TRAVel Media
TRAVel Media is a Dutch B2B media company that publishes travel trade magazines (TravMagazine, Travelpro, SUMMIT Benelux), operates an e-learning platform (TravEcademy), and runs B2B events and awards for the Netherlands and Benelux travel industry.
- Company typePrivate
- Founded1989
- HeadquartersHilversum, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TRAVel Media does
TRAVel Media B.V. is a privately held Dutch B2B media company operating under the Dutch Travel Media Group (DTMG) holding structure established in 2015. Founded around 1989 by Tom van Apeldoorn and now led by second-generation family executives (CEO T.J. van Apeldoorn and COO Seb van Apeldoorn), the company publishes a portfolio of trade media brands targeting travel agencies, tour operators, airlines, hotels, cruise lines, destinations, and corporate travel managers across the Netherlands, Belgium, and Luxembourg. Its core brands include TravMagazine (biweekly B2B travel news, the company's flagship), Travelpro (monthly glossy trade magazine since 1992), TravEcademy (e-learning platform with 7,100+ registered members and 100,000 monthly page views as of February 2021), and SUMMIT Benelux (B2B platform for MICE and business travel). No proprietary technology platform has been disclosed.
The company monetizes through three primary revenue streams: recurring magazine and e-learning subscriptions, advertising sold to travel industry suppliers, and event sponsorships and participation fees. Event properties include the annual Travel Gala (with Dutch Travel Awards), TravDay B2B exhibitions held four times per year, Travel Management Club networking meetings (1,400+ travel manager members), and two elections — Travel Company of the Year and Independent Travel Agent. Distribution is sales-led and direct-to-supplier/advertiser, with no external institutional funding or PE/VC backing disclosed. The company is bootstrapped and family-controlled, headquartered in Hilversum, Netherlands, with a team of approximately 16 employees serving a focused Benelux travel trade audience across print, digital, social, and in-person channels.
TRAVel Media firmographics
Firmographics- Name
- TRAVel Media
- Legal name
- TRAVelMedia B.V.
- Website
- https://travmedia.nl
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TRAVel Media is a Dutch B2B media company that publishes travel trade magazines (TravMagazine, Travelpro, SUMMIT Benelux), operates an e-learning platform (TravEcademy), and runs B2B events and awards for the Netherlands and Benelux travel industry.
- Ownership category
- akta.pro rank
TRAVel Media industry classification
Industry- Product category
- B2B Travel Trade Media
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
Keywords
Where TRAVel Media is headquartered
LocationHeadquarters
- HQ city
- Hilversum
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
TRAVel Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Magazine Subscriptions and Advertising: Bimonthly TravMagazine and monthly Travelpro publications sold via subscription to travel industry professionals. Advertising space sold to travel suppliers, destinations, and industry partners seeking B2B reach within the Dutch travel trade.
- Event Sponsorships and Participation: Travel Gala (with Dutch Travel Awards), TravDay (quarterly B2B exhibition), Travel Management Club events, and agency elections generate revenue from supplier sponsorships and participant fees.
- E-Learning Platform (TravEcademy): E-learning platform for travel professionals offering courses. Revenue from course fees and platform access for travel agents and industry professionals seeking continuing education.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
TRAVel Media product offering
Product offeringCore offering
TRAVel Media B.V. publishes B2B travel trade content and operates a multi-brand media portfolio for the Dutch and Benelux travel industry. It sells print and digital magazine subscriptions and advertising (TravMagazine, Travelpro), runs industry events and awards (TravDay, Travel Gala / Dutch Travel Awards, Travel Management Club, agency elections), and operates the TravEcademy e-learning platform for travel agent continuing education.
Product overview
TRAVel Media operates a multi-brand B2B media portfolio serving the Dutch and Benelux travel industry. The core offerings include TravMagazine and Travelpro as competing B2B travel trade publications delivered via print and digital channels, complemented by TravEcademy as an e-learning platform for travel agent education, and SUMMIT Benelux targeting the MICE and business travel segment. The portfolio also includes a suite of events including The Travel Gala (with Dutch Travel Awards), TravDay trade events (four times yearly), and the Travel Management Club networking platform. The company positions itself as the Dutch market leader in travel industry B2B media with over 35 years of experience.
Differentiator
Problem solved
Functional benefit
Brands
- TravMagazine: B2B Travel News publication. The oldest and most popular B2B publication in the Dutch travel industry. Published every 14 days on Friday with in-depth interviews, background stories, specials for travel agents.
- Travelpro
- TravEcademy
- SUMMIT Benelux
Products and services
- TravMagazine B2B travel news publication issued every 14 days on Friday, containing in-depth CEO-level interviews, background stories on industry developments and trends, and educational destination and topic specials for travel agents. Sold via subscription to travel trade professionals in the Netherlands and Benelux.
- Travelpro Leading Dutch travel trade media brand established in 1992, comprising a glossy monthly magazine, widely read daily newsletter, highly visited website, and active social channels. Reaches the full spectrum of the travel industry including travel agencies, tour operators, airlines, and hotels with destination reports, interviews, background stories, and practical industry updates.
- TravEcademy
Companies that use TRAVel Media
Customer profileSegments4 records
Ideal customer profiles3 records
TRAVel Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TRAVel Media partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- TransaviaminorAirline partner with logo displayed on partners page. Nature of partnership not explicitly detailed beyond logo display.
- MSC CruisesminorCruise line partner with logo displayed on partners page. Nature of partnership not explicitly detailed beyond logo display.
- Norwegian Cruise Line (NCL)minorCruise line partner with logo displayed on partners page. Nature of partnership not explicitly detailed beyond logo display.
- LufthansaminorAirline partner with logo displayed on partners page. Nature of partnership not explicitly detailed beyond logo display.
- Holland America LineminorCruise line partner with logo displayed on partners page. Nature of partnership not explicitly detailed beyond logo display.
- Singapore Tourism BoardminorDestination partner with logo displayed on partners page. Nature of partnership not explicitly detailed beyond logo display.
- Switzerland TourismminorNational tourism board partner with logo displayed on partners page. Nature of partnership not explicitly detailed beyond logo display.
- Visit Czech RepublicminorNational tourism board partner with logo displayed on partners page. Nature of partnership not explicitly detailed beyond logo display.
- Visit WalloniaminorRegional tourism board partner with logo displayed on partners page. Nature of partnership not explicitly detailed beyond logo display.
- Brand USAminorNational tourism board partner with logo displayed on partners page. Nature of partnership not explicitly detailed beyond logo display.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
TRAVel Media competitors and assessment
Company assessmentEmerging players
- Skift: Digital-first B2B travel industry media company covering travel technology, hospitality, and distribution. Comparable as a competing B2B travel trade media franchise, though distributed globally rather than regionally.
- Phocuswright: Travel industry research and media company producing reports, conferences, and newsletters for travel suppliers and distributors. Comparable as a B2B information/events platform monetizing travel industry insights and serving similar supplier buyer personas.
Direct peers
- TTG Media: UK-based B2B travel trade media brand publishing news, analysis, and events for the British travel industry. Direct comparable as a multi-channel (print, digital, events) trade publisher serving travel agents and suppliers in a single national market.
- Travel Weekly (Northstar Travel Group): Leading US B2B travel trade publication delivering news, destination content, and events to travel agents. Comparable as a long-established, multi-channel travel trade media brand monetized through advertising, subscriptions, and events.
- FVW (Fachverlag für Wirtschafts- und Verkehrsmittel): German B2B travel trade media brand covering the DACH travel industry through magazines, digital platforms, and events. Closest direct peer in an adjacent Benelux-adjacent market with identical print-plus-events business model.
Broad incumbents
- Travel Daily News: International B2B travel trade publication covering hospitality and tourism worldwide. Comparable as a long-running multi-channel travel trade media brand, though operating globally rather than regionally.
- Reed Travel Exhibitions (WTM, IBTM): Operator of major global travel trade exhibitions including World Travel Market and IBTM. Comparable for the events/awards/exhibitions portion of TRAVel Media's business, though at vastly greater scale and global scope.
Regional players
- Voyages d'Affaires: French B2B media brand focused on business travel and MICE. Comparable to TRAVel Media's SUMMIT Benelux brand as a regional B2B platform targeting the corporate travel and MICE segment, though serving France rather than Benelux.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TRAVel Media social profiles
Digital presenceTRAVel Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRAVel Media leadership team
Management profileNumber of profiles
Profiles3 records
TRAVel Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRAVel Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRAVel Media
What does TRAVel Media do?
TRAVel Media B.V. publishes B2B travel trade content and operates a multi-brand media portfolio for the Dutch and Benelux travel industry. It sells print and digital magazine subscriptions and advertising (TravMagazine, Travelpro), runs industry events and awards (TravDay, Travel Gala / Dutch Travel Awards, Travel Management Club, agency elections), and operates the TravEcademy e-learning platform for travel agent continuing education.
Is TRAVel Media a public or private company?
TRAVel Media is a private company. It is classified as family owned and is currently operating.
When was TRAVel Media founded?
TRAVel Media was founded in 1989. It employs 11 to 50 people.
Where is TRAVel Media based?
TRAVel Media is headquartered in Hilversum, Netherlands, in the Europe region.
How does TRAVel Media make money?
Three revenue lines are on record. Magazine Subscriptions and Advertising is the primary driver. The others are event Sponsorships and Participation and E-Learning Platform (TravEcademy).
Who are TRAVel Media's main competitors?
Emerging players on record are Skift and Phocuswright. Direct peers are TTG Media, Travel Weekly (Northstar Travel Group) and FVW (Fachverlag für Wirtschafts- und Verkehrsmittel). Broad incumbents are Travel Daily News and Reed Travel Exhibitions (WTM, IBTM). Voyages d'Affaires is listed as a regional player.
Does TRAVel Media have an API?
No public API is recorded for TRAVel Media.
What industry is TRAVel Media in?
TRAVel Media's product category is B2B Travel Trade Media. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines. Its SIC code is 2711.