Name

Ameristar Casino Resort Spa Black Hawk

Legal name

Ameristar Black Hawk

Website

https://ameristar.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Casino & Resort Hospitality

NAICS

Casino Hotels (72112)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

akta.pro secondary industry

Integrated Casino Resorts (THAGAJAA)

Keywords

• Casino gaming services
• Resort hospitality
• Hotel accommodations
• Spa wellness services
• Live entertainment venues

Headquarters

HQ city

Black Hawk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others

Revenue model

1. Casino Gaming: Traditional casino gaming revenue from slot machines, table games, poker, and other gambling activities offered on the gaming floor.
2. Hotel Accommodations: Overnight stays and room rentals at the resort hotel portion of the property.
3. Food and Beverage: Revenue from restaurants, bars, and dining venues located within the resort.
4. Spa and Wellness Services: Revenue from spa treatments, wellness services, and related amenities.
5. Entertainment and Events: Revenue from live entertainment, events, shows, and venue rentals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ameristar Casino Resort Spa Black Hawk operates a full-service casino resort in Black Hawk, Colorado, offering casino gaming, hotel accommodations, multiple dining venues, a spa, and live entertainment. The property is operated by PENN Entertainment, Inc. and serves as a mountain destination gaming and hospitality venue. Guests can access gaming floors, hotel rooms, restaurants, and entertainment under one integrated resort experience.

Product overview

Ameristar Black Hawk is a single casino resort property operated by PENN Entertainment. It operates as part of PENN Entertainment's broader portfolio of gaming and hospitality destinations, integrated with the company's PENN Play rewards program and PENN Marketplace. The property offers traditional casino gaming alongside resort amenities including hotel accommodations and dining.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Gaming
• Hotel Accommodations
• Dining Venues
• Spa Services
• Live Entertainment
• mychoice Rewards / PENN Play Loyalty Program

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Choice HotelsminorGTM or Marketing PartnerPENN Play rewards program partnership allowing members to earn and redeem points with Choice Hotels for lodging accommodations, extending the rewards ecosystem across travel and hospitality categories.
• Norwegian Cruise LineminorGTM or Marketing PartnerPENN Play rewards program partnership enabling members to earn and redeem points with Norwegian Cruise Line for cruise travel, expanding the loyalty program into the cruise line hospitality vertical.
• TicketmasterminorGTM or Marketing PartnerPENN Play rewards program partnership allowing members to earn and redeem points for event tickets purchased through Ticketmaster, integrating live entertainment and ticketing into the rewards ecosystem.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Ameristar Casino East Chicago: Ameristar Casino East Chicago is a sister property under PENN Entertainment, offering a similar integrated casino resort experience (gaming, hotel, dining, entertainment) and is directly comparable on operating model, brand, and customer value proposition, though in a different regional market.
• Ameristar Casino Hotel Council Bluffs: Ameristar Council Bluffs is a sister Ameristar-branded property under PENN Entertainment, operating a casino resort with hotel, dining, and entertainment, providing a direct operational and brand benchmark for Ameristar Black Hawk.
• Lady Luck Casino Black Hawk: Lady Luck Casino Black Hawk is a same-market casino competitor in Black Hawk, Colorado, offering slot and table gaming plus dining, targeting the same regional slot and table game customers as Ameristar Black Hawk.
• Monarch Casino Resort Spa Black Hawk: Monarch Casino Resort Spa is the most direct competitor to Ameristar Black Hawk, operating a full-service casino resort with hotel, spa, dining, and entertainment in the same Black Hawk, Colorado mountain corridor, serving the same regional drive-to destination market.
• Saratoga Casino Black Hawk: Saratoga Casino Black Hawk is a direct in-market competitor operating casino gaming, dining, and entertainment in the Black Hawk, Colorado limited-license market, competing for the same leisure and gaming guests as Ameristar Black Hawk.
• Isle Casino Hotel Black Hawk: Isle Casino Hotel Black Hawk is a direct competitor in the Black Hawk, Colorado market, offering hotel rooms, casino gaming, and dining under the same limited-license regulatory regime that governs Ameristar Black Hawk.

Broad incumbents

• MGM Resorts International: MGM Resorts is a leading global integrated casino resort operator with a broad portfolio of Las Vegas Strip and regional properties, offering comparison points on gaming floor economics, hospitality operations, and loyalty program scale relevant to Ameristar Black Hawk.
• Caesars Entertainment: Caesars Entertainment operates one of the largest U.S. casino resort portfolios and the Caesars Rewards loyalty program, comparable to PENN Entertainment's PENN Play and Ameristar Black Hawk's regional resort positioning.
• Boyd Gaming Corporation: Boyd Gaming is a regional U.S. casino operator with a comparable footprint of mid-market integrated casino resorts and a B Connected loyalty program, providing a peer benchmark for PENN Entertainment's regional strategy that includes Ameristar Black Hawk.
• Wynn Resorts: Wynn Resorts is a major integrated casino resort operator whose luxury Las Vegas and Macau properties benchmark the upper end of integrated casino resort operations, gaming floor design, hotel amenities, and F&B quality relevant to Ameristar's resort positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AmeristarBH
• LinkedInlinkedin.com/company/ameristar-casino

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ameristar Casino Resort Spa Black Hawk