Bettarini Group

What Bettarini Group does

Bettarini Group operates as A. Bettarini e Figli srl, a family-owned Italian heavy equipment rental company founded in 1950 by Amelio Bettarini in Livorno, Tuscany. The company rents mobile cranes, aerial work platforms, tracked and spider cranes, mini cranes, trucks with crane attachments, and supporting lifting accessories, with a documented fleet of up to 170 vehicles. Equipment spans capacities from 70 tons to 700 tons and includes OEM brands such as Liebherr, Grove (Manitowoc), Terex Demag, JLG, Marchetti, Multitel Pagliero, Socage, Jekko, Platform Basket, Fassi, Scania, Mercedes, Iveco, and MAN. Recent capital investments include a Liebherr 650-ton crane added in August 2024 and a Liebherr 700-ton crane added in January 2026, signaling a deliberate push into the ultra-large lifting tier.

The company serves construction and civil engineering, industrial and petrochemical plant installation, naval shipyard operations, and road and rail recovery customers primarily within the Tuscany region, with at least one documented project delivered in Genova. Services include on-site technical inspections, qualified operator dispatch, transport, industrial assembly, and cold (operator-less) rentals, with a separate BETTARINI RENT sub-brand and website for transactional rental demand. Roberto Bettarini currently serves as Amministratore Delegato and the business remains under family ownership with no disclosed external institutional investors or parent company.

Revenue is generated through project-based equipment rental contracts priced via direct quote ([email protected]), supported by a 30,000+ sqm facility with loading/unloading infrastructure, covered warehouses, and in-house transport. The go-to-market is sales-led and direct, with limited digital marketing beyond the corporate website, a Facebook page, and email-based quote requests. The customer base is segmented across multiple use cases rather than concentrated in any single logo, but the geographic footprint is explicitly regional, which limits addressable buyer pool size and ties revenue to Tuscany-area industrial, construction, and naval activity cycles.

Name

Bettarini Group

Legal name

A. Bettarini e Figli srl

Website

https://bettariniautogru.it

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Bettarini Group is a family-owned Italian heavy equipment rental company, founded in 1950 and headquartered in Livorno, operating a fleet of up to 170 mobile cranes, aerial platforms, and trucks to serve construction, industrial, naval, and petrochemical customers across the Tuscany region.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction Machinery & Equip (3531)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

Keywords

• Mobile crane rental
• Aerial platform rental
• Heavy lifting services
• Industrial equipment rental
• Material handling services

Headquarters

HQ city

Livorno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of cranes (autogru), aerial platforms (piattaforme aeree), cold rental (noleggio a freddo), mini cranes, trucks, and tracked vehicles with qualified operators and technical support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bettarini Group rents mobile cranes (autogru), aerial work platforms, tracked cranes, mini cranes, trucks with crane attachments, and lifting accessories, supplied with qualified operators and on-site technical support. The fleet of up to 170 vehicles serves construction, civil, industrial, naval, petrochemical, and road/rail recovery projects, predominantly across the Tuscany region.

Product overview

Bettarini Group operates as a comprehensive heavy equipment rental company founded in 1950, offering a fleet of up to 170 mobile cranes and aerial platforms for the Tuscany region. The product portfolio centers on the core equipment rental business with Autogru (mobile cranes) as the flagship offering, complemented by Piattaforme Aeree (aerial work platforms), Mezzi cingolati (tracked/spider cranes), and Camion (truck-mounted cranes). Additional offerings include MiniGru for confined space operations, Noleggio a freddo for operator-less rentals, and supporting accessories like Bilancini e Distanziali. Services extend to autotrasporti e noleggio autogru (transport and crane rental) and Montaggi industriali (industrial assembly). The company operates under the BETTARINI RENT sub-brand for rental operations, serving sectors including construction, civil engineering, shipyards, chemical plants, and road/rail recovery. Equipment brands include Liebherr, Grove, Terex Demag, JLG, Marchetti, Multitel, and Socage.

Differentiator

Problem solved

Functional benefit

Products and services

• Autogru (Mobile Crane Rental) Rental of mobile truck cranes with capacities from 70 tons to 700 tons, including Liebherr, Grove, and Terex Demag models, supplied with qualified operators for construction, industrial, and infrastructure projects in Tuscany.
• Piattaforme Aeree (Aerial Work Platform Rental) Rental of aerial work platforms with working heights from 20m to 75m, including JLG, Socage, and Multitel models, for elevated work in construction, maintenance, and industrial settings.
• Mezzi Cingolati (Tracked/Spider Crane Rental) Rental of tracked and spider cranes including Marchetti Sherpa CW 70.42 L (70 ton), Jekko JF545, Platform Basket Spider 43, and UNIQUE models for confined-space and difficult-terrain lifting operations.
• Camion (Truck Fleet with Crane Attachments) Rental of Scania, Mercedes, Iveco, and MAN trucks equipped with crane attachments for transport and lifting operations at customer sites.
• MiniGru (Mini Crane Rental) Rental of mini cranes for confined-space and light-duty lifting applications where larger mobile cranes cannot operate effectively.
• Noleggio a Freddo (Cold / Operator-Less Rental) Equipment rental without operators, allowing customers to deploy Bettarini's cranes and platforms using their own qualified personnel.
• Accessori (Lifting Accessories) Rental of specialized lifting accessories including spreader beams and spacers used in conjunction with cranes for complex lifting operations.
• Bilancini e Distanziali (Load Moment Indicators and Spacers) Rental of load moment indicators and spacers to support safe and precise crane operations across varied lifting applications.
• Autotrasporti e Noleggio Autogru (Transport and Crane Rental Service) Combined transport and mobile crane rental service delivering equipment to customer sites for industrial and construction applications.
• Montaggi Industriali (Industrial Assembly Services) Industrial assembly and installation services using Bettarini's crane equipment and qualified operators to install heavy machinery at industrial sites.
• Cantieristica Edile, Civile e Navale (Construction, Civil, and Naval Yard Services) Site and yard services for construction, civil engineering, and naval projects, including lifting operations, vessel varo and recovery, and shipyard material handling.
• Recupero Stradale e Ferroviario (Road and Rail Recovery) Emergency recovery services for vehicles, equipment, and vessels from roads and railways, leveraging Bettarini's heavy lifting fleet.
• BETTARINI RENT (Sub-Brand Rental Operations) Sub-brand dedicated to short-term and long-term equipment rental, operating from bettarinirent.it and offering the same core equipment categories as Bettarini Autogru.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• SGS SERTECminorStrategic or Co-development Partner · 1 July 2014Partnership focused on safety - SGS SERTEC partnership announced July 2014 under the tagline 'Partnership all'insegna della sicurezza' (Partnership in the name of safety).
• Multitel PaglierocoreTechnology or IntegrationLong-standing strategic partnership with Multitel Pagliero Spa, the European leader in aerial platform construction. Company continuously adds Multitel products to fleet and has collaborated since at least 2013.
• MarchetticoreTechnology or IntegrationOngoing partnership with Marchetti, confirmed November 2015, for 'libera circolazione' (free-circulation) truck cranes, described as 'top in this sector'.
• Grove (Manitowoc)coreTechnology or IntegrationContinuous fleet additions of Grove brand all-terrain cranes including models GMK 4100L, GMK 6300L, GMK 5130, GMK 5220, and GMK 5100.
• FassicoreTechnology or IntegrationPartnership for truck-mounted cranes including Fassi models F1650, F545, and Effer 850 with jib attachments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/bettarini-autogru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bettarini Group