Australian Writers' Centre

Name

Australian Writers' Centre

Legal name

Australian Writers' Centre

Website

https://writerscentre.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Writing Education

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online & Hybrid Creative Writing Workshops (EDAMAMAL)

akta.pro secondary industries

Fiction Writing Workshops (Short Story, Novel) (EDAMAMAA), Genre Writing Workshops (Sci‑Fi, Fantasy, Romance, Mystery, Horror) (EDAMAMAG), Writing Craft & Technique Workshops (Voice, Structure, Character, Style) (EDAMAMAH), Children’s & YA Writing Workshops (EDAMAMAF), Writing Retreats & Intensive Bootcamps (EDAMAMAK), Writing Skills & Composition Enrichment (EDAMAJAC)

Keywords

• Creative writing courses
• Freelance writing training
• Copywriting instruction
• Business writing programs
• Online writing education

Headquarters

HQ city

Mona Vale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Online Course Sales: One-time purchase model for individual online writing courses. Students pay upfront for course access ranging from 5-week tutor-led programs to 12-month self-paced access.
2. Membership/Subscription Programs: Monthly subscription plans for extended programs such as Write Your Novel ($395/month) and Edit Your Novel ($550/month)
3. Corporate Training: Workplace training services for businesses requiring team writing skills development

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Australian Writers' Centre operates a dedicated online writing school providing 60+ courses across creative writing, freelance writing, copywriting, business writing, personal storytelling, and writing for kids and teens. Courses are delivered through tutor-led online classrooms with set start dates, self-paced modules with 12-month access, and live Zoom video sessions, with specific programs (Write Your Novel, Edit Your Novel) offered on monthly subscription. Supplementary paid services include manuscript assessments, fiction mentorships, gift vouchers, and corporate training.

Product overview

The Australian Writers' Centre operates a comprehensive online learning platform offering over 60 writing courses across five main categories: Creative Writing (including the five-course AWC Creative Writing Program progression from Stage 1 through Edit Your Novel, plus children's writing, genre fiction, and fiction essentials), Freelance Writing (covering article writing, travel, food, opinion, and content writing), Copywriting (including SEO writing with AI and business copywriting), Business Writing (covering professional, plain English, and AI-enabled business writing), and Personal Storytelling (memoir and personal narrative). The platform offers three learning formats: online classroom courses with set start dates and tutor feedback, self-paced courses with 12 months access, and Zoom live classroom courses. Core offerings include foundational courses like Creative Writing Stage 1 and Freelance Writing Stage 1, the five-course AWC Creative Writing Program for novel development, specialized genre courses (romance, crime, fantasy, historical fiction), and professional writing courses (copywriting, business writing, UX writing). Additional services include manuscript assessments, fiction mentorships, and gift vouchers.

Differentiator

Problem solved

Functional benefit

Brands

• So You Want to be a Writer: Podcast hosted by Australian Writers' Centre featuring interviews and advice for aspiring writers
• So You Want to be a Copywriter
• Murder & Mayhem
• Magic & Mayhem
• Furious Fiction

Products and services

• AWC Creative Writing Program A structured five-course progression covering the full creative writing journey from foundational skills through to completing and editing a full novel manuscript, aimed at aspiring fiction writers.
• Creative Writing Stage 1 Foundational five-week online course teaching core storytelling skills, including characters, scenes, dialogue, structure, and narrative voice, for fiction writers.
• Creative Writing Stage 2 Six-week online course where students develop their own piece of writing and work toward their first 3,000 words, applying techniques in a sustained way.
• Novel Writing Essentials Ten-week online course developing ideas into a substantial piece of writing, refining concept and building momentum to approximately 20,000 words.
• Write Your Novel Nine-month online program with tutor and feedback for workshopping a complete first draft of a novel manuscript ($395/month).
• Edit Your Novel Six-month online program for refining and polishing a manuscript draft with detailed feedback and guided editing ($550/month).
• Writing Picture Books Five-week online course teaching how to craft engaging stories for children aged 3-7, covering text-illustration interplay, rhythm, and the publishing process.
• Writing Chapter Books for 6-9 Year Olds Course for writing fast-paced chapter books for emerging readers, often part of a series, designed to build confidence in new readers aged 6-9.
• Writing Middle Grade Fiction Course for writing middle grade novels for readers aged 8-13, covering adventure, humour, mystery, and emotional growth storytelling.
• Writing Young Adult Fiction Course for writing young adult fiction for readers aged 14+, focusing on deep character development, authentic voice, and complex high-stakes narratives.
• Short Story Essentials Self-paced online course teaching how to write a polished 2,500-word short story, ideal for entering writing competitions.
• Creative Non-fiction Self-paced course on writing compelling true stories using narrative techniques, covering memoir, history, true crime, biography, and literary journalism.
• Romance Writing Self-paced course on writing romance novels, covering genre conventions, tropes, subgenres, emotional journeys, and publishing routes.
• Crime and Thriller Writing Course covering twists, turns, and techniques for writing gripping crime and thriller fiction.
• Fantasy Fiction Writing Course on creating fantasy fiction with a sense of wonder that enchants readers.
• Historical Fiction Course on crafting authentic, accurate, and captivating historical fiction stories.
• Personal Storytelling and Memoir Writing Course for shaping life experiences into powerful, meaningful memoir writing.
• Personal Storytelling for Veterans and First Responders Specialized memoir writing course for veterans and first responders to share their experiences.
• Freelance Writing Stage 1 Five-week online course teaching skills to pitch story ideas to editors, get published, and earn money as a freelance writer for magazines and websites.
• Opinion Writing Four-week online course on crafting compelling opinion pieces for publication in newspapers and online platforms.
• Travel Writing Self-paced course teaching how to research, gather, and write travel stories for publications, covering destination-focused articles, reviews, and pitching.
• Content Writing Self-paced course teaching how to write compelling content for thought leaders, entrepreneurs, and businesses using templates and frameworks.
• Profile Writing Course teaching the secrets to telling people's stories through profile writing techniques.
• Food Writing Five-evening live online course on writing engaging food-related content.
• Copywriting Essentials Five-week online course teaching conversion-focused copywriting for websites, emails, social media, and ads, with AI integration training including ChatGPT for copywriting.
• SEO Writing in the Age of AI Course teaching how to write content that performs across Google, AI search tools, and traditional search ecosystems.
• Professional Business Writing Course on communicating clearly and writing business documents with confidence.
• Plain English Business Writing Course on writing business documents with greater confidence and clarity using plain English principles.
• Intelligent Business Writing with AI Course on harnessing AI power in business writing workflows for improved productivity.
• Workplace Communication Essentials Course on gaining skills for everyday business correspondence and workplace communication.
• UX Writing Course on writing copy that enhances the web page user journey and improves user experience.
• Editing Essentials Course for learning efficient editing skills applicable to professional documents.
• How to Write Media Releases Course on writing effective media releases for publicity and brand building.
• Write a Book That Showcases Your Expertise Course on writing a business book to showcase professional knowledge and grow brand presence.
• Creative Writing Quest for Kids Creative writing course for children aged 9-14 who are keen writers.
• Teenage Creative Writers' Course Creative writing course for teenagers wanting to learn storytelling skills.
• Manuscript Assessments Professional assessment service for evaluating the quality and publication potential of a manuscript.
• Fiction Mentorships Mentorship program for fiction writers seeking personalized guidance from experienced authors.
• Corporate Training (Workplace Writing Programs) Workplace training services for businesses requiring team writing skills development, with quotes provided upon enquiry.
• Gift Vouchers Gift voucher service for purchasing writing courses as gifts for others.

Named customers11 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Skillshare: Online learning marketplace with thousands of writing classes on creative writing, copywriting and content creation. Comparable in writing category and self-paced video course format, though not specialized.
• MasterClass: Global online education platform with writing courses from marquee authors (Margaret Atwood, Dan Brown). Comparable in writing category and A-list instructor model, but broader portfolio (not specialized in writing) and much larger scale.

Direct peers

• Mediabistro: US-based media career training platform offering online courses in writing, editing, copywriting and content creation. Comparable in freelance/journalism-focused courses and aspiring-writer target audience.
• Gotham Writers Workshop: US-based online writing school offering live and self-paced courses in creative writing, fiction, nonfiction, business writing and screenwriting. Most direct comparable to AWC in delivery model, course breadth, and target learner (aspiring adult writers seeking structured craft instruction).
• Jericho Writers: UK-based writers' resource offering online editing services, courses, and community for aspiring novelists. Comparable in focus on long-form fiction writing, editorial feedback, and an alumni/mentor community.
• Curtis Brown Creative: UK-based writing school from leading literary agency Curtis Brown, offering online creative writing courses and novel-writing programs. Directly comparable in mentor-led novel courses (similar to Write Your Novel) and instructor quality.
• Faber Academy: UK-based creative writing school tied to publisher Faber & Faber, offering online and in-person courses in novel, short fiction and poetry. Comparable in premium positioning, author-tutor model, and structured multi-month novel programs.
• The Writers' Academy (UK): UK-based online writing school offering accredited and non-accredited creative writing courses. Comparable in structured online delivery, multi-level course progression, and target learner (adult aspiring writers).

Emerging players

• The Novelry: Online novel-writing school offering courses and editorial services for aspiring novelists. Comparable in structured novel-writing programs and editor feedback model, though smaller and more UK/genre focused.
• Holly Lisle's How to Think Sideways: Online novel-writing course from published author Holly Lisle, focused on completing a novel manuscript. Comparable in self-paced long-form novel mentorship niche, though smaller scale and US-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/writerscentreAU
• Facebookfacebook.com/WritersCentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Writers' Centre