What Construct Digital does

Construct Digital, founded in 2010 and headquartered in Singapore, is an independent B2B digital marketing agency operating across Southeast Asia with delivery teams in Vietnam, the Philippines, and Indonesia and a total headcount of more than 50 personnel. The firm serves enterprise multinationals and SMEs with a full-service offering that spans SEO, SEM, paid social advertising, content marketing, marketing automation, web development, and branding, and applies two proprietary methodologies — the IMPACT Framework (a six-pillar B2B marketing operating system covering audience insight, personalization, creative, media, testing, and measurement) and the COMPASS Framework (a website strategy framework). The technology stack integrates third-party platforms including HubSpot, Google Ads/Analytics, Ahrefs, SEMrush, Eloqua, Sitefinity, WordPress, Magento, and WooCommerce, with no disclosed proprietary AI/ML product.

The firm generates revenue on a professional services basis through project fees, retainers, and campaign engagements, with typical client annual spend reported in the $30,000–$145,000 range and SME campaign pricing starting at roughly $2,500 per month. Go-to-market is direct enterprise field sales supported by dedicated account managers, with secondary pipeline generated through partnerships with Google, HubSpot, and agency collaborations (e.g., Saatchi & Saatchi). The client base spans more than ten industries — financial services, mining, automotive, FMCG, technology, education, retail, insurance, and stock exchange — with marquee logos including SAP, BMW, American Express, Starbucks, Prudential, BHP, SGX, Nespresso, Tupperware, Kimberly-Clark, and NUS.

Construct Digital is privately held under the legal entity Construct Pte Ltd, with no disclosed institutional investment, parent company, or acquisition history. Leadership is anchored by Managing Partner Charanjit Singh and CEO Richard Bleasdale (appointed March 2022), who co-host the TransformAsians thought-leadership podcast launched in August 2023. The firm has been recognized as Search Agency of the Year in Singapore (2018) and has won multiple MARKies and Marketing Excellence Awards, including Gold for Pivot Marketing in 2020 and multiple wins in 2026, supporting enterprise pipeline credibility.

Name

Construct Digital

Legal name

Construct Pte Ltd

Website

https://constructdigital.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Construct Digital is an independent Singapore-based B2B digital marketing agency, founded in 2010, that delivers SEO, SEM, paid social, content, marketing automation, and web development services to enterprise multinationals and SMEs across Southeast Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service B2B digital marketing agency providing comprehensive digital marketing services including SEO, SEM, social media advertising, content marketing, marketing automation, web development, and branding. Revenue generated through project fees, retainer contracts, and service engagements with enterprise and mid-market clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Construct Digital is a B2B digital marketing agency delivering end-to-end services including SEO, SEM, social media advertising, content marketing, marketing automation, web development, and branding for enterprise and mid-market clients. The firm operates across Southeast Asia with teams in Singapore, Vietnam, Philippines, and Indonesia, providing measurable marketing outcomes through project fees and retainer engagements.

Product overview

Construct Digital is a results-driven B2B digital marketing agency offering a comprehensive portfolio of marketing services, methodologies, and content resources. Their core services include SEO, SEM, social media advertising, content marketing, email marketing, marketing automation, and web development. The agency differentiates through proprietary frameworks including the IMPACT Framework (a six-pillar B2B marketing operating system) and COMPASS (website strategy framework). They operate as a services company with deliverables across Southeast Asia, utilizing platforms such as WordPress, WooCommerce, Magento, Sitefinity, HubSpot, and MailChimp. Their content offerings include the TransformAsians podcast series, downloadable marketing guides, and ROI calculators. The agency also provides AI and Automation services as part of their Data and Technology Enablement capability, though specific AI product features are not detailed.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) Services SEO services including audit, content-led strategy, keyword research, technical SEO fixes, local SEO, and link building with outreach, delivered to B2B and enterprise clients seeking organic search visibility.
• Search Engine Marketing (SEM) Paid search marketing services including SEO and Search Ads, leveraging tools like Ahrefs, SEMrush, and Google Keyword Planner to run paid search campaigns.
• Social Media Advertising Social media advertising services spanning Facebook, Instagram, Twitter, Telegram, LINE, WhatsApp, LinkedIn, WeChat, YouTube, and TikTok for B2B and B2C client campaigns.
• Content Marketing Content marketing services as part of Construct Digital's broader digital marketing offerings, covering strategy, creation, and distribution of content.
• Marketing Automation Marketing automation services using platforms such as HubSpot and Eloqua, helping clients implement automated email workflows, lead nurturing, and CRM integration.
• Web Development Website and web application development using platforms including WordPress, WooCommerce, Magento, Sitefinity, and custom CMS solutions, including microsites and eCommerce builds.
• Email Marketing Email marketing services covering newsletter campaigns, marketing automation, and email campaign strategies for B2B clients.
• UX, Creative and Content Services UX design, creative production, and content services for digital marketing campaigns and brand storytelling.
• Data and Technology Enablement Data and technology enablement services helping clients implement marketing technology, analytics, and platform integrations.
• AI and Automation Services AI and automation services offered as part of Construct Digital's data and technology enablement capabilities.

Quantifiable outcome

• 86% year-on-year surge in applications per module for NUS SCALE
• +5 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationCertified Google Search Partner. Construct Digital is recognized by Google as having demonstrated expertise in search marketing and meet Google's partner program requirements for ad spend, certification, and performance.
• HubSpotcoreTechnology or IntegrationHubSpot partner providing inbound marketing services, marketing automation implementation, and CRM integration. Listed as Singapore HubSpot agency.
• Saatchi & SaatchiminorChannel Partner/ Reseller/ DistributorAgency partnership on client projects. Construct Digital provides digital marketing execution support for Saatchi & Saatchi client engagements.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• First Page Digital: Singapore-based SEO and digital marketing agency serving enterprise and SME clients. Directly comparable in service mix (SEO, SEM, content, paid social) and Singapore market focus, making it the closest head-to-head competitor for Construct Digital's enterprise B2B work.
• Hashmeta: Singapore-headquartered digital marketing agency offering SEO, performance marketing, content, and influencer marketing across SEA. Comparable in geographic footprint, B2B/B2C client mix, and service-line breadth.
• Brew Interactive: Singapore-based B2B-focused digital marketing agency with emphasis on lead generation, marketing automation, and content marketing. Closely aligned with Construct Digital's enterprise B2B positioning and HubSpot-centric delivery model.
• MediaOne Marketing: Singapore-based digital marketing agency offering SEO, SEM, social media, and content services to enterprise clients. Comparable in service portfolio, customer segment, and Singapore market positioning.
• Verz Design: Singapore-based digital agency specializing in web design, eCommerce development, and digital marketing services. Comparable in web development + digital marketing integration and SME/enterprise client mix in Singapore.

Broad incumbents

• Ogilvy Singapore: Global creative and marketing network's Singapore office, serving large multinationals with full-service integrated marketing. Overlaps with Construct Digital on enterprise client work but operates at much larger scale and broader capability set.
• Dentsu Singapore: Global marketing services network's Singapore operation, offering creative, media, CXM, and digital transformation to enterprise clients. Competes with Construct Digital for enterprise B2B mandates at the high end of the market.
• Isobar Singapore: Global digital agency network (Dentsu) with strong SEA presence, focused on digital transformation, experience design, and commerce. Competes for the same enterprise transformation mandates Construct Digital is pivoting toward.

Regional players

• October Studios: Singapore-based boutique creative and digital agency with regional SEA presence. Comparable in size and Singapore/SEA focus, though more creative-led than Construct Digital's performance-marketing orientation.
• NFQ Asia: Regional digital marketing and eCommerce agency serving Southeast Asia with capabilities spanning performance marketing, content, and technology. Comparable in SEA geographic focus and B2B/B2C service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzT0wInPqH6JNNgQ8g8mwig
• LinkedInlinkedin.com/company/construct-digital
• Xx.com/constructsg

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Construct Digital