Ver Designs

What Ver Designs does

Soleil Design is a privately held, independently operated interior design firm that serves the residential development market. The company provides specialized design services across five subsegments: model homes, 55+ active-adult communities, apartment and multi-family communities, clubhouses, and on-site sales offices. Its stated process moves from client collaboration through conceptualization, market research, presentation, implementation, and completion, with an emphasis on designing environments intended to drive first impressions and sales outcomes for developers and homebuilders.

The firm's service portfolio is structured around the residential property sales funnel rather than general residential or commercial interiors, suggesting a deliberate vertical focus on developers, homebuilders, and property managers. No technology platform, proprietary software, or AI tooling is referenced; the offering is human-delivered creative services grounded in market research and material sourcing. Pricing is not publicly disclosed, and no go-to-motion, marketing channels, distribution partnerships, or named customers are provided in the source data.

Soleil Design operates with a founder-led structure: Melissa Preston, President and a BFA graduate of the Interior Designers Institute, oversees all projects from start to finish. The company has no disclosed investors, parent entities, subsidiaries, funding rounds, acquisitions, patents, certifications, awards, or social media presence in the input. Geographic markets served are not specified. The absence of growth capital signals, headcount data, or scale indicators points to a small, boutique studio profile.

Name

Ver Designs

Legal name

Soleil Design

Website

https://verdesigns.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Soleil Design is a privately held interior design firm serving residential developers and homebuilders with specialized services for model homes, 55+ communities, apartments, clubhouses, and sales offices. The firm is founder-led by President Melissa Preston.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Interior design services
• Model home design
• Multifamily interior design
• Residential community design
• Clubhouse and amenity design

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Ver Designs (Soleil Design) provides interior design services for residential developments, delivering fully designed spaces for 55+ Communities, Apartment Communities, Club Houses, Sales Offices, and Model Homes. The firm serves residential developers, homebuilders, and community operators across North America, drawing on 10,000+ completed projects to inform market-research-driven design decisions.

Product overview

Soleil Design is a single-service interior design firm offering specialized design services for the residential development market. The company provides a unified suite of services spanning model homes, 55+ communities, apartment communities, club houses, and sales offices. Their design process follows a structured approach from collaboration through implementation to completion, with emphasis on market research, innovative design styles, and quality materials tailored to each client's target market.

Differentiator

Problem solved

Functional benefit

Products and services

• 55+ Communities Interior Design Interior design services for 55+ active adult residential communities, including unit interiors and shared amenity spaces, tailored to the preferences of older adult buyers.
• Apartment Communities Interior Design Interior design services for apartment community developments, encompassing unit floor plans, color palettes, and FF&E specifications aligned with target renter demographics.
• Club House Design Interior design of clubhouses and shared amenity spaces within residential communities, designed as extensions of the residential brand and lifestyle positioning.
• Sales Offices Design Interior design of on-site sales offices for new residential developments, intended to support buyer experience and sales conversions during the lease-up or sell-out phase.
• Model Homes Design Interior design of model homes used by developers and homebuilders to showcase floor plans, finishes, and design styles to prospective buyers in new residential developments.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• IKEA Home Design Services: Global home furnishings retailer offering interior design planning services for residential customers. Comparable as a scaled residential design services provider, though serving mass-market price points.
• Crate & Barrel Design Services: National home retailer offering in-store and online interior design services for residential projects. Comparable as a residential-focused interior design services business with national scale.
• RH (Restoration Hardware) Interior Design: National luxury home furnishings retailer that also offers full-scale interior design services across residential projects. Comparable as a scaled interior design services provider in the residential market, though embedded within a much larger retail platform.
• Williams-Sonoma Home Design Services: Home furnishings retailer offering residential interior design services through its brands (Pottery Barn, West Elm, Williams Sonoma Home). Comparable as a residential design services provider, though operating within a much larger retail ecosystem.

Emerging players

• Laurel & Wolf: Online interior design platform matching customers with professional designers for room design projects. Comparable as a residential interior design services firm operating with an alternative delivery model.
• Havenly: Online interior design platform connecting consumers with designers for room-by-room projects. Comparable as a scaled, technology-enabled interior design services business targeting residential end-markets, though focused on direct-to-consumer rather than developer accounts.
• Modsy: Virtual interior design and 3D rendering platform serving residential customers. Comparable as a design-services business with a similar end-user base, though delivered through a different technology-led model.
• Decorilla: Online interior design marketplace offering project-based design services to homeowners. Adjacent peer as a residential-focused design services firm using a different (virtual-first) delivery model.

Direct peers

• Decorating Den Interiors: Large interior design franchise with a network of residential design consultants serving homebuilders, developers, and individual homeowners. Directly comparable as a residential-focused interior design services business with multiple segments.
• BH Design Group: Interior design firm specializing in model home merchandising, builder design centers, and residential community amenity spaces — directly overlapping Soleil Design's core offering across model homes, sales centers, and clubhouses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/VerDesignsVD
• LinkedInlinkedin.com/company/ver-designs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ver Designs