Made in NY

What Made in NY does

Made in NY is an economic development initiative administered by the New York City Mayor's Office of Media and Entertainment (MOME), a municipal government body under the City of New York. The program, whose brand was established in 2017, promotes New York City's film, television, theater, music, and digital media sectors. It serves two primary user groups: NYC-based production companies and studios that need help navigating local production requirements, incentives, and regulations; and media/entertainment workforce participants seeking jobs, training, and industry connections.

The program's core offerings are non-commercial services rather than products. These include the Made in NY Talent Network and free workforce development programs; a production directory of NYC-based crew, talent, and services; marketing and promotional support (including use of the official "Made in NY" logo) for productions filmed in NYC; and general promotion of NYC as a filming destination. Distribution is via the nyc.gov/madeinny portal, the NYC 311 service center (operational since 2003 and online since 2009, with over 500 million customer interactions to date), and organic social media accounts on X, Facebook, Instagram, and LinkedIn operated under MOME.

Made in NY has no commercial revenue model. It is publicly funded through the City of New York's government budget and has no external investors, no pricing structure, and no disclosed financial figures. Headcount is reported as 11-50 staff, reflecting MOME's operational team rather than a commercial workforce. There are no AI/ML capabilities, proprietary technology stack, or third-party integrations described in the available data. As a government program, its strategic objectives center on industry promotion and workforce development rather than financial returns.

Name

Made in NY

Legal name

City of New York

Website

https://nyc.gov

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Made in NY is a New York City government initiative under the Mayor's Office of Media and Entertainment that promotes the city's film, television, theater, and digital media sectors. It supports NYC-based production companies with marketing and resources and connects media workforce participants with jobs and training.

Ownership category

akta.pro rank

Product category

Media Industry Promotion Program

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)

Keywords

• Film production support
• Media industry promotion
• Workforce development
• Television production services
• Digital media initiatives

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels2 records

Marketing channels4 records

Core offering

Made in NY is an economic development initiative under the NYC Mayor's Office of Media and Entertainment (MOME) that promotes New York City's film, television, theater, music, and digital media industries. The program provides workforce development and job placement services, maintains a production directory of NYC-based crew, talent, and services, and offers marketing and promotional support for productions filmed in NYC.

Differentiator

Problem solved

Functional benefit

Products and services

• Made in NY Workforce Development Program
• NYC Production Directory
• NYC Marketing and Promotional Support for Productions
• NYC 311 Service Center

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• California Film Commission: The California Film Commission is the state's official film office, promoting production throughout California via incentives, permitting assistance, and crew/talent resources. It overlaps directly with Made in NY's mission of supporting in-state productions and competing for the same production budgets.
• UK Film Council (historical): The UK Film Council was a national body that supported film production and development across the UK until its functions were absorbed into the BFI. It served a comparable national industry-promotion and workforce-development role to Made in NY at a larger geographic scale.
• FilmLA: FilmLA is the official film office for the City of Los Angeles, providing permits, crew resources, and production support for films shooting in LA. It is the closest functional analog to Made in NY at the city level, supporting a competing production hub with a similar government-backed mandate.
• Louisiana Entertainment: Louisiana Entertainment is the state's film and entertainment office, administering the state's production tax credit program and supporting productions filming in Louisiana. It directly competes with Made in NY for productions weighing location-based incentives.
• Georgia Film Office: The Georgia Film Office promotes the state as a filming destination through tax incentives and production services support. It is a key competitor to NYC for productions weighing location decisions and operates a comparable government-backed production-support model.
• New York State Governor's Office of Motion Picture & Television Development: The New York State Film Office promotes filming throughout New York State, administering state tax credits and supporting productions outside NYC. It overlaps with Made in NY in mission and target productions, though at a state rather than city level.

Regional players

• Screen Queensland: Screen Queensland is a regional screen industry development agency in Queensland, Australia, supporting local productions and attracting inbound productions. It serves a similar government-backed industry-development function to Made in NY in a different geographic market.
• New Jersey Motion Picture & Television Commission: The New Jersey Motion Picture & Television Commission is a state-level film office promoting production in New Jersey. It competes with Made in NY for productions in the greater New York metropolitan region.
• British Film Commission: The British Film Commission promotes the UK as a filming destination and supports inbound productions with location scouting and crew resources. It operates a national analog of Made in NY's mission, serving productions in a different geographic market.
• Toronto Film & Television Office: Toronto's city film office supports production in Toronto with permits and crew resources, and operates a similar municipal film commission model to Made in NY. It is a key North American competitor frequently chosen in lieu of NYC for studio and location shoots.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/madeinny
• Facebookfacebook.com/madeinny
• LinkedInlinkedin.com/company/nyc-mayors-office-of-media-and-entertainment
• Instagraminstagram.com/madein_ny

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made in NY