Spokes N Motion

What Spokes N Motion does

Spokes N Motion is a private, specialty distributor of adaptive sports and recreational equipment for people with physical disabilities. Founded in 1988 by Paul Speight — a New Zealand-born paraplegic, pioneering sit-ski instructor, and former captain of the NZ Disabled Ski Team — the company is headquartered in Denver, Colorado and operates a European subsidiary in Toulouse, France established in 2003. The company sells through its own e-commerce storefront (spokesnmotion.com) and quote-based consultative sales, with premium products priced on request rather than at fixed list prices. The product portfolio spans six categories: All Terrain (Mountain Trike family), Equestrian (Hippolib saddle), Hike/Walk/Run/Beach (Joëlette, SOFAO, Hippocampe), Sailing (Hansa), Handcycles/eCycles (Sirocco, eTrike, eKit, Vario Drive), and Winter Sports (Praschberger monoskis, sleds, Snowball).

The company does not develop core technology in-house; it acts as a curated distributor and customizer of partner-manufactured products. Proprietary technical features are held by brands such as Mountain Trike (lever drive system for clean, dry, all-weather self-propulsion), Sirocco (2021-patented universal fixing system that attaches electric motorization to any manual wheelchair without modification, plus electromagnetic ABS/ASR traction control), Praschberger (Vario Drive power train, sit-ski frames), and Hippolib (adjustable saddle system). Modular interoperability — for example, the eKit retrofits electric assist to existing Mountain Trike units, and the Kids kit adapts adult frames to children — is a central design principle that increases customer lifetime value.

The business model is direct-to-consumer distribution with community-led demand generation. Spokes N Motion serves individuals with disabilities (paraplegics, tetraplegics, amputees, wheelchair users), families and caregivers seeking inclusive outdoor equipment, adaptive athletes and competitors, and outdoor recreation organizations (e.g., National Trust) that lend adaptive equipment to visitors. Marketing relies on social media communities (Facebook groups for Mountain Trike, Joëlette, Hansa Sailing USA), video content, testimonials, and email newsletters rather than paid advertising. The company has no external funding rounds, operates with 1-10 employees, and has no public revenue disclosures.

Name

Spokes N Motion

Legal name

Spokes N Motion

Website

https://spokesnmotion.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

Spokes N Motion is a private US-based distributor of adaptive sports and recreational equipment for people with physical disabilities, offering curated multi-season products (all-terrain wheelchairs, sit-skis, beach/pool chairs, sailing, handcycles) from European partner manufacturers via direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Adaptive Sports Equipment

NAICS

Recreational Goods Rental (532284)

SIC

Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports) (THAAALAI)

akta.pro secondary industry

Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ)

Keywords

• Adaptive sports equipment
• Assistive mobility devices
• All-terrain wheelchairs
• Adaptive skiing equipment
• Outdoor recreation disability

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Adaptive Sports Equipment Sales: Spokes N Motion generates revenue primarily through the direct sale of adaptive sports and recreational equipment to individuals with disabilities, their families, and organizations serving the disability community. Products span multiple categories: all-terrain wheelchairs (Mountain Trike, Joëlette), handcycles and e-cycles (Sirocco, Speedbike), winter sports equipment (monoskis, cross-country sleds), equestrian gear (Hippolib saddle), sailing boats (Hansa), and beach/pool access chairs (Hippocampe). Sales are made directly through their e-commerce storefront, with quote-based pricing for higher-value custom or electric-assist equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Spokes N Motion distributes and integrates adaptive sports and recreational equipment for people with disabilities, operating as a specialty distributor of partner-manufactured products across six categories: all-terrain wheelchairs (Mountain Trike, Joëlette), equestrian equipment (Hippolib saddle), beach and water access (SOFAO, Hippocampe), adaptive sailing (Hansa), handcycles/e-cycles (Sirocco, Speedbike), and winter sports (Monoski, cross-country sleds). The company provides customization, fitting, and quote-based sales of modular, season-spanning adaptive equipment sourced from European manufacturers including Praschberger, Mountain Trike, Sirocco/AMI Autonomie, Hippolib, Vipamat, and Hansa Sailing.

Product overview

Spokes N Motion is a distributor of adaptive sports and recreational equipment, not a software company. The company offers a comprehensive portfolio of physical products organized across six categories: All Terrain (wheelchairs and trikes for off-road use), Equestrian (adaptive saddle systems), Hike-Walk-Run-Beach (mobility chairs for various outdoor activities), Handcycles-eCycles (electric-assisted cycling attachments for wheelchairs), Winter Sports (sit-skis and adaptive skiing equipment), and Sailing. The product lineup centers on the Mountain Trike family (Mountain Trike, MT Push, MT ePush, MT Evo, eTrike, eKit) and Joëlette family (Adventure, Finisher, eMotion, Kid) as the primary all-terrain wheelchair systems. Additional products include Sirocco electric wheelchair assistance systems, SOFAO beach access chairs, Hippocampe beach/pool wheelchairs, Hippolib saddles for horseback riding, and Praschberger-manufactured winter sports equipment (Monoski, Sprint XC, Cross Country Sled, Snowball, Speedbike). The company was founded by Paul Speight in Denver, Colorado in 1988 with a European subsidiary in Toulouse, France since 2003. Products are designed to enable people with disabilities to participate in outdoor sports and recreation across all seasons.

Differentiator

Problem solved

Functional benefit

Brands

• Spokes'n Motion: Original company brand name (historical spelling with apostrophe)
• Creating Lifestyles

Products and services

• Sirocco Extreme Electric assistance system that transforms a manual wheelchair into an all-terrain electric quad. Features aluminum chassis with shock absorbers, dual 1500W motors, 48V lithium batteries, speeds up to 18 mph, and a patented universal fixing system. Designed and manufactured in Besançon, France.
• Sirocco 2.0 Adventurer Electric assistance attachment for manual wheelchairs in the Adventurer configuration.
• Sirocco 2.0 Compact Electric assistance attachment for manual wheelchairs in a compact configuration.
• Mountain Trike Flagship all-terrain, self-propelled trike with a unique lever drive system enabling clean, dry-hand propulsion. Features aluminum frame, Rock Shox Monarch R Air shocks, SRAM Level hydraulic disc brakes, 24-inch wheels, and folds into a cube for transport. Supports riders up to 100 kg and 6'4 height.
• MT Push Attendant-operated all-terrain wheelchair with adjustable push handle for companion pushing. Shares Mountain Trike features but without self-propulsion capability.
• MT Evo Mountain Trike adapted for riders with limited hand function. Same all-terrain performance with simpler lever controls, designed for tetraplegics and quadriplegics.
• eTrike Electric assist all-terrain wheelchair combining manual lever drive with power assist via twist throttle. Can be ridden manually, with power assist, or in hybrid mode. Range of 8–20 miles depending on conditions. Uses a 250W 36V hub motor with 12.8Ah lithium battery.
• Joëlette Adventure Single-wheel all-terrain wheelchair for hiking with fatbike wheel and latest-generation shock absorber. Requires at least two companions to operate. Easily foldable for car trunk storage.
• Joëlette Finisher Three-wheeled racing chair for people with disabilities, designed for races and long-distance running. Features lightweight aluminum structure and hydraulic brakes for stability and performance.
• Joëlette eMotion All-terrain electrically assisted wheelchair with fatbike wheel, latest-generation engine, and long-autonomy battery. Features control screen for accelerator power adjustment and folds compactly for transport.
• Joëlette Kid All-terrain single-track chair designed for children with disabilities under 30 kg. For hiking, trekking, or running on rough terrain. Requires only one guide. Weighs 12.2 kg.
• SOFAO Amphibious beach and lake access chair enabling users to travel from car to sea without transfer. Features four floaters for total immersion up to shoulders, adjustable backrest for deckchair positioning, and folds without tools. Weighs 15 kg. Adapted for children from age 5 and adults.
• The Beach and All-Terrain Hippocampe Adaptive beach and all-terrain wheelchair providing access to hiking trails, snow, mountain, beach, and surf. Available in four sizes (S, M, L, XL) with 130 kg maximum load. Can be transformed into a ski chair with optional ski kits.
• Pool Wheelchair Hippocampe Water-resistant amphibious wheelchair for pool access. Enables disabled users to access aquatic activities without damaging their standard wheelchair. Features hydrophobic foam seat and easy handling with camber design.
• Hippolib Saddle Saddle module enabling disabled riders to function on horseback like able-bodied riders. Features forwards/backwards adjustment, two types of backrests, adjustable depth and height, and safety release setting. Includes Hippogel cushion and Hippodrive reins options.
• Sprint XC Top-of-range cross country ski for racers and performance-focused users. Features aircraft-quality aluminum frame available in four styles (Model 1-4, Kneeler, Roller Ski) with custom seating options.
• Monoski Sit-ski for adaptive alpine skiing, enabling paraplegics and others with mobility impairments to ski recreationally.
• Monoski Bullet High-performance sit-ski variant for more aggressive skiing and racing applications.
• Snowball Adaptive skiing equipment for winter sports accessibility.
• Cross Country Sled Adaptive cross-country sled for Nordic skiing by individuals with disabilities.
• Kiwi Cross Country Cross-country sit-ski for adaptive Nordic skiing.
• Speedbike Comp Cross Country Speedbike for cross-country handcycling with competitive racing capabilities.
• Speedbike Comp-S Speedbike variant for handcycling with adjusted configuration.
• Hansa Sailing Boats Adaptive sailing boats and equipment providing recreational and racing sailing options for people with disabilities. Distributed under the Hansa Sailing brand.

Quantifiable outcome

• Sirocco Extreme provides up to 18 mph speed with 2× 1500 Watt motors and 672 Wh battery capacity, transforming a manual wheelchair into an electric quad
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered historical and core.

• Enabling TechnologieshistoricalStrategic or Co-development Partner · 1 January 1988In 1988, Spokes N Motion collaborated with Enabling Technologies on the conception of the Bi-Unique and Outriggers Superlite sit-ski products, which became foundational products in the adaptive sit-ski domain. This was a co-development collaboration at the company's founding.
• Mountain TrikecoreChannel Partner/ Reseller/ DistributorSpokes N Motion is the primary US distributor for Mountain Trike products, including the Mountain Trike (self-propelled all-terrain wheelchair), MT Push (attendant chair), eTrike (electric assist), ePush (electric attendant assist), MT Evo (adapted for limited hand function), and Mountain Trike for Kids. Products are branded Mountain Trike and Spokes N Motion operates dedicated product pages and social media channels for Mountain Trike USA.
• Sirocco (AMI Autonomie)coreChannel Partner/ Reseller/ DistributorSpokes N Motion distributes Sirocco electric wheelchair assistance products including the Sirocco Extreme, Sirocco 2.0 Adventurer, and Sirocco 2.0 Compact. Sirocco products are designed and manufactured in Besançon, France. The Sirocco Extreme has a patent filed in 2021. Spokes N Motion operates a dedicated YouTube channel for Sirocco content.
• JoëlettecoreChannel Partner/ Reseller/ DistributorSpokes N Motion distributes the full Joëlette product range including Joëlette Adventure (all-terrain single-wheel chair), Joëlette eMotion (electric assist), Joëlette Finisher (racing chair), and Joëlette Kid (for children under 30 kg). The company links to a dedicated Joëlette Facebook community and Joëlette product range PDF brochure.
• PraschbergercoreChannel Partner/ Reseller/ DistributorSpokes N Motion distributes Praschberger products including the Vario Drive (handcycle power train), Speedbike Comp Cross Country, Speedbike Comp-S, and Praschberger winter sports equipment. Products are manufactured by Praschberger and branded accordingly.
• HippolibcoreChannel Partner/ Reseller/ DistributorSpokes N Motion distributes the Hippolib saddle module, an equestrian saddle system that enables people with disabilities to ride horses. The Hippolib features adjustable depth/height, two backrest types, safety release setting, Hippogel cushion, and Hippodrive reins. Distributed under the Hippolib brand.
• VipamatcoreChannel Partner/ Reseller/ DistributorSpokes N Motion distributes Vipamat's Hippocampe product line, including The Beach and All-Terrain Hippocampe and Pool Wheelchair Hippocampe. Vipamat is a French manufacturer (branded as Vipamat / Hippocampe) of amphibious wheelchairs designed for beach, pool, and water access. The Hippocampe wheelchair has received multiple design awards.
• Hansa SailingcoreChannel Partner/ Reseller/ DistributorSpokes N Motion distributes Hansa Sailing boats and equipment, providing adaptive sailing solutions. The company maintains a Hansa Sailing USA Facebook page. Sailing products fall under the 'Sailing' product category on the Spokes N Motion website, offering recreational and racing sailing options for people with disabilities.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• ActiveForever: ActiveForever is an online retailer of adaptive mobility, daily living aids, and rehabilitation equipment serving the US disability community. As a direct-to-consumer adaptive equipment retailer, it shares Spokes N Motion's go-to-market model and end-user focus.
• Numotion: Numotion is the largest US distributor of mobility and adaptive equipment, including complex rehabilitation wheelchairs and power mobility products. It directly competes with Spokes N Motion in distributing premium adaptive and recreational mobility equipment to individuals with physical disabilities across the USA.
• Hoveround: Hoveround is a US retailer and distributor specializing in power wheelchairs and mobility products, often paid through Medicare. It serves a similar population (individuals with mobility impairments) and competes in the broader adaptive mobility retail channel alongside Spokes N Motion.
• National Seating & Mobility: National Seating & Mobility is a US distributor of complex rehab wheelchairs and mobility equipment to individuals and institutions. Operating now within the Numotion group, it competes head-to-head with Spokes N Motion in providing tailored adaptive mobility solutions to end users and clinician referrals.
• 1800Wheelchair / SpinLife: 1800Wheelchair (parent SpinLife) is a direct-to-consumer retailer of wheelchairs, mobility scooters, and accessibility products serving US customers. It shares Spokes N Motion's e-commerce-first approach and serves a similar end-user base of individuals with mobility limitations.

Emerging players

• Convaid / R82 (Etac): Convaid (now part of Etac, alongside R82) makes wheeled mobility and seating products specializing in pediatric and special-needs users. It overlaps with Spokes N Motion in adaptive equipment for children with disabilities and complements the Joëlette Kid/Mountain Trike for Kids offerings.
• Freedom Concepts: Freedom Concepts designs and manufactures adaptive tricycles and recreational mobility products for children and adults with disabilities. It is comparable to Spokes N Motion's Mountain Trike for Kids and broader adaptive cycling offering, though focused on cycling rather than broader outdoor recreation.

Broad incumbents

• Sunrise Medical: Sunrise Medical is a major global manufacturer of manual and power wheelchairs (including the Quickie brand) and seating systems. As a broad incumbent in the mobility equipment space, it operates in overlapping categories with Spokes N Motion's all-terrain offerings, though distributed through partners rather than competing directly at retail.
• Invacare: Invacare is a long-established manufacturer and distributor of wheelchairs, mobility products, and home medical equipment. While broader in scope than Spokes N Motion, its wheelchair and mobility categories overlap with the distributor's product set.
• Permobil: Permobil is a global manufacturer of advanced power wheelchairs, seating, and power-assist products, including for active and outdoor users. While it overlaps with Spokes N Motion on the product side (high-end adaptive mobility), it competes more as a manufacturer selling through distributors than as a competing retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@francoisfournierami4249/videos
• Facebookfacebook.com/groups/1556416194828935
• Instagraminstagram.com/mountaintrikeusa?igshid=YmMyMTA2M2Y=

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spokes N Motion