The Saguaro Palm Springs

What The Saguaro Palm Springs does

The Saguaro Palm Springs is a 244-room boutique hotel located at 1800 E Palm Canyon Dr in Palm Springs, California, three miles from downtown. Opened in 2012 and operated by SAGL, LLC, a subsidiary of Soho House & Co Inc. (NASDAQ: SHCO), the property is distinguished by a vibrant, technicolor architectural design and desert-inspired aesthetic that has earned sustained coverage from Condé Nast Traveler, The New York Times, Vogue, Dwell, and Travel + Leisure. Core offerings include eight room categories ranging from Pool View King to Saguaro Suite, an Olympic-sized heated pool with daybed and cabana rentals (sold through ResortPass), the El Jefe Desert Cantina full-service Mexican restaurant with multiple F&B dayparts and a speakeasy bar, a signature weekend Drag Brunch with two ticketing tiers ($45 Classic Journey, $94 Premium Soirée), in-house spa (open 8am-9pm daily), and over 19,000 sq ft of indoor/outdoor meeting and event space anchored by the renovated Sago Ballroom & Terrace.

The business operates an integrated hospitality revenue model combining nightly room rates, a mandatory $34/night amenity fee, F&B, ticketed entertainment, and group/event sales. Technology infrastructure is standard boutique-hotel grade (SynXis booking engine, in-room HDTVs, WiFi, minibars, in-room safes) augmented by third-party integrations with OpenTable, ResortPass, TripWorks, Eventbrite, DoorDash, and Uber Eats for ancillary distribution. Customer segments span leisure and celebration travelers (bachelor/bachelorette parties, birthdays), wedding parties, corporate groups and retreats, and LGBTQ+ travelers, with explicit inclusive positioning. The property runs an event-driven go-to-market with anchor programming (Drag Brunch, Glitter & Games, SWIMS pool parties, 4th of July Disco Pool Party) plus Coachella-season activation, supported by group booking rebate tiers (3-4% for 20-75 room blocks).

The hotel is privately held under parent company Soho House & Co Inc., with no publicly disclosed revenue, funding rounds, or headcount breakdown beyond the 51-100 employee range. Strategic direction since 2019 has emphasized property reinvestment (2019 room renovations, 2022 El Jefe agave bar launch, 2023 Sago Ballroom terrace addition) and entertainment IP development rather than geographic or portfolio expansion.

Name

The Saguaro Palm Springs

Legal name

SAGL, LLC

Website

https://thesaguaro.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

The Saguaro Palm Springs is a 244-room boutique hotel operated by SAGL, LLC (a Soho House & Co subsidiary) serving leisure travelers, wedding parties, corporate groups, and LGBTQ+ guests with vibrant design, signature Drag Brunch, F&B, spa, and event space.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Desert Luxury Resorts (THAGACAC)

Keywords

• Boutique hotel hospitality
• Hotel accommodations
• Restaurant and bar services
• Wedding and event venues
• Corporate retreat venues

Headquarters

HQ city

Palm Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Guest Room Accommodations: 244 colorful guest rooms and suites with private balconies/patios, pool or mountain views. Room categories include Pool View King, Pool View Two Queen, Mountain View King/Two Queen, Poolside Patio King/Two Queen, Saguaro Suite, and ADA accessible rooms. Revenue generated through nightly room rates with dynamic pricing.
2. Food & Beverage - El Jefe Desert Cantina: Full-service Mexican restaurant serving breakfast (7am-12pm), lunch & dinner (11am-10pm). Happy hour Monday-Friday 12pm-6pm, Taco Tuesday & Thursday 6pm-9pm ($5 tacos), Fajita Friday 12pm-10pm. Speakeasy bar for seasonal cocktails and late-night bites. In-room dining available 7am-10pm. Pick-up and delivery via DoorDash and Uber Eats.
3. Poolside Daybeds & Cabanas: Poolside daybeds available to hotel guests only; private cabanas available to outside guests with guaranteed pool access for 10 people. Cabana amenities include minifridge, custom menus, 49" HD TV, USB/power outlets, adjustable fan, and locked safe. Reservations prepaid and non-refundable.
4. Drag Brunch Ticketing: Weekend drag brunch ticketing with two tiers: Classic Journey ($45 with two-drink minimum or entree) and Premium Soirée ($94 with 2-course meal and bottomless mimosas). Saturday second show at 2pm available based on demand. Reservations required.
5. Meeting & Event Space Rental: Over 19,000 sq ft of indoor/outdoor meeting space including Sago Ballroom & Terrace (3,039 sq ft interior + 1,175 sq ft terrace), Agave Ballroom, Palmetto Room/Patio, Jacinto Lawn, and El Jefe spaces. Group booking incentives with room rebates (3-4%), catering discounts, and event space rental reductions.
6. Spa Services: In-house spa offering massages and treatments. Open daily 365 days a year, 8am-9pm. Spa menu available online for advance booking.
7. Amenity Fee: $34 plus tax nightly amenity fee (mandatory) covering WiFi, self-parking (one car included, additional cars $15/night), pool access, fitness center, weekend yoga, bike rentals, in-room coffee/tea, and local/domestic calls.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

The Saguaro Palm Springs operates a 244-room boutique resort hotel in Palm Springs, California, providing colorful guest accommodations with private balconies and pool or mountain views, an Olympic-sized heated pool with daybeds and cabanas, the El Jefe Desert Cantina Mexican restaurant and bar, a signature recurring Drag Brunch entertainment experience, on-site spa services, and over 19,000 sq ft of flexible indoor/outdoor meeting and event space including the renovated Sago Ballroom & Terrace. Ancillary offerings include yoga, cruiser bike rentals, and themed stay packages for leisure, bachelor/bachelorette, and corporate group bookings.

Product overview

The Saguaro Palm Springs is a 244-room boutique hotel offering a vibrant, colorful desert resort experience. The property operates as an integrated hospitality platform combining accommodation, dining, entertainment, and event services. Core offerings include colorful guest rooms and suites with pool or mountain views, poolside daybeds and cabanas, the El Jefe Desert Cantina restaurant, a signature Drag Brunch entertainment experience, and over 19,000 sq. ft. of flexible meeting and event space including the renovated Sago Ballroom & Terrace. Additional offerings include wellness amenities (24-hour fitness center, weekend yoga, cruiser bikes), spa services, and themed packages such as Bachelor/Bachelorette celebrations and seasonal resort deals. The hotel positions itself as a destination for both leisure travelers and group/event planners, with dining and pool access available to non-hotel guests through third-party platforms.

Differentiator

Problem solved

Functional benefit

Brands

• El Jefe Desert Cantina: The signature restaurant at The Saguaro Palm Springs featuring authentic Mexican flavors, signature cocktails, and a speakeasy-style bar.
• Drag Brunch
• Sago Ballroom & Terrace
• Glitter & Games

Products and services

• Hotel Rooms & Suites Colorful guest rooms and suites featuring bold decor, modern furnishings, private balconies or patios, and views of the San Jacinto Mountains or pool. Categories include Pool View King, Pool View Two Queen, Mountain View King, Mountain View Two Queen, Poolside Patio King, Poolside Patio Two Queen, Saguaro Suite, and ADA accessible rooms. Targeted at leisure travelers, wedding parties, corporate groups, and LGBTQ+ guests.
• Poolside Daybeds & Cabanas Poolside daybed reservations reserved exclusively for hotel guests, plus private cabana rentals available to outside guests with guaranteed pool access for up to 10 people. Cabanas include minifridge, custom menus, 49" HDTV with Spectrum Cable, USB/power outlets, adjustable fan, and locked safe. Reservations are prepaid and non-refundable and accessed via ResortPass.
• El Jefe Desert Cantina Full-service Mexican restaurant serving breakfast 7am–12pm and lunch/dinner 11am–10pm. Features authentic Mexican cuisine, signature cocktails, a speakeasy bar, weekday happy hour 12pm–6pm, Taco Tuesday and Thursday specials ($5 tacos), and Fajita Friday. Available via dine-in, poolside service, in-room dining, and delivery through DoorDash and Uber Eats.
• Drag Brunch Signature weekend brunch entertainment experience held every Saturday and Sunday from 10am–1pm (with an additional 2pm show on Saturdays based on demand), featuring Palm Springs drag performers with rotating hosts (Jazmyn Simone, Nebuer Styles, Envi) and a permanent cast (Kiki Masters, Mariah Carey Carrie, Volta Charge, Sa'hara). Two ticketed tiers: Classic Journey ($45 with two-drink minimum) and Premium Soirée ($94 with two-course meal and bottomless mimosas), sold via TripWorks.
• Pool & Spa Olympic-sized heated outdoor pool with two hot tubs open daily 8am–10pm with poolside food and cocktail service. The in-house spa offers massages and treatments daily from 8am–9pm (365 days per year), with the spa menu available online for advance booking.
• Weddings & Events Full-service wedding venue offering flexible indoor and outdoor event spaces including the Sago Ballroom & Terrace, Jacinto lawn, and courtyard. Supports ceremonies, receptions, and bachelor/bachelorette parties with customizable catering menus and a dedicated events team reachable at [email protected].
• Corporate Retreats & Meetings Over 19,000 sq ft of indoor/outdoor meeting and event space for corporate meetings, conferences, retreats, and team-building events. Venues include Sago Ballroom & Terrace, Agave Ballroom, Palmetto Room/Patio, Jacinto Lawn, and El Jefe spaces. Includes free Wi-Fi, customizable catering menus, state-of-the-art A/V, daily yoga, and complimentary cruiser bicycles; group room blocks qualify for tiered rebates.
• Sago Ballroom & Terrace Renovated signature event venue featuring 3,039 sq ft of interior space plus a 1,175 sq ft outdoor terrace overlooking the pool and San Jacinto mountains. Includes exposed elevated ceilings, custom pendant lighting, retractable canopy shade, outdoor lighting and speaker system, 1,000 sq ft pre-function space with hardwood flooring, and a 16.5 ft terrace entry. Capacity: 203 guests ballroom, 67 guests terrace.

Quantifiable outcome

• 1000+ person event capacity in Sago Ballroom (203 guests) and Terrace (67 guests)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

One partnership is on record.

• Soho House & Co Inc.coreOthersSAGL, LLC operating under Soho House & Co Inc. (NYSE:SHCO) as parent company. The Saguaro brand operates alongside The Line hotel brand as part of SAGL's portfolio of lifestyle hospitality properties. Soho House & Co provides operational infrastructure, brand management, and corporate governance for the Saguaro Palm Springs and affiliated properties.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avalon Hotel Palm Springs: Design-led boutique hotel in Palm Springs with pool, restaurant, and event space. Competes for the same leisure and wedding segments at a comparable price point.
• Ace Hotel & Swim Club Palm Springs: Direct competitor in the same Palm Springs boutique/lifestyle segment, with comparable room count, pool-centric programming, design-forward positioning, and F&B outlets. Both target a similar creative-class, design-savvy, event-going leisure traveler.
• Kimpton Hotel Palomar Palm Springs: Boutique lifestyle hotel in downtown Palm Springs competing for leisure and business travelers, with comparable event space, rooftop pool, restaurant, and design-forward positioning.
• Colony Palms Hotel: Historic boutique hotel in Palm Springs with pool, restaurant, spa, and event/wedding programming. Directly comparable property competing for leisure, wedding, and group business in the same micro-market.
• Parker Palm Springs: Iconic Palm Springs boutique resort competing on design, F&B, pool/spa amenities, weddings, and group retreats. Comparable in scale, price point, and target guest (design-conscious leisure + corporate retreats + weddings).
• Hotel Zoso Palm Springs: Boutique lifestyle hotel in downtown Palm Springs with pool, restaurant, and event programming. Competes directly for leisure and group/event demand in the same downtown corridor.

Broad incumbents

• The LINE Hotel: Sister property under SAGL/Soho House & Co alongside The Saguaro. Same parent operating model, design-forward positioning, and urban lifestyle hotel audience, but located in Los Angeles and DC rather than a desert resort.
• Ritz-Carlton Rancho Mirage: Luxury resort in the greater Palm Springs/Coachella Valley area with spa, multiple F&B outlets, and event space. Competes for higher-end wedding and corporate retreat demand rather than The Saguaro's mid-luxury lifestyle positioning.
• Soho House (various locations): Parent company's flagship private membership club/hotel concept. Not a direct competitor (members-only club model), but shares Soho House's lifestyle hospitality DNA, customer overlap, and corporate parent operating context.
• Hyatt Palm Springs: Large branded hotel in downtown Palm Springs with meeting space and rooftop pool competing for a portion of corporate/group and wedding business at a different price tier.

Market position

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/saguarohotels
• Facebookfacebook.com/thesaguaropalmsprings
• LinkedInlinkedin.com/company/saguarohotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Saguaro Palm Springs