Just Property
Property Finder Group operates a multi-country digital property marketplace across the MENAT region — UAE, Qatar, Bahrain, Egypt, Saudi Arabia, and Turkey — connecting property seekers with real estate agents and developers through country-specific web portals and native mobile apps, monetized via listing fees and advertising.
- Company typePrivate
- Founded2005
- HeadquartersDubai, United Arab Emirates
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Just Property does
Property Finder Group is a digital property marketplace operating across the MENAT (Middle East, North Africa, and Turkey) region, serving property seekers, real estate agents, and property developers through six country-specific web portals and native mobile applications. Founded in 2005 as a property classified magazine, the company has evolved into a multi-market digital business with operational presence in the UAE (propertyfinder.ae), Qatar (propertyfinder.qa), Bahrain (propertyfinder.bh), Egypt (propertyfinder.eg), Saudi Arabia (propertyfinder.sa), and Turkey (zingat.com), supported by 7 offices across these 6 countries. The company self-describes as a "leading global property digital business" with a stated mission to "change the way the world experiences property."
The product portfolio consists of localized property listing websites tailored to each market, supplemented by native iOS and Android applications distributed through the Apple App Store and Google Play Store. The company operates a two-sided marketplace connecting property seekers (buyers and renters) on the demand side with real estate agents and developers on the supply side, who pay to list and advertise properties. Beyond the core listing platform, the company publishes "Market Pulse," a proprietary research output providing data-driven insights on buyer sentiment, price expectations, and regional property market trends, with public research releases extending into May 2026. Distribution is achieved through the six country-specific domains plus the mobile apps, supported by social media (Instagram, Facebook, Twitter, LinkedIn) and a content marketing blog.
Revenue is generated primarily through listing fees and advertising paid by real estate agents and developers, structured as marketplace commission-style monetization. Pricing for listing services is not publicly disclosed and requires direct commercial engagement with the company. The company operates under five internal principles — People over pixels, Data beats opinion, Failure is success if we learn from it, Don't confuse motion with progress, and Move fast and make things — that emphasize data-driven decision-making, talent development, and rapid execution. No revenue, headcount, funding round, ownership, or management team details are disclosed in the available source material.
Just Property firmographics
Firmographics- Name
- Just Property
- Legal name
- Property Finder Group
- Website
- https://justproperty.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- Property Finder Group operates a multi-country digital property marketplace across the MENAT region — UAE, Qatar, Bahrain, Egypt, Saudi Arabia, and Turkey — connecting property seekers with real estate agents and developers through country-specific web portals and native mobile apps, monetized via listing fees and advertising.
- Ownership category
- akta.pro rank
Just Property industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Real Estate Buyer Representation (FSAEAJAG)
Keywords
Where Just Property is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices6 records
Markets served
Just Property business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Listing Fees / Advertising: Real estate agents and property developers pay to list properties on the platform and advertise their listings to reach property seekers
Go-to-market motion1 record
Distribution channels8 records
Marketing channels3 records
Just Property product offering
Product offeringCore offering
Just Property operates a multi-country digital property marketplace that connects property seekers (buyers and renters) with real estate agents, brokers, and developers through six country-specific web portals and unified iOS/Android mobile applications across the MENAT region. Revenue is generated through listing fees and advertising paid by real estate professionals to reach property seekers, supplemented by proprietary Market Pulse research providing market intelligence on buyer sentiment and pricing trends.
Product overview
Property Finder Group operates as a multi-market digital property platform offering localized property listing websites for six countries (UAE, Qatar, Bahrain, Egypt, Saudi Arabia, and Turkey) through country-specific domains (propertyfinder.ae, propertyfinder.qa, propertyfinder.bh, propertyfinder.eg, propertyfinder.sa, and zingat.com for Turkey). The portfolio includes web platforms accessible via desktop and a unified mobile application available on both iOS and Android. The group evolved from a property classified magazine in 2005 to a full digital platform, serving property seekers and listings across the MENAT region.
Differentiator
Problem solved
Functional benefit
Brands
- propertyfinder.ae: UAE property portal
- propertyfinder.qa
- propertyfinder.bh
- propertyfinder.eg
- propertyfinder.sa
- zingat.com
Products and services
- propertyfinder.ae Property listing platform for the UAE market, part of the Property Finder Group digital real estate marketplace operating across the MENAT region. Enables property seekers to search residential and commercial listings and allows real estate agents and developers to list and advertise properties.
- propertyfinder.qa Property listing platform for the Qatar market, part of the Property Finder Group digital real estate marketplace operating across the MENAT region.
- propertyfinder.bh Property listing platform for the Bahrain market, part of the Property Finder Group digital real estate marketplace operating across the MENAT region.
- propertyfinder.eg Property listing platform for the Egypt market, part of the Property Finder Group digital real estate marketplace operating across the MENAT region.
- propertyfinder.sa Property listing platform for the Saudi Arabia market, part of the Property Finder Group digital real estate marketplace operating across the MENAT region.
- zingat.com Property listing platform for the Turkey market, acquired and operated as part of Property Finder Group's digital real estate marketplace network.
- Property Finder Mobile App Native mobile application available on iOS and Android that enables property seekers to access property listings across all Property Finder markets on mobile devices.
Quantifiable outcome
- Two-thirds of property seekers plan to buy in six months as price drop expectations grow higher
Companies that use Just Property
Customer profileSegments3 records
Ideal customer profiles3 records
Just Property technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Just Property partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Just Property competitors and assessment
Company assessmentBroad incumbents
- Rightmove: Rightmove is the UK's leading property portal with a subscription-based agent listing model nearly identical to Property Finder's. It is the closest benchmark for long-run unit economics, network effects, and the trajectory of mature property marketplaces.
- Zoopla: Zoopla is a major UK property portal using an agent subscription model, directly comparable for portal competitive dynamics, pricing power, and the evolution of data and adjacencies over time.
- Idealista: Idealista is the leading property portal in Southern Europe (Spain, Italy, Portugal), monetizing through agent subscriptions. Comparable as a dominant regional property marketplace with a similar agent-paid model and strong brand position.
- ImmoScout24: ImmoScout24 is Germany's leading property portal with deep agent subscription penetration. Comparable as an established European property marketplace leader demonstrating the long-term economics of a dominant portal in a single large market.
- Zillow: Zillow is the dominant US property portal and the global benchmark for the listing-plus-data-plus-adjacent-services model that Property Finder operates. Geographically distant, but the most directly comparable mature property marketplace from a business-model and product-roadmap perspective.
Direct peers
- Bayut: Bayut is the leading property portal in the UAE and Saudi Arabia, directly competing with Property Finder for agent/developer advertising spend and consumer property search traffic across the same MENAT geographies and using the same subscription-listing business model.
- Dubizzle: Dubizzle, owned by EMPG/OLX, is a major UAE-headquartered classifieds platform with a strong property vertical that competes head-to-head with Property Finder for listings and audience in the Gulf, especially in the UAE.
Emerging players
- Property24: Property24 is a major property portal across multiple African markets operating a similar agent-listing business model in emerging real estate markets. Comparable as a multi-country property marketplace serving developing markets outside MENAT.
- 99acres: 99acres is one of India's largest property portals operating in a high-growth emerging real estate market. Comparable as a property marketplace in a large developing market with similar agent-listing monetization dynamics.
Regional players
- Aqarmap: Aqarmap is a leading Egyptian property portal directly competing with Property Finder's Egypt portal (propertyfinder.eg) for the same agents, developers, and property seekers in the Egyptian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Just Property social profiles
Digital presenceJust Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just Property leadership team
Management profileNumber of profiles
Just Property subsidiaries and ownership
Company hierarchySubsidiaries6 records
Just Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just Property
What does Just Property do?
Just Property operates a multi-country digital property marketplace that connects property seekers (buyers and renters) with real estate agents, brokers, and developers through six country-specific web portals and unified iOS/Android mobile applications across the MENAT region. Revenue is generated through listing fees and advertising paid by real estate professionals to reach property seekers, supplemented by proprietary Market Pulse research providing market intelligence on buyer sentiment and pricing trends.
Is Just Property a public or private company?
Just Property is a private company. It is classified as unknown and is currently operating.
When was Just Property founded?
Just Property was founded in 2005.
Where is Just Property based?
Just Property is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Just Property make money?
One revenue line is on record: listing Fees / Advertising.
Who are Just Property's main competitors?
Broad incumbents on record are Rightmove, Zoopla, Idealista, ImmoScout24 and Zillow. Direct peers are Bayut and Dubizzle. Emerging players are Property24 and 99acres. Aqarmap is listed as a regional player.
Does Just Property have an API?
No public API is recorded for Just Property.
What industry is Just Property in?
Just Property's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.