Cedar Sales
Cedar Sales is a sub-brand of Modinex, an Australian fourth-generation family-owned architectural building materials specialist supplying certified timber, aluminium and composite cladding, panelling and screening to architects, builders and developers across Australia and New Zealand.
- Company typePrivate
- Founded1978
- HeadquartersIpswich, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cedar Sales does
Cedar Sales operates as a sub-brand of Modinex, an Australian fourth-generation family-owned architectural building materials specialist founded in 1978 and headquartered near Brisbane, Queensland. The company supplies precision-engineered architectural materials spanning timber (Western Red Cedar, Hemlock, Spotted Gum, Blackbutt), aluminium, concrete/fibre cement and composite ranges, organised across four retained sub-brands — Cedar Sales (cedar cladding, screening, battens, decking), Coach House Timbers, Urbanline and Austratus (timber grid and ceiling systems). Products carry CodeMark, PEFC, ASI, AS1530.1 (fire) and AS4055 (cyclonic) certifications and are partially produced at a 5-acre Brisbane manufacturing plant operating as a zero-waste facility, with global sourcing of certified sustainable species.
The business serves architects, designers, builders and developers across commercial, residential, hospitality, retail and government projects, supported by architectural selection centres in Brisbane and Adelaide, mobile selection centres that visit studios and project sites, a Revit BIM library, CPD-accredited education programs, and a field sales model that engages from concept through specification to delivery. Its customer base includes named projects such as Henne Armadale, Sydney Fish Market, Outlook Pavilion Brisbane and Flagstone District Community Centre.
Revenue is generated through quote-based hardware sales under multi-year project contracts, with pricing not publicly disclosed. The company operates across 9 Australian cities (Sydney, Melbourne, Brisbane, Adelaide, Perth, Newcastle, Canberra and others) and 3 New Zealand cities (Auckland, Wellington, Christchurch), with 51-100 employees, no disclosed external funding, and family ownership concentrated among the founding family.
Cedar Sales firmographics
Firmographics- Name
- Cedar Sales
- Legal name
- Modinex
- Website
- https://cedarsales.com.au
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cedar Sales is a sub-brand of Modinex, an Australian fourth-generation family-owned architectural building materials specialist supplying certified timber, aluminium and composite cladding, panelling and screening to architects, builders and developers across Australia and New Zealand.
- Ownership category
- akta.pro rank
Cedar Sales industry classification
Industry- Product category
- Architectural Building Materials
- NAICS
- Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Building Material and Supplies Dealers (4441), Other Building Material Dealers (44418)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Sheet Goods & Panels Retail (Drywall, Cement Board, Sheathing) (CRAIAEAB)
- akta.pro secondary industries
- Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH), Hardwood Lumber Distribution & Trading (IMAMAIAB), Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ)
Keywords
Where Cedar Sales is headquartered
LocationHeadquarters
- HQ city
- Ipswich
- HQ country
- Australia
- HQ region
- Oceania
Offices11 records
Markets served
Cedar Sales business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Architectural Building Material Sales: Modinex generates revenue through the supply and delivery of architectural materials including timber, aluminium, concrete, fibre cement and composite products. Products are sold directly to architects, designers, builders and developers for use in residential and commercial construction projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for architectural building materials |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Cedar Sales product offering
Product offeringCore offering
Cedar Sales is a sub-brand under Modinex specializing in Western Red Cedar architectural building materials. The company supplies cedar cladding, screening, battens, and decking for architects, designers, builders and developers working on residential and commercial construction projects in Australia and New Zealand. Products are precision-engineered and backed by Australian manufacturing capability at Modinex's 5-acre Brisbane facility.
Product overview
Modinex is an architectural material specialist offering a comprehensive portfolio of building materials organized by application (exterior cladding, decking, screening/battens, interior wall/ceiling linings, flooring) and material type (timber, aluminium, composite, concrete/fibre cement). The company operates four sub-brands: Cedar Sales, Coach House Timbers, Urbanline, and Austratus. Key product lines include the Alu Selekta aluminium cladding/screening system, Viroc cement-bonded particle board, French Oak Engineered Flooring, Hemline timber profiles, Newport Channel Cladding, and the Austratrus Grid timber ceiling system. A 5-acre manufacturing facility outside Brisbane supports Australian manufacturing with CodeMark certified products, while global sourcing of sustainable timbers includes PEFC chain of custody certified species.
Differentiator
Problem solved
Functional benefit
Brands
- Cedar Sales: Brand specializing in architectural cedar building materials including cladding, screening, battens, and decking.
- Coach House Timbers
- Urbanline
- Austratus
Products and services
- Cedar Sales Architectural Cedar Materials A sub-brand under Modinex specializing in architectural cedar building materials including Western Red Cedar cladding, screening, battens, and decking for residential and commercial architectural projects. Targeted at architects, designers, builders and developers in Australia and New Zealand.
- Western Red Cedar Cladding Architectural exterior timber cladding made from Western Red Cedar, available in various profiles including channel cladding and Newport Channel Cladding for internal and external applications. Designed for architects, builders and developers specifying premium timber facades.
- Timber Screening and Battens Architectural timber screening and batten products for exterior and interior applications. Includes clip-on battens and screening systems engineered for straightforward installation with high-quality finish, available in cedar and other timber species.
- Timber Decking Architectural timber decking products including natural timber and composite decking options for exterior applications. Targeted at builders and developers for residential and commercial outdoor spaces.
- Hemline Timber Profile System Timber profile product available in Vee-Joint configuration, typically supplied precoated for walls and ceilings. Used in architectural projects such as Henne Armadale retail fit-out with 86x12mm Hemlock profile for warm interior finishes.
- Newport Channel Cladding Channel cladding product for ceilings and soffits, internal and external applications. Used in architectural projects such as Outlook Pavilion in Brisbane with Blackbutt timber for continuous timber lines.
- Engineered Timber Flooring Engineered timber flooring products including French Oak Engineered Flooring available in French Oak Raw finish for interior flooring applications in residential and commercial projects.
Quantifiable outcome
- Zero waste manufacturing plant
- +1 more outcomes
Companies that use Cedar Sales
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Cedar Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cedar Sales partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Cedar Sales competitors and assessment
Company assessmentBroad incumbents
- James Hardie Industries: Global manufacturer of fibre cement building products with strong Australian/NZ presence. Overlaps directly with Modinex's concrete and fibre cement cladding range and competes for the same architectural specification on commercial and residential projects.
- Laminex Group: Australia's leading manufacturer of decorative surfaces, panels, and architectural products including timber-look wall linings and engineered surfaces. Overlaps with Modinex on interior wall and ceiling lining specifications.
- Brickworks Limited: Major Australian building products group offering bricks, masonry, and pre-finished wall systems including timber-look cladding. Comparable architectural specification channel and ANZ distribution footprint.
- Bunnings Warehouse (Wesfarmers): Largest ANZ home improvement and building materials retailer. Competes with Modinex for trade and DIY builder spend on timber, decking, cladding, and aluminium screening, though at a commodity rather than specification level.
- Etex Group (including Scyon / CSR equivalents): Global building materials group producing fibre cement panels, cladding systems, and architectural products including Australian fibre-cement brands. Competes with Modinex's concrete/fibre cement cladding range on specification projects.
Direct peers
- Innowood: Australian manufacturer of composite timber cladding, screening, and architectural battens. Direct overlap with Modinex's composite decking, aluminium batten screening, and timber wall/ceiling lining categories.
- Porta (Porta Holdings): New Zealand-based manufacturer of premium timber veneers, panels, and architectural surfaces. Comparable to Modinex's Coach House Timbers and Urbanline sub-brands on engineered timber panels and architectural surfaces.
- Meyer Timber: Australian hardwood timber distributor and trader supplying structural and decorative hardwoods to the trade. Comparable to Modinex on hardwood lumber distribution and architectural-grade timber specification.
- ForestOne: Australian distributor and manufacturer of timber panels, plywood, and architectural surfaces. Direct overlap with Modinex on engineered timber panels and architectural surface distribution to specifiers and builders.
- Weathertex: Australian manufacturer of architectural timber cladding and weatherboard products. Closely comparable on exterior timber cladding specification, with similar PEFC-style sustainability positioning and architectural trade focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cedar Sales social profiles
Digital presenceCedar Sales compliance and trust
Trust signalCompliance6 records
Cedar Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cedar Sales leadership team
Management profileNumber of profiles
Cedar Sales subsidiaries and ownership
Company hierarchySubsidiaries4 records
Cedar Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cedar Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cedar Sales
What does Cedar Sales do?
Cedar Sales is a sub-brand under Modinex specializing in Western Red Cedar architectural building materials. The company supplies cedar cladding, screening, battens, and decking for architects, designers, builders and developers working on residential and commercial construction projects in Australia and New Zealand. Products are precision-engineered and backed by Australian manufacturing capability at Modinex's 5-acre Brisbane facility.
Is Cedar Sales a public or private company?
Cedar Sales is a private company. It is classified as family owned and is currently operating.
When was Cedar Sales founded?
Cedar Sales was founded in 1978. It employs 51 to 100 people.
Where is Cedar Sales based?
Cedar Sales is headquartered in Ipswich, Australia, in the Oceania region.
How does Cedar Sales make money?
One revenue line is on record: architectural Building Material Sales.
Who are Cedar Sales's main competitors?
Broad incumbents on record are James Hardie Industries, Laminex Group, Brickworks Limited, Bunnings Warehouse (Wesfarmers) and Etex Group (including Scyon / CSR equivalents). Direct peers are Innowood, Porta (Porta Holdings), Meyer Timber, ForestOne and Weathertex.
Does Cedar Sales have an API?
No public API is recorded for Cedar Sales.
What industry is Cedar Sales in?
Cedar Sales's product category is Architectural Building Materials. Its primary akta.pro industry code is CRAIAEAB, Sheet Goods & Panels Retail (Drywall, Cement Board, Sheathing), with a secondary code of CRAIAEAH, Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts). Its NAICS code is 42331 and its SIC code is 5211.