The State Parks Of Arkansas
Arkansas State Parks operates 52 state parks across Arkansas as a division of the Arkansas Department of Parks, Heritage and Tourism, delivering outdoor recreation, historic site access, and overnight accommodations including cabins, campgrounds, lodges, and unique stays to consumers and families.
- Company typePrivate
- Founded1923
- HeadquartersLittle Rock, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The State Parks Of Arkansas does
Arkansas State Parks operates and manages 52 state parks across Arkansas as a division of the Arkansas Department of Parks, Heritage and Tourism, headquartered in Little Rock. The organization provides public access to diverse natural landscapes spanning the Ozarks, The Delta, The Ouachitas, River Valley, and The Timberlands regions, including mountain ridges, cypress-lined lakes, waterfalls, rolling forests, and historic sites such as Prairie Grove Battlefield and Historic Washington.
The core product is outdoor recreation and overnight accommodations, delivered through four accommodation modules — cabins, camping/RV sites, lodges, and unique stays such as yurts — bookable via a unified online reservation system (reserve.arkansasstateparks.com), a toll-free phone line, and email inquiries. Supporting products include a Trail Discovery tool, the Park Passport Program visitation incentive, and the State Parks Explorer youth education program for ages 6-14. No proprietary AI/ML technology is evident; the digital platform is conventional booking and content infrastructure.
The business model is direct-to-consumer and government-operated. Revenue is generated from park accommodation bookings (cabin rentals, lodge bookings, camping sites, RV hookups, unique accommodations) and concessionaire arrangements with third-party operators running services within parks. Distribution is domestic and direct via the reservation platform, phone, email, and physical Arkansas Welcome Centers. Marketing channels include organic social (Facebook, Instagram, X, YouTube), email newsletters, content marketing (trip ideas, itineraries), and partnerships with Tripadvisor, Mississippi River Country, Travel South USA, US Travel Association, and Visit the USA.
The State Parks Of Arkansas firmographics
Firmographics- Name
- The State Parks Of Arkansas
- Legal name
- Arkansas Department of Parks, Heritage and Tourism
- Website
- https://adventurestateparks.com
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Arkansas State Parks operates 52 state parks across Arkansas as a division of the Arkansas Department of Parks, Heritage and Tourism, delivering outdoor recreation, historic site access, and overnight accommodations including cabins, campgrounds, lodges, and unique stays to consumers and families.
- Ownership category
- akta.pro rank
The State Parks Of Arkansas industry classification
Industry- Product category
- State Park Recreation and Outdoor Hospitality
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211), Nature Parks and Other Similar Institutions (71219)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- National/State Park Campgrounds & Public Campgrounds (THAMAJAI)
- akta.pro secondary industries
- Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE), Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG)
Keywords
Where The State Parks Of Arkansas is headquartered
LocationHeadquarters
- HQ city
- Little Rock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The State Parks Of Arkansas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Park Accommodations: Revenue generated from overnight stays including cabin rentals, lodge bookings, camping sites, RV hookups, and unique accommodations such as yurts. Visitors book through the reserve.arkansasstateparks.com platform.
- Concessionaire Operations: Third-party concessionaires operate within state parks, offering additional services and generating revenue share arrangements. The website mentions Concessionaire Opportunities for interested operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various accommodation tiers from budget camping to premium lodges |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The State Parks Of Arkansas product offering
Product offeringCore offering
Arkansas State Parks operates a network of 52 state parks offering outdoor recreation, nature-based experiences, and overnight accommodations including cabins, campsites, RV hookups, lodges, and unique stays such as yurts. Visitors book stays and access park activities through a centralized online reservation platform, with supporting trip-planning content, educational programs, and historic site interpretation.
Product overview
Arkansas State Parks operates a unified digital platform centered on an online reservation system (reserve.arkansasstateparks.com) that enables visitors to book overnight accommodations. The portfolio includes four accommodation modules: Cabins, Camping, Lodges, and Unique Stays, each offering distinct lodging experiences across the park system. Supporting these are activity discovery features including Park Activities for outdoor recreation, Trail Discovery for hiking and cycling, and the State Parks Explorer Program for youth education. The Park Passport Program provides engagement incentives, while the comprehensive Arkansas State Parks Guide serves as a trip planning resource.
Differentiator
Problem solved
Functional benefit
Products and services
- Arkansas State Parks Reservation System Centralized online booking platform allowing visitors to reserve overnight accommodations including cabins, campsites, RV hookups, and lodges across the 52 Arkansas State Parks.
- Cabins Overnight cabin rentals available at multiple state parks (e.g., Lake Catherine, Lake Ouachita) offering lodging in natural settings.
- Camping Campground and tent camping facilities, including RV hookup sites, available at multiple state park locations such as Lake Dardanelle and Moro Bay.
- Lodges Full-service lodge accommodations including historic properties such as Queen Wilhelmina Lodge on Mount Magazine and the Lodge at Mount Magazine.
- Unique Stays Specialty overnight accommodations such as yurts at locations like Moro Bay, offering alternative lodging experiences within state parks.
- Park Activities Outdoor recreational activities including hiking, kayaking, fishing, birdwatching, rock climbing, and geocaching offered across the Arkansas state park system.
- State Parks Explorer Program Youth education program for ages 6–14 connecting children to nature through outdoor wonder and adventure experiences across state parks.
Companies that use The State Parks Of Arkansas
Customer profileSegments4 records
Ideal customer profiles3 records
The State Parks Of Arkansas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The State Parks Of Arkansas partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Mississippi River CountryminorTravel partner website included in the Arkansas Tourism network, promoting multi-state tourism along the Mississippi River corridor.
- Travel South USAminorRegional travel marketing organization promoting tourism across southern United States states including Arkansas.
- TripadvisorminorTravel partner website listing Arkansas State Parks for visitor reviews and bookings through the Tripadvisor platform.
- US Travel AssociationminorNational travel industry organization partnership for broader tourism promotion and advocacy.
- Visit the USAminorFederal tourism marketing initiative partnership promoting USA destinations internationally.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
The State Parks Of Arkansas competitors and assessment
Company assessmentBroad incumbents
- National Park Service: Federal agency managing U.S. national parks and visitor services — operates at greater scale across federal public lands, sharing the public-sector recreation mission and campground/lodging model with Arkansas State Parks.
- U.S. Forest Service: Federal agency managing national forests and developed recreation sites including campgrounds and cabins — overlaps with Arkansas State Parks on government-operated outdoor recreation and overnight accommodation.
- Kampgrounds of America (KOA): Largest private U.S. campground/RV network offering campsites, cabins, and deluxe accommodations — directly competes for the same RV/camping visitor segment as Arkansas State Parks, but as a private operator.
Direct peers
- Tennessee State Parks: Manages Tennessee's state park network with cabins, campgrounds, lodges, and resort parks — directly comparable to Arkansas State Parks in product mix and visitor segments.
- Oklahoma State Parks: Regional state park system operating cabins, RV sites, and tent camping across Oklahoma — directly comparable in geographic scope, accommodation offerings, and government operation.
- Missouri State Parks: Operates Missouri's state park system including campgrounds, cabins, lodges, and historic sites — comparable in mission, accommodation mix, and government-operated structure to Arkansas State Parks.
- Texas State Parks (Texas Parks & Wildlife Department): Operates the Texas state park system — the most directly comparable state-government park network with campgrounds, cabins, lodges, and a centralized reservation system serving outdoor recreation visitors.
- Mississippi State Parks: Neighbor-state park system operating cabins, campgrounds, and lodges — comparable in scale and public-sector operating model to Arkansas State Parks.
Others
- Recreation.gov: Federal reservation platform for campgrounds and facilities on federal lands — an adjacent ecosystem participant that diverts some campers to federally managed alternatives.
Emerging players
- ReserveAmerica: Reservation platform and campground operator serving state and private parks — directly comparable reservation/booking infrastructure that competes with reserve.arkansasstateparks.com for outdoor overnight stays.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The State Parks Of Arkansas social profiles
Digital presenceThe State Parks Of Arkansas financial estimates
Financial estimateRevenue estimate
Valuation estimate
The State Parks Of Arkansas leadership team
Management profileNumber of profiles
Profiles1 record
The State Parks Of Arkansas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The State Parks Of Arkansas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The State Parks Of Arkansas
What does The State Parks Of Arkansas do?
Arkansas State Parks operates a network of 52 state parks offering outdoor recreation, nature-based experiences, and overnight accommodations including cabins, campsites, RV hookups, lodges, and unique stays such as yurts. Visitors book stays and access park activities through a centralized online reservation platform, with supporting trip-planning content, educational programs, and historic site interpretation.
Is The State Parks Of Arkansas a public or private company?
The State Parks Of Arkansas is a private company. It is classified as state government owned and is currently operating.
When was The State Parks Of Arkansas founded?
The State Parks Of Arkansas was founded in 1923. It employs 101 to 250 people.
Where is The State Parks Of Arkansas based?
The State Parks Of Arkansas is headquartered in Little Rock, United States, in the North America region.
How does The State Parks Of Arkansas make money?
Two revenue lines are on record. Park Accommodations are the primary driver. The others are concessionaire Operations.
Who are The State Parks Of Arkansas's main competitors?
Broad incumbents on record are National Park Service, U.S. Forest Service and Kampgrounds of America (KOA). Direct peers are Tennessee State Parks, Oklahoma State Parks, Missouri State Parks, Texas State Parks (Texas Parks & Wildlife Department) and Mississippi State Parks. Recreation.gov is listed as an others. ReserveAmerica is listed as an emerging player.
Does The State Parks Of Arkansas have an API?
No public API is recorded for The State Parks Of Arkansas.
What industry is The State Parks Of Arkansas in?
The State Parks Of Arkansas's product category is State Park Recreation and Outdoor Hospitality. Its primary akta.pro industry code is THAMAJAI, National/State Park Campgrounds & Public Campgrounds, with a secondary code of THAAAGAE, Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts). Its NAICS code is 721211 and its SIC code is 7000.