Vinexad

What Vinexad does

Vinexad (Công ty Cổ phần Quảng cáo và Hội chợ Thương mại Vinexad) is a Vietnamese joint-stock company founded in 1975 and headquartered in Hanoi, with a branch in Ho Chi Minh City. It operates as Vietnam's leading exhibition and trade fair organizer, operating under the supervisory umbrella of the Ministry of Industry and Trade (Bộ Công Thương) and the Department of Trade Promotion. The company runs a portfolio of international trade fairs including Vietnam Expo (35 editions since 1991), VHHE (Vietnam International Hardware & Hand Tools Expo, UFI-accredited), IBTE (International Baby Products & Toys Expo), the Vietnam Elevator Expo, and IGHE (Vietnam International Gifts & Housewares Expo), among roughly 20+ annual events.

The company's three core service lines are: (1) Exhibitions & Events — organizing trade fairs, conferences, and B2B matchmaking activities, with revenue from booth sales, sponsorships, and event management fees; (2) Advertising & Communications — building and implementing advertising programs across formats for corporate clients; and (3) Creative Design — booth design and construction, showroom design, and high-quality printing services. Pricing is quote-based and not publicly disclosed. Vinexad serves primarily domestic and international businesses seeking Vietnamese and Southeast Asian trade connections — manufacturers, distributors, importers, retailers, and export-oriented enterprises — and pairs these services with a referral network of international trade promotion agencies (KOTRA, MATRADE, Taitra, CCPIT, ITPO, DITP, Assocham) that bring national pavilions and buyers into its events.

There is no proprietary technology platform: the technology profile is a professional services organization with no specialized software or AI/ML capabilities referenced. Distribution is direct (in-house sales team) plus international partner referrals. Revenue is not publicly disclosed; the company is a joint-stock entity with a shareholder relations page, an audited financial reporting cadence, and no identified private equity, venture capital, or institutional investor involvement.

Name

Vinexad

Legal name

Công ty Cổ phần Quảng cáo và Hội chợ Thương mại Vinexad

Website

https://vinexad.com.vn

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Vinexad is a Vietnamese joint-stock company founded in 1975 that organizes international trade fairs, exhibitions, advertising campaigns, and creative design services for domestic and foreign businesses seeking trade connections in Vietnam and Southeast Asia.

Ownership category

akta.pro rank

Product category

Trade Fair and Exhibition Organization Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Trade fair organization
• Exhibition management
• Advertising services
• Creative booth design
• Trade promotion

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Exhibition & Event Organization: Vinexad organizes major international trade fairs and exhibitions in Vietnam, including Vietnam Expo, VHHE, IBTE, Vietnam Elevator Expo, and many others. Revenue is generated through booth/sponsorship sales to exhibiting companies, event management fees, and related services.
2. Advertising & Communications Services: The company builds and implements advertising programs across multiple formats, providing communication services to corporate clients.
3. Creative Design & Construction: Vinexad provides design and construction of exhibition booths, showrooms, and high-quality printed materials. Revenue comes from booth construction contracts, 3D perspective design services, and printing deliverables.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vinexad organizes international trade fairs and exhibitions in Vietnam (including Vietnam Expo, VHHE, IBTE, Vietnam Elevator Expo, and IGHE), provides advertising and communications services across multiple media formats, and offers creative design and construction of exhibition booths, showrooms, and printed materials for corporate clients.

Product overview

VINEXAD (Công ty Cổ phần Quảng cáo và Hội chợ Thương mại Vinexad) operates as Vietnam's leading exhibition and trade fair organizer, established in 1975. The company offers three core service lines: (1) Exhibitions & Events - organizing major international trade fairs including Vietnam Expo, VHHE, IBTE, Vietnam Elevator Expo, and IGHE; (2) Advertising & Communications - building and implementing advertising programs across all media formats; and (3) Creative Design - providing booth design, construction, and printing services. The company is a joint-stock corporation headquartered in Hanoi with a branch in Ho Chi Minh City, organized under Vietnam's Ministry of Industry and Trade.

Differentiator

Problem solved

Functional benefit

Brands

• Vietnam Expo: Vietnam International Trade Fair - Vietnam's largest and longest-running international trade exhibition organized by Vinexad since 1991.
• VHHE
• Vietnam Elevator Expo
• IBTE
• IGHE

Products and services

• Exhibitions & Events Organization Core service organizing trade fairs, exhibitions, conferences and events in Vietnam. Vinexad operates as a leading exhibition and event organizer managing multiple international trade fairs across various industries.
• Vietnam Expo Vietnam's largest and longest-running international trade fair, organized annually since 1991. The 35th edition in 2026 features approximately 500 booths from over 420 companies from 20 countries, attracting about 20,000 visitors.
• Vietnam International Hardware & Hand Tools Expo (VHHE) International hardware and hand tools exhibition; the only UFI-accredited specialized exhibition in Vietnam for this industry. Features hand tools, building hardware, industrial machinery, and work safety sectors.
• IBTE - International Baby Products & Toys Expo International baby products and toys exhibition organized jointly with Chaoyu Expo and China's Ministry of Commerce. Covers trending toys, baby products, licensed toys, educational toys, and stationery.
• Vietnam Elevator Expo Vietnam Elevator industry exhibition organized jointly with Vietnam Elevator Association (VNEA). Features smart elevator technology combined with traditional lacquer art design, AI and IoT integration showcase.
• Vietnam International Gifts & Housewares Expo (IGHE) International gifts and housewares exhibition co-organized with Chaoyu Expo. Features kitchenware, stainless steel items, eco-friendly products, thermal bottles, decorative items, and smart storage solutions from over 250 exhibitors.
• Advertising & Communications Services Advertising and communications service building and implementing advertising programs across multiple media formats for corporate clients in Vietnam.
• Creative Design & Construction Services Creative design service including exhibition booth design and construction, showroom design, and high-quality printing services. Includes standard booths, upgraded booths, special booths, brand identity design, POSM, and printed materials.

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and moderate.

• India Trade Promotion Organisation (ITPO)coreGTM or Marketing PartnerITPO is an international trade promotion partner of Vinexad, facilitating the participation of Indian businesses and national pavilions in Vinexad-organized exhibitions.
• MATRADE (Malaysia External Trade Development Corporation)coreGTM or Marketing PartnerMalaysia's trade promotion agency partners with Vinexad to bring Malaysian exhibitors and buyers to Vietnamese trade events.
• Taitra (Taiwan External Trade Development Council)coreGTM or Marketing PartnerTaitra collaborates with Vinexad to facilitate Taiwanese companies' participation in Vietnam-based exhibitions.
• CCPET (China Council for the Promotion of Enterprise International)coreGTM or Marketing PartnerCCPET partners with Vinexad to support Chinese businesses participating in Vietnamese trade fairs.
• DITP (Department of International Trade Promotion, Thailand)coreGTM or Marketing PartnerThailand's trade promotion department works with Vinexad to facilitate Thai business participation in Vietnamese exhibitions.
• KOTRA (Korea Trade-Investment Promotion Agency)coreGTM or Marketing PartnerKOTRA partners with Vinexad for Korean business participation and co-organizes specific events and forums, such as the 'Policy Dialogue with Korean Businesses' at VHHE 2026.
• Assocham (Associated Chambers of Commerce and Industry of India)moderateGTM or Marketing PartnerAssocham supports Indian business participation in Vinexad events through its network of member companies.
• Amazon Global SellingmoderateGTM or Marketing PartnerAmazon Go Global Workshop was held at VHHE 2026 to help Vietnamese hardware and hand tools businesses access cross-border e-commerce platforms and reach global consumers.
• Vietnam Chamber of Commerce and Industry (VCCI) - SME Support CentermoderateStrategic or Co-development PartnerThe SME Support Center under VCCI co-organized the 'Global Supply Chain Connection' forum at VHHE 2026 to help Vietnamese supporting industry enterprises improve competitiveness.
• ATAA (Asian Toy Association)moderateGTM or Marketing PartnerATAA supports IBTE Hanoi 2026 by connecting international association delegations and buyers with exhibiting companies for direct business matching.
• Chaoyu Expo (Công ty Chaoyu Expo)coreStrategic or Co-development PartnerChaoyu Expo co-organizes IBTE Hanoi 2026 together with Vinexad and the Chinese Department of Trade Development.
• Ministry of Industry and Trade (Bộ Công Thương)coreStrategic or Co-development PartnerThe Ministry of Industry and Trade is the governing body directing Vinexad to organize Vietnam Expo, providing official mandate and strategic oversight.
• Department of Trade Promotion (Cục Xúc tiến Thương mại)coreStrategic or Co-development PartnerThe Department of Trade Promotion directs and oversees Vietnam Expo and other Vinexad-organized events, providing official trade promotion framework.
• Vietnam National Elevator Association (VNEA)coreStrategic or Co-development PartnerVNEA co-organizes Vietnam Elevator Expo with Vinexad, providing industry expertise and network of elevator manufacturers and suppliers.
• Intec (Germany)moderateTechnology or IntegrationIntec partnered with the Vietnam Institute of Elevator Engineering Application to introduce German elevator technology standards and smart solutions at Vietnam Elevator Expo 2026.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Koelnmesse: German trade fair organizer running specialized industry exhibitions worldwide; comparable to Vinexad for vertical-specific B2B exhibitions and international exhibitor recruitment.
• RX Global (Reed Exhibitions): Global B2B exhibition organizer with a broad portfolio spanning multiple industries and an established Asia-Pacific presence; comparable to Vinexad's diversified trade fair and event business.
• Messe Frankfurt: Global trade fair organizer with broad industry coverage and growing presence in Asia including Vietnam; competes with Vinexad for international exhibitor participation and venue slots.
• Hyve Group: International exhibitions company with strong emerging-market exposure across Asia, Africa, and the Middle East; comparable to Vinexad for multi-vertical B2B exhibition organizing in growth markets.
• Informa Markets: World's largest trade show organizer operating hundreds of B2B events globally including Asia; directly competes with Vinexad in attracting international brands to exhibitions in the region.

Direct peers

• Chaoyu Expo: China-based exhibition organizer that already co-organizes IBTE Hanoi 2026 and IGHE 2025 with Vinexad; a direct peer in B2B trade fair organizing with overlapping product categories (toys, gifts, housewares).
• CEMS (Congress & Exhibition Management Services): Singapore-headquartered B2B exhibition organizer active across Southeast Asia with multi-industry trade shows; comparable to Vinexad in organizing international trade fairs that attract Asian and global exhibitors.
• ITE Group (ITE Vietnam): ITE Vietnam organizes international trade exhibitions and conferences across multiple industry verticals in Vietnam, mirroring Vinexad's event-organizer business model and serving overlapping foreign-exhibitor audiences.

Regional players

• Top Repute Company: Hong Kong-based trade fair and exhibition organizer active across Asia; comparable to Vinexad for B2B cross-border trade exhibitions serving international brands entering Asian markets.
• Constellar Holdings (Singapore EXPO): Singapore-based venue and exhibition organizer running trade fairs and MICE events across Southeast Asia; comparable to Vinexad for regional B2B exhibition organizing and venue-based event management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vinexadjsc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinexad