IAB Singapore
IAB SEA+India is a non-profit industry association that convenes the digital advertising ecosystem across seven Southeast Asian and Indian markets, providing membership-based industry councils, standards, advocacy, research, and training programs.
- Company typePrivate
- Founded2009
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingServices
What IAB Singapore does
IAB Singapore, now operating as IAB SEA+India (Interactive Advertising Bureau Southeast Asia and India), is a non-profit industry association serving the digital advertising ecosystem across Southeast Asia and India. Originally established as a Singapore-focused body, it has expanded to cover seven markets: Singapore, India, Vietnam, Malaysia, Philippines, Thailand, and Indonesia. The organization is part of a broader global IAB network comprising 45 national and 3 regional IABs, and is headquartered at 60 Paya Lebar Road, Paya Lebar Square, Singapore.
The association does not operate a proprietary advertising technology platform. Its product surface consists of membership services organized around industry councils (CTV/OTT, Video, and Privacy/Identity), governance bodies (Industry Leadership Board and Strategic Advisory Board), a training program (IAB SEA+India Academy), and data partnerships such as the monthly India Social Scorecard produced with Comscore. Its core value to members lies in convening advertisers, agencies, ad-tech vendors, and publishers; producing research and standards; and representing the industry in policy and regulatory discussions across the region.
Revenue is generated through recurring membership subscriptions paid by member organizations. The named membership roster spans global platforms (Google, Meta, ByteDance, LinkedIn), holding companies (WPP Media, Publicis Groupe, Dentsu), independent ad-tech firms (The Trade Desk, Smartly, Tyroo, Rakuten Advertising, Teads, Channel Factory, Innovid), and major brand advertisers (Coca-Cola, Unilever). The association is funded solely through these membership fees and does not raise external capital.
IAB Singapore firmographics
Firmographics- Name
- IAB Singapore
- Legal name
- Interactive Advertising Bureau South East Asia and India
- Website
- https://iab.sg
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IAB SEA+India is a non-profit industry association that convenes the digital advertising ecosystem across seven Southeast Asian and Indian markets, providing membership-based industry councils, standards, advocacy, research, and training programs.
- Ownership category
- akta.pro rank
Where IAB Singapore is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
IAB Singapore business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership fees: As a non-profit industry association, IAB SEA+India generates revenue primarily through membership fees paid by companies in the digital marketing and advertising ecosystem, including advertisers, agencies, publishers, and technology platforms.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
IAB Singapore product offering
Product offeringCore offering
IAB SEA+India is a non-profit industry association that delivers membership-based services to the digital marketing and advertising sector across Southeast Asia and India. The organization offers regional industry councils (CTV/OTT, Video, Privacy/Identity), Strategic Advisory and Industry Leadership Boards, exclusive data and insights through partnerships such as the Comscore India Monthly Social Scorecard, training and certification via the IAB SEA+India Academy, and collective government advocacy.
Product overview
IAB SEA+India (formerly IAB Singapore) is a non-profit industry association for the digital marketing and advertising sector in Southeast Asia and India. Rather than a unified software product or platform, the organization provides membership-based services including industry councils, networking opportunities, exclusive data and insights, training and certification programs (IAB SEA+India Academy), and a unified voice for advocacy. The association connects members through regional councils such as the CTV/OTT Council, Video Council, and Industry Leadership Board, enabling collaboration on key topics including AI, Commerce Media, Programmatic, and Video.
Differentiator
Problem solved
Functional benefit
Products and services
- IAB SEA+India Membership Network
Companies that use IAB Singapore
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles1 record
IAB Singapore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IAB Singapore partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- ComscorecoreIAB SEA+India has partnered with Comscore to produce a monthly India Social Scorecard that tracks the country's top brands and influencers on social media, providing monthly benchmarking data to the industry.
- IAB GlobalflagshipIAB SEA+India is part of the global IAB network comprising 45 national and 3 regional IABs. Each IAB is independently owned and operated but collaborates globally to help members become digital influencers worldwide.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
IAB Singapore competitors and assessment
Company assessmentDirect peers
- IAB Australia: National IAB chapter covering Australia; operates the same member-association model for digital advertising in a single mature APAC market. Sister organization under the IAB Global Network.
- IAB Europe: Regional IAB body covering Europe; operates the same trade-association model (membership, standards, advocacy, councils) for a different region. The two organizations are structurally identical as sister regional chapters under the IAB Global Network.
- IAB United Kingdom: National IAB chapter for the UK digital advertising industry; runs similar member councils, research, and policy advocacy. Comparable model and member profile to IAB SEA+India in a single mature market.
- IAB United States: The largest and most influential national IAB chapter; sets standards, runs member councils, and advocates on digital advertising policy in the US. Closest structural analogue to IAB SEA+India in scale and member composition.
- IAB Tech Lab: The technical standards arm of the IAB ecosystem, developing open-source specs (e.g., OpenRTB, ads.txt). IAB SEA+India's standards-setting work is the direct functional analogue for the Southeast Asia and India region.
Emerging players
- Mobile Marketing Association (MMA): Global industry association focused specifically on mobile marketing; overlaps with IAB SEA+India on member base and topics (privacy, measurement, standards) but with a narrower channel focus.
Broad incumbents
- World Federation of Advertisers (WFA): Global trade association representing the interests of major advertisers and marketers; broader mandate and more senior buyer-side focus than IAB SEA+India, with overlapping global policy work.
- 4A's (American Association of Advertising Agencies): US trade association for advertising agencies; operates a similar member-services and advocacy model on the agency side of the value chain that IAB SEA+India serves.
Regional players
- Advertising Standards Authority (ASA) Singapore: Singapore-based advertising self-regulatory body that sets advertising content standards; addresses adjacent (content/ethics) issues versus IAB SEA+India's digital/marketing focus, in the same Singapore market.
- Asia Video Industry Association (AVIA): Regional industry association representing the video industry across Asia-Pacific; overlaps with IAB SEA+India's CTV/OTT and Video Council work but with a content-distribution rather than advertising-centric lens.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
IAB Singapore social profiles
Digital presenceIAB Singapore financial estimates
Financial estimateRevenue estimate
Valuation estimate
IAB Singapore leadership team
Management profileNumber of profiles
Profiles10 records
IAB Singapore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IAB Singapore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IAB Singapore
What does IAB Singapore do?
IAB SEA+India is a non-profit industry association that delivers membership-based services to the digital marketing and advertising sector across Southeast Asia and India. The organization offers regional industry councils (CTV/OTT, Video, Privacy/Identity), Strategic Advisory and Industry Leadership Boards, exclusive data and insights through partnerships such as the Comscore India Monthly Social Scorecard, training and certification via the IAB SEA+India Academy, and collective government advocacy.
Is IAB Singapore a public or private company?
IAB Singapore is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was IAB Singapore founded?
IAB Singapore was founded in 2009. It employs 1 to 10 people.
Where is IAB Singapore based?
IAB Singapore is headquartered in Singapore, Singapore, in the Asia region.
How does IAB Singapore make money?
One revenue line is on record: membership fees.
Who are IAB Singapore's main competitors?
Direct peers on record are IAB Australia, IAB Europe, IAB United Kingdom, IAB United States and IAB Tech Lab. Mobile Marketing Association (MMA) is listed as an emerging player. Broad incumbents are World Federation of Advertisers (WFA) and 4A's (American Association of Advertising Agencies). Regional players are Advertising Standards Authority (ASA) Singapore and Asia Video Industry Association (AVIA).
Does IAB Singapore have an API?
No public API is recorded for IAB Singapore.