Splash Interactive

What Splash Interactive does

Bray Leino Splash is a Singapore-headquartered creative and technology digital marketing agency operating across five Asian markets: Singapore, Malaysia, China (Shanghai), Vietnam (Ho Chi Minh City), and Hong Kong. The company is privately held and operates as Splash Interactive under the Bray Leino Splash brand. It employs 120 dedicated professionals who deliver integrated digital marketing services to enterprise and mid-market clients spanning ten verticals: Automotive, Education, Fashion, Financial Services, Government, Health & Wellness, I.T & Software, Oil & Gas, Real Estate, and Retail & Wholesale. There is no disclosed parent company, external funding, or ownership structure beyond independent private operation.

The company's service portfolio is organized across four pillars: Customer Insights & Strategies (data strategies, user research, UX design), Customer Acquisition (website design and development, sustainable website design, SEO, SEM/PPC, B2B marketing, digital campaign development), Customer Engagement & Retention (email marketing, e-commerce, social media marketing, video marketing and motion graphics), and Tech Maintenance/Ops (CMS integration services for Sitecore, Sitefinity, Kentico, Drupal/Acquia, and Adobe Experience Manager). Underlying delivery relies on mainstream third-party CMS and digital marketing platforms rather than proprietary technology. A notable specialty is "sustainable website design," which addresses digital carbon footprint reduction — an emerging niche differentiator.

The business model is professional services revenue generated on project and retainer bases via direct client engagement, typically initiated through the company's website contact form or email inquiry ([email protected]). Pricing is quote-based and tailored to client requirements with no public fee schedule. The go-to-market is sales-led with no disclosed channel partnerships, no marketplace presence, no AI/ML product capability, and no proprietary software platform — the agency monetizes human creative and technical labor across the customer lifecycle.

Name

Splash Interactive

Legal name

Bray Leino Splash

Website

https://splashinteractive.com.sg

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Splash Interactive (operating as Bray Leino Splash) is a Singapore-headquartered creative and technology digital marketing agency with 120 professionals delivering integrated digital marketing, website design, and CMS integration services to enterprise and mid-market clients across Singapore, Malaysia, China, Vietnam, and Hong Kong.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative, Content Production & Ad Ops Tools (BPAMALAK)

Keywords

• Digital marketing services
• Website design development
• Search engine optimization
• Cms integration services
• B2b marketing campaigns

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Agency Services: Professional services revenue generated through provision of creative and technology digital marketing services including customer insights, customer acquisition, customer engagement and retention, and technology maintenance/ops services. Services are delivered on a project and retainer basis to enterprise and mid-market clients across Asia.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Splash Interactive (operating under the brand name Bray Leino Splash) is a creative and technology digital marketing agency that helps businesses acquire, engage, and retain customers through an integrated set of services spanning website design and development, SEO, SEM/PPC, B2B marketing, digital campaign development, email marketing, social media marketing, video marketing, e-commerce platforms, mobile apps, and CMS integrations (Sitefinity, Sitecore, Kentico, Drupal/Acquia, AEM). The firm employs 120 professionals across offices in Singapore (HQ), Kuala Lumpur, Shanghai, Ho Chi Minh City, and Hong Kong, serving enterprise and mid-market clients across verticals including automotive, education, fashion, financial services, government, health & wellness, IT & software, oil & gas, real estate, and retail & wholesale.

Product overview

Bray Leino Splash operates as a Creative and Technology Digital Marketing Agency with a portfolio of specialized service offerings rather than a single unified software product. The agency's offerings are organized across four strategic pillars: Customer Insights & Strategies (Data Strategies, User Research, User Experience Design), Customer Acquisition (Website Design & Development, Sustainable Website Design, SEO, SEM/PPC, B2B Marketing, Digital Marketing Campaigns), Customer Engagement & Retention (Email Marketing, E-Commerce, Social Media Marketing, Video Marketing & Motion Graphics), and Tech Maintenance/Ops (Sitefinity CMS Integration, Sitecore CMS Integration, Kentico CMS Integration, Drupal/Acquia CMS Integration, AEM CMS Integration). A team of 120 dedicated professionals delivers these services, combining creative strategy, technology implementation, and digital marketing execution to help clients acquire, engage, and retain customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Strategies Strategy consulting service that uses data to inform digital marketing and customer engagement decisions for business clients.
• User Research Research service that captures user behavior, needs, and motivations to inform digital product and marketing design for business clients.
• User Experience Design (UX) UX design service that creates user-centered interaction models and interfaces for digital products and marketing properties of business clients.
• Website Design & Development End-to-end design and development of responsive business websites and digital properties for enterprise and mid-market clients.
• Sustainable Website Design Website design and development service focused on sustainable, low-environmental-impact digital practices for business clients.
• Search Engine Optimization (SEO) Ongoing SEO service that improves organic search visibility and rankings for business clients' digital properties.
• Search Engine Marketing / Paid Search (SEM/PPC) Paid search and PPC campaign management service that drives qualified traffic and leads for business clients.
• B2B Marketing Marketing service tailored to business-to-business clients, including lead generation, account-based marketing, and channel programs.
• Digital Marketing Campaign Development Integrated digital campaign development service that plans, builds, and executes multi-channel marketing campaigns for business clients.
• Email Marketing Email marketing service that designs, executes, and optimizes customer email programs to support acquisition and retention.
• E-Commerce Website E-commerce website design and development service that builds online storefronts and transactional platforms for business clients.
• Social Media Marketing Social media marketing service that builds presence, content, and community programs across social platforms for business clients.
• Video Marketing & Motion Graphics Video marketing and motion graphics service that produces brand, product, and campaign video assets for digital channels.
• Mobile Apps Mobile app design and development service that builds customer-facing iOS and Android applications for business clients.
• Sitefinity CMS Integration Integration, implementation, and support service for the Sitefinity content management system for business clients.
• Sitecore CMS Integration Integration, implementation, and support service for the Sitecore content management system for business clients.
• Kentico CMS Integration Integration, implementation, and support service for the Kentico content management system for business clients.
• Drupal (Acquia) CMS Integration Integration, implementation, and support service for the Drupal/Acquia content management system for business clients.
• Adobe Experience Manager (AEM) CMS Integration Integration, implementation, and support service for Adobe Experience Manager for business clients.

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• MediaMonks (S4 Capital): MediaMonks is a digital-first creative and production company with significant APAC operations, offering digital marketing, content production, and technology services. Comparable in offering integrated creative and technology for digital marketing at scale.
• Publicis Sapient: Publicis Sapient is the digital transformation and customer experience arm of Publicis, offering strategy, design, engineering, and digital marketing. Comparable to Bray Leino Splash's combination of creative, technology, and digital marketing services for enterprise clients.
• Dentsu Creative (Isobar): Dentsu's creative and digital transformation arm (which absorbed Isobar) is a global digital marketing and customer experience agency with strong APAC presence. Directly comparable to Bray Leino Splash in offering integrated creative, technology, and digital marketing services across the customer lifecycle.
• AKQA: AKQA is a digital design and innovation agency with strong APAC presence (including Singapore), offering creative, experience design, and digital marketing services. Directly comparable in service mix and in operating from Singapore as a regional hub.
• R/GA: R/GA is a global digital agency specializing in experience design, brand systems, and marketing technology. Comparable to Bray Leino Splash in blending creative, design, and technology expertise for enterprise digital marketing engagements.

Regional players

• Hakuhodo: Hakuhodo is Japan's second-largest advertising agency with extensive APAC network operations. Comparable full-service digital marketing agency competitor in Asia, though primarily anchored in Japan rather than Southeast Asia.
• Hashmeta Group: Hashmeta is a Southeast Asia-based digital marketing and marketing technology agency operating across Singapore, Malaysia, Indonesia, and other markets. Comparable in regional scope and digital marketing service offerings.
• Construct Digital: Construct Digital is a Singapore-based digital marketing agency offering SEO, SEM, content, social, and web development services. Closely comparable in services and geographic market (Singapore-headquartered, mid-market/enterprise focus).
• Cheil Worldwide: Cheil is a Seoul-headquartered marketing services network with established APAC operations offering digital marketing, retail, and brand experience services. Comparable to Bray Leino Splash in APAC digital marketing capabilities, though anchored in Korea rather than Southeast Asia.

Broad incumbents

• WPP / Ogilvy: WPP's network of creative, media, and digital agencies (Ogilvy, VMLY&R, GroupM) operates broadly across advertising and digital marketing with deep APAC operations. Overlaps with Bray Leino Splash's full-service offering but at vastly greater scale and with broader portfolio coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/WeAreSplash
• Facebookfacebook.com/SplashInteractiveGroup
• LinkedInlinkedin.com/company/splash-interactive-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash Interactive