Racey Insurance Agency

What Racey Insurance Agency does

Racey Insurance Agency is a privately held, two-person health insurance brokerage operating in the state of Colorado. The firm consists of two certified Health Insurance Brokers with over 50 years of combined industry experience, serving individual consumers, families, Medicare beneficiaries, and small employers with up to 100 employees. Its service offering spans four product lines: individual and family health insurance, Medicare and supplemental coverage, small group health insurance, and life insurance and annuities. The agency is authorized to operate as a certified broker through Connect for Health Colorado, the state's official health insurance marketplace, which it uses to run quotes, process applications, and manage enrollments for its customers.

The agency's go-to-market is sales-led and direct-to-consumer, relying on personalized broker-assisted service rather than proprietary technology platforms. The only disclosed digital channel is a basic Google Sites web presence providing informational content and contact information. Revenue is generated through insurance brokerage commissions on policies placed across the four product lines, with pricing determined on a quote-by-quote basis based on individual customer circumstances, selected carriers, and coverage levels; billing is reported as monthly. No AI, software, integrations, or proprietary technology systems are disclosed. There are no funding rounds, subsidiaries, parent company affiliations, or institutional investors indicated in the source data.

The firm competes on personalized navigation assistance through the Colorado health insurance system and broker certification, rather than on technology, scale, or pricing. Geographic scope is restricted to Colorado, and capacity is constrained by the two-broker staffing model. No formal founding date, incorporation details, or company history milestones are available in the source data.

Name

Racey Insurance Agency

Legal name

Racey Insurance Agency

Website

https://raceyinsuranceagency.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Racey Insurance Agency is a Colorado-based health insurance brokerage consisting of two certified brokers serving individuals, families, Medicare beneficiaries, and small employers with health, Medicare, small group, and life insurance products via Connect for Health Colorado.

Ownership category

akta.pro rank

Product category

Health Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Small Group Health Insurance (2–50/100) (FSAIAFAD)

Keywords

• Health insurance brokerage
• Individual health plans
• Medicare supplemental coverage
• Small group insurance
• Life insurance annuities

Headquarters

HQ city

Arvada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: The agency generates revenue through commissions earned as certified Health Insurance Brokers. They work on behalf of customers through Connect for Health Colorado, assisting with quotes, applications, and enrollment for various insurance products including individual/family plans, Medicare, small group coverage, and life insurance/annuities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Racey Insurance Agency is a Colorado-based health insurance brokerage operated by two certified Health Insurance Brokers. The agency helps individuals, families, Medicare beneficiaries, and small businesses navigate the health insurance system by running quotes, answering coverage questions, and managing applications and enrollments through Connect for Health Colorado. They also offer life insurance and annuities for long-term financial planning.

Product overview

Racey Insurance Agency operates as a two-broker insurance brokerage firm offering four core insurance products and services: Individual and Family Insurance, Medicare Insurance, Small Group Insurance (for businesses with up to 100 employees), and Life Insurance and Annuities. The agency functions as certified Health Insurance Brokers in Colorado, specializing in helping clients navigate the health insurance system by providing quotes, answering questions, and handling application processes through Connect for Health Colorado.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual and Family Insurance

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Connect for Health ColoradocoreChannel Partner/ Reseller/ DistributorRacey Insurance Agency operates as certified Health Insurance Brokers authorized to work through Connect for Health Colorado. As the state's official health insurance marketplace, Connect for Health Colorado enables the agency to run quotes, process applications, and enroll customers in individual and family health insurance plans. This partnership is central to the agency's service delivery model for its primary customer segment.

Scale indicators1 record

Recent moves3 records

Emerging players

• Policygenius: Digital insurance marketplace with strong life insurance focus that has expanded into health and disability. Overlaps with Racey on life insurance brokerage and increasingly on health, though delivered primarily through an online UX.

Direct peers

• HealthMarkets: National multi-line insurance agency offering health, Medicare, life, and small group coverage through a network of brokers. Highly comparable business model to Racey, operating across many states with a similar broker-led, multi-product approach.
• GoHealth: Medicare-focused health insurance marketplace employing licensed agents to enroll consumers in Medicare Advantage and Supplement plans. Comparable to Racey's Medicare segment and use of certified brokers to facilitate enrollment.
• Healthcare.com: Online health insurance comparison and brokerage platform for ACA, Medicare, and ancillary products. Comparable to Racey in that both act as brokers helping consumers select and enroll in health insurance coverage.
• SelectQuote: Direct-to-consumer insurance brokerage specializing in life, health, and Medicare products sold through phone/web agents. Comparable to Racey in product mix (especially life and senior products) and in commission-based brokerage revenue model.
• eHealth: Online health insurance marketplace and broker offering individual, family, Medicare, and small group plans. Comparable to Racey in product breadth and role as an intermediary between consumers and carriers, though delivered through a tech-led platform.
• Zander Insurance: Independent insurance brokerage offering multi-line personal insurance including health, life, and disability through agent-led service. Comparable to Racey in independent brokerage model and emphasis on personalized advisory service over self-service.

Broad incumbents

• Goosehead Insurance: Large, publicly-traded personal lines insurance brokerage operating through franchise agents. Comparable to Racey as a broker-led intermediary for personal and small commercial lines, but at much greater scale and broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Racey Insurance Agency