement, growth, analytics, and third-party integrations for multi-club and franchise fitness operators. The platform comprises modular offerings including BRP Cloud (Back Office, POS, CRM), GoActive App and Web for members, Business Intelligence and Finance, Hardware (Kiosks, Self Service Stations, access readers), and a gamified Loyalty Program. Revenue is generated primarily through recurring subscriptions priced per facility and module.
Is BRP Systems a public or private company?
BRP Systems is a private company. It is classified as unknown and is currently operating.
When was BRP Systems founded?
BRP Systems was founded in 2000. It employs 51 to 100 people.
Where is BRP Systems based?
BRP Systems is headquartered in Linköping, Sweden, in the Europe region.
How does BRP Systems make money?
One revenue line is on record: subscription-based SaaS.
Who are BRP Systems's main competitors?
Emerging players on record are Wodify and Mariana Tek. Direct peers are ClubReady, Zen Planner, Mindbody, Virtuagym and Glofox. Broad incumbents are Daxko and ABC Fitness Solutions. Perfect Gym is listed as a regional player.
Does BRP Systems have an API?
Yes. BRP provides a REST API that enables third-party integrations and partner connectivity. The API supports syncing data with various systems including person data, subscriptions, time reports with time codes, and partner order calls. Specific API integrations mentioned include: EGYM API support, Intect salary system integration for time report exports, IdrottOnline API integration, NIF (Norges idrettsforbund) integration for syncing persons/memberships/payments, and Aspire employee benefits platform integration. API keys are managed through BRP Configuration > Settings > API-keys.
What industry is BRP Systems in?
BRP Systems's product category is Fitness Management Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of BPAMAKAD, Game Subscription & Membership Services. Its NAICS code is 5132 and its SIC code is 7372.