Homebase

What Homebase does

Homebase (浙江宏倍斯智能科技股份有限公司, Zhejiang Hongbeisi Intelligent Technology Co., Ltd.) is a Chinese OEM/ODM manufacturer and direct seller of bathroom radiators, heated towel rails, and complementary heating-system components, operating from the Qinggang Industrial Cluster Zone in Yuhuan, Zhejiang Province, and positioning itself as the Asia-Pacific sales center for UK Homebase Radiators. The catalog spans roughly 113 SKUs across nine categories — artistic radiators, classic radiators, panel radiators, artistic and economical heated towel rails, electric thermostats (15+ models including E700, MINI S, RPB series, WIZZY), and 28 radiator-accessory SKUs (V-series valves, A-series accessories) — with products available in water-heated, electric, and dual-mode configurations. Core technologies include Italian core heating technology (via thermostat partnerships), Austrian Tiger powder coating with a 10-year warranty, Q195 Baosteel low-carbon steel construction, robotic welding with specialized brazing, and a 7-second compression connection system used in the newer fire-protection pipeline product line; products carry CE, CQC, EN442, IPX4, RoHS, and ISO9001-2008 certifications.

The company's revenue model is hardware sales across two principal streams: (i) consumer and light-commercial bathroom heating products — heated towel rails and radiators — sold direct-to-consumer through homebaseradiators.com, a Taobao storefront, WeChat official account, and a 400-line service hotline, with overseas sales handled by Jerry Yang (杨仁徽); and (ii) B2B industrial pipeline systems, including the 7-second compression fire pipeline system, gas pipeline systems, and stainless steel deep well pumps, sold through direct field sales and showcased at industrial exhibitions. GTM relies heavily on trade-show presence (Canton Fair, Frankfurt ISH, Guangzhou International Emergency Safety Expo, Chengdu Gas Exhibition) rather than digital marketing or funded growth. Pricing is opaque, set per quotation rather than published, with units sized by power output (300W–1000W). Customer segments are primarily residential homeowners, secondary high-end residential developers (villas/apartments using independent wall-mounted boiler heating), and tertiary commercial/industrial buyers in fire protection and gas safety. Homebase is a privately held subsidiary of the diversified Bomin Group (博民集团), alongside Best-Honest Valves, Homebase Pumps, and Shanghai Bohuang Trading; the group's July 2022 joint venture with Shaanxi Datang Gas Safety Technology — Zhejiang Hongtai Gas Equipment Co., Ltd. — represents the most recent significant corporate move.

Name

Homebase

Legal name

浙江宏倍斯智能科技股份有限公司

Website

https://homebaseradiators.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Homebase is a Chinese manufacturer and seller of bathroom radiators, heated towel rails, and heating-system accessories, operating from Yuhuan, Zhejiang as the Asia-Pacific sales center for UK Homebase Radiators and serving residential homeowners, high-end developers, and fire-safety/industrial buyers.

Ownership category

akta.pro rank

Product category

Heating Equipment Manufacturing

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Hydronic/Baseboard Radiant Heating Service (HSAOACAE)

Keywords

• Bathroom radiators
• Heated towel rails
• Steel panel radiators
• Fire pipeline systems
• Heating thermostats

Headquarters

HQ city

Yuhuan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Heated Towel Rail and Bathroom Radiator Sales: Primary revenue from manufacturing and selling heated towel rails, bathroom radiators, and artistic radiators. Products available in electric, water-heated, and dual-mode configurations. The company operates as a manufacturer selling directly to consumers and through distribution channels.
2. Heating Accessories and Thermostats: Revenue from selling thermostats, heating controllers, and radiator accessories. Product range includes over 15 thermostat models (E700, MINI S, WIZZY, RPB series, etc.) and 28 accessory models.
3. Pipeline System Products: Revenue from pipe connection systems including fire pipeline systems, gas pipeline systems, and stainless steel deep well pumps showcased at trade exhibitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Homebase designs, manufactures, and sells bathroom radiators and heated towel rails in water-heated, electric, and dual-mode configurations, alongside panel radiators, artistic radiators, classic radiators, thermostats, and accessories. The company operates as the Asia-Pacific sales center for UK Homebase Radiators and also produces industrial fire pipeline systems using proprietary 7-second compression technology. Products are sold via direct online channels (website, Taobao), domestic and overseas sales representatives, and at international trade exhibitions.

Product overview

Homebase (浙江宏倍斯智能科技股份有限公司) is a manufacturer and seller of bathroom radiators, heated towel rails, and heating systems, operating as the Asia-Pacific sales center for UK Homebase radiators. The company produces multiple product lines: artistic radiators (艺术型散热器) for living spaces, classic radiators (古典散热器) for high-end applications, panel radiators (板式散热器) for efficient heating, and artistic/economical towel rails (艺术型毛巾架/经济型毛巾架) for bathrooms. Supporting products include electric thermostats (电热温控器) with multiple control modes and radiator accessories. The company also offers the 7-second compression fire pipeline system (7秒卡压式消防管路系统) for fire safety applications. Products are available in water-electric dual-use configurations and feature certifications including EU CE, China CQC, and EN442 standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Dual-Mode Steel Panel Radiator R8822 Series (水电双用钢制板式散热器 R8822系列)
• Artistic Radiator Series (艺术型散热器系列)
• Classic Radiator Series (古典散热器系列)
• Panel Radiator Series (板式散热器系列)
• Artistic Electric Towel Rail Series (电热艺术毛巾架系列)
• Economical Electric Towel Rail Series (经济型电热毛巾架系列)
• Electric Thermostat Controllers (电热温控器系列)
• Radiator Accessories and Valves (散热器配件)
• 7-Second Compression Fire Pipeline System (7秒卡压式消防管路系统)

Quantifiable outcome

• Surface temperature approximately 60°C — safe without risk of scalding
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• 浙江鸿太燃气设备有限公司 (Zhejiang Hongtai Gas Equipment Co., Ltd.)minorStrategic or Co-development Partner · 13 September 2022Hongtai Gas is a joint venture established in July 2022 between Shaanxi Datang Gas Safety Technology Co., Ltd. (大唐科技) and Zhejiang Bomin Electromechanical Co., Ltd. (博民股份), with Homebase's parent company Bomin Group. The company focuses on gas safety products including gas automatic shut-off valves, serving as a specialized trading enterprise in the gas safety sector.
• Italian Thermostat Brand PartnerscoreTechnology or IntegrationHomebase collaborates with Italian industry-leading brands to co-develop and manufacture thermostat and heating control components, ensuring electrical safety and reliability of the heating systems. The thermostats incorporate Italian technology for temperature control.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Myson: UK-based manufacturer of designer radiators and heated towel rails. Comparable product mix targeting the UK and European premium specification market that Homebase addresses via its Asia-Pacific sales center for UK Homebase Radiators.
• IRSAP: Italian manufacturer of designer and bathroom radiators, heated towel rails, and climate systems. Comparable in artistic and decorative radiator categories where Homebase competes, sharing the Italian design heritage angle in the towel rail segment.
• Jaga Radiators: Belgian manufacturer of low-temperature radiators, heated towel rails, and dynamic heating solutions. Comparable in panel radiators and low-water-content designs (similar to Homebase's R8822 dual-mode series), competing in the premium European specification segment.
• Korado: Czech manufacturer of steel panel radiators, bathroom radiators, and heated towel rails exporting globally. Comparable in steel panel and bathroom heating product lines, with similar export-led growth model and EN442 compliance orientation.
• Runtal (a brand of Zehnder): Premium European brand of decorative and bathroom radiators, including towel warmers. Comparable product positioning in the high-end decorative segment where Homebase markets its artistic radiator series, though with stronger European brand recognition.
• Sira Industrie: Italian manufacturer of steel radiators, towel warmers, and heating systems with global distribution. Comparable in heated towel rail and panel radiator categories, with deeper European OEM relationships and a similar multi-product catalogue approach.

Broad incumbents

• Vasco (a brand of Arbonia): European manufacturer of designer radiators, heated towel rails, and underfloor heating systems under the Arbonia group. Comparable in decorative and bathroom radiator segments, with a stronger design-led brand and broader European showroom network.
• Zehnder Group: Swiss-listed manufacturer of decorative and bathroom radiators, heated towel rails, and indoor climate systems. Directly comparable product portfolio to Homebase across towel warmers, panel radiators, and design radiators, but with broader European distribution and much larger scale.
• Stelrad Radiators: One of Europe's largest radiator manufacturers producing steel panel radiators, designer radiators, and towel warmers. Comparable in steel panel and towel rail categories where Homebase competes, with deeper UK and European channel presence.
• Purmo (a brand of Rettig): Pan-European manufacturer of radiators, underfloor heating, and towel rails under the Rettig group. Comparable in towel warmer and panel radiator categories, with established distribution in both European and Chinese markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homebase