Alås

What Alås does

Alås AS is a Norwegian private limited company headquartered in Larvik, founded in February 2017 by Poul Erik Hoffmann and Jørn Nicolaisen. The company installs and services alcohol ignition interlocks (alkolås) for commercial and public-sector vehicle fleets, holding CENELEC EN 50436-1 and EN 50436-2 certifications that are mandatory for the Norwegian market. Its product portfolio spans permanently installed fixed-mounted interlocks, a portable wireless interlock with fingerprint and PIN authentication, and the newly launched ALÅS B 1000, marketed as a next-generation device with short warm-up time and online blow history. The company reports more than 2,000 alcohol locks delivered to the Norwegian taxi industry alone, six-country European deployment, and recognition as a Gasellebedrift (fast-growing company) by Dagens Næringsliv in 2022.

The business model combines one-time hardware sales with recurring annual service and calibration subscriptions, plus a 24/7/365 support operation that includes remote override capability. Distribution is direct B2B sales, executed by Alås's own certified installers who travel throughout Norway to perform on-site installation and calibration without taking vehicles out of service. Channel partnerships with Volvo Maskin, CenCom, LeasePlan Norge, and industry associations (NLF, NTSF) extend reach into construction equipment, taxis, and municipal fleets. In October 2023 the company expanded into electronic logbooks and fleet management (Elektronisk Kjørebok) with GPS tracking, driver recognition, fuel and CO2 accounting, and tax authority compliance. The company is privately held, founder-led, and has not disclosed external funding.

Name

Alås

Legal name

Alås AS

Website

https://alaas.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Alås AS, founded in 2017 and headquartered in Larvik, Norway, installs and services CENELEC-certified alcohol interlocks and electronic logbooks for B2B fleet operators across taxi, bus, transport, construction, and municipal customers in Norway and five other European countries.

Ownership category

akta.pro rank

Product category

Vehicle Safety Equipment (Alcohol Interlock Systems)

NAICS

Other Communications Equipment Manufacturing (334290), Other Communications Equipment Manufacturing (33429)

SIC

Communications Equipment, Nec (3669), Computer Communications Equipment (3576)

akta.pro primary industry

Truck Telematics, ADAS & Fleet Electronics Manufacturing (IMACABAM)

akta.pro secondary industry

Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

Keywords

• Alcohol interlock systems
• Vehicle safety equipment
• Fleet management software
• Electronic logbook systems
• Commercial vehicle safety

Headquarters

HQ city

Larvik

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Alcohol Lock Sales: Sale of alcohol ignition interlock devices (both wireless portable and fixed-mounted models) to fleet operators, transport companies, taxi services, bus companies, and municipalities. Devices prevent vehicle operation when driver breath alcohol exceeds threshold.
2. Service and Calibration: Ongoing service agreements and periodic calibration of alcohol locks to maintain certification compliance. Calibration performed without taking vehicle out of daily operation.
3. Electronic Logbook / Fleet Management Systems: Sale and subscription of electronic logbooks and fleet management solutions including GPS tracking, driver recognition, and expense reporting.
4. Oppfølgingsprogram (Follow-up Program): Comprehensive follow-up program (OFP) for both companies and their employees as part of alcohol lock deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Alås AS sells, installs, and services CENELEC EN 50436-certified alcohol interlocks (alkolås) for commercial and public-sector vehicle fleets in Norway. The company offers fixed-mounted and wireless portable interlock variants, the new ALÅS B 1000 model, and an electronic logbook/fleet management platform. Sales, installation, and recurring calibration are delivered directly to B2B customers (bus, taxi, logistics, construction, and municipal fleets) by the company's own certified mobile installers.

Product overview

Alås is a market-leading supplier of alcohol locks (alkolås) in Norway, offering a product portfolio centered on vehicle safety technology. The core offering consists of alcohol locks — available in fixed-mounted and wireless variants — that prevent intoxicated individuals from starting vehicles, with the flagship ALÅS B 1000 model representing the latest generation. The company also offers an electronic logbook/fleet management system (Elektronisk Kjørebok) as a complementary add-on, enabling GPS tracking, driver identification, and compliance with tax authority requirements. All products are supported by 24/7/365 service and are certified to CENELEC EN 50436 European standards.

Differentiator

Problem solved

Functional benefit

Products and services

• ALÅS B 1000 Flagship next-generation alcohol interlock with fast warm-up time, online breath test history, and automated alerts when breath alcohol exceeds the 0.2 promille threshold. CENELEC EN 50436 certified, intended for B2B fleet operators (buses, taxis, trucks, construction machinery) requiring mandatory or voluntary alcohol lock installation.
• ALÅS Fastmontert (Fixed-mounted alcohol lock) Permanently installed alcohol interlock wired to the vehicle ignition system, preventing engine start when breath alcohol exceeds threshold. Sold to commercial and municipal fleet operators, with lifetime warranty and 24/7/365 support included.
• ALÅS Trådløs (Wireless alcohol lock) Portable wireless alcohol interlock for drivers who use multiple vehicles. Uses fingerprint and PIN code authentication to enable the vehicle and also functions as theft protection. CENELEC EN 50436 certified with lifetime warranty.
• Elektronisk Kjørebok (Electronic logbook / Fleet management) Digital logbook and fleet management platform with GPS tracking, real-time vehicle monitoring, automatic business/private driving detection, fuel consumption and CO2 accounting, QR-code driver recognition, and tax-authority-compliant reporting. Targets B2B fleet operators managing compliance and operational efficiency.
• Service and Calibration Agreements Recurring service agreements covering periodic calibration of alcohol interlocks (required to maintain CENELEC certification compliance) plus 24/7/365 customer support, including remote override capability in emergencies (e.g., cable break) with one-time codes valid up to 8 hours. Calibration is performed without taking the vehicle out of daily operation.
• Oppfølgingsprogram (Follow-up Program / OFP) Comprehensive follow-up program delivered as part of alcohol lock deployment, covering both the company and its employees. Supports HSE obligations and helps identify employees who may need support for substance issues.

Quantifiable outcome

• Alkolås can reduce deaths and injuries in traffic by up to 16% according to Transportøkonomisk Institutt research
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• LeasePlan Norge ASminorChannel Partner/ Reseller/ Distributor · 28 December 2022LeasePlan Norge AS delivers vehicles to Porsgrunn kommune with Alås already installed. LeasePlan acts as intermediary partner for municipal fleet customers.
• Volvo MaskincoreChannel Partner/ Reseller/ Distributor · 17 June 2022Partnership for sale and installation of alcohol locks from ALÅS through Volvo Maskin. Volvo offers alcohol lock as optional equipment when customers order new machines, responding to market demand especially from projects requiring Bane Nor compliance. Volvo chose ALÅS as partner because they deliver solid alcohol locks with 24/7 support and can override the lock remotely in emergencies.
• CenCom AScoreTechnology or Integration · 17 June 2022CenCom delivers taximeters to thousands of taxis in Norway. Partnership enables integration with taxi industry for alcohol lock deployment. Many taxi centrals have already chosen to install alcohol locks, with more expected in the future.
• Norges Trafikkskoleforbund (NTSF)minorGTM or Marketing Partner · 16 November 2020Partnership with Norwegian Driving School Association which works for good traffic education and predictable framework conditions for members. NTSF has over 700 member schools across all counties. ALÅS sees this as a perfect match with their values for entering the driving school segment.
• Norges Lastebileier-Forbund (NLF)coreGTM or Marketing Partner · 8 February 2019NLF (Norwegian Truck Owners Association) selected ALÅS as their alcohol lock partner. NLF represents trucking companies in Norway and promotes road safety and professional transport standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Geotab: Global leader in connected vehicle telematics and fleet management. Comparable to Alås's Elektronisk Kjørebok product offering (GPS tracking, driver identification, compliance reporting), with vastly broader fleet software suite.
• Samsara: US-listed provider of fleet management, IoT sensor, and operational technology solutions. Comparable to Alås's fleet management/electronic logbook offering across commercial vehicle customers, with much greater software scale and capital base.
• Sensata Technologies: Large industrial sensor and electrical protection manufacturer serving automotive and commercial vehicle markets. Broadly comparable as an embedded electronics supplier to the automotive industry, though not focused on alcohol interlock devices specifically.
• Bosch Automotive: Global automotive supplier with broad ADAS, sensor, and commercial vehicle electronics portfolios. Indirect competitor and potential OEM partner; relevant as a deep-pocketed incumbent whose entry into alcohol interlocks would meaningfully raise competitive pressure.
• Webfleet (Bridgestone): European fleet management and telematics platform owned by Bridgestone, offering GPS tracking, vehicle monitoring, and compliance solutions. Comparable to Alås's fleet management offering with substantially broader European scale.

Direct peers

• Guardian Interlock: Provider of alcohol interlock devices and monitoring services across the US, Canada, and Europe. Direct peer to Alås in product category, target customer (commercial fleets and individual drivers), and recurring-service business model.
• LifeSafer: North American alcohol interlock provider offering ignition interlock devices and 24/7 service. Comparable product and service structure to Alås, though focused primarily on the North American regulatory market.
• SmartStart Inc. US-based alcohol interlock provider serving court-mandated and voluntary interlock programs. Directly comparable business model of hardware sales combined with monitoring/subscription services, targeting fleet and individual driver segments.
• Alcohol Countermeasure Systems (ACS): Canadian manufacturer of alcohol interlock devices (ALCO-LOCK brand) and provider of interlock program services. Direct competitor to Alås with comparable product offerings for fleet, court-mandated, and voluntary interlock programs across North America and Europe.
• Drägerwerk: German multinational manufacturer of safety technology, including the Dräger Interlock alcohol ignition interlock product line. Directly competes with Alås in alcohol interlocks for commercial and private vehicles across European markets, with similar CENELEC EN 50436-aligned certification.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Alaasnorge

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alås