What Marchetti does

Marchetti is a privately-held Brazilian cosmetics company founded in 1993 and headquartered in Cascavel, Brazil, operating primarily as a direct-to-consumer e-commerce brand through its own storefront at marchetti.com.br. The company markets itself as the first Brazilian brand with a complete DERMOMAKE line — color cosmetics formulated with skincare actives, most notably a hyaluronic acid-infused product line spanning foundations, blushes, lipsticks, glosses, setting powders, and facial moisturizers. Its broader catalog of approximately 224 SKUs covers face makeup (foundations, correctors, powders, blushes, primers, fixatives), eye products (shadows, mascaras, eyeliners), lip products, an extensive themed nail polish range, a dedicated skincare line (cleansers, micellar water, exfoliators, moisturizers), hair care, body care, accessories, and the Toque de Natureza sub-brand with natural-focused positioning. All products are positioned as cruelty-free and free from gluten and lactose, addressing ethical and allergen-conscious consumer preferences in the Brazilian market.

The business operates a dual-channel go-to-market: direct online sales to individual Brazilian consumers via the e-commerce site, and a wholesale channel through Sovis Store (sovisstore.com.br) for bulk purchases by resellers and retailers. Pricing is unit-based, denominated in Brazilian Real (BRL), with most SKUs in the R$20–R$70 range and a broader spread from approximately R$9.90 (basic nail polishes) to R$385.30 (comprehensive kits). The brand promotes through Instagram (@marchetti.oficial), Pinterest, and email newsletters, and ships throughout Brazil. Marketing is supported by frequent themed product collections (e.g., Brilho das Sereias, Moon Blush) indicating an active trend-driven product refresh cadence. The company has 51–100 employees, no disclosed external funding, and no parent company or institutional investors identified in the source data.

Name

Marchetti

Legal name

Marchetti

Website

https://marchetti.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Marchetti is a privately-held Brazilian cosmetics company founded in 1993, selling a 224-SKU catalog of color cosmetics, skincare, and nail products — including a hyaluronic acid DERMOMAKE line — directly to Brazilian consumers via its e-commerce site and wholesale channel through Sovis Store.

Ownership category

akta.pro rank

Product category

Color Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Makeup Primers & Setting (Face/Eye Primer, Setting Spray, Setting Powder, Fixers) (CRABACAE), Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

Keywords

• Color cosmetics
• Skincare products
• Makeup brand
• Hyaluronic acid cosmetics
• Beauty products

Headquarters

HQ city

Cascavel

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Direct E-commerce Sales: Marchetti generates revenue through direct online sales via its e-commerce platform marchetti.com.br. The company sells individual products, kits, and gift sets to consumers in Brazil.
2. Wholesale/B2B Sales: Marchetti operates a wholesale channel through Sovis Store (sovisstore.com.br), selling products in bulk to retailers and resellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Marchetti is a 100% Brazilian cosmetics brand that manufactures and sells color cosmetics, skincare, nail care, hair care, body care, and beauty accessories directly to consumers. The brand's flagship is the Linha Hialurônico (Hyaluronic Line), a complete DERMOMAKE line that combines cosmetic coverage with skincare benefits, and all products are formulated gluten-free, lactose-free, and cruelty-free.

Product overview

Marchetti is a 100% Brazilian cosmetics brand claiming to be the first Brazilian cosmetics brand with a complete DERMOMAKE line. The company offers a diverse portfolio of color cosmetics and skincare products organized around several key product lines: the flagship Linha Hialurônico (Hyaluronic Line) combining skincare benefits with cosmetic coverage; traditional face makeup including foundations, correctors, powders, blushes, and primers; eye products such as shadows, mascaras, and eyeliners; lip products including lipsticks, glosses, and lip pencils; an extensive nail polish collection with multiple themed collections (Brilho das Sereias, Meu Nude, Holográficos, Glitters); a Skincare line with cleansers, moisturizers, and exfoliants; and accessories including professional brushes and tools. The brand also features sub-brand Toque de Natureza with natural-focused positioning. Products are cruelty-free, and free from gluten and lactose, with items sold primarily through e-commerce with wholesale options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Linha Hialurônico (Hyaluronic Line) Complete dermomake line featuring hyaluronic acid across bases, blushes, lipsticks, glosses, facial moisturizers, and setting powders, designed to provide hydration while delivering cosmetic coverage.
• Bases (Foundations) Face foundation products including Base Líquida Seja Leve, Base Líquida Seja Intensa, Base Líquida Velvet Skin Toque de Natureza, and Base Stick Marchetti Hialurônico with hyaluronic acid.
• Corretivo Líquido (Liquid Corrector) High-coverage, long-lasting liquid facial corrector with matte finish that conceals dark spots, redness, dark circles without cracking on skin, available in 8 shades.
• Pó Compacto e Solto (Compact and Loose Powder) Setting and finishing powders including regular compact powder, compact powder with SPF 30, and Pó de Estrela (star powder) variant.
• Moon Blush Four-tone blush collection with ultra-pigmented shades, two shimmer and two matte finishes, in shades Super lua, Lua rosa, Lua cheia, and Lua nova.
• Coleção Blush Glow Brilho das Sereias Mermaid-inspired blush collection featuring iridescent and glowing finishes.
• Ilumina Primer Facial Facial primer with brightening effect, soft focus technology, containing Pro Vitamin B5 and Vitamin E, helping makeup last longer and concealing spots, pores, wrinkles, and expression lines.
• Primer Blur Blurring primer that provides smooth, poreless finish for makeup application.
• Gloss Beijo Molhado Lip gloss collection with 8 transparent shades featuring light-reflecting points in a non-drip firm texture.
• Coleção HidraGloss Brilho das Sereias Mermaid-inspired hydrating gloss collection with shimmering finish.
• Batom Líquido Matte Beija-cor High-pigmentation matte liquid lipstick collection with 9 colors featuring super fixation and ultra-fast drying.
• Esmaltes (Nail Polishes) Nail polish products including Esmaltes Cintilantes, Esmaltes Cremosos, Esmaltes Holográficos, Esmaltes Glitters, and Esmaltes Tratamento across multiple themed collections.
• Máscara de Cílios (Mascaras) Eyelash mascaras including Máscara Para Cílios Tudo Definido, Máscara de Cílios Choco Look, and Máscara de Cílios Pro B5.
• Sombra (Eye Shadow) Eye shadow products including Sombra Colour Me single shadow, Paleta de Sombra Colour Me, and Paleta de Sombra Sweet Rose palette collections.
• Skincare Line Skincare products including Sabonete Facial (facial cleanser), Água Micelar (micellar water), Esfoliante Facial (facial exfoliant), Hidratante Facial (facial moisturizer), and Espuma de Limpeza Facial (facial cleansing foam).
• Hidra Intense Gel Creme Hydrating gel cream with hyaluronic acid formulation for super hydration, lubricity, and skin flexibility; ultra-lightweight, non-oily, fast-absorbing texture suitable for all skin types.
• Lápis Black Extreme - Toque De Natureza Black extreme pencil from the Toque de Natureza sub-brand line.
• Divina Sobrancelha Eyebrow defining product for brow shaping and coloring.
• Kits para presente (Gift Kits) Pre-packaged gift sets combining multiple products such as Kit Make Hialurônico, Kit Hidratante Labial, and themed nail polish kits.
• Acessórios (Accessories) Makeup tools including Pincéis Marchetti (makeup brushes), various Escovas (brushes) in professional, thermal, and wooden variants, and specialty brushes.
• Toque de Natureza Natural-focused sub-brand line featuring products like Base Líquida Velvet Skin and Lápis Black Extreme with natural ingredient positioning.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Natura &Co: Largest Brazilian cosmetics company and direct domestic competitor with broad color cosmetics, skincare, fragrance, and personal care portfolios. Natura competes with Marchetti across virtually every product category Marchetti sells, but at a vastly larger scale.
• Grupo Boticário: Holding entity for O Boticário, Eudora, and other Brazilian beauty brands. Indirect competitor through its portfolio brands, and a relevant strategic benchmark for a multi-brand Brazilian cosmetics platform play.
• Eudora: Brazilian cosmetics brand from Grupo Boticário targeting younger and value-oriented consumers with makeup, skincare, and body care. Highly comparable customer profile and product mix to Marchetti, though with stronger parent backing.
• O Boticário: Iconic Brazilian beauty brand with extensive makeup, skincare, and fragrance lines and a massive franchise retail network. Highly comparable to Marchetti's product mix and Brazilian consumer target, though at much greater scale and retail reach.

Direct peers

• Dailus: Brazilian color cosmetics brand with extensive nail polish, face, and lips product lines sold via D2C and wholesalers. Comparable mid-sized Brazilian beauty brand competing for similar shelf and shelf-of-mind space.
• Tracta: Brazilian beauty brand specializing in color cosmetics and skincare with a Brazil-only D2C and retail presence. Similar mid-market positioning, product breadth, and target consumer to Marchetti.
• Ruby Rose: Brazilian cosmetics brand with broad color cosmetics catalog and large wholesale/retail distribution in Brazil. Very comparable in pricing, product breadth, and channel mix to Marchetti, including a focus on affordable beauty kits and gift sets.
• Vult: Brazilian color cosmetics brand offering affordable makeup (face, eyes, lips, nails) targeted at similar consumer demographics. Closest direct competitor in terms of product range, price tier, and Brazilian D2C/marketplace positioning.

Emerging players

• e.l.f. Cosmetics: Affordable, digitally-native global cosmetics brand with strong D2C and influencer marketing. Comparable in price tier, clean-beauty positioning, and digital-first GTM, serving as a benchmark for what an indie beauty brand can scale into.
• Too Faced: Mid-sized global color cosmetics brand with strong hero-product storytelling and D2C commerce. Relevant comparator for Marchetti's collection-driven merchandising (e.g., Brilho das Sereias) and kit-based gifting strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/marchetti.oficial
• Facebookfacebook.com/marchetti.oficial
• LinkedInlinkedin.com/company/toquedenatureza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marchetti