Foxboro Recreation

What Foxboro Recreation does

Foxboro Recreation is a municipal recreation department operated by the Town of Foxborough, Massachusetts (Tax ID 046-001-150), providing structured recreation programs, facility access, and community services to town residents. The department manages over 20 facilities including the Booth Recreational Complex, CRRA Recreation Hall, Payson Complex, public school gymnasiums, outdoor athletic fields, and an outdoor town pool. Its program portfolio spans youth summer day camps (Booth Summer Program for grades K-5 and Middle School Adventure Program for grades 6-9, each running 9 weeks), before/after care, youth and adult sports leagues (field hockey, baseball, pickleball), fitness and wellness classes, seasonal pool memberships, and facility rentals for community groups and for-profit organizations.

The department operates on a direct-to-consumer model with self-service online registration powered by MyRec.com recreation management software, enabling residents to create household accounts, browse programs, register participants, and process payments online. In-person service is available at two office locations (76 Main Street Community Center and 80 South Street Booth Office) during weekday business hours. Revenue is generated through program registration fees (with non-resident surcharges of $10-$15/week), recurring seasonal pool memberships, and transaction-based facility rentals, supplemented by municipal budget appropriations. The department is led by Recreation Director Kristen Pellerin, Recreation Coordinator Audra Varetimos, and Human Services Director Marc Craig.

Foxboro Recreation is not a venture-backed or private-equity-owned business; it is a government state entity with no outside ownership, no funding rounds, no acquisitions, and no patents or proprietary technology beyond its use of the MyRec.com SaaS platform. Its competitive position rests on its municipal franchise — exclusive access to public recreation infrastructure and community trust as a public service provider — rather than on technology, data assets, or proprietary IP. The department serves the Foxboro, MA community exclusively with no disclosed plans for geographic expansion.

Name

Foxboro Recreation

Legal name

Foxboro Recreation Department

Website

https://foxboroma.myrec.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Foxboro Recreation is the municipal recreation department of the Town of Foxborough, Massachusetts, operating community recreation programs, summer camps, sports leagues, pool memberships, and facility rentals for local residents through the MyRec.com registration platform.

Ownership category

akta.pro rank

Product category

Municipal Recreation Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Municipal recreation programs
• Youth summer camps
• Facility rental services
• Community sports leagues
• Pool membership access

Headquarters

HQ city

Foxboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Program Registration Fees: Revenue generated from fees paid for recreation programs including summer camps, sports leagues, fitness classes, and field trips. Fees vary by program and residency status, with non-residents paying higher rates.
2. Pool Memberships: Seasonal pool memberships sold to residents and non-residents for access to the outdoor town pool at CRRA. Available in family, individual, and senior tiers.
3. Facility Rentals: Rental fees charged for use of recreation fields and facilities. For-profit organizations pay higher rates than youth sports groups (which are exempt from fees). Security deposits required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Foxboro Recreation is a municipal recreation department that administers youth summer camps (Booth Summer Program for grades K-5 and Middle School Adventure Program for grades 6-9), before/after care, sports leagues (Pickleball, Field Hockey), adult fitness classes, seasonal pool memberships at the CRRA outdoor pool, and field/facility rentals. All programs, memberships, and rentals are registered and paid for through the MyRec.com online portal, with programs delivered at multiple recreation facilities across Foxboro.

Product overview

Foxboro Recreation operates as a municipal recreation department offering a unified recreation management platform powered by MyRec.com. The core offering is an online portal enabling residents to register for programs, rent facilities, and manage household accounts. The program portfolio includes Summer Programs (Booth Summer Program for grades K-5, Middle School Adventure Program for grades 6-9), Sports & Fitness activities (Pickleball, Field Hockey, Yoga, Dance), and Pool Memberships. Additional services include Before/After Care and Facility Rentals for fields, courts, and meeting spaces. Programs run year-round with seasonal variations, and the system supports online registration, shopping cart checkout, and account management.

Differentiator

Problem solved

Functional benefit

Brands

• MyRec.com Recreation Management Software: Online registration platform provided by MyRec.com for managing recreation programs and activities

Products and services

• Booth Summer Program (Grades K-5) A 9-week structured summer day program for children entering grades K-5, running June 29 - August 28, 2026, with weekly enrollment billed at escalating rates ($155-$185/week for residents depending on registration date; non-residents add $10/week). Includes field trip add-ons, before and after care options, and access to recreation activities.
• Middle School Adventure Summer Program (Grades 6-9) A 9-week summer day program for children entering grades 6-9, priced at $199/week resident (increasing to $209 on May 15). Includes scheduled field trips and access to CRRA Recreation Area.
• Before and After Care Extended supervision services for Booth Summer Program participants. Before care runs 7:30-9:00am ($45/week resident, $55/week non-resident); After care runs 3:00-5:00pm ($55/week resident, $65/week non-resident).
• Booth Summer Field Trips Optional add-on field trip activities for Booth Summer Program participants, priced per trip ($40-$65 resident rates; non-residents add $10). Destinations include Roger Williams Zoo ($50/$60), Seekonk Grand Prix ($65/$75), Spring Lake ($40/$50), Fun City ($55/$65), and Urban Air ($60/$70).
• Sports and Fitness Programs Organized recreation sports and adult fitness activities including Pickleball, Fall Field Hockey, Adult Yoga, Dance programs, and Hiking. Registration is open to children, teens, and adults through the MyRec.com portal.
• CRRA Pool Memberships Seasonal outdoor pool memberships at the CRRA Recreation Area pool, available in Family ($175), Individual ($85), Senior ($25), and Daily Pass ($5) tiers (2022 season rates). Membership provides summer access to the outdoor town pool.
• Facility Rentals Rental of recreation facilities including athletic fields, courts, the recreation hall, and meeting spaces. For-profit organizations pay $300-$600 per field per day (4-8 hour blocks); youth sports groups are exempt from fees. A $1,000 security deposit is required. 2025 Payson Complex rates are higher at $400-$800 per field per day.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Skyhawks Sports Academy: National youth sports instruction provider offering multi-sport camps and clinics for children — directly comparable to Foxboro's youth sports leagues and multi-sport summer programming.
• Vermont Systems (RecTrac): Provider of RecTrac recreation management software used by municipal recreation departments for registration, facility scheduling, and payment processing — directly comparable as the operational backbone of municipal rec departments like Foxboro.
• MyRec.com: Recreation management software vendor that powers Foxboro's registration portal; a direct software peer as the underlying technology platform, even though MyRec.com is also the department's current vendor.
• i9 Sports: Youth sports league franchise offering organized recreational leagues in multiple sports for kids — directly comparable to Foxboro's youth field hockey, baseball, and sports league programs.

Broad incumbents

• KinderCare Education (Champions): National before/after-school care and summer camp provider — comparable to Foxboro's Before & After Care and Booth Summer Program offerings as a large-scale private operator of similar services.
• Boys & Girls Club of America: National youth development organization providing after-school programs, summer camps, sports, and recreation — comparable to Foxboro's youth development and before/after care offerings, though operated as a nonprofit.
• Tyler Technologies (Municipal Solutions): Provider of software and services to municipal governments, including recreation and community development modules — adjacent peer as a broader municipal technology vendor with overlap into recreation management.
• YMCA of the USA: National community recreation organization offering youth programs, summer camps, sports leagues, swim lessons, and facility memberships — broadly comparable to the multi-segment community recreation model Foxboro operates.
• JCC Association of North America: Network of Jewish Community Centers operating community recreation, summer camps, sports, fitness, and aquatics — broadly comparable to Foxboro's community-based recreation model spanning multiple age groups and program types.
• CivicPlus (formerly Active Network): Larger municipal technology vendor offering recreation management, parks and recreation, and broader civic engagement software; comparable as a peer to the platform layer (MyRec.com) Foxboro relies on, with a wider product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/foxbororecreati
• Facebookfacebook.com/FoxboroRecreationDepartment
• Instagraminstagram.com/foxbororec
• LinkedInlinkedin.com/company/myrec-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foxboro Recreation