Landesinnungsverband

What Landesinnungsverband does

The Landesinnungsverband des Bayerischen Maler- und Lackiererhandwerks (LIV Bayern) is the official state-level guild association representing the painting, lacquering, finishing, church painting/monument preservation, and building/corrosive protection trades in Bavaria. Organized as a private legal entity under the German Trade and Industry Code (Handwerksordnung, §§ 76 ff.), it serves as the umbrella organization for local Innungen (guilds) across the state and acts as the statutory voice of the trade in tariff negotiations, regulatory advocacy, apprenticeship oversight, and certification of publicly appointed expert witnesses. Member businesses (Innungsbetriebe), apprentices (Auszubildende), trainers (Ausbilder), and certified experts (Sachverständige) are the primary served segments.

Its service portfolio combines traditional guild functions with a growing digital surface: a password-protected member portal, a digital learning platform (Malerportal with Lernkarten flashcards and video tutorials), an Azubi-Börse apprentice exchange, a Betriebesuche and Sachverständigen-Suche directory, and an online shop selling operational supplies (training reports, rulers, flyers, branded merchandise). Non-digital services include the Fachtage professional conference (jointly organized with Baden-Württemberg and Rheinland-Pfalz in 2026), technical consulting on asbestos and workplace safety, the Wintermaler marketing campaign, and seminars delivered via the wholly-owned Wirtschaftsgesellschaft des Bayerischen Maler- und Lackiererhandwerks mbH.

The business model is funded through three revenue streams: recurring membership fees paid by Innungsbetriebe to their local guilds (which fund the LIV), per-event seminar and training fees, and shop product sales. Go-to-market is community-led, leveraging the local Innungen network, a WhatsApp channel ('Starke Maler Süddeutschland'), Instagram and Facebook, the association websites (farbe-bayern.de, maler-lackierer-bayern.de), and in-person events. The organization also participates in the EU-funded PaintingSkillsAcademy Erasmus+ Sector Skills Alliance alongside 23 partners across 13 countries, which co-finances curriculum and standards work.

Name

Landesinnungsverband

Legal name

Landesinnungsverband des Bayerischen Maler-und Lackiererhandwerks

Website

https://maler-lackierer-bayern.de

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

The Landesinnungsverband des Bayerischen Maler- und Lackiererhandwerks (LIV Bayern) is the statutory Bavarian state-level guild association for painters and lacquerers, representing local Innungen, delivering apprenticeship training, regulatory advocacy, marketing programs, and digital member services to SMB craft businesses.

Ownership category

akta.pro rank

Product category

Trade Association Services

SIC

Services-Membership Organizations (8600), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Industrial & Cleanroom Fit-Out (Factories, Warehouses, Controlled Environments) (IMAFANAF)

akta.pro secondary industries

Labor, Social Protection & Occupational Safety Standards Cooperation (BPADANAM), Conformity Assessment, Testing, Inspection & Certification Cooperation (BPADANAD)

Keywords

• Trade guild association
• Vocational training services
• Painting trade advocacy
• Apprenticeship support
• Professional development seminars

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Member businesses of local Innungen pay membership fees that fund the activities of the Landesinnungsverband. Innungsmitglieder (member businesses) receive benefits including access to the member portal, training, marketing support, and the Wintermaler promotion campaign.
2. Seminar and training fees: The Wirtschaftsgesellschaft des Bayerischen Maler- und Lackiererhandwerks mbH, associated with the LIV, conducts seminars and professional development courses. Fees are charged per event, with cancellation policies outlined (60% cancellation fee 14 days prior, 90% up to 3 days prior, full fee thereafter).
3. Shop product sales: The LIV operates an online shop selling products for member businesses, including Berichtshefte (training reports), meter sticks, flyers, T-shirts with guild logos, and other operational supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Landesinnungsverband des Bayerischen Maler- und Lackiererhandwerks (LIV Bayern) is the state-level guild association for painters and lacquering trades in Bavaria, organized under the German Trade and Industry Code (HwO). It functions as an umbrella organization for local Innungen (guilds), providing member businesses with training and apprenticeship support, tariff and labor-law representation, technical consulting, marketing programs (including the Wintermaler campaign), and access to a password-protected member portal, an online shop for trade supplies, and directories for certified businesses and expert witnesses.

Product overview

The Landesinnungsverband des Bayerischen Maler- und Lackiererhandwerks (LIV Bayern) is a Bavarian guild association serving painters and lacquerers, operating primarily as a membership-based professional organization rather than a software product company. Its digital and service portfolio includes a member-only portal with a digital learning platform (Malerportal with digital Lernkarten), video tutorials, a product shop, a business search directory (Betriebesuche), an expert directory (Sachverständigen-Suche), the European PaintingSkillsAcademy (PSA) Erasmus+ initiative, the 'Simple Club' digital learning platform, and the 'Farbe-Berufe' career portal. The organization also runs in-person and online continuing education seminars (Weiterbildung für Ausbilder) through its affiliated Wirtschaftsgesellschaft and the Munich Region Guild Bildungszentrum.

Differentiator

Problem solved

Functional benefit

Brands

• Starke Maler Süddeutschland: WhatsApp channel for painters in Southern Germany

Products and services

• Online Shop for Painter and Lacquerer Supplies
• Continuing Education Seminars
• Guild Membership (Innungsmitgliedschaft)

Quantifiable outcome

• Over 13,300 new apprenticeship contracts signed by Bavarian businesses by end of June 2026 for the upcoming training year

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• PaintingSkillsAcademy (Erasmus+ Sector Skills Alliance)coreStrategic or Co-development Partner · 1 December 2019The PaintingSkillsAcademy is an Erasmus+ funded Sector Skills Alliance initiated in December 2019, coordinated by SBG Dresden and UNIEP, with the goal of creating a European network for vocational training in the painting trade. The LIV is one of 23 partners from 13 countries. Key activities include defining quality standards, learning outcome units (EQF levels 1-6), curriculum development, recognition of acquired competencies, and formulation of PSA training offerings.
• BASIKNET Gesellschaft für Arbeitsschutz mbHminorStrategic or Co-development PartnerBASIKNET is listed as a Kooperationspartner (cooperation partner) of the LIV. It offers seminars on heat action plans for craft businesses, including comprehensive informational materials and a model heat action plan, made available to members of the association.
• AmpereminorOthersListed as a partner of the Landesinnungsverband on the homepage partner section.
• Kaiser TappeminorOthersListed as a partner of the Landesinnungsverband on the homepage partner section.
• VHVVminorOthersListed as a partner of the Landesinnungsverband on the homepage partner section.
• IKK classicminorOthersListed as a partner of the Landesinnungsverband on the homepage partner section.
• MV (Metallversicherung / BAV)', 'BAMAKAminorOthersListed as a partner of the Landesinnungsverband on the homepage partner section.
• Landesinnungsverbände Bayern, Baden-Württemberg, Hessen (collaborative seminars)minorGTM or Marketing PartnerThe LIV Bayern collaborates with Landesinnungsverbände from Baden-Württemberg and Hessen on joint online seminars (e.g., 'KI & Social Media' seminar) targeting craft businesses across multiple states.
• Maler und Lackierer Innung Region MünchencoreStrategic or Co-development PartnerThe regional guild in Munich collaborates with the LIV on events and training programs. The LIV's headquarters address at Ungsteiner Str. 27 is shared with the regional Munich guild. Joint events include the 'Weiterbildung für Ausbilder in der ÜLU' seminar.
• Malerwelt partners (Malerkasse, Malerakademie, Malerinstitut, etc.)minorOthersThe 'Malerwelt' section of the website links to partner organizations including Malerkasse (vacation fund), Malerakademie (academy), Malerinstitut (institute), Fachmagazin Der Maler (trade magazine), Malertest, Lackierertest, and Farbe Arbeitssicherheit (occupational safety).

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zentralverband Deutsches Handwerk (ZDH): The central federal association of all German craft trades. Operates as the political and standards umbrella above all Innungen and Landesinnungsverbände — comparable to the LIV in governance form but vastly broader in scope (all 130+ German trades).

Direct peers

• Maler- und Lackiererinnung Region München: The Munich regional guild for painters and lacquerers, sharing the LIV's headquarters address and explicitly listed as a core operating partner. Directly comparable as a regional Innung that the LIV coordinates and supports.
• Bundesverband Farbe, Gestaltung, Bautenschutz: The national-level umbrella federation for the German painting, design, and building-protection trades. Directly comparable because it sets the federal framework within which the LIV operates and is explicitly referenced in the LIV's data as a coordination counterpart.
• Landesinnungsverband Farbe Rheinland-Pfalz: Rheinland-Pfalz's state guild association for the painting trade. Directly comparable structure and mandate; confirmed as the third co-organizer of Fachtage 2026 alongside Bayern and Baden-Württemberg.
• Landesinnungsverband Farbe Hessen: The Hessen state guild association for the painting trade. Directly comparable in mandate and service scope; referenced in the data as a collaboration partner for cross-state seminars on AI and social media.
• Landesinnungsverband des Maler- und Lackiererhandwerks Baden-Württemberg: The Baden-Württemberg state-level guild association for painters and lacquerers. Directly comparable — same HwO mandate, same trade, same guild structure — and confirmed in the data as the LIV Bayern's 2026 Fachtage co-organizer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Farbe.Bayern
• Instagraminstagram.com/malerlackiererbayern

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landesinnungsverband