Profender Shocks

What Profender Shocks does

Profender Shocks (operated by Eike Hennies from Ilsede near Peine, Germany) is the Generalimporteur (general importer) and direct-to-consumer e-commerce operation for Profender Premium Suspension, a Thai shock absorber manufacturer founded in 1976 and headquartered in Nakhonpathom, Thailand. The business serves offroad and 4x4 vehicle owners across German-speaking markets (DACH) and ships to 30+ countries internationally through its German-language webshop at profender-shocks.com, with payment via PayPal, credit card, and Sofortüberweisung.

The product portfolio centers on Profender-branded offroad suspension components (adjustable gas shocks, nitrogen-charged hydraulic bumpstops, Airshocks, Triple Bypass external-reservoir dampers, and Coilover 2.0 adjustable units) plus a complementary catalog of vehicle-specific shocks and complete TÜV-certified lift kits for Ford Ranger, Mercedes X-Klasse and G-Class, Mitsubishi L200, Land Rover Defender/Discovery/Range Rover Classic, and other popular 4x4 platforms. The company also resells complementary third-party brands including Terrafirma (Land Rover components), Eibach (springs), Fox (Mercedes G performance shocks), MAD (Mitsubishi springs), Gigglepin and Goodwinch (winches), turning the storefront into a one-stop offroad aftermarket outlet. Pricing is in EUR with 19% VAT included, ranging from approximately €155 for accessory sets to €2,290 for premium Fox shock sets, with international shipping costs scaled by weight and destination.

Revenue is generated entirely through hardware sales on a transactional, pay-as-you-go basis. The primary customer segment is individual offroad/4x4 enthusiasts seeking suspension upgrades for rally, trophy, trial, travel, and tuning applications, with a secondary segment of offroad competitors requiring high-performance, adjustable suspension. The business is privately held with no disclosed institutional investors, no parent company, and no public revenue figures; it operates with what appears to be a small team led by a single owner-representative.

Name

Profender Shocks

Legal name

Profender Shocks

Website

https://profender-shocks.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Profender Shocks is the German e-commerce general importer for Thai-made Profender offroad shock absorbers, selling adjustable gas shocks, bumpstops, bypass dampers, and TÜV-certified complete lift kits directly to 4x4 owners across DACH and 30+ international markets.

Ownership category

akta.pro rank

Product category

Offroad vehicle suspension components

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)

akta.pro secondary industry

Stabilizer & Anti-Roll Systems (Sway Bars/Links) (IMACAIAM)

Keywords

• Offroad shock absorbers
• Suspension lift kits
• Vehicle specific dampers
• 4x4 suspension systems
• Adjustable gas shocks

Headquarters

HQ city

Peine

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of Profender shock absorbers and suspension products through German-language webshop. Products include universal shocks, vehicle-specific shocks, complete suspension kits, and accessories. Also resells third-party brands (Terrafirma, Eibach, Fox, MAD, Gigglepin, Goodwinch).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Profender Shocks operates the German e-commerce storefront Profender-Shocks.com as the general importer of Profender Premium Suspension — a Thai manufacturer established in 1976 that produces high-end adjustable shock absorbers, nitrogen-charged bumpstops, air shocks, bypass shocks, and coilovers for offroad vehicles. The company sells universal and vehicle-specific dampers for Ford Ranger, Isuzu D-Max, Jeep, Land Rover, Mercedes G/X-Klasse, Mitsubishi L200, Nissan, and Toyota, along with complete TÜV-certified lift kits that pair Profender shocks with Eibach or MAD springs. It also resells complementary offroad brands (Terrafirma, Eibach, Fox, MAD, Gigglepin, Goodwinch) and accessories such as winches, winch bumpers, nitrogen fillers, and spare parts.

Product overview

Profender Shocks is a German e-commerce company serving as the general importer for Profender Premium Suspension products in German-speaking markets. Profender is a Thai manufacturer established in 1976 specializing in high-quality offroad shock absorbers for all applications (rally, trophy, trial, travel, OEM, tuning). The product portfolio includes universal shock absorbers (Airshocks, Bumpstops, Bypass Shocks, Coilover Shocks, Adjustable Gas Shocks, Steering Dampers), vehicle-specific shocks for Ford, Isuzu, Jeep, Land Rover, Mercedes, Mitsubishi, Nissan, and Toyota, complete suspension lift kits combining shocks with Eibach/MAD springs, Terrafirma-branded components for Land Rover, winches and winch bumpers, and spare parts/accessories. The company also resells Terrafirma products including suspension components, driveshafts, and bumpers.

Differentiator

Problem solved

Functional benefit

Brands

• Profender Premium Suspension: Thai manufacturer of high-quality shock absorbers and suspension components for offroad vehicles, founded in 1976.

Products and services

• Profender Universal Shock Absorbers Universal offroad shock absorbers in multiple configurations (Airshocks, Bumpstops, Bypass Shocks, Coilover Shocks, steering dampers) for offroad/4x4 owners wanting adjustable damping.
• Airshock 2.5 2.5" air-spring/combined air shock with adjustable nitrogen pressure for ride height control; targeted at Trophy and Trial vehicles.
• Bumpstop 2.0 / 2.5 Nitrogen-charged hydraulic axle stop that prevents suspension bottoming out; tunable to vehicle weight via nitrogen pressure regulation.
• Triple Bypass Shock 2.5 High-performance external-reservoir damper with separate compression and rebound bypass circuits aimed at rally and Baja-style racing.
• Coilover 2.0 Adjustable Offroad-racing coilover with external reservoir, dual spring elements with independent top/bottom spring rates, and 8-stage click adjustment for compression tuning.
• Adjustable Gas Shocks (Universal) Adjustable gas pressure shock absorbers with 4-position external rotary-knob damping adjustment to match vehicle load and terrain without tools.
• Vehicle-Specific Shock Absorbers Vehicle-specific shock absorbers engineered for Ford Ranger, Isuzu D-Max, Jeep, Land Rover, Mercedes, Mitsubishi L200, Nissan, and Toyota 4x4 models.
• Complete Suspension Kits (Komplettfahrwerke) Vehicle-specific complete suspension lift kits combining Profender adjustable shocks with Eibach or MAD springs, TÜV-certified for legal road registration in Germany.
• Ford Ranger Lift Kit (Profender/Eibach, +30mm) Ford Ranger-specific complete suspension lift kit providing +30mm lift using Eibach springs and adjustable Profender gas shocks, TÜV-certified for road registration.
• Mercedes X-Klasse Complete Suspension Kit (+20–30mm) Mercedes X-Klasse (from 09/2017) complete suspension lift kit providing 20–30mm lift via adjustable Profender gas shocks, TÜV-certified.
• Mercedes G Fox 2.0 Performance Reservoir Shocks (Set of 4) Set of 4 Fox 2.0 Performance Reservoir shocks for Mercedes G-Class (460/461/463) with hardness adjustment, targeted at 40–50mm lift applications.
• Terrafirma Suspension & Chassis Components Reseller line of Terrafirma aftermarket suspension and chassis components — including Smoothie 2.0 shocks, HD shock turrets, radius arms, polyurethane bushings, and winch bumpers — for Land Rover vehicles.
• Winches and Winch Accessories Multi-brand offroad recovery winches and winch accessories from Gigglepin, Goodwinch, and Terrafirma.
• Winch-Compatible Front Bumpers (Windenstoßstangen) Winch-compatible front bumpers for Land Rover vehicles, including Trekfinder and Terrafirma tubular designs.
• Volvo Axles & Parts (Lappländer, TGB, C303/304/306) Replacement and upgrade parts for Volvo axles on Lappländer, TGB, and C303/304/306 platforms.
• Profender Nitrogen Filler (Professional) Professional nitrogen pressure gauge and filler used to adjust nitrogen pressure on Profender shock absorbers.
• Shock Absorber Spare Parts Seal kits, piston rods, valve shims, and other wear parts for maintenance and fine-tuning of Profender shocks.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Profender Co., Ltd. (Thailand)coreTechnology or IntegrationThai manufacturer of Profender shock absorbers. Founded 1976. Produces to highest quality standards. Specializes in offroad shock absorbers for rally, trophy, trial, travel, OEM, and tuning applications. Profender-Shocks.com operates as Generalimporteur (general importer) for German-speaking markets.
• Terrafirma (AllMakes4x4)majorChannel Partner/ Reseller/ DistributorResells Terrafirma brand suspension components including shock absorbers, radius arms, bump stops, suspension mounts, and winch bumpers for Land Rover vehicles. Products include Smoothie 2.0 shocks, HD shock turrets, radius arms with caster correction, and tubular winch bumpers.
• EibachmajorChannel Partner/ Reseller/ DistributorPartners with Eibach for suspension springs in complete lift kits. Eibach provides high-quality lift springs used in Ford Ranger and Mercedes X-Klasse complete suspension kits with TÜV certification.
• Fox ShocksmajorChannel Partner/ Reseller/ DistributorOffers Fox 2.0 Performance Reservoir Shocks for Mercedes G-Class (460/461/463). Complete set of 4 Fox shocks with hardness adjustment for 40-50mm lift.
• MAD (Muskoka Automobile Development)minorChannel Partner/ Reseller/ DistributorPartners with MAD for cross-country lift springs in Mitsubishi L200 complete suspension kits. MAD provides lift springs for +35mm height increase.
• GigglepinminorChannel Partner/ Reseller/ DistributorResells Gigglepin winches and winch accessories.
• GoodwinchminorChannel Partner/ Reseller/ DistributorResells Goodwinch TDS winches and accessories.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• King Shocks: King Shocks produces race-proven, rebuildable bypass and coilover shocks for offroad, prerunner, and trophy-truck applications. Comparable to Profender on high-end adjustable bypass technology, though with a stronger US-racing identity.
• Fox Factory: Fox Factory designs and manufactures high-performance shocks, including external reservoir and bypass shocks, sold globally to offroad, UTV, and motorsport customers. It is the closest premium-positioning competitor to Profender's adjustable gas and triple bypass offerings.
• Bilstein: Bilstein (thyssenkrupp Bilstein / BILSTEIN Group) is a major German manufacturer of monotube gas-pressure shock absorbers, including B6/B8 performance lines for SUVs and 4x4s. It is the most direct domestic German competitor on premium OE-grade and aftermarket suspension.
• Teraflex: Teraflex specializes in suspension lift kits, shocks, and long-arm systems for Jeep Wrangler, Gladiator, and other 4x4s. Comparable to Profender on the vehicle-specific offroad suspension kit model, particularly for the Jeep segment Profender also serves.
• KW Automotive (KW Suspensions): KW Automotive is a German premium suspension manufacturer selling coilovers, lift kits, and damping-adjustable systems via direct and dealer channels. Comparable to Profender on adjustable coilovers and on-road/off-road performance positioning.
• Icon Vehicle Dynamics: Icon Vehicle Dynamics builds premium coilovers, bypass shocks, and complete suspension systems targeted at late-model trucks and SUVs. Comparable to Profender on adjustable reservoir shocks and on the vehicle-specific lift-kit business model.
• Old Man Emu (ARB 4x4 Accessories): ARB's Old Man Emu brand offers complete suspension lift kits (shocks + coils) for popular 4x4s with strong aftermarket presence in Europe. Closely comparable to Profender on complete TÜV-style lift kit offerings for Land Rover, Toyota, and other 4x4 nameplates.
• AllMakes4x4 (Terrafirma): AllMakes4x4 distributes the Terrafirma brand of aftermarket parts (shocks, springs, radius arms, bumpers) for Land Rover vehicles globally. Profender resells Terrafirma, making AllMakes4x4 both a supplier and a direct competitor in the European Land Rover aftermarket.
• Eibach: Eibach is a German manufacturer of performance springs and complete suspension systems, and a Profender co-branded partner in Ford Ranger and Mercedes X-Klasse lift kits. Functions as both supplier and competitor at the bundle-kit level for 4x4 suspension upgrades.
• Dobinsons Spring & Suspension: Dobinsons designs and manufactures coil springs, shock absorbers, and complete lift kits for 4x4s from Australia, with growing European distribution. Closely comparable to Profender on complete suspension kits and on the OE-style adjustable shock product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BlackDezertRacing
• Instagraminstagram.com/blackdezertracing
• LinkedInlinkedin.com/company/profender-shocks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profender Shocks