XL-BYG Brejnholt

Name

XL-BYG Brejnholt

Legal name

XL-BYG Brejnholt Randers A/S

Website

https://brejnholt.dk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

XL-BYG Brejnholt is a family- and employee-owned Danish building materials retailer operating 15 branches across Jutland, Funen, and Zealand, serving professional tradespeople and DIY consumers with timber, construction supplies, and tools under the XL-BYG purchasing chain.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC)

akta.pro secondary industries

Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD), Windows, Doors & Millwork Distribution (CRAOAFAI)

Keywords

• Building materials retail
• Lumber and timber
• Construction supplies
• Professional trade supplies
• DIY building materials

Headquarters

HQ city

Randers

HQ country

Denmark

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Building Materials Retail: Sale of building materials, lumber (trælast), construction supplies, hardware, tools, and related products to both professional tradespeople and private consumers through 15 physical branch locations across Denmark. Revenue is generated through product sales at retail and trade pricing. The company also offers sustainability consulting and certified products (FSC/PEFC).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

XL-BYG Brejnholt is a family- and employee-owned building materials retailer operating 15 branches across Jutland, Fyn, and Sjælland in Denmark. The company sells timber, lumber, panel materials, masonry articles, concrete products, paving stones, hardware, tools, and related construction supplies to both professional tradespeople (carpenters, masons, contractors) and private DIY consumers. It supports customers with the Brejnholt Proff B2B online portal, a free building account service, XL-PRO professional store concept, and sustainability consulting, while operating as a member of the XL-BYG purchasing and marketing chain.

Product overview

XL-BYG Brejnholt operates as a unified multi-branch building materials retailer offering both physical store locations and digital platforms. The core offering consists of building materials including timber, lumber, panels, masonry articles, concrete products, paving stones, hardware, and tools. The company serves both professional tradespeople (builders, contractors, masons) and private DIY customers through its 15 physical branches across Denmark, supplemented by its Brejnholt Proff e-commerce platform for professional B2B customers and the XL-PRO store format specializing in contractor services. All customers can access a free construction account that integrates project management, quotes, ordering, and documentation.

Differentiator

Problem solved

Functional benefit

Brands

• XL-PRO: Professional-focused building materials concept, with the Horsens location described as one of the largest XL-PRO stores in Denmark.
• Brejnholt Proff

Products and services

• Building Materials and Construction Supplies (Byggematerialer)

Quantifiable outcome

• 15 branches nationwide enabling unified pricing across all branches for professional customers
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• XL-BYG (Indkøbs- og markedsføringskæde)coreChannel Partner/ Reseller/ DistributorXL-BYG Brejnholt is a member of the XL-BYG purchasing and marketing chain. This membership provides collective purchasing power, national brand recognition, and a shared platform that enables the company to serve customers across Denmark while maintaining local branch operations and autonomy.
• Hornsyld KøbmandsgaardcoreStrategic or Co-development PartnerBulk goods company located on the same property as the Hornsyld branch. The two companies work together in close logistics cooperation, with the Hornsyld branch sharing the same matrikel (land parcel) as Hornsyld Købmandsgaard, enabling efficient supply chain and logistics operations.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Jem & Fix: Danish hardware and building materials retailer operating a wide multi-branch network. Comparable product mix on hardware, fasteners, tools, and basic building supplies, and competes primarily on the consumer/DIY side.
• Optimera: Danish professional-focused building materials distributor owned by Saint-Gobain Distribution. Competes directly with the Brejnholt Proff and XL-PRO professional trade channel and is one of the largest trade-focused suppliers in Denmark.
• Stark Danmark: Denmark's largest building materials chain, owned by Saint-Gobain. Competes head-on with XL-BYG Brejnholt across professional trade and DIY customers, with a comparable branch-based, lumber-and-building-materials retail model. Stark is the most direct competitor in terms of footprint, assortment, and trade account offering.
• Harald Nyborg: Danish discount hardware and building materials retailer with stores across the country. Comparable assortment on hardware, tools, and basic building supplies, with an emphasis on value pricing that pressures Brejnholt's DIY proposition.
• Bauhaus Danmark: Large-format DIY and building materials retailer with multiple Danish locations. Overlaps with Brejnholt on the consumer/DIY side of the assortment (tools, hardware, garden) and competes for share of small-trade and DIY spend.
• Bygma: Danish-owned building materials retailer operating a multi-branch network across Denmark with strong professional trade focus. Directly comparable to Brejnholt's branch-based model serving both contractors and consumers with lumber, panels, and general building supplies.

Broad incumbents

• Travis Perkins: UK-listed builders' merchant group operating branch networks focused on professional trades. Comparable as a multi-branch building materials distributor serving trade customers across construction and renovation; useful as a peer benchmark for professional-channel economics.
• Kingfisher plc: Owner of Screwfix, B&Q, and other home improvement banners across Europe. Comparable as a broad building materials and home improvement retailer with national branch networks, particularly for the consumer/DIY portion of the assortment.
• SIG plc: UK-listed specialist distributor of building products (insulation, roofing, interior systems). Comparable as a trade-focused building products distributor; not a direct product-line match, but relevant for benchmarking B2B trade distribution economics and digital trade platforms.

Others

• XL-BYG: The national purchasing and marketing cooperative of which Brejnholt is a member. Not a direct competitor in retail but the shared-services and procurement partner that defines Brejnholt's cost position and brand visibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@brejnholtgruppen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XL-BYG Brejnholt