The Power of People

Name

The Power of People

Legal name

The Power of People

Website

https://thepowerofpeople.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer & Creator Marketing (BPAFAAAG)

Keywords

• Digital marketing agency
• Social media management
• Brand identity design
• Web design services
• Video production services

Headquarters

HQ city

Querétaro

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: Full-service digital marketing agency providing social media management, branding, web design, and video/audio production services. Revenue generated through project-based quotes and ongoing service contracts tailored to client needs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Power of People is a full-service digital marketing agency that designs and executes digital strategies for businesses across Latin America. Its core offerings span social media management, brand identity design (logo, naming, packaging), web design (landing pages to e-commerce), and professional audio/video production, complemented by paid advertising services across Google, Meta, LinkedIn, TikTok, and TikTok Shops, as well as a specialized PWPL Weddings event coverage service.

Product overview

The Power of People is a digital marketing agency offering a comprehensive suite of marketing services organized into core service lines and specialized advertising services. The core offerings include Social Media Management (Redes Sociales), Branding, Web Design (Diseño Web), and Production services, each functioning as distinct service pillars. Supporting these are advertising services including MKT 360° (digital/in-site advertising), TikTok Shops, Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and TikTok Ads. The agency also offers specialized PWPL Weddings for event coverage. This is a service-based agency rather than a software product platform—all offerings are professional services delivered to clients rather than self-service software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Redes Sociales (Social Media Management) Strategic monthly planning combined with photographic and video content production to establish and maintain brand presence across all social media platforms for business clients.
• Branding Comprehensive brand identity development including logo design, naming, and packaging design following current design trends to create unique and modern brand identities for businesses.
• Diseño Web (Web Design) Website development services ranging from Landing Pages to E-Commerce solutions focused on lead generation and sales improvement with functional, visually appealing websites for business clients.
• Producción (Production) Professional audio and video production services with high-quality logistics and organization standards, capturing brand identity in audio and video formats for business clients.
• MKT 360° Digital advertising and in-site advertising service providing comprehensive marketing campaign management across multiple channels for business clients.
• TikTok Shops Service enabling businesses to sell products online through TikTok's social commerce platform, supporting product listing and transaction enablement.
• Google Ads Paid advertising campaigns on Google's search engine and display network to reach target customers for business clients.
• Meta Ads Advertising campaigns on Facebook and Instagram platforms targeting social media audiences for business clients.
• LinkedIn Ads Professional networking advertising service to connect with B2B audiences and professionals on LinkedIn for business clients.
• TikTok Ads Creative advertising campaigns on the TikTok platform to engage younger demographic audiences for business clients.
• PWPL Weddings Specialized event photography and videography service for wedding and special occasion coverage offered under the agency's production practice.

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Publicis Mexico: Publicis Groupe's Mexican operations spanning creative, media, digital and production services. Directly comparable offering to PWPL across social media, branding and paid media, but with deeper platform partnerships and multinational client mandates.
• Terán\TBWA: TBWA's Mexican affiliate operating in advertising, brand and digital. Comparable in offering disruptive creative, social media and production work for consumer brands in Mexico.
• MullenLowe Mexico: IPG-affiliated creative network in Mexico offering advertising, digital and social services. Similar mid-to-large full-service agency profile competing for consumer brand mandates.
• Ogilvy Mexico: WPP-owned full-service creative and digital agency network operating in Mexico. Competes for the same enterprise brand briefs as PWPL (Disney, Lululemon-class clients) across advertising, social, branding and production, but at global scale and with holding-company resources.
• Havas Mexico: Havas' Mexican creative and media network offering integrated advertising, digital, social and content production. Comparable service stack to PWPL and active in similar F&B, consumer goods and tech verticals.
• BBDO Mexico: Omnicom's global creative network in Mexico providing advertising, digital, social and brand strategy. Direct competition for enterprise creative briefs in F&B and consumer products, the verticals where PWPL has strongest presence.
• VMLY&R Mexico: WPP agency combining brand strategy, digital experience and advertising. Comparable in full-service scope (social, web, branding, production) and competes for the same consumer-brand RFPs in Mexico.

Direct peers

• LLYC: Spanish-language communications and marketing consultancy with deep LATAM footprint (including Mexico). Comparable in offering integrated marketing, branding, digital and content services to enterprise clients across Spanish-speaking markets.
• Grupo W: Mexican independent creative group offering advertising, digital, social and production services. Comparable service mix and Mexico-centric enterprise client base to PWPL.
• Anagrama: Independent Mexican branding and digital agency offering brand identity, web design and digital strategy. Closely comparable to PWPL's branding and web design pillars and competing for similar Mexican mid-market and enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-power-of-people

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Power of People