Raffetto's Fresh Pasta

What Raffetto's Fresh Pasta does

Raffetto's Fresh Pasta is a fourth-generation, family-owned Italian food manufacturer and retailer founded in 1906 by Marcello Raffetto in Greenwich Village, New York City. The company produces approximately 50 varieties of fresh handmade pasta — including flavored long cuts (saffron, black squid ink, rosemary, mushroom), three sizes of ravioli with 18+ filling options, tortellini, gnocchi, manicotti, and cavatelli — alongside homemade sauces, prepared foods (lasagnas, meatballs, pasta salads), Italian deli meats, and cheeses. Production takes place at a factory in Moonachie, New Jersey, using traditional artisan methods including a still-operational 1916 guillotine-style pasta-cutting machine; finished goods are sold through a single retail storefront at 144 W Houston St, a wholesale program supplying 200+ restaurant and hotel accounts across the tri-state area, and the Goldbelly online marketplace for nationwide direct-to-consumer shipping. Notable wholesale accounts include the Russian Tea Room, Waldorf Astoria, Il Mulino, and Il Posto Accanto, with celebrity chef customers Mario Batali, Marcus Samuelsson, and Lidia Bastianich publicly sourcing from the shop.

The business generates revenue across three channels: (1) wholesale/B2B sales of vac-packed and bulk fresh pasta to restaurants in case quantities, (2) retail sales of pasta by the pound (priced $4.75–$8.95/lb depending on variety), portioned sauces ($3.00–$6.95), and prepared foods at the NYC storefront, and (3) transaction-fee marketplace sales via Goldbelly. Pricing is uniformly per-unit/per-pound; no subscription or contract pricing is described. The customer base is split between enterprise hospitality (200+ tri-state restaurants and hotels) and individual retail/Goldbelly consumers. In 2022, the company expanded into experiential dining through the Petite Pasta Joint pop-up dinner concept (a partnership between fourth-generation family member Sarah Raffetto and Emily Fedner), and now accepts credit cards at the storefront, indicating incremental modernization of an otherwise traditional, low-tech operating model.

Name

Raffetto's Fresh Pasta

Legal name

Raffetto's Corporation

Website

https://raffettospasta.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Short description

Raffetto's Fresh Pasta is a fourth-generation, family-owned NYC artisan pasta maker (founded 1906) producing ~50 varieties of fresh handmade pasta, sauces, and Italian specialties for wholesale restaurant customers (200+ tri-state accounts), retail consumers at its Greenwich Village storefront, and nationwide online buyers via Goldbelly.

Ownership category

akta.pro rank

Product category

Artisan Fresh Pasta Manufacturing

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Perishable Prepared Food Manufacturing (311991)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Grain Mill Products (2040)

akta.pro primary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

akta.pro secondary industries

Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Convenience side dishes (mac & cheese, mashed potatoes, rice dishes) manufacturing (AFAKAHAI)

Keywords

• Fresh pasta manufacturing
• Artisan Italian pasta
• Wholesale pasta supply
• Handmade Italian sauces
• Specialty Italian foods

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale / B2B Pasta Sales: Raffetto's sells fresh and dry pasta in bulk to restaurants and chefs across the tri-state area. Over 200 businesses source their pasta, including notable establishments such as the Russian Tea Room, Waldorf Astoria, and Il Mulino. Products include vac-pack and portioned fresh pasta, bulk packs, fresh dough for ravioli, ravioli in various sizes and fillings, tortellini, tortelloni, agnolotti, manicotti, potato gnocchi, cavatelli, stuffed shells, and Raffetto's brand dry pasta varieties.
2. Retail Pasta and Prepared Foods: Individual consumers purchase fresh pasta by the pound, homemade sauces, prepared foods (lasagnas, meatballs, pasta salads, etc.), deli meats, cheeses, and grocery/dry goods directly from the retail storefront at 144 W Houston St, New York City.
3. Online Nationwide Shipping via Goldbelly: Raffetto's ships products nationwide through Goldbelly, an online food marketplace, enabling customers across the United States to order their pasta and prepared foods for delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Raffetto's Fresh Pasta manufactures and sells over 50 varieties of fresh handmade Italian pasta (egg, spinach, whole wheat, flavored, and specialty cuts such as black squid ink and saffron), along with homemade sauces, fresh filled pasta (ravioli, tortellini, gnocchi, manicotti, cavatelli), prepared foods, Italian deli meats, and cheeses. The company distributes its products through a Greenwich Village retail storefront, a wholesale program supplying over 200 restaurants and hotels in the New York tri-state area, and nationwide shipping via the Goldbelly online marketplace.

Product overview

Raffetto's Fresh Pasta is a fourth-generation family-owned Italian food business offering a comprehensive portfolio of fresh pasta products and Italian delicacies. The core offerings include over 50 varieties of fresh handmade pasta (fettuccine, linguine, tagliatelle, pappardelle, lasagne, ravioli, tortellini, gnocchi, manicotti, cavatelli), homemade sauces (marinara, bolognese, pesto, alfredo, and specialty varieties), and fresh dough for customers to make their own ravioli. Beyond fresh pasta, the portfolio extends to prepared foods (lasagnas, meatballs, pasta salads), Italian deli meats, artisan cheeses, and imported Italian grocery items. The company operates through two channels: a retail storefront at 144 W Houston St in Greenwich Village, NYC, and a wholesale program supplying restaurants and chefs across the tri-state area. A related offering, the Petite Pasta Joint pop-up dinner program, provides dining experiences at the Raffetto's location.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Pasta (Retail - 50+ varieties) Handmade fresh pasta sold by the pound at the retail storefront across over 50 varieties including plain egg, spinach, whole wheat, and flavored options (black pepper, rosemary, parsley-basil, lemon, lemon red pepper, mushroom, chestnut, saffron, black squid ink linguine/fettuccine, chocolate), in cuts such as angel hair, linguine, tagliatelle, fettuccine, pappardelle, and lasagne. For home cooks and food enthusiasts in NYC.
• Ravioli Fresh ravioli available in multiple sizes (medium 1¾", mini 1", jumbo square 2½", jumbo round) with a wide range of fillings including cheese, cheese & spinach, meat & spinach, lobster in tomato dough, seafood, white & black truffle, mushroom, pumpkin, roasted red pepper mozzarella & basil, chicken and smoked mozzarella, gorgonzola & walnut, goat cheese in whole wheat dough, grilled vegetable in spinach dough, arugula & ricotta, eggplant pomodoro, beet & goat cheese, broccoli rabe, artichoke in spinach dough, sun-dried tomato, chicken & prosciutto. For retail customers and chefs.
• Tortellini and Tortelloni Handmade stuffed pasta available in meat and cheese fillings with egg, spinach, or tomato dough options. For retail customers.
• Fresh Dough for Ravioli Continuous roll of soft 11-inch-wide fresh pasta dough made to order for customers to create their own stuffed pasta, available in regular egg, spinach, or tomato varieties. For retail customers who want to make homemade ravioli.
• Homemade Sauces Fresh portioned sauces sized to serve 1 lb of fresh pasta or 1 box of ravioli, including Marinara, Tomato & Basil, Bolognese, Turkey Bolognese, Arrabiata, Pink (Vodka sauce), Alfredo, White Clam, Puttanesca, Amatriciana, Classic Pesto, Mushroom Pesto, Sun-dried Tomato Pesto, Genovese Walnut, and Sage Butter. Made fresh daily by family matriarch Romana Raffetto and her team. For retail customers.
• Gnocchi Fresh potato gnocchi available in white, spinach, and cheese varieties. For retail customers.
• Manicotti, Cavatelli, Stuffed Shells Fresh manicotti tubes (cheese or cheese & spinach filled), hand-shaped cavatelli (plain egg), and stuffed shells. For retail customers.
• Prepared Foods Ready-to-eat Italian dishes including Spinach & Ricotta Lasagne, Cheese Lasagne, Meat Lasagne, meatballs (beef and turkey), Pasta Salad, Cheese Tortellini Salad, Gnocchi alla Romana, Chicken & Rosemary Pappardelle, Fettuccine ai Funghi, Cavatelli with Broccoli Rabe, Macaroni & Cheese, Zucchini Cake, Butterscotch Budino, and Ice Cream. For retail customers and home entertaining.
• Deli Meats and Italian Cheeses Italian deli meats including fresh sausages, soppressata, prosciutto, mortadella, andbresaola, alongside a cheese selection featuring fresh mozzarella, smoked mozzarella, gorgonzola, ricotta, parmesan, pecorino romano, and specialty Italian cheeses. For retail customers.
• Italian Grocery Items Italian imported groceries including olive oils, balsamic vinegars, risotto rice, polenta, dried pastas, espresso, amaretti cookies, and Nutella. For retail customers.
• Wholesale Pasta Program Bulk pasta program for restaurants, hotels, and chefs across the New York tri-state area. Offers vac-pack portions, bulk packs (e.g., case of 6x1 lb, case of 10 lb lasagne sheets), fresh dough for ravioli, and Raffetto's brand dry pasta. Currently supplying over 200 businesses, including fine-dining restaurants (Russian Tea Room, Il Mulino, Il Posto Accanto), the Waldorf Astoria, and celebrity chefs (Mario Batali, Marcus Samuelsson, Lidia Bastianich). Order pickup or factory delivery.
• Petite Pasta Joint Pop-Up Dinners Pop-up pasta dinner events hosted at Raffetto's location in New York City, including monthly public dinners and private event bookings. Operated through Petite Pasta Joint, co-created by Sarah Raffetto and Emily Fedner. For consumers seeking an experiential Italian dining event.

Quantifiable outcome

• Over 200 restaurants and businesses in the tri-state area source their pasta from Raffetto's, demonstrating strong B2B demand and trust in the brand.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• GoldbellycoreChannel Partner/ Reseller/ DistributorGoldbelly is an online marketplace for iconic food brands that enables Raffetto's to ship their pasta and prepared foods nationwide. Customers can order Raffetto's products through Goldbelly's platform for delivery across the United States, significantly expanding the company's geographic reach beyond the New York tri-state area.
• Petite Pasta Joint (Emily Fedner)coreStrategic or Co-development PartnerSarah Raffetto (4th generation) partnered with Emily Fedner, a cook and food personality (@foodloversdiary), to create Petite Pasta Joint — a pop-up pasta dinner concept hosted at Raffetto's. The collaboration began as a single pop-up dinner and evolved into monthly public dinners and private event bookings. The partnership was featured on the Rachael Ray Show in November 2022.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Goldbelly: Online marketplace partner that ships Raffetto's nationwide; included as a channel/ecosystem partner rather than a direct product competitor, given Goldbelly's role in Raffetto's DTC growth.

Direct peers

• Il Buco Alimentari e Vineria: NYC Italian market, salumi counter, and fresh pasta program supplying its own restaurant and walk-in customers; comparable as a premium artisan Italian retailer with strong chef and consumer following.
• Brooklyn Pasta: NYC-based fresh pasta manufacturer supplying wholesale to restaurants and retailers, directly comparable in product category, customer base (chefs and foodservice), and fresh, small-batch production model.
• Buon Italia: Chelsea Market Italian market and fresh pasta/cheese specialist, similar in serving both retail and chef customers in NYC with imported and house-made Italian products.
• Russo's Mozzarella & Pasta: NYC-based specialty retailer and manufacturer of fresh mozzarella, pasta, and Italian foods, directly comparable to Raffetto's as a tri-state artisan fresh pasta shop with both retail and foodservice wholesale channels.
• Pastosa Ravioli: Newark-based fresh pasta and ravioli manufacturer and retailer with wholesale distribution to restaurants and grocers on the East Coast, directly comparable in fresh filled pasta, ravioli specialization, and B2B foodservice focus.
• Sfoglini Pasta: Brooklyn-based specialty pasta maker producing fresh and dried pasta for retail and foodservice; comparable in product category, premium artisan positioning, and chef/wholesale customer base.
• DiPalo's Fine Foods: Iconic Little Italy Italian grocer specializing in fresh mozzarella, pasta, and imported Italian specialties, with a small-batch, family-run retail and wholesale model highly comparable to Raffetto's.

Regional players

• Murray's Cheese: NYC-based specialty cheese and Italian foods retailer with strong foodservice and consumer brands; comparable as a NYC artisan food institution with overlapping cheese, deli, and prepared foods categories in the retail and wholesale channels.

Broad incumbents

• Eataly: Large multi-category Italian food retail and restaurant concept offering fresh pasta, sauces, and prepared foods; overlaps with Raffetto's in fresh pasta, sauces, and Italian retail, but operates at much larger scale across a global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/raffettos_pasta
• Xx.com/raffettos_pasta
• Facebookfacebook.com/raffettosfreshpasta
• LinkedInlinkedin.com/company/raffettos-fresh-pasta-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raffetto's Fresh Pasta