Biarritz Olympique Pays Basque

What Biarritz Olympique Pays Basque does

Biarritz Olympique Pays Basque is a French professional rugby union club founded in 1913 and headquartered in Biarritz in the French Basque Country. The club fields a senior professional squad currently competing in Pro D2 (the second tier of French rugby), along with an Espoirs (youth) team, and operates the Centre de Formation academy which housed 29 prospects and has produced 39 professional contracts since 2009. Matches and related activities are hosted at the historic Stade Aguilera (built 1905, capacity 13,400), and the club maintains international fixtures at the venue dating back to 1922.

The business operates as a multi-revenue sports entertainment organization rather than a single-line professional sports franchise. Revenue streams include matchday ticketing (via billetterie-bopb.fr), merchandise and apparel e-commerce (boutique-bopb.com, currently supplied by Joma), the Business Club corporate partnership program (Club Entreprises, Club Premium Open, Club Premium Loges tiers, multi-year contracts), non-matchday rental of Stade Aguilera facilities, and the Club Sport & Loisirs youth sports subscription program (EUR 39/month for children aged 4-11). Supporting technology is limited to third-party Kitman Labs GPS for performance tracking. Distribution combines direct online channels, a three-person Business Club sales service, and on-site matchday sales including the Village Aguilera fan zone and Espace Koxka Kids childcare service.

Customer segments are distributed across families (youth programs, family matchday experience), local businesses and corporations (hospitality, RSE/CSR alignment), rugby supporters (AUPA BO and HANDI BO associations), and academy prospects. Governance follows the typical French association model with a Supervisory Board (Conseil de surveillance) chaired by Anthony Louis-Berecochea and a Management Board (Directoire) led by Cyril Arrosteguy, with Louis De Baudus as General Director. The principal commercial partners are Société Générale (naming rights for Village Aguilera) and Joma (technical supplier).

Name

Biarritz Olympique Pays Basque

Legal name

Biarritz Olympique

Website

https://bo-pb.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

51–100 employees

Short description

Biarritz Olympique Pays Basque is a French professional rugby union club founded in 1913, currently competing in Pro D2, operating Stade Aguilera (13,400 capacity) and generating revenue from matchday ticketing, merchandise, Business Club corporate hospitality, and youth sports programs for fans, families, and local businesses in the Basque Country.

Ownership category

akta.pro rank

Product category

Professional Rugby Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional rugby club
• Corporate hospitality services
• Rugby training academy
• Sports merchandise retail
• Youth sports programs

Headquarters

HQ city

Biarritz

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales (Billetterie): Matchday ticket sales for professional rugby matches at Stade Aguilera, including season tickets and individual match tickets sold through the club's ticketing platform.
2. Merchandise and Apparel: Sale of official club merchandise including training kits, home and away jerseys, travel polos, and accessories through the club's e-commerce boutique.
3. Corporate Hospitality and Business Club: Revenue from business partnership packages including Club Entreprises (reserved corporate seats, post-match receptions), Club Premium Open (premium lounge access with food and beverages), and Club Premium Loges (private panoramic loges).
4. Stadium and Space Rental: Rental of Stade Aguilera spaces and facilities for events, exhibitions, and commercial activities generating additional non-matchday revenue.
5. Youth Sports Programs: Club Sport & Loisirs monthly membership at 39 euros per month for children aged 4-11, providing diverse recreational activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Biarritz Olympique Pays Basque is a professional French rugby union club founded in 1913 that competes in Pro D2/Top 14. The club operates a professional rugby team, runs matchday operations at Stade Aguilera (13,400 capacity), manages a youth training academy, sells official merchandise and tickets, and offers corporate partnership packages and youth recreational sports programs.

Product overview

Biarritz Olympique Pays Basque is a professional French rugby club operating as a multi-service sports entertainment organization. The club's offerings include: the professional rugby team competing in Pro D2, Stade Aguilera as the primary match venue (13,400 capacity), a youth training center (Centre de Formation) developing professional players, Business Club partnership programs for corporate sponsors, fan engagement services including the Koxka Kids space and Village Aguilera entertainment area, supporter association memberships, and retail merchandise through the Boutique. The club also operates ticket sales and youth sports programs for children aged 4-11.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Tickets (Billetterie)
• Official Merchandise (Boutique)
• Business Club Corporate Partnerships
• Club Sport & Loisirs Youth Program
• Centre de Formation (Training Academy)
• Stadium and Space Rental
• Village Aguilera Fan Experience
• Espace Koxka Kids
• Supporter Club Memberships

Quantifiable outcome

• 30 players from the academy now play in professional clubs (Top 14 or Pro D2)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Société GénéralecoreGTM or Marketing PartnerSociété Générale is the principal named partner of the Village Aguilera matchday experience area. This naming partnership provides the bank with prominent visibility and brand association with the club's matchday fan engagement zone.
• JomacoreGTM or Marketing PartnerJoma is the official technical equipment supplier for the club, providing training kits, match jerseys, and travel apparel. The Macron brand is also referenced as the equipment provider visible on the website.
• Partenaires Institutionnels (Institutional Partners)minorOthersUnnamed institutional partners supporting the club's operations and development.
• Fournisseurs Officiels (Official Suppliers)minorOthersVarious official suppliers providing goods and services to the club's operations.
• Club Entreprises MembersminorOthersLocal businesses that are members of the Club Entreprises corporate partnership program, participating in networking and B2B activities through the club.
• Midi OlympiqueminorOthersMajor French rugby media outlet that produced a historical video documentary about Biarritz Olympique's heritage, highlights, and emotional moments.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Others

• US Dax Rugby Landes:

Direct peers

• Castres Olympique: Historic Top 14 club from a similarly-sized city, with comparable stadium capacity, multi-tier corporate hospitality, and strong academy tradition — a useful peer for what BOPB's Top 14 trajectory could look like.
• Aviron Bayonnais Rugby Pro: Basque Country derby rival, also Pro D2, comparable stadium size and Basque identity. Operates a similar multi-revenue model with ticketing, hospitality, merchandise, and youth academy; the most direct comparability in French rugby.
• Colomiers Rugby: Pro D2 club with a comparable scale of operations, modest stadium, and academy focus. Closely comparable on revenue mix and league-level economics.
• Union Bordeaux Bègles: Top 14 club that has previously acquired BOPB academy products (Maxime Lucu, Alexandre Roumat). Closely comparable on academy economics, French West identity, and the path from mid-sized regional club to Top 14 contender.
• SU Agen Rugby: Pro D2 club with a historic heritage and a similarly sized supporter base. Provides a useful comparable for recurring Pro D2 economics, academy output, and corporate hospitality performance.
• Section Paloise Béarn Pyrénées: Pro D2/Top 14 promotion/relegation peer from Pau, similar size, heritage, and South-West France community identity. Competes in similar revenue tiers with comparable academy and corporate partnership programs.

Broad incumbents

• Racing 92: Top 14 Parisian club with a sophisticated corporate partnership and premium hospitality offering, providing a benchmark for how a French rugby club can scale B2B revenue beyond a single territory.
• ASM Clermont Auvergne: Historic French rugby club with a comparable heritage profile, multi-decade academy pipeline, and tiered corporate partnership model — useful benchmark for the upside of BOPB's heritage and academy investment.
• Stade Français Paris: Larger Top 14 Parisian club with a sophisticated Business Club model, premium hospitality tiers, and Stade Jean-Bouin fan engagement zone — comparable on B2B/sponsorship mechanics and merchandise scaling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bopbweb
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/bopb_officiel/?hl=fr
• LinkedInlinkedin.com/company/biarritz-olympique-pays-basque

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biarritz Olympique Pays Basque