Innowood
Innowood is an Australian manufacturer of composite timber building products, founded in 2005, that designs and supplies cladding, screening, ceiling, decking, shading and ventilated facade systems to architects, builders, developers and government clients across Australia and New Zealand.
- Company typePrivate
- Founded2005
- HeadquartersPyrmont, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Innowood does
Innowood is a privately held Australian manufacturer of composite timber products for architectural applications, founded in 2005 and headquartered in Pyrmont, NSW under the legal entity INNOWOOD Group Pty Ltd. The company engineers profiles from recycled wood waste blended with resin using extrusion technology, with a proprietary capability to produce hollow-section profiles that achieve up to 70% weight reduction versus natural timber while preserving a natural hardwood appearance. The flagship proprietary technology is FIBA-DEK, a patented dual fibre layer coextrusion that limits movement and improves slip resistance in decking applications.
The product portfolio is organised into branded systems covering the building envelope: InnoClad (cladding, including shiplap, concealed clip and flat joint fixings), InnoScreen (screening), InnoCeil (ceilings and soffits), InnoDeck, PLUS-DEK and FIBA-DEK (decking), SOL'ART InnoShade (fixed and operable louvre shading), InnoClad Internal Lining, and the ALLFACE Ventilated Facade system co-developed with Allface Smart Fixing Systems. Product certifications underpin specification eligibility across institutional and government segments, including Codemark, Green Building Council of Australia membership, GROUP 1 fire rating under AS/NZS 3837, EN13501 B s2-d0 under NZBC, low VOC formaldehyde certification, and an Environmental Product Declaration renewed through March 2028.
Innowood operates a sales-led go-to-market model anchored by its Pyrmont flagship showroom and executed through a tiered distribution network: INNOARC Architectural and Master Woodturning in Australia, and The Building Agency in New Zealand, supplemented by technology partners Allface and CAMO for integrated fixing systems. Pricing is quote-based and project-driven, with revenue generated as one-time sales of architectural building products. Customer segments span architects and designers specifying materials, residential construction (homeowners, builders, developers for new builds and renovations), commercial construction (office, retail, hospitality, entertainment venues), and targeted institutional verticals in education, healthcare and government. Notable 19-year field-tracked projects such as Sydney Wildlife Zoo's Darling Harbour facade (since 2006) are used as evidence of durability in seawater-exposed marine environments.
Innowood firmographics
Firmographics- Name
- Innowood
- Legal name
- INNOWOOD Group Pty Ltd
- Website
- https://innowood.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Innowood is an Australian manufacturer of composite timber building products, founded in 2005, that designs and supplies cladding, screening, ceiling, decking, shading and ventilated facade systems to architects, builders, developers and government clients across Australia and New Zealand.
- Ownership category
- akta.pro rank
Innowood industry classification
Industry- Product category
- Composite Timber Building Materials
- NAICS
- Wood Product Manufacturing (321), Prefabricated Wood Building Manufacturing (321992)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Prefabricated Wood Bldgs & Components (2452)
- akta.pro primary industry
- Engineered Wood Siding, Trim & Mouldings (IMAMACAI)
- akta.pro secondary industries
- Wood Siding, Cladding & Exterior Wood Profiles (IMADADAH), Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF), Prefabricated Engineered Wood Building Components (Trusses, SIPs, EWP Kits) (IMAMACAJ)
Keywords
Where Innowood is headquartered
LocationHeadquarters
- HQ city
- Pyrmont
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Innowood business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Composite Timber Products: Sale of architectural composite timber products including cladding, screening, ceiling, decking, shading, and ventilated facade systems for residential and commercial applications.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Innowood product offering
Product offeringCore offering
INNOWOOD designs, manufactures, and supplies architectural composite timber products (cladding, screening, ceiling, decking, shading, and ventilated facade systems) made from recycled wood powder and resin via proprietary extrusion technology. The company targets architects, designers, builders, and developers in Australia and New Zealand across residential and commercial construction, emphasizing sustainability, fire resistance, and low maintenance compared with natural timber.
Product overview
INNOWOOD is an Australian company (established 2005) specializing in sustainable composite timber products manufactured predominantly from natural wood waste. The product portfolio consists of architectural building solutions organized across multiple categories: (1) Cladding systems under the InnoClad brand featuring Shiplap, Concealed Clip, and Flat Joint fixing options; (2) Screening systems under InnoScreen with Concealed Lock-In, Snap-In, and Face & Rear fixing options; (3) Ceiling systems under InnoCeil including Concealed Clip, Shiplap, and Suspended Click-On systems; (4) Decking products including premium FIBA-DEK with patented dual fibre technology, PLUS-DEK, and InnoDeck; (5) Shading solutions under SOL'ART/InnoShade brand with Fixed and Operable Louvre systems; (6) Internal lining products; and (7) ALLFACE Ventilated Facade systems developed in partnership with Allface for energy-efficient building envelopes. The products share a common composite timber core material that provides natural timber aesthetics while offering fire resistance, water resistance, termite resistance, and low maintenance benefits.
Differentiator
Problem solved
Functional benefit
Brands
- INNOCLAD: Architectural composite timber cladding system for outdoor facades and internal linings.
- INNOSCREEN
- INNOCEIL
- FIBA-DEK
- PLUS-DEK
- InnoDeck
- SOL'ART Shading Systems
- ALLFACE Ventilated Facade
Products and services
- InnoClad Architectural composite timber cladding system for external facades and internal linings, offered in Shiplap, Concealed Clip Fixing, and Flat Joint configurations for commercial and residential projects.
- InnoScreen Composite timber screening system for internal and external use in commercial and residential settings, available in Concealed Lock-In, Snap-In, and Face & Rear Fixing options for shade, privacy, and security applications.
- InnoCeil Composite timber ceiling system delivering a real timber appearance for commercial and residential applications, available in Concealed Clip, Shiplap, and Suspended Click-On fixing systems, with GROUP 1 fire rating under AS/NZS 3837.
- FIBA-DEK Premium Composite Decking Premium composite decking material featuring patented dual-fibre layer coextrusion that reduces movement common in composite decking, with a 3D embossed pattern meeting wet pendulum slip rating requirements for outdoor spaces.
- PLUS-DEK Composite Decking Composite timber decking system part of the INNOWOOD PLUS product range, marketed as coating-free with prolonged appearance longevity.
- InnoDeck Composite Decking Composite timber decking system that delivers the natural timber look and feel with the durability benefits of composite material for landscape and outdoor applications.
- SOL'ART Shading Systems (InnoShade) Architecturally designed shading system available in Fixed Louvre and Operable Louvre options, creating shade, privacy, and sunlight control while capable of reducing solar heat gain by up to 90%.
- ALLFACE Ventilated Facade System Double-skin ventilated facade system co-developed with Allface Smart Fixing Systems to reduce building energy consumption and improve thermal comfort, with up to 30% energy reduction and up to 8dB acoustic reduction, available with visible or concealed fixing options.
- InnoClad Internal Lining Internal lining system designed for internal wall applications where natural timber aesthetics are desired, offering lightweight construction, acoustic performance, and the ability to curve or bend.
Quantifiable outcome
- 70% weight reduction compared to natural timber while maintaining natural hardwood appearance
- +3 more outcomes
Companies that use Innowood
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Innowood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Innowood partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Master WoodturningcoreMaster Woodturning is one of Australia's most respected timber and composite decking specialists. Announced as a new strategic partnership, serving as a distributor for INNOWOOD products in Australia.
- INNOARC Architectural Pty LtdcoreAustralian distributor for INNOWOOD architectural products, listed in the distributors section of the website.
- The Building Agency (New Zealand)coreINNOWOOD's trusted New Zealand partner, involved in projects including Puhinui Station Interchange. Serves as distributor and installer for INNOWOOD products in NZ.
- Allface Smart Fixing SystemscoreINNOWOOD in partnership with Allface Smart Fixing Systems provides complete ventilated facade solutions. Allface is a recognized market leader in international facade industry providing smart fixing systems.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Innowood competitors and assessment
Company assessmentBroad incumbents
- James Hardie: Dominant fibre cement cladding manufacturer in Australia and globally; competes for the same architect-specified external cladding specifications as INNOWOOD's InnoClad.
- UPM Wisa: Large European engineered wood panel and cladding producer with plywood, birch, and architectural facade products; relevant broad incumbent that supplies similar architect-specified building envelope products in commercial construction.
- Boral Building Products: Large Australian building products incumbent offering timber, cladding, and architectural facades; competes with INNOWOOD in AU commercial cladding and facade markets though with a much broader portfolio.
Direct peers
- Trex Company: Largest global manufacturer of wood-plastic composite decking, railing, and cladding; competes head-to-head with INNOWOOD's FIBA-DEK, InnoDeck, and PLUS-DEK across residential and commercial segments.
- Fiberon: Composite decking, railing, and cladding manufacturer with comparable PE/PP-based WPC formulations and architectural outdoor-living focus that overlaps INNOWOOD's decking and screening lines.
- NewTechWood: Composite timber specialist offering decking, cladding, screening, and ceiling products globally; broadly overlapping product mix with INNOWOOD across architectural exterior applications.
- Eva-Last: Global composite timber manufacturer with bamboo-PVC and fibre-Polymer decking, cladding, and screening systems; particularly comparable on INNOWOOD's architect-grade cladding and ventilated facade offerings.
- MoistureShield (Oldcastle APG): Composite decking manufacturer with capped and uncapped WPC products; a relevant direct comparison for INNOWOOD's premium and standard decking tiers.
- TimberTech / AZEK: Major North American composite decking and cladding manufacturer; comparable product portfolio across decking, fascia, and architectural trim and the most relevant direct comparison for INNOWOOD's decking/architectural lines.
Emerging players
- Fortress Building Products: Composite decking, railing, and cladding manufacturer with expanding global distribution; relevant emerging competitor in the architect-specified composite cladding space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Innowood social profiles
Digital presenceInnowood compliance and trust
Trust signalCompliance6 records
Innowood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innowood leadership team
Management profileNumber of profiles
Profiles1 record
Innowood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innowood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innowood
What does Innowood do?
INNOWOOD designs, manufactures, and supplies architectural composite timber products (cladding, screening, ceiling, decking, shading, and ventilated facade systems) made from recycled wood powder and resin via proprietary extrusion technology. The company targets architects, designers, builders, and developers in Australia and New Zealand across residential and commercial construction, emphasizing sustainability, fire resistance, and low maintenance compared with natural timber.
Is Innowood a public or private company?
Innowood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Innowood founded?
Innowood was founded in 2005. It employs 11 to 50 people.
Where is Innowood based?
Innowood is headquartered in Pyrmont, Australia, in the Oceania region.
How does Innowood make money?
One revenue line is on record: composite Timber Products.
Who are Innowood's main competitors?
Broad incumbents on record are James Hardie, UPM Wisa and Boral Building Products. Direct peers are Trex Company, Fiberon, NewTechWood, Eva-Last, MoistureShield (Oldcastle APG) and TimberTech / AZEK. Fortress Building Products is listed as an emerging player.
Does Innowood have an API?
No public API is recorded for Innowood.
What industry is Innowood in?
Innowood's product category is Composite Timber Building Materials. Its primary akta.pro industry code is IMAMACAI, Engineered Wood Siding, Trim & Mouldings, with a secondary code of IMADADAH, Wood Siding, Cladding & Exterior Wood Profiles. Its NAICS code is 321 and its SIC code is 2430.