Buls Hodge Consulting

What Buls Hodge Consulting does

Buls Hodge Consulting is a privately held commercial real estate brokerage firm founded in 1998 and headquartered in Austin, Texas, with additional offices in Dallas and Houston. The firm offers full-service representation across the four core CRE transaction types — tenant representation, landlord representation, buyer representation, and seller representation — for office, industrial, and retail properties, supplemented by specialized expertise in call center, data center, and sublease transactions. Its three principals (Michael Buls, Charles Hodge, and Bryan W. Bell) collectively bring over 80 years of commercial real estate experience, and the firm has developed proprietary planning tools and the Austin Market Sublease Report, created in 2001, which functions as a recurring market intelligence product for the central Texas sublease market.

The firm's revenue model is transaction-fee based, generating commissions on individual commercial real estate leasing, buying, and selling deals, with brokers handling approximately 10-15 transactions per year each under a high-touch, consultative sales-led go-to-market motion. Customer concentration is moderate and diversified across verticals including healthcare, legal, financial services, technology, energy, and nonprofit, with named enterprise clients such as Texas Children's Hospital, Automatic Data Processing, Baylor College of Medicine, and Sage Advisory. Distribution is principally direct: principal-led relationships served out of three Texas metros, supplemented by content marketing (a WordPress blog and email newsletter), client referrals, and earned media coverage in publications such as the Austin Business Journal.

The firm has no proprietary technology platform and does not disclose AI/ML capabilities; its competitive moat rests on principal-level talent, proprietary sublease market data, and 27 years of relationship-based brokerage in Texas markets. Operational signals suggest a mature but static franchise — the firm's website displays a 2009 copyright notice and a 2013 sublease report download, and no funding rounds, acquisitions, or recent leadership additions are disclosed. Strategic alliances with Accelerated Digital Solutions (technology infrastructure consulting) and Dimensions Floorplans (architectural drawing and space planning) extend the firm's offering beyond pure brokerage into bundled advisory services for clients with specialized facility requirements.

Name

Buls Hodge Consulting

Legal name

Buls Hodge Consulting

Website

https://bulshodge.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Buls Hodge Consulting is a Texas-based commercial real estate brokerage founded in 1998, providing tenant, landlord, buyer, and seller representation across office, industrial, and retail properties through offices in Austin, Dallas, and Houston, with specialized expertise in call center, data center, and sublease transactions.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Commercial real estate brokerage
• Tenant representation services
• Landlord representation services
• Commercial property leasing
• Sublease market advisory

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Commercial Real Estate Brokerage Commissions: Buls Hodge Consulting generates revenue through commercial real estate brokerage commissions on transactions including tenant representation, landlord representation, buyer representation, and seller representation services. Fees are typically based on a percentage of the transaction value or a negotiated flat fee for commercial real estate leasing, buying, and selling services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Buls Hodge Consulting is a commercial real estate brokerage firm that represents tenants, landlords, buyers, and sellers in office and specialized-use space transactions. The firm provides site selection, lease negotiation, acquisition, disposition, and sublease advisory services with particular emphasis on call center, data center, and sublease space in the Austin, Dallas, and Houston Texas markets.

Product overview

Buls Hodge Consulting is a full-service commercial real estate brokerage firm founded in 1998 that offers a unified suite of representation and advisory services. The core offerings include Tenant Representation, Landlord Representation, Buyer Representation, and Seller Representation services, supported by specialized expertise in Sublease, Data Center, and Call Center space. The firm also produces the Austin Market Sublease Report, a market research product that tracks sublease availability across Austin. Planning tools include Client Requirement Analysis, Manpower Planning, Critical Path Chart, and Move-In Checklist. The company operates through offices in Austin (headquarters), Dallas, and Houston serving clients across Texas in office, industrial, and retail commercial real estate.

Differentiator

Problem solved

Functional benefit

Products and services

• Tenant Representation

Quantifiable outcome

• 45% savings on lease rate for Thomas N. Thurlow and Associates through renegotiation and finding more suitable sublease space in Denver
• +2 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Accelerated Digital Solutions (ADS)coreStrategic or Co-development PartnerADS has provided technology consulting services in the Austin market for almost 20 years, delivering customized infrastructure solutions from design and deployment to disaster-recovery planning. Their Technology Alignment Program (TAP) and Consumption Management Initiatives complement Buls Hodge's real estate services for clients needing technology infrastructure planning alongside space selection.
• Dimensions Floorplans, LLCminorStrategic or Co-development PartnerDimensions Floorplans provides architectural drawing services with emphasis on accuracy, efficiency, cost effectiveness, and customer satisfaction. Services include site collection of architectural data, CAD drawing creation, building space analysis, and space planning - complementing Buls Hodge's commercial real estate brokerage services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• JLL: Global real estate services firm providing agency leasing, tenant representation, and capital markets across all major asset classes - comparable service portfolio to Buls Hodge in the office, industrial, and retail brokerage space, with substantially larger Texas presence.
• Colliers International: Global commercial real estate services and investment firm with strong Texas operations offering tenant rep, project management, and valuation services - direct head-to-head competitor for mid-market and enterprise office/industrial mandates in Austin, Dallas, and Houston.
• CBRE Group: Global commercial real estate services firm offering tenant representation, agency leasing, capital markets, and investment sales across office, industrial, and retail - directly comparable in service mix to Buls Hodge but at vastly broader scale and geographic reach.
• Cushman & Wakefield: Global CRE services firm with full-service tenant and landlord representation, capital markets, and valuation services; principal Bryan Bell began his career there in 1975, making it a direct competitor for high-end tenant rep mandates in Texas and beyond.

Direct peers

• Stream Realty Partners: Dallas-based national commercial real estate brokerage providing tenant and landlord representation, project management, and capital markets across office, industrial, and retail - directly competes with Buls Hodge for Texas-based enterprise mandates with comparable full-service offering.
• Transwestern: Houston-headquartered commercial real estate firm specializing in tenant representation, agency leasing, and asset services for office, industrial, healthcare, and data center properties - extremely close competitor with overlapping Texas geography and highly relevant specialty expertise.
• NAI Global: Global commercial real estate brokerage network with strong Texas member firms providing tenant rep, landlord rep, and property management across all asset classes - comparable mid-market competitor with similar relationship-driven broker model.

Regional players

• KBC Advisors: Texas-based commercial real estate advisory firm focused on tenant and buyer representation, lease administration, and transaction management for corporate occupiers - directly comparable boutique competitor targeting enterprise and mid-market office users.
• Endeavor Real Estate Group: Austin-based commercial real estate firm offering tenant representation, project leasing, and investment sales in Central Texas - the most direct regional head-to-head competitor in Buls Hodge's home Austin market.
• Aquila Commercial: Austin-based commercial real estate firm providing tenant and landlord representation, project leasing, and property management - operates in the exact same Austin submarket as Buls Hodge with overlapping service lines and customer profiles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/buls-hodge-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buls Hodge Consulting