The Football Factory

What The Football Factory does

The Football Factory is a privately held Australian football (soccer) training operator headquartered at 35 Willandra Rd, Beacon Hill NSW, incorporated as The Football Factory.com.au Pty Ltd and trading from Sutton Forest. The business runs a tiered, age-banded curriculum of coaching programs targeted at children and youth aged 3-17 across Sydney's Northern Beaches and Upper North Shore, delivered through more than ten venues including Beacon Hill (indoor air-conditioned facility), Manly Vale, Seaforth, Frenchs Forest, Killarney Heights, Davidson, Belrose and Bantry Bay. Programs span Mini Football Skills (preschool, 3-6 yrs), TFF Skills (5-11 yrs), Development Squad (advanced, 6-17 yrs), Academy (U7-U14, competing in the Independent Football Australia Cup with up to 80 games per year), Goalkeeper Specialist Classes and Small Sided Games & Skills, plus school holiday clinics and adult private tuition.

Underlying methodology centres on a proprietary ball-mastery curriculum teaching named techniques (Cruyff Cut, Maradona Spin, Ronaldo Chop, Zidane Turn, Socrates, Rabona, Oxford turn), delivered by a small coaching team led by founder Terry (AFC/FFA C Class license, ex-semi-professional) and senior skills coach Rodrigo (Palmeiras Youth Academy background, FFA C Licence). Supporting infrastructure includes an online registration site, an e-commerce sports store selling football boots, balls, teamwear and the company's own training uniform, and a Classes Quiz funnel that routes parents to age-appropriate programs.

Revenue is generated through a hybrid model: recurring term subscriptions for classes (e.g., Development Squad at A$275/term with auto-renew, TFF Skills from A$137.50/season), transactional birthday party bookings at A$39-A$56 per person with a 12-person minimum across Standard, Combination (with VR + Laser Football) and Extreme (with Bubble Football) tiers, episodic school holiday clinic fees, and retail margin from the Sports Store. NSW Active Kids vouchers are accepted to lower friction at enrolment. The company is founder-owned, has no disclosed external funding, and was a 2019 Local Business Awards winner and 2020 finalist for Outstanding Education Service.

Name

The Football Factory

Legal name

The Football Factory.com.au Pty Ltd

Website

https://thefootballfactory.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Football Factory is a privately held Sydney football training operator running a tiered coaching program from preschool (ages 3-6) through elite Academy (U7-U14) across 10+ Northern Beaches and Upper North Shore venues, serving local families with term-based subscriptions, holiday clinics and birthday party entertainment.

Ownership category

akta.pro rank

Product category

Youth Football Coaching Services

NAICS

Sports and Recreation Instruction (611620), Sports Teams and Clubs (711211), Sporting and Athletic Goods Manufacturing (33992)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Boarding Schools & Residential Academies (MPAKAJAL)

akta.pro secondary industries

Soccer Equipment Retail (CRAMAEAC), Team & School Athletic Uniforms Retail (CRAMACAJ)

Keywords

• Youth football coaching
• Soccer skills training
• Football academy programs
• School holiday clinics
• Birthday party venues

Headquarters

HQ city

Sutton Forest

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Term Class Fees: Recurring term-based fees for structured football training programs including Skills Classes, Development Squad, Academy, and Mini Football Skills. Billed per term with auto-renewal options available.
2. Development Squad Enrollment: $275 per term for advanced skill development program targeting 6-17 year olds with professional coaching
3. Party Bookings: Two-hour party packages including Standard ($39/person minimum 12), Combination with VR and Laser Football ($39/person minimum 12), and Extreme with Bubble Football ($56/person minimum 12). Non-refundable deposits required.
4. Holiday Coaching Clinics: School holiday programs offered at half-day (9am-12pm) or full-day (9am-3pm) options with specialist coaching including guest appearances by professional players
5. Sports Equipment Retail: E-commerce sales of football boots, jerseys, shorts, socks, balls, goalkeeper equipment, training gear and teamwear with free shipping over $95 in Australia
6. Official Training Uniforms: Sales of branded training uniforms including jerseys ($19.50), shorts ($24), and socks ($15) for class participants

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Football Factory runs structured football (soccer) coaching programs for children aged 3–17 across multiple tiers (Mini Football Skills, Skills Classes, Development Squad, Academy), supplemented by school holiday clinics and goalkeeper specialist classes. The venue also hosts children's birthday parties (indoor packages) and operates an online retail store selling football equipment and the official TFF training uniform.

Product overview

The Football Factory is a football training organization in Sydney offering a tiered program portfolio. Its core offerings include Mini Football Skills (preschool, ages 3-6), TFF Skills (beginner, ages 5-11), Development Squad (advanced, ages 6-17), and Academy (elite competition, U7-U14). Supporting programs include School Holiday Clinics, Goalkeeper Specialist Classes, and Small Sided Games & Skills. The company also operates a Sports Store retail division selling boots, balls, teamwear, and accessories. Event services include three tiers of birthday parties: Standard Indoor Party, Combination Indoor Party (adds VR and Laser Football), and Extreme Football Indoor Party (adds Bubble Football).

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Football Skills Entry-level football coaching program for very young children (roughly 3–5 years old), introducing basic football skills through age-appropriate drills as the first tier of the academy pathway.
• TFF Skills Classes Regular weekly skills classes for children applying the proprietary Ball Mastery methodology, focused on individual technique development.
• Development Squad Intermediate coaching tier for progressing players focusing on more advanced skills and small-sided games beyond the standard Skills Classes.
• Academy Elite-level academy training tier aimed at the most advanced young players in the pathway, with intensive coaching.
• School Holiday Clinics Short-format intensive football clinics hosted at the venue during school holidays, providing additional training opportunities outside term classes.
• Goalkeeper Specialist Classes Specialist goalkeeping coaching classes delivered by specialist coaches, targeted at children wanting dedicated position-specific training.
• Small Sided Games & Skills Small-sided games and skills session format combining match-play experience with technical skill work, used in the Development Squad tier.
• Indoor Birthday Party Packages (Standard / Combination / Extreme Football) Children's birthday party packages hosted at the indoor football facility, with Standard, Combination, and Extreme Football variants offering differing levels of football-themed party experience and amenities.
• Sports Store (E-commerce) Online retail store selling football equipment, apparel, and accessories (including the Official TFF Training Uniform) to consumers and program participants.
• Official TFF Training Uniform Official branded training uniform worn by program participants, sold through the in-house Sports Store and reinforcing the TFF brand identity.

Quantifiable outcome

• Up to 80 competitive games per year for Academy members
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Independent Football Australia (IFA)coreStrategic or Co-development PartnerThe Football Factory Academy competes in the Independent Football Australia (IFA) Cup, playing 2 matches per team each Match Day on Sundays at Wanderers Football Park at Blacktown. This partnership provides Academy members access to quality competitive opposition and up to 80 games per year.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sydney FC Academy: Professional A-League club's youth academy offering development pathways for elite young players across NSW. Competes indirectly with The Football Factory's Development Squad and Academy as a higher-prestige representative pathway for ambitious Sydney players.
• Football Australia: National governing body for football/soccer in Australia, setting coaching qualifications and grassroots development frameworks. Relevant as the body whose licensing (FFA C Licence) underpins TFF's coaching credentials and whose national development pathways shape parent choices.
• Western Sydney Wanderers Academy: A-League club academy operating skills and competitive programs across greater western Sydney. Comparable as a major-club alternative for parents evaluating elite-development options versus The Football Factory's Academy IFA Cup pathway.
• Football NSW: State governing body overseeing grassroots football and representative pathways in NSW, including FFA National Premier Leagues structures. Comparable as the broader ecosystem in which TFF operates its Academy and where competing NPL-aligned development programs are organised.

Direct peers

• Little Kickers Australia: National preschool football (soccer) franchise operating structured skills classes for children aged 18 months to 7 years across Australia. Directly comparable as a competitor in the early-childhood football skills segment that forms a core part of The Football Factory's pipeline.
• Soccajoeys: Australian preschool and junior soccer franchise delivering fun, skills-based football programs for children aged 2.5 to 11 years via a franchise model. Comparable to The Football Factory's Mini Football Skills and TFF Skills classes in target market, age band, and structured-class delivery format.

Emerging players

• Bubble Football Australia: Australian operator specialising in bubble football and party entertainment experiences. Comparable to The Football Factory's Extreme Party package as a competing supplier of bubble-football-based party entertainment to families in the Sydney market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/The-Football-Factorycomau-115727215140225
• Instagraminstagram.com/The.Football_Factory
• Xx.com/ftblfact

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Football Factory