What MyRec.com does

MyRec.com is an independently owned, U.S.-based vertical SaaS company that provides cloud-based recreation management software to municipal parks and recreation departments, with extensions into aquatic centers, community centers, councils on aging, schools, and community organizations. The platform consolidates registration, facility scheduling, membership management, point of sale, accounts, finance, and communication tools into a single all-inclusive system priced as an annual subscription scaled to the customer's departmental or organizational revenue. The technology is web-based with a real-time availability and conflict-checking engine that synchronizes registration counts, roster updates, and facility bookings across modules to prevent overbooking; it also includes a custom form builder, digital attendance tracking with optional barcode scanning, multi-channel email and SMS outreach, and PCI-compliant payment processing through Authorize.net and Zeamster Gateway integrations.

Revenue is generated primarily through annual SaaS subscriptions, with secondary streams from bundled payment processing (approximately 3% on Visa/Mastercard/Discover, 3.25% on American Express, and from roughly 1% on ACH transactions) and hardware rentals of Link 2500 EMV terminals at $36.50 per month. The go-to-market is inside-sales led, anchored by a public fee calculator on the website and a demo-based conversion motion, supplemented by an active conference exhibiting schedule across nine U.S. state and regional parks and recreation associations and by sustained presence on Capterra and Software Advice review platforms. The company employs 11-50 people and serves over 550 departments nationwide; it is headquartered in Orlando, Florida, with operational addresses in Salt Lake City, Utah, and Killington, Vermont.

Name

MyRec.com

Legal name

MyRec.com, Inc.

Website

https://myrec.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

MyRec.com is an independent U.S. SaaS company that provides an all-inclusive cloud-based recreation management platform to municipal parks and recreation departments, aquatic centers, community centers, councils on aging, and educational institutions, serving over 550 departments nationwide.

Ownership category

akta.pro rank

Product category

Recreation Management Software

NAICS

Travel Agencies (561510)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)

Keywords

• Recreation management software
• Online registration system
• Facility scheduling software
• Membership management software
• Parks and recreation software

Headquarters

HQ city

Killington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Annual SaaS Subscription: Subscription-based pricing model where annual fees are calculated based on the customer's department or organization annual revenue. Includes all features, free training, unlimited user access, and client success support. No startup fees, no add-on features, no long-term contracts required.
2. Payment Processing Services: Integrated payment processing including credit card (3% Visa/MC/Discover, 3.25% AMEX) and ACH (starting at 1%). Additional fees include $10/month gateway fee, $8.25/month PCI compliance fee, and $25 minimum monthly fee.
3. EMV Terminal Hardware: $36.50 monthly rental for Link 2500 EMV terminal. Includes one-year manufacturer warranty. Terminals must be purchased from MyRec.com to ensure proper encryption and support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MyRec.com sells an all-inclusive, cloud-based recreation management SaaS platform that combines online program registration, facility reservations, membership management, point-of-sale, financial reporting, and account management into a single system for parks and recreation departments. The company also offers integrated payment processing (credit card, ACH, EMV terminals) and onboarding/design services bundled with the subscription.

Product overview

MyRec.com is an all-inclusive cloud-based recreation management platform designed for parks and recreation departments, municipal governments, and community organizations. The platform consists of an integrated suite of modules including Programs (online registration with team management), Memberships (auto-renewal and digital cards), Accounts (household management with residency verification), Finance (payment processing with PCI compliance), Facilities (self-service reservations with conflict checking), and Point of Sale. All clients receive access to the complete feature set with no add-on fees. The company also offers supplementary services including professional onboarding with dedicated specialists, payment processing integration via Zeamster Gateway and Authorize.net, EMV terminal hardware (Link 2500), and custom design services for branding.

Differentiator

Problem solved

Functional benefit

Products and services

• MyRec.com Recreation Management Platform Cloud-based all-inclusive SaaS platform providing online registration, facility reservations, membership management, accounts, finance, and point of sale for parks and recreation departments, community centers, aquatic centers, councils on aging, and educational institutions across the United States. Includes free training, unlimited users, and ongoing client success support.
• Onboarding Services

Quantifiable outcome

• 550+ departments served across the United States
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CivicRec (CivicPlus): CivicRec is the recreation management module of CivicPlus, a large municipal government technology vendor serving parks & recreation, community engagement, and other local government functions. It is a direct competitor with broader portfolio strength and deeper sales resources, often winning larger municipal RFPs.
• Daxko: Daxko provides operations, membership, and programming software primarily to YMCAs, JCCs, and community wellness organizations, and has expanded into parks & recreation. It is a broad incumbent with overlapping registration, facility scheduling, and POS capabilities aimed at community-based organizations.
• Active Network (Community/ACTIVE Net): ACTIVE Net (now part of Global Payments) is one of the largest recreation management platforms in North America, used by municipal parks & recreation departments for registration, facility scheduling, and POS. It competes head-to-head with MyRec.com, especially on larger municipal accounts.

Direct peers

• EZFacility: EZFacility offers facility and membership management software for recreation centers, sports facilities, and community organizations. It directly competes with MyRec.com's facility scheduling, membership, and POS modules for community and athletic facility customers.
• RecDesk: RecDesk is a recreation management platform specifically built for municipal parks and recreation departments, offering registration, facility scheduling, memberships, and POS. It is one of the most direct competitors to MyRec.com in the small-to-mid municipal segment.
• PerfectMind: PerfectMind provides membership, registration, and facility management software for parks, recreation, and community centers. It competes directly with MyRec.com on municipal and community-center accounts and is often compared in Capterra/Software Advice reviews.
• Vermont Systems: Vermont Systems (RecTrac/WebTrac) is a long-standing recreation management software vendor serving municipal parks & recreation, with registration, facility scheduling, and POS modules. It is a peer competitor with similar customer profile and module breadth to MyRec.com.
• Rec1: Rec1 is a recreation management platform serving municipal parks & recreation departments with online registration, facility reservations, and POS. It is a direct, similarly-sized peer competing in the same small/mid-municipal segment as MyRec.com.
• CommunityPass: CommunityPass is a recreation registration and facility management platform used by municipal parks & recreation departments, schools, and community programs. It is a direct competitor in the same mid-market municipal segment as MyRec.com.

Emerging players

• Amilia: Amilia is a registration and activity management SaaS serving municipalities, recreation associations, clubs, and studios. It overlaps with MyRec.com on activity registration and member management, with a stronger modern UX and broader vertical coverage.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myrecdept
• Facebookfacebook.com/MyRecDept

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyRec.com