USON Nevers Rugby
USON Nevers Rugby is a professional French rugby club competing in Pro D2, based in Varennes-Vauzelles, Nièvre. It generates revenue through matchday ticket sales, season subscriptions, merchandise, multi-tiered regional sponsorships, and ancillary services such as stadium tours and event staffing.
- Company typePrivate
- Founded1903
- HeadquartersVarennes, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What USON Nevers Rugby does
USON Nevers Rugby is a professional men's rugby union club that competes in Pro D2, the second tier of French rugby union, operating from the Stade du Pré Fleuri in Varennes-Vauzelles, Nièvre. The club, legal entity SASP USON RUGBY PLUS (Société par Actions Simplifiée) with a registered share capital of €3,320,000, is led by Sébastien DUMANGE as Directeur Général Délégué. It employs 51-100 staff, supplemented by matchday extra personnel, and serves local supporters, regional institutions, and a network of corporate sponsors.
The club's commercial stack spans a self-service online ticketing and season-subscription platform (billetterie.usonrugbyplus.com), an e-commerce boutique for merchandise, stadium-tour experiences, matchday catering and hospitality, a multi-tier "Club des Partenaires" sponsorship programme (Major, Principal and sector-specific tiers) with regional institutional partners including Département Nièvre, Ville de Nevers, Nevers Agglomération and Région Bourgogne Franche-Comté, plus ancillary services such as matchday staffing recruitment. A sports performance and statistics dashboard is published on the website. There is no proprietary technology stack disclosed beyond standard e-commerce and content infrastructure.
Go-to-market is event-driven: revenue is generated around home Pro D2 fixtures (typically Friday 19h30 kickoffs) through ticket sales, subscriptions, hospitality (loges/salons), merchandise, and partner activation. Marketing runs through the website, social media (Instagram, Facebook, YouTube, X, LinkedIn), email newsletters, downloadable partnership brochures, and community events such as the 10KM USON mass-participation run. The club has no disclosed funding, M&A, or external investment activity and operates exclusively within the Bourgogne-Franche-Comté region of France.
USON Nevers Rugby firmographics
Firmographics- Name
- USON Nevers Rugby
- Legal name
- USON RUGBY PLUS SASP
- Website
- https://usonneversrugby.com
- Company type
- Private
- Founded year
- 1903
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- USON Nevers Rugby is a professional French rugby club competing in Pro D2, based in Varennes-Vauzelles, Nièvre. It generates revenue through matchday ticket sales, season subscriptions, merchandise, multi-tiered regional sponsorships, and ancillary services such as stadium tours and event staffing.
- Ownership category
- akta.pro rank
USON Nevers Rugby industry classification
Industry- Product category
- Professional Rugby Club Services
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
Keywords
Where USON Nevers Rugby is headquartered
LocationHeadquarters
- HQ city
- Varennes
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
USON Nevers Rugby business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Matchday Revenue: Ticket sales for home matches at Stade du Pré Fleuri, including catering and hospitality services. Home games typically on Friday evenings at 19h30.
- Season Subscriptions: Annual subscription campaigns for season tickets offering priority access to current seat holders.
- Merchandise/Boutique: Online store selling club merchandise and apparel.
- Sponsorship and Partnerships: Multi-tiered partnership programs offering communication benefits, event access, VIP hospitality (loges, salons), and partner directory visibility. Includes Major Partners (institutional), Principal Partners, and sector-specific partner categories.
- Stadium Tours: Stadium tour experiences offered at Stade du Pré Fleuri.
- Event Staffing: Match-day catering staff employment for hospitality areas, generating operational staffing capacity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season subscriptions for 2026-2027 campaign open with priority for existing subscribers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
USON Nevers Rugby product offering
Product offeringCore offering
USON Nevers Rugby is a professional rugby union club competing in France's Pro D2 second-tier league, operating under the legal entity SASP USON RUGBY PLUS. The club sells matchday tickets and season subscriptions for home games at Stade du Pré Fleuri, operates an online merchandise boutique, runs stadium tours, organizes the 10KM USON running event, and delivers a multi-tiered corporate partnership program with VIP hospitality and advertising benefits.
Product overview
USON Nevers Rugby operates as a professional rugby club competing in France's Pro D2 league. The club's product and service portfolio centers on match-day experiences and fan engagement: the core offerings include ticket sales and subscription management (Billetterie), an online merchandise store (Boutique), stadium tours, and a team statistics platform. The club also organizes the 10KM USON running event and manages a structured partner sponsorship program (Club des Partenaires) offering tiered visibility and hospitality packages. Match-day staffing for hospitality areas is provided through an extra employment recruitment service. These offerings are unified under the USON RUGBY PLUS SASP entity and are delivered at Stade du Pré Fleuri in Varennes-Vauzelles, Nièvre.
Differentiator
Problem solved
Functional benefit
Products and services
- Billetterie (Match Ticketing and Season Subscriptions) Online ticketing service selling individual match tickets and annual season subscriptions for Pro D2 home games at Stade du Pré Fleuri, with priority access for existing seat holders.
- Boutique (Official Online Merchandise Store) E-commerce platform selling official club merchandise including apparel and accessories to supporters and fans.
- Stadium Tour Guided behind-the-scenes tours of Stade du Pré Fleuri facilities offered to visitors, groups, and tourists.
- 10KM USON (Annual Running Event) Annual community running race organized by the club, with the first edition held in June 2025, open to runners, volunteers, partners, and supporters.
- Club des Partenaires (Partnership Program) Sponsorship program offering businesses tiered partnership packages (Major Partners, Principal Partners, sector-specific) with advertising visibility, VIP match hospitality in loges and salons, event access, and partner directory inclusion.
- Matchday Extra Employment (Stadium Hospitality Staffing) Recruitment and staffing service for matchday hospitality operations including servers, bar staff, and kitchen personnel at Stade du Pré Fleuri home matches.
Quantifiable outcome
- Espoirs (youth) team reached Reichel Accession finals and achieved Poule Elite promotion for 2026-2027 season
Companies that use USON Nevers Rugby
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
USON Nevers Rugby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
USON Nevers Rugby partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered major, core and minor.
- Département NièvremajorRegional department institution as Major Partner. Supports local sports infrastructure and community development in the Nièvre department.
- Ville de NeversmajorCity of Nevers as Major Partner. Municipal support for the professional rugby club representing the city.
- Textilot PlusmajorTextile company as Major Partner and official Statistics Partner, presenting team performance statistics and providing merchandise collections.
- Nevers AgglomérationmajorMetropolitan agglomeration as Major Partner. Inter-municipal cooperation body supporting regional sports development.
- Région Bourgogne Franche-ComtémajorRegional council as Major Partner. Regional authority supporting sports and cultural development.
- Idec SportcoreReal estate/immobility partner among principal partners, providing property and facilities management services.
- Crédit Agricole Centre LoirecoreRegional banking partner among principal partners, Crédit Agricole Centre Loire supporting club finances.
- Carrosserie HéraultcoreIndustrial car bodywork company as principal partner providing automotive/industrial sector sponsorship.
- Formapi Bourgogne Franche-ComtécoreTraining center partner providing facilities and salon space for youth team events and partner hospitality.
- Crédit Agricole (General)coreMajor banking institution partner in the extensive partner network across banking sector.
- Banque Populaire Bourgogne Franche-ComtéminorRegional banking partner in the partner network with banking and insurance services.
- AXA Prévoyance et PatrimoineminorInsurance agency partner providing protection and wealth management services in Nevers.
- Groupe Brochard (GEDIMAT)minorBuilding materials supplier partner (GEDIMAT brand) under Groupe Brochard providing construction materials.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
USON Nevers Rugby competitors and assessment
Company assessmentBroad incumbents
- ASM Clermont Auvergne: Top 14 incumbent based in Auvergne — same national rugby ecosystem, similar club-SASP governance and multi-tier sponsorship model. Acts as a benchmark for what a regional French rugby club can scale to.
- Biarritz Olympique: Historic French club operating between Top 14 and Pro D2 with similar regional identity and multi-tier partnership structure. Comparable on brand heritage and reliance on matchday/sponsorship revenue.
- Stade Toulousain: France's most successful rugby club, also anchored in regional public-sector support and structured sponsorship tiers. Broad incumbent that demonstrates the upside ceiling for a French regional rugby institution.
Direct peers
- Provence Rugby: Pro D2 club from Aix/Marseille with similar municipal-institutional support and matchday-driven model. Direct competitor in the same league tier with overlapping sponsorship and ticketing mechanics.
- US Dax Rugby: Pro D2 club ending the same season 11th, one slot above USON. Similar size, semi-professional structure, and matchday-driven revenue model — directly comparable on league position and revenue mix.
- FC Grenoble Rugby: Pro D2 club competing in the same second-tier French rugby competition, operating under a comparable SAS/SASP structure with multi-sector sponsorship. Comparable on league, governance, and revenue model.
- Stade Montois (Mont-de-Marsan): Pro D2 club that finished 15th in the same season. Closely comparable on league tier, smaller-market catchment, and operational scale.
- Colomiers Rugby: Pro D2 club from the Toulouse suburbs. Directly comparable on league tier, smaller catchment, and reliance on institutional and corporate partnerships.
- Stade Aurillacois Cantal Auvergne: Pro D2 rugby club finishing just below USON at 14th place in the same 2025-2026 season with a comparable 53-point haul. Directly comparable on league tier, regional/departmental identity, and modest commercial scale.
- SU Agen (Agen Rugby): Pro D2 club with historical Top 14 pedigree and a comparable regional/club identity. Direct peer on league tier and on a sponsorship-plus-matchday revenue mix rooted in a single city.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
USON Nevers Rugby social profiles
Digital presenceUSON Nevers Rugby financial estimates
Financial estimateRevenue estimate
Valuation estimate
USON Nevers Rugby leadership team
Management profileNumber of profiles
Profiles1 record
USON Nevers Rugby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
USON Nevers Rugby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about USON Nevers Rugby
What does USON Nevers Rugby do?
USON Nevers Rugby is a professional rugby union club competing in France's Pro D2 second-tier league, operating under the legal entity SASP USON RUGBY PLUS. The club sells matchday tickets and season subscriptions for home games at Stade du Pré Fleuri, operates an online merchandise boutique, runs stadium tours, organizes the 10KM USON running event, and delivers a multi-tiered corporate partnership program with VIP hospitality and advertising benefits.
Is USON Nevers Rugby a public or private company?
USON Nevers Rugby is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was USON Nevers Rugby founded?
USON Nevers Rugby was founded in 1903. It employs 51 to 100 people.
Where is USON Nevers Rugby based?
USON Nevers Rugby is headquartered in Varennes, France, in the Europe region.
How does USON Nevers Rugby make money?
Six revenue lines are on record. Matchday Revenue is the primary driver. The others are season Subscriptions, merchandise/Boutique, sponsorship and Partnerships, stadium Tours and event Staffing.
Who are USON Nevers Rugby's main competitors?
Broad incumbents on record are ASM Clermont Auvergne, Biarritz Olympique and Stade Toulousain. Direct peers are Provence Rugby, US Dax Rugby, FC Grenoble Rugby, Stade Montois (Mont-de-Marsan), Colomiers Rugby, Stade Aurillacois Cantal Auvergne and SU Agen (Agen Rugby).
Does USON Nevers Rugby have an API?
No public API is recorded for USON Nevers Rugby.
What industry is USON Nevers Rugby in?
USON Nevers Rugby's product category is Professional Rugby Club Services. Its primary akta.pro industry code is MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.