Cedar Bakery
Cedar Bakery is a privately-held Lebanese bakery and dining concept operating three company-owned retail locations across Melbourne, Australia, serving fresh-baked pastries, dine-in meals, groceries, frozen goods, specialty coffee, and catering to local consumers and event customers.
- Company typePrivate
- Founded1998
- HeadquartersPreston, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cedar Bakery does
Cedar Bakery is a privately-held Lebanese bakery and dining concept founded in 1998 in Preston, Melbourne. The company operates three company-owned retail locations across Melbourne's northern and western suburbs — Preston (flagship, 1998), Watergardens in Taylors Lakes (2020), and Moonee Ponds (2025) — serving individual consumers and groups seeking authentic Lebanese food, pastries, coffee, and catering in a dine-in, takeaway, or event format. The company is founder-owned and shows no evidence of external investment, public listing, or franchising.
The company's core product lines include 20+ varieties of Lebanese pastries baked fresh in-house using its own dough mix, a 29-item dine-in and takeaway menu with vegan, vegetarian, and gluten-free options, a 50+ SKU grocery and deli section (house-made labneh, dips, zaatar, yogurt, and Middle Eastern pantry items), 16 frozen pastry selections for home heating, specialty coffee from partner Industry Beans, and flexible catering for events. The technology layer is a proprietary mobile application on iOS and Android supporting pre-ordering, reordering, loyalty rewards, and menu browsing, used by 5,714+ users. Pricing is not publicly disclosed beyond a sample Meat Box at AUD $39.00.
The business operates a direct-to-consumer model anchored on physical retail, supplemented by catering delivery for groups and events. Distribution is company-owned only with no franchising, and awareness is generated through Facebook, Instagram, word-of-mouth, and the app's loyalty/rewards program. Revenue, headcount, ownership structure, and financial details are not publicly disclosed.
Cedar Bakery firmographics
Firmographics- Name
- Cedar Bakery
- Legal name
- Cedar Bakery
- Website
- https://cedarbakery.com.au
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cedar Bakery is a privately-held Lebanese bakery and dining concept operating three company-owned retail locations across Melbourne, Australia, serving fresh-baked pastries, dine-in meals, groceries, frozen goods, specialty coffee, and catering to local consumers and event customers.
- Ownership category
- akta.pro rank
Cedar Bakery industry classification
Industry- Product category
- Specialty Bakery (Lebanese / Middle Eastern)
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Retail-Eating & Drinking Places (5810), Bakery Products (2050), Retail-Eating Places (5812)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ), Bread & Pastry Specialty Stores (CRAHAGAC), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
Keywords
Where Cedar Bakery is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Cedar Bakery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Dine-in and Takeaway Food Service: Core revenue stream from serving Lebanese cuisine including breakfast, lunch, and all-day dining. Features 29 menu items with vegan, vegetarian, and gluten-free options.
- Fresh Pastries and Baked Goods: In-house baked Lebanese pastries available in classic and wholemeal varieties, including vegan, vegetarian, and meat options. Over 20 varieties baked fresh daily using their own dough mix.
- Grocery and Deli: House-made labneh, dips, zaatar, yogurt, premium pantry items, and Middle Eastern spices. Over 50 SKUs available for retail purchase.
- Frozen Goods: 16 mini pastry selections baked fresh and frozen for customers to heat and serve at home.
- Specialty Coffee and Beverages: Premium coffee blends from Industry Beans partner, plus traditional drinks like homemade Ayran.
- Catering Services: Flexible catering for events of any size featuring mini pastries, dips, wraps, salads, and hot dishes packaged for convenience.
- Mobile App Ordering: Pre-order and reorder through mobile app with integrated rewards and loyalty points system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Meat Box - $39.00 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Cedar Bakery product offering
Product offeringCore offering
Cedar Bakery is a Lebanese bakery and café chain that produces and sells traditional Middle Eastern baked goods — including manoushe, fatayer, sfeeha, and assorted pastries — together with specialty coffee, fresh and frozen grocery/deli items, and dine-in service. The business also provides catering for events and operates a mobile app that supports online ordering and a customer loyalty rewards program across its three Melbourne-area locations.
Product overview
Cedar Bakery is a multi-location Lebanese bakery and dining concept with three stores across Melbourne (Preston, Watergardens, and Moonee Ponds). The core offering includes fresh-baked Lebanese pastries (20+ varieties), a dine-in/takeaway menu with 29 Lebanese-inspired dishes, a groceries and deli section (50+ SKUs), frozen pastry products, specialty coffee from Industry Beans, and catering services. The business also offers a proprietary mobile app for pre-ordering, rewards, and loyalty management.
Differentiator
Problem solved
Functional benefit
Products and services
- Lebanese Baked Goods (Manoushe, Fatayer, Sfeeha)
Companies that use Cedar Bakery
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Cedar Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cedar Bakery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Industry BeanscoreIndustry Beans supplies premium coffee blends exclusively to Cedar Bakery. This partnership ensures consistent, high-quality specialty coffee across all three Cedar Bakery locations, differentiating the brand from standard bakery coffee offerings.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Cedar Bakery competitors and assessment
Company assessmentDirect peers
- Cobb Lane: Melbourne-based artisanal bakery and cafe known for pastries, all-day brunch, and specialty coffee. Closely comparable to Cedar Bakery in format, target customer (urban Melbourne diners), and bakery-cafe hybrid model.
- Laurent Boulangerie Patisserie: Multi-location Australian bakery-cafe chain offering French-style pastries, dine-in, and coffee across Victoria and other states. Directly comparable to Cedar Bakery as a multi-store bakery-cafe concept with similar product mix, dine-in model, and Melbourne footprint.
- Brunetti: Iconic Melbourne Italian cafe-bakery with multiple locations serving pastries, cakes, coffee, and dine-in meals. Highly comparable to Cedar Bakery as a concept-store bakery-cafe combining European heritage, full dining, and pastry retail in Melbourne.
- Abla's Pastries: Long-running Melbourne-based Lebanese pastry and food business founded by Abla Amad. Directly comparable to Cedar Bakery as a heritage Lebanese bakery brand in Melbourne with dine-in, takeaway, and catering offerings.
Broad incumbents
- Bakers Delight: Australia's largest specialty bread and bakery retail chain with hundreds of franchise stores nationwide. Comparable as a multi-location bakery retailer serving Australian consumers daily, though more limited in cafe/dining format.
- Michel's Patisserie: National Australian cafe-patisserie chain offering cakes, pastries, coffee, and light meals across 200+ stores. Comparable to Cedar Bakery as a multi-location bakery-cafe concept serving Australian consumers with similar product categories.
Emerging players
- Baklava Bake: UK-headquartered Middle Eastern pastry brand offering baked and frozen baklava and related items. Comparable to Cedar Bakery as a Lebanese/Middle Eastern pastry brand extending into frozen retail distribution.
- St Ali Coffee Roasters: Melbourne specialty coffee roaster and cafe operator serving pastries and light food across multiple locations. Comparable as a Melbourne specialty cafe operator with multi-store footprint and complementary pastry/food program.
- Industry Beans: Melbourne specialty coffee roaster and cafe operator that is Cedar Bakery's exclusive coffee partner. Comparable as a Melbourne specialty coffee player and adjacent cafe operator, with a strategic partnership link to the subject company.
Regional players
- Monsieur Truffe: Melbourne-based specialty chocolate and patisserie brand with cafe-style retail locations. Adjacent comparable as a Melbourne premium pastry-cafe concept with dine-in, retail, and gift formats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cedar Bakery social profiles
Digital presenceCedar Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cedar Bakery leadership team
Management profileNumber of profiles
Cedar Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cedar Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cedar Bakery
What does Cedar Bakery do?
Cedar Bakery is a Lebanese bakery and café chain that produces and sells traditional Middle Eastern baked goods — including manoushe, fatayer, sfeeha, and assorted pastries — together with specialty coffee, fresh and frozen grocery/deli items, and dine-in service. The business also provides catering for events and operates a mobile app that supports online ordering and a customer loyalty rewards program across its three Melbourne-area locations.
Is Cedar Bakery a public or private company?
Cedar Bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cedar Bakery founded?
Cedar Bakery was founded in 1998. It employs 11 to 50 people.
Where is Cedar Bakery based?
Cedar Bakery is headquartered in Preston, Australia, in the Oceania region.
How does Cedar Bakery make money?
Seven revenue lines are on record. Dine-in and Takeaway Food Service is the primary driver. The others are fresh Pastries and Baked Goods, grocery and Deli, frozen Goods, specialty Coffee and Beverages, catering Services and mobile App Ordering.
Who are Cedar Bakery's main competitors?
Direct peers on record are Cobb Lane, Laurent Boulangerie Patisserie, Brunetti and Abla's Pastries. Broad incumbents are Bakers Delight and Michel's Patisserie. Emerging players are Baklava Bake, St Ali Coffee Roasters and Industry Beans. Monsieur Truffe is listed as a regional player.
Does Cedar Bakery have an API?
No public API is recorded for Cedar Bakery.
What industry is Cedar Bakery in?
Cedar Bakery's product category is Specialty Bakery (Lebanese / Middle Eastern). Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311811 and its SIC code is 5810.