Műszaki Könyvkiadó

What Műszaki Könyvkiadó does

Műszaki Könyvkiadó Kft. is a Hungarian educational and vocational textbook publisher founded in 1955 and headquartered in Piliscsév, Hungary. The company operates two core publishing lines: Közismeret (General Education), covering primary, secondary, and higher education materials including pedagogy and bilingual/national minority instruction, and Szakképzés (Vocational Training), spanning 15+ disciplines such as healthcare, electrical engineering, food industry, construction, mechanical engineering, hospitality-tourism, transportation, and economics. It supplements print titles with Online Könyvek, a digital book format designed for interactive whiteboards in classroom settings.

The company distributes through a hybrid model: two company-owned physical sample bookstores (Mintaboltok) in Budapest and Esztergom, a dedicated direct-to-consumer e-commerce storefront at konyvbagoly.hu, and a wholesale channel ([email protected]) serving institutional buyers. Revenue is generated almost entirely through one-time book sales, with no subscription, licensing, or SaaS components identified. Marketing relies on its website, downloadable catalogs, the "Műszaki Lapozó" news/magazine section, and a teacher discount program for in-class review copies.

The company is privately held as a Hungarian Kft. (limited liability company), with no disclosed parent company, institutional investors, or external funding rounds. Operations are confined to the Hungarian domestic market, with no evidence of international distribution or export activity. No executive team, headcount, revenue, or financial data is publicly disclosed.

Name

Műszaki Könyvkiadó

Legal name

Műszaki Könyvkiadó Kft.

Website

https://mkkonyvkiado.hu

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Műszaki Könyvkiadó is a 70-year-old Hungarian publisher of general education and vocational training textbooks, serving schools, vocational institutions, and teachers across Hungary through print and digital formats.

Ownership category

akta.pro rank

Product category

Educational Book Publishing

NAICS

Book Publishers (51313), Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)

akta.pro secondary industries

Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ), Higher Education Textbook Publishing (MPAJABAB), Business, Economics, Accounting & Management (EDAGABAC)

Keywords

• Educational book publishing
• Vocational training textbooks
• General education textbooks
• Hungarian academic publishing
• Digital textbook platforms

Headquarters

HQ city

Piliscsév

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Book Sales: Sale of printed textbooks and professional books through company-owned retail bookstores and wholesale distribution.
2. Online Book Sales: Sale of digital and physical books through the company's web store (konyvbagoly.hu).

Distribution channels3 records

Marketing channels3 records

Core offering

Műszaki Könyvkiadó publishes and sells Hungarian-language textbooks and professional books across two main categories: Közismeret (General Education) covering primary, secondary, and higher education, and Szakképzés (Vocational Training) spanning healthcare, electrical engineering, food industry, construction, hospitality, and 10+ other disciplines. The publisher also offers Online Könyvek, digital book versions designed for use on interactive whiteboards in classrooms, distributed through company-owned retail bookstores, an e-commerce web store (konyvbagoly.hu), and wholesale channels targeting educational institutions.

Product overview

Műszaki Könyvkiadó is a Hungarian educational publishing house established in 1955, offering a portfolio of print and digital textbooks and professional books. The product portfolio consists of two main categories: Közismeret (General Education) covering primary, secondary, and higher education, and Szakképzés (Vocational Training) covering industries including healthcare, electrical engineering, food industry, construction, hospitality, and more. Additionally, the company offers Online Könyvek (Online Books) for interactive whiteboards, providing digital access to their educational content. The company operates physical bookstores in Budapest and Esztergom, and sells products through their web store (konyvbagoly.hu).

Differentiator

Problem solved

Functional benefit

Products and services

• Közismeret (General Education Textbooks) General education textbooks covering primary school (lower and upper grades), secondary school preparation, high school education, higher education, children's books, school preparation materials, and pedagogy. Curriculum-aligned titles for Hungarian schools across all general education levels.
• Szakképzés (Vocational Training Textbooks) Vocational training textbooks covering healthcare, electrical engineering, food industry, construction, wood industry, business management, mechanical engineering, commerce, communication, light industry, economics, transportation, beauty care, and hospitality-tourism. Curriculum-aligned titles for Hungarian vocational training institutions across 15+ professional disciplines.
• Online Könyvek (Online Books) Digital book versions of the publisher's textbooks designed for use with interactive whiteboards in classroom settings, providing schools with digital access to educational content.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Pedellus Tankönyvkiadó: Hungarian textbook publisher focused on general-education and vocational titles, operating in the same K–12 and szakképzés adoption market as Műszaki Könyvkiadó.
• Raabe Klett Magyarország: Hungarian/Central European educational publisher with teacher resources, school magazines, and pedagogical materials serving the same Hungarian K–12 institutional buyers.
• Akadémiai Kiadó: Hungarian scholarly and educational publisher with a higher-education and reference catalogue; comparable on the higher-education publishing side of Műszaki's portfolio.
• Cartographia Tankönyvkiadó: Long-established Hungarian educational publisher producing atlases, textbooks, and teaching aids for primary and secondary schools — overlapping directly in the K–12 curriculum market.
• Apáczai Kiadó: Hungarian educational publisher offering K–12 textbooks and pedagogical materials, directly competing for school adoptions in the same general-education segment.
• Mozaik Kiadó: Hungarian educational publisher producing K–12 textbooks, digital learning materials, and the mozaBook/MozaWeb digital classroom platform — the closest direct competitor in both print and digital Hungarian curriculum content.
• Maxim Könyvkiadó: Hungarian educational publisher covering school textbooks, exam preparation, and pedagogical references — competing in the same curriculum-aligned textbook category.

Broad incumbents

• Pearson: Global educational publisher with broad K–12, higher-education, and vocational offerings, including digital platforms — a large incumbent whose digital strategy sets the competitive benchmark for Hungarian curriculum publishers.
• Oxford University Press: Major international academic and educational publisher with dictionaries, ELT, and higher-education titles; relevant as a broad incumbent shaping the cross-border benchmark for educational publishers.

Emerging players

• Holnap Kiadó: Hungarian publisher active in educational and children's literature, partially overlapping with Műszaki's general-education and children's book segments though with a smaller catalogue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/muszaki.kiado

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Műszaki Könyvkiadó