Town of Mayerthorpe

What Town of Mayerthorpe does

The Town of Mayerthorpe is a rural municipal government entity incorporated under Alberta provincial legislation, located at the junction of Highway 43 (Canamex Trade Corridor) and Highway 22 (Cowboy Trail) approximately 130 km northwest of Edmonton, serving a stated population of approximately 1,320 residents. It delivers the full suite of statutory municipal services, including water and sewer utilities sourced from five wells with 4,055 cubic metres of reservoir capacity, an automated waste collection system operated under contract with GFL Environmental Inc., property taxation, business licensing, planning and development, emergency services (a 21-member paid-on-call fire department plus 2 cadets, a 9-member RCMP detachment, and 24-hour advanced life support ambulance), recreation facilities (aquatic centre, exhibition centre, skate park, outdoor rink), cemetery services, and a public library. The Town is governed by an elected mayor (Allen Malcolm, elected October 2025) and seven-member council, with operational management supported by department leads including a Fire Chief, FCSS Manager, Designated Officer, and Recreation Services Coordinator.

The Town's revenue model is built on a diversified base of statutory and user-pay streams: recurring property taxes assessed against municipal mill rates (2026 residential municipal rate of 15.479 mills, non-residential 28.605 mills), monthly residential utility charges for water (minimum $25.75/month with tiered consumption rates), sewer ($14.75/month), waste ($17.50/month), and recycling ($3.00/month), annual business license fees of $125, plus program and facility fees (library memberships, playgroup, facility rentals, commercial space leases). Digital service delivery has been modernized through the Loop for Municipalities mobile app (iOS/Android), an online utility billing portal with PaySimply payment integration, and Google Maps integration within the local Business Directory. Marketing and economic development leverage partnerships with GROWTH Alberta, Community Futures Yellowhead East, Lac Ste. Anne County, and the Cowboy Trail tourism initiative.

Customer segments are segmented geographically rather than by industry, with primary segments being local residents (full municipal service consumption), local businesses (licensing, development permits, commercial properties), visitors and tourists (event-driven traffic, Cowboy Trail), and regional economic partners (agricultural and energy sector support). Intermunicipal collaboration with Lac Ste. Anne County provides shared bylaw enforcement, household hazardous waste disposal, and an Intermunicipal Development Plan. The Town received a 2012 Innovator Communities Award from the Alberta Urban Municipalities Association for its water/sewer infrastructure modernization and operates as a publicly accountable statutory entity rather than a competitive business.

Name

Town of Mayerthorpe

Legal name

Town of Mayerthorpe

Website

https://mayerthorpe.ca

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

101–250 employees

Short description

The Town of Mayerthorpe is a rural Alberta municipal government serving approximately 1,320 residents at the Highway 43/22 junction, delivering statutory services including water, sewer, waste collection, property taxation, business licensing, emergency response, recreation, and community programs through an elected council and small operational staff.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Water, Sewage and Other Systems (2213), Fire Protection (922160), Police Protection (922120), Utilities (221)

SIC

Water Supply (4941), Sanitary Services (4950), Services-Social Services (8300)

akta.pro primary industry

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)

akta.pro secondary industry

Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

• Municipal services
• Utility services
• Emergency services
• Recreation programs
• Property tax administration

Headquarters

HQ city

Athabasca

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Property Taxes: Annual property tax revenue calculated as Assessed Property Value X Municipal Tax Rate. Minimum property tax for general municipal purposes is $950.00 for Residential, Non-Residential, and Non-Residential Vacant properties. 2026 property tax rates: Residential 15.479076 mills municipal, Total 18.371338 mills; Non-Residential 28.60527 mills municipal, Total 32.6228541 mills.
2. Business Licenses: Annual business license fee of $125.00, renewable in January. Home-based business permit also $125.00. Hawker/Peddler licenses: $150.00 yearly or $75.00 weekly.
3. Utility Services: Monthly utility charges for water (minimum $25.75/month for up to 9 cubic metres, then tiered rates), sewer ($14.75/month minimum), waste collection ($17.50/month), recycling ($3.00/month), and bulk water ($6.50 per cubic metre). Infrastructure replacement rates based on land use classification.
4. Program Fees: Revenue from community programs including playgroup ($30-50/month), public library memberships ($5-50), FCSS programs, and facility rentals.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Town of Mayerthorpe is a municipal government providing essential public services to approximately 1,320 residents and surrounding areas in northern Alberta. Its core offerings include water and sewer utilities, waste collection, property tax administration, business licensing, emergency services (fire, RCMP, ambulance), recreation facilities, community support programs, public library, cemetery services, and property listings. Services are delivered through the Town Office, online portal, mobile app, and community facilities.

Product overview

The Town of Mayerthorpe operates a comprehensive suite of municipal services delivered through a website platform and mobile application. The core offering includes community facilities (Recreation Services managing the Exhibition Centre and Aquatic Centre), essential utilities (water, sewer, waste collection), emergency services (fire, ambulance, RCMP), and community support programs (FCSS, library). Supporting services include business licensing and property management, with the Loop for Municipalities mobile app providing residents direct access to news, emergency alerts, and community information. The town's digital infrastructure integrates third-party payment processing for tax and utility bill payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Loop for Municipalities Mobile App Mobile application for iOS and Android delivering news, emergency notices, and community updates to residents of Mayerthorpe.
• Mayerthorpe Recreation Services Manages and operates community recreation facilities and programs including the Exhibition Centre, Aquatic Centre, skateboard park, toboggan hill, outdoor skating rink, and municipal parks for community use.
• Municipal Utility Services Provides residential and commercial water, sewer, and waste collection services including bulk water accounts, utility billing, and online payment options through the town's utility portal.
• Mayerthorpe Public Library Public library services located at Fallen Four Memorial Park offering membership programs, digital resources, and community programming for all age groups.
• Emergency Services Comprehensive emergency response including fire protection (21-member paid on-call department), ambulance services with 24-hour advanced life support, RCMP police services (9-member detachment), and Community Peace Officers for bylaw enforcement.
• Business Licensing Services Municipal business licensing including new business licenses ($125 annual fee), home occupation permits, hawker/peddler licenses, and development permits for business operations within town limits.
• Family and Community Support Services (FCSS) Preventive social programs and services strengthening individuals, families, and community through volunteer registry, grant assistance, childhood programs including playgroup, West End Bus for seniors, and free income tax preparation.
• Healthcare Services Coordination Coordinates access to local healthcare including Mayerthorpe General Hospital (25-bed with 30-bed auxiliary wing), Extendicare facility (50 residents), Family Practice Clinic, dental clinic, and therapeutic services.
• Cemetery Services Operates and maintains the Mayerthorpe Cemetery with plot sales, columbarium niches, burial services, and regulatory oversight under Council and the Cemetery Committee.
• Residential Property Listings Advertises town-owned and private residential properties available for sale or rent within Mayerthorpe, including vacant lots and rental units with owner contact information.
• Commercial Property Listings Advertises commercial properties and land for sale or lease within Mayerthorpe, including available lots, buildings for lease, and undeveloped land parcels with pricing and zoning information.

Quantifiable outcome

• 37.5% reduction in waste removal fees achieved through automated cart system contract with GFL Environmental
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GFL Environmental Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 2021Contracted waste removal services provider for automated garbage cart collection system. Achieved 37.5% reduction in waste removal fees for ratepayers.
• GROWTH Alberta Economic RegioncoreStrategic or Co-development PartnerEconomic development partnership helping establish new businesses in Mayerthorpe through regional growth initiatives and business attraction programs.
• Community Futures Yellowhead EastcoreStrategic or Co-development PartnerRegional economic development organization providing support for business development, entrepreneurship, and community growth in the Yellowhead East region.
• Whitecourt & Area Family Support ProgramcoreStrategic or Co-development PartnerPartnership providing Universal Programming and Parent Education for families with children/youth 0-18 years, and Diversion Services for youth aged 7-18 years. Free, accredited, family-centered counseling and support.
• West End Bus Program Partners (Lac Ste. Anne County, Woodlands County)minorStrategic or Co-development PartnerSubsidized recreational trip program for those over 50, providing transportation to community destinations across the regional partnership area.
• Lac Ste. Anne CountycoreStrategic or Co-development PartnerIntermunicipal collaboration including shared Community Peace Officers/Bylaw Enforcement, household hazardous waste disposal program, and Intermunicipal Development Plan (IDP).
• The Cowboy TrailcoreGTM or Marketing PartnerTourism partnership promoting Mayerthorpe as a destination along the Cowboy Trail (Highway 22), a scenic route from southern Alberta through ranch country to Mayerthorpe's northern trail's end.
• Northern Gateway Public SchoolscoreOthersServes just over 5,000 students in 18 schools from Alberta Beach to Valleyview. Mayerthorpe schools include Elmer Elson Elementary (K-6) and Mayerthorpe Jr/Sr High School (7-12).

Scale indicators9 records

Expansion highlights4 records

Direct peers

• Town of St. Paul: Small Alberta town offering the same set of municipal services to a comparable rural population, with similar exposure to agriculture and energy sector economics.
• Town of Slave Lake: Northern Alberta town of similar population range offering the same municipal service portfolio — water, sewer, waste, RCMP/fire/ambulance, recreation, business licensing, and FCSS programming.
• Town of Westlock: Central Alberta town of comparable population scale offering identical municipal services including water/sewer utilities, waste collection, fire/RCMP, recreation, and business licensing.
• Town of Edson: Small Alberta town along Highway 16 in the Yellowhead corridor offering identical municipal services — water treatment, sewer, waste collection, fire/RCMP/ambulance, recreation, and business licensing — to a comparable rural population.
• Town of Lac La Biche: Northern Alberta town of comparable scale providing identical municipal services — utilities, emergency response, recreation, business licensing, and community programming — to a similar small-town population.
• Town of Athabasca: Small northern Alberta town providing the same suite of municipal services (utilities, emergency services, recreation, licensing, FCSS) to a comparable small-town population. Note: also listed as the city in Mayerthorpe's firmographics, suggesting geographic proximity.
• Town of Drayton Valley: Central Alberta town of comparable scale delivering the same municipal services — water/sewer treatment, waste management, fire/RCMP, recreation facilities, business licensing, and family/community support services.
• Town of Hinton: Alberta town near the Yellowhead corridor with comparable population scale, providing the same municipal utility, emergency service, recreation, and licensing offerings as Mayerthorpe.
• Town of Barrhead: Small Alberta town north of Edmonton offering the same municipal service portfolio to a similar rural population, including water, sewer, waste, emergency services, recreation, and FCSS.
• Town of Whitecourt: Alberta town of comparable size in the same Yellowhead East region, providing the same suite of municipal services (water, sewer, waste, recreation, emergency services, FCSS) to a similar small-town population. Most directly comparable peer given shared regional economic development ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mayerthorpe1
• LinkedInlinkedin.com/company/town-of-mayerthorpe

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town of Mayerthorpe