ZeroSmart

What ZeroSmart does

ZeroSmart is a UK-based carbon offsetting social enterprise founded in 2020 by Eliana Angelova Vanekova and John, both University of Leeds graduates who launched the business after observing environmental improvements during the Covid-19 pandemic. The company is structured as a sole proprietorship registered at 39 Bridge End Road, Grantham, Lincolnshire, and is bootstrapped with no disclosed external funding or subsidiaries. Operations are restricted to UK habitual residents, although the underlying climate projects are global (Uganda, Madagascar, Papua New Guinea, Eritrea, Denmark).

The business does not build proprietary technology; it operates as an aggregator and distributor of carbon offsetting services sourced from Eden Reforestation Projects and certified by Gold Standard, Verra, and the UNFCCC Clean Development Mechanism. Core offerings are individual subscriptions from £9/month, family plans at £28.20/month, a Climate Friendly Workforce business subscription at £12 per employee per month, and a tiered catalogue of one-off gift products (Climate Helper through Climate Superhero, including couples and pet variants) ranging from £13.50 to £1,080. Go-to-market is product-led and direct-to-consumer via a self-serve Wix-hosted website, supported by content marketing, social media, email, and Trustpilot review generation, with a 2-minute sign-up flow.

Revenue is generated entirely through consumer and small-business subscription recurring billing and one-time gift purchases. The company claims to have planted over 20,000 trees and removed 'thousands of tonnes' of CO2 since inception, with no disclosed headcount, revenue, or ARR. Differentiation rests on a higher UK per-adult carbon footprint assumption (8 tonnes vs an industry-standard 4 tonnes) and a two-part strategy combining immediate-impact climate projects with long-term tree sequestration.

Name

ZeroSmart

Legal name

ZeroSmart (trading as sole trader Eliana Angelova Vanekova)

Website

https://zerosmart.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ZeroSmart is a UK-based, bootstrapped social enterprise that sells individual, family, and workforce carbon-offset subscriptions (from £9/month) and one-off climate gifts, funding verified tree-planting and clean-energy projects in Uganda, Madagascar, Papua New Guinea, and elsewhere.

Ownership category

akta.pro rank

Product category

Carbon Offsetting Services

akta.pro primary industry

Offsets & Carbon Removal Procurement Strategy (portfolio design, quality screening) (EUABAKAL)

akta.pro secondary industry

Carbon Neutrality/Claims Strategy & Communications (claims substantiation, greenwashing risk) (EUABAKAK)

Keywords

• Carbon offsetting services
• Climate positive subscriptions
• Verified emission reductions
• Tree planting programs
• Corporate sustainability plans

Headquarters

HQ city

Grantham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Individual and Family Subscriptions: Monthly subscription plans that offset carbon footprints by planting trees and funding climate projects. Plans include individual plans starting at £9/month and family plans at £28.20/month for 2 adults, 2 children, and 1 pet.
2. Climate Gift Products: One-time purchase gift products ranging from £13.50 to £1,080.00 that provide carbon offsetting for various durations (3 months to 5 years) including tree planting and personalized certificates.
3. Climate Friendly Workforce Subscription: Business subscription at £12 per employee per month that offsets employee carbon footprints and provides company-wide climate impact reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

ZeroSmart is a UK-based social enterprise that sells carbon offsetting subscriptions and one-time gift products to individuals, families, and businesses. Customer payments fund a portfolio of verified climate projects (tree planting, hydropower, mangrove reforestation, cookstoves, methane reduction) through certified partners including Eden Reforestation Projects, Gold Standard, Verra, and UNFCCC to reduce the customer's net carbon footprint to zero.

Product overview

ZeroSmart is a carbon offsetting and climate action platform offering subscription plans and gift products for individuals, families, and businesses to achieve carbon neutrality. The core offering consists of Individual and Family subscription plans (starting at £9.00/month and £28.20/month respectively) that plant trees and fund verified climate projects. The Climate Friendly Workforce business subscription (£12/employee/month) enables companies to offset employee carbon footprints. Gift products include the Climate Helper, Enthusiast, Hero, and Superhero tiers (ranging £27-540) for individual carbon offset gifts, plus equivalent couple-focused gifts (ranging £54-1,080). Pet offset gifts are available at £13.50. All products fund a portfolio of verified climate projects including hydropower in Uganda, forest protection in Papua New Guinea, mangrove planting in Madagascar, cookstoves in Eritrea, and landfill gas recovery in Chile. The company partners with Eden Reforestation Projects, Gold Standard, Verra, and UNFCCC for project verification.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Plan Monthly subscription for individuals starting from £9.00 per month that offsets the customer's carbon footprint to zero through tree planting and funding of verified climate projects.
• Family Plan Monthly subscription at £28.20 for a standard family (2 adults, 2 children, 1 pet) that plants 9 trees per month, offsets approximately 2 tonnes of CO2e monthly (25 tonnes annually), and provides personalised certificates and climate impact updates.
• Climate Friendly Workforce Business subscription at £12 per employee per month that offsets carbon footprints of all staff including office work, business travel, and personal activities; includes company forest updates, climate-friendly badges, and support for verified carbon projects.
• Climate Helper Gift One-time £27 carbon offset gift that plants 9 trees and removes 2 tonnes of CO2, equivalent to being 100% carbon neutral for 3 months; includes personalised certificate and monthly email updates.
• Climate Enthusiast Gift One-time £54 carbon offset gift that plants 18 trees and removes 4 tonnes of CO2, equivalent to being 100% carbon neutral for 6 months.
• Climate Hero Gift One-time £108 carbon offset gift that plants 36 trees and removes 8 tonnes of CO2, equivalent to being 100% carbon neutral for 1 year.
• Climate Superhero Gift One-time £540 carbon offset gift that plants 180 trees and removes 40 tonnes of CO2, equivalent to 5 years of carbon neutrality.
• Climate Helpers Gift for Two One-time £54 couple's carbon offset gift that plants 18 trees and removes 4 tonnes of CO2, equivalent to two people being 100% carbon neutral for 3 months.
• Climate Enthusiasts Gift for Two One-time £108 couple's carbon offset gift that plants 36 trees and removes 8 tonnes of CO2, equivalent to two people being 100% carbon neutral for 6 months.
• Climate Heroes Gift for Two One-time £216 couple's carbon offset gift that plants 72 trees and removes 16 tonnes of CO2, equivalent to two people being 100% carbon neutral for 1 year.
• Climate Superheroes Gift for Two One-time £1,080 couple's carbon offset gift that plants 360 trees and removes 80 tonnes of CO2, equivalent to two people being 100% carbon neutral for 5 years.
• Pet Offset Gift One-time £13.50 gift that offsets a pet's carbon footprint (dogs, cats, rabbits, iguanas, parrots) for one full year, reducing it to zero; includes a personalised digital certificate of carbon neutrality.
• Hydropower in Uganda (Climate Project) A 6.4MW hydroelectricity plant on the Ishasha river in Uganda that reduces 21,084 tonnes of CO2e annually and provides renewable electricity and fair-wage employment to 200 local people; certified by the UN Clean Development Mechanism.
• Forest Protection in Papua New Guinea (Climate Project) Tropical rainforest protection project in Papua New Guinea that prevents over 60 million tonnes of CO2 emissions by protecting 110,000 hectares of rainforest from industrial timber harvesting; certified by Verra and part of the UN's REDD+ programme.
• Mangrove Planting in Madagascar (Climate Project) Mangrove reforestation project in Madagascar where trees are up to 5x more effective at carbon removal than UK tree species; supports fair-wage employment for local communities and sequesters approximately 1.4 tons of CO2 per acre annually.

Quantifiable outcome

• 8 tonnes CO2e offset per adult annually
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Eden Reforestation Projects (Eden Projects)coreStrategic or Co-development PartnerPrimary tree planting partner that has planted over 485 million trees globally. ZeroSmart works with Eden to plant native mangrove trees in Madagascar and other locations, with the partnership providing fair-wage employment for local communities and comprehensive third-party verification.
• Gold StandardcoreTechnology or IntegrationCertification partner ensuring climate projects meet the highest international standards. Gold Standard certification verifies that £1 spent on projects creates significant environmental and social value (e.g., £175 for Madagascar mangroves, £43 for Papua New Guinea forests, £33 for Uganda hydropower).
• VerracoreTechnology or IntegrationIndependent certification organization that verifies carbon offset projects. ZeroSmart's Papua New Guinea forest protection project is certified by Verra and part of the UN's REDD+ programme, verified to prevent 60 million tonnes of CO2 emissions.
• United Nations Framework Convention on Climate Change (UNFCCC)coreTechnology or IntegrationPartnership with UNFCCC through their Clean Development Mechanism (CDM). ZeroSmart's hydropower project in Uganda is certified by UNFCCC, which reviews and approves projects to ensure they meet international climate standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wren: US-based subscription platform that lets individuals offset their carbon footprint through monthly payments funding forestry and clean energy projects. Same subscription-first, consumer-direct model as ZeroSmart but with US geographic focus.
• myclimate: Swiss non-profit offering individual and corporate carbon offsetting through certified climate projects, including subscriptions and one-time purchases. Comparable voluntary offset retail model with strong project verification standards.
• atmosfair: German non-profit providing carbon offsetting for individuals and businesses through Gold Standard-certified climate projects. Comparable voluntary offset subscription and one-time purchase model with similar European market positioning.
• Ecologi: UK-based consumer and business carbon offsetting subscription platform offering monthly tree planting and climate project funding. Ecologi is ZeroSmart's most direct UK competitor with a similar B2C/B2B subscription model but materially larger scale (70M+ trees planted) and venture funding.
• Native: UK/US-based carbon offsetting subscription service for individuals and businesses with a similar monthly tree-planting and verified project portfolio structure. Directly comparable offering targeting climate-conscious consumers.
• Klima: Berlin-based consumer carbon offsetting app offering subscription plans to neutralize individual carbon footprints through verified projects. Comparable product-led growth model and consumer positioning to ZeroSmart, focused on European market.

Broad incumbents

• Patch: US-based carbon offset API platform primarily serving businesses to embed offsetting into their products and services. Adjacent peer with a more developer/API-focused GTM versus ZeroSmart's direct consumer subscriptions.
• Terrapass: Established US-based carbon offset provider offering individual and business subscriptions and one-time offset purchases across verified projects. Comparable voluntary offset retail model with longer operating history.

Others

• Gold Standard: Internationally recognized certification body for carbon offset projects (one of ZeroSmart's core partners). Not a competitor but an ecosystem participant whose certification standards underpin ZeroSmart's value proposition.
• Eden Reforestation Projects: ZeroSmart's primary tree planting partner that has planted 485M+ trees globally. Not a competitor but a key upstream supplier of the project-based carbon credits ZeroSmart resells to its consumer and business subscribers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ZeroSmartUK
• Facebookfacebook.com/ZeroSmartUK
• Instagraminstagram.com/zerosmartuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZeroSmart