What Uniden does

Uniden America Corporation is the U.S. operating subsidiary of Japanese electronics manufacturer Uniden, headquartered at 301 International Parkway, Suite 460, Flower Mound, Texas. The company sells consumer radio communication and detection hardware — radar detectors (R8w, R4w, R8, R7), radio scanners (SDS150, SDS200, SDS100, HomePatrol-2, BearTracker 885), CB radios (Bearcat 980SSB, 880FM, 880, PC78LTX FM, PRO538HH), and marine VHF radios (MHS338BT, UM725/UM435/UM385) — directly to consumers through uniden.com and via affiliates, factory-certified refurbished inventory, and a pro-installed radar/laser service channel. Operations are confined to the United States and Canada; products purchased outside these regions are not supported for repair.

The underlying technology is rooted in radio-frequency engineering: True I/Q Digital Signal Processing on the SDS scanner family, TrunkTracker X for trunked radio systems, Close Call RF Capture, dual-antenna radar architecture, GPS-based lockouts, and DSC (Digital Selective Calling) on marine units. Recent R-series additions (R8w, R4w) add Wi-Fi firmware updates and Bluetooth pairing with the R/Tach mobile app for diagnostics and customization, while scanner upgrade keys (Waterfall, DMR, NXDN, ProVoice) unlock optional decoding capabilities on the installed base. The company has retired prior security/surveillance and dash-cam lines (Guardian, AppCam, Wired DVR/NVR, DC360), narrowing the active catalog to four communication categories.

Uniden's revenue model is overwhelmingly transactional hardware: one-time unit sales ranging from $149.99 to $949.99, supplemented by professional installation fees, out-of-warranty repair and programming services (radar detector update at $39.95, scanner programming at flat rates, model-specific repair fees, $15 continental U.S. shipping), paid scanner upgrade keys, and a 5–7% affiliate commission channel. Go-to-market is direct-to-consumer e-commerce with free FedEx shipping above $99, Buy Now Pay Later financing, and GovX pricing for military and first responders. There is no disclosed headcount, no public listing, no venture funding, and no revenue figure in the available data; the entity is privately held under its Japanese parent Uniden Corporation.

Name

Uniden

Legal name

Uniden America Corporation

Website

https://uniden.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Uniden America Corporation, the U.S. subsidiary of Japan's Uniden, sells radar detectors, radio scanners, CB radios, and marine VHF radios directly to consumers via uniden.com across the United States and Canada, supported by installation, repair, and scanner software upgrade services.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (33422), Communications Equipment Manufacturing (3342)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

RF, Antennas & Wireless Components Retail (CRACAKAM)

Keywords

• Radar detectors
• Radio scanners
• CB radios
• Marine radios
• Consumer electronics

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Hardware Product Sales: One-time sales of radar detectors, radio scanners, CB radios, and marine radios through direct e-commerce and retail channels
2. Professional Installation Services: Pro-installed radar/laser systems with professional installation services
3. Scanner Software Upgrades: Paid upgrade keys for scanner radios to unlock additional features such as DMR, NXDN, ProVoice decoding and Waterfall display
4. Repair Services: Paid repair services for out-of-warranty devices, including programming services for scanners
5. Affiliate Commissions: Earn commissions (5-7%) on sales referred through affiliate partners

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Uniden America Corporation is the U.S. subsidiary of Japanese Uniden Corporation, selling consumer electronics focused on radio communications and detection devices. The company manufactures and distributes radar detectors, radio scanners, CB radios, and marine radios to individual consumers and enthusiasts through direct e-commerce and retail channels.

Product overview

Uniden America Corporation offers a diversified portfolio of communication and safety products organized into four primary categories: Radar Detectors (R8w, R4w, R8, R7), Radio Scanners (SDS150, SDS200, SDS100, HomePatrol-2, BearTracker 885), CB Radios (Bearcat series, PC78LTX FM, PRO538HH), and Marine Radios (MHS338BT, UM725, UM435, UM385). The company also previously offered security/surveillance products (Guardian, wired DVR/NVR systems, dash cameras) and two-way radios, though these are legacy lines no longer actively sold or serviced. The product ecosystem is connected through companion software like the R/Tach mobile app for radar detectors, Uniden Sentinel desktop software for scanner programming, and Uniden ProSeries/Guardian apps for legacy security systems. Upgradable scanner keys (Waterfall, DMR, NXDN, ProVoice) enable advanced decoding capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• BearTracker: Hybrid CB/Digital Scanner with GPS auto-tuning and public safety alerts
• Bearcat
• Guardian
• AppCam
• Uniden Guardian
• Uniden Pro Series
• myUniden

Products and services

• Radar Detectors Devices that detect police radar signals and alert drivers; sold to individual consumers for automotive use.
• Radio Scanners Receivers that scan multiple radio frequencies/bands, sold to hobbyists and monitoring enthusiasts.
• CB Radios Citizens band radios for short-distance two-way communication, primarily used by truckers and over-the-road drivers.
• Marine Radios VHF marine radios for boat-to-boat and boat-to-shore communication, sold to marine/recreational boating users.

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature9 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cobra Electronics: Cobra is the most direct US competitor to Uniden in radar detectors and CB radios, offering overlapping Bearcat-equivalent product lines and similar enthusiast-focused distribution. They compete head-to-head in the same retail and DTC channels.
• Whistler Group: Whistler manufactures radar detectors, CB radios, and laser detectors sold at lower-to-mid price points, directly competing with Uniden across multiple product categories in similar mass-market retail and DTC channels.
• Icom America: Icom is a major manufacturer of marine VHF, amateur, and commercial two-way radios, with overlapping product offerings in the marine and communications scanner/hobbyist markets where Uniden competes.
• Valentine Research: Valentine Research's V1 radar detector is a long-standing premium competitor in the enthusiast radar detector space, competing directly with Uniden's flagship R-series on directional arrows, range, and detection sensitivity.
• Escort (Escort Radar): Escort is a leading premium radar detector brand (including the Passport and MAX series) that competes directly with Uniden's R8w, R7, and R4w in the high-end enthusiast segment. Both brands target the same driving enthusiast persona with similar feature sets.
• Standard Horizon (Yaesu): Standard Horizon is a leading marine VHF radio brand competing directly with Uniden's UM and MHS marine radio lines, particularly in fixed-mount and handheld DSC-capable marine communications for the boating segment.
• Midland Radio: Midland is a direct competitor in CB radios and two-way communication products, also offering FRS/GMRS radios and weather alert devices that overlap with Uniden's marine and CB product lines.

Broad incumbents

• Garmin: Garmin competes with Uniden in marine electronics (VHF radios, chartplotters) and offers radar/ADAS features in newer automotive GPS units, but as a broad incumbent across many verticals rather than a specialist in radar detection or scanning.
• Motorola Solutions: Motorola Solutions is a broad incumbent in professional and public safety radio communications; Uniden's scanner products sit adjacent to and are partly affected by Motorola's dominance in the trunked and digital radio systems that Uniden scanners decode.

Emerging players

• Radenso: Radenso is an emerging premium radar detector brand (Radenso Pro M, DS1) that competes with Uniden's R-series on advanced features like GPS lockouts and false alert filtering, targeting the same high-end enthusiast buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uniden_america
• Facebookfacebook.com/unidenamerica
• LinkedInlinkedin.com/company/uniden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniden