What Car Dealership Wegener does

Autohaus Wegener GmbH is a family-owned multi-brand automotive dealership and service group founded in 1991 and headquartered in Berlin, Germany. The company operates as an authorized Vertragshändler (contract dealer) for four OEMs — Nissan, Suzuki, MG, and Peugeot — selling new passenger and commercial vehicles across 7 physical locations in Berlin and the surrounding Brandenburg region (Ludwigsfelde, Potsdam, Nauen). Its product portfolio spans city cars, compact crossovers, family SUVs, full-electric vehicles, plug-in hybrids, and commercial vans, with an active pivot toward electrified models through recent launches including the Nissan Micra Electric 2026, Suzuki e-Vitara, new-generation Nissan Leaf, and Nissan Ariya MY2026.

The business operates four primary revenue streams: new vehicle sales across the four franchised brands, used vehicle sales (with 322+ pre-owned units listed on the website, sourced via trade-ins and acquisitions), in-house workshop and maintenance services, and vehicle trade-in (Fahrzeugankauf). A fifth revenue stream is generated through financing and leasing intermediation via partner financial institutions including Creditplus Bank AG, Consors Finanz BNP Paribas (Consors Finanz and Arval), and Nissan Financial Services (RCI Banque S.A.). Pricing is per-vehicle unit, ranging from approximately €17,000 (Suzuki Swift Club Hybrid) to over €70,000 (DETHLEFFS camper vans), with transparent promotional pricing and leasing examples starting at €99/month (Suzuki Swift via Creditplus Bank AG).

The company serves primarily retail consumers and small commercial buyers in the Berlin-Brandenburg region, with secondary segments including taxi/mobility operators (MG ZS Hybrid+ Taxi variant) and customers with disabilities (preferential pricing for Schwerbehindertenausweis holders). Distribution is omnichannel-light: physical showrooms dominate the sales process, supported by an online product catalog, online appointment booking (Online-Termin), and newsletter subscription. Marketing includes sports sponsorships (Berlin Recycling Volleys as exclusive partner, Ludwigsfelder FC) and a dedicated EV subsidy advisory service for the German government's Umweltbonus program (up to €6,000 for qualifying BEVs, up to €4,500 for PHEVs). The company has 51-100 employees, no disclosed external funding or investor backing, and remains under founding-family ownership.

Name

Car Dealership Wegener

Legal name

Autohaus Wegener GmbH

Website

https://autohaus-wegener.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Autohaus Wegener is a family-owned multi-brand car dealership founded in 1991, operating 7 locations across Berlin and Brandenburg as an authorized dealer for Nissan, Suzuki, MG, and Peugeot, serving retail and commercial customers with new and used vehicle sales, workshop services, and financing intermediation.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New vehicle sales: Sales of new vehicles from franchised brands (Nissan, Suzuki, MG, Peugeot), including promotional pricing, leasing, and financing arrangements facilitated through partner banks.
2. Used vehicle sales: Resale of pre-owned vehicles sourced from trade-ins and other acquisitions. Approximately 322 used vehicles listed on the website.
3. Workshop and maintenance services: In-house workshop providing vehicle servicing, repairs, and maintenance. Referenced as a distinct service category on the website navigation.
4. Vehicle trade-in / Fahrzeugankauf: The company purchases used vehicles from customers (trade-in), which also supports new vehicle sales by facilitating customer upgrades.
5. Financing and leasing intermediation: Arranges financing and leasing through partner financial institutions including Creditplus Bank AG, BNP Paribas (Consors Finanz, Arval), RCI Banque S.A. (Nissan Financial Services), generating referral/commission revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Autohaus Wegener is a multi-brand automotive dealership and service center authorized to sell new vehicles from four franchised brands (Nissan, Suzuki, MG, Peugeot), alongside a used vehicle inventory of more than 300 units. The company operates an in-house workshop for vehicle maintenance and repair, accepts vehicle trade-ins (Fahrzeugankauf), and intermediates financing and leasing through partner banks. It serves retail and commercial customers across seven physical locations in the Berlin-Brandenburg region.

Product overview

Autohaus Wegener is a multi-brand car dealership operating as an authorized dealer for Nissan, Suzuki, MG, and Peugeot vehicles. The company offers a comprehensive automotive portfolio spanning new vehicles (Neuwagen) and used vehicles (Gebrauchtwagen) across passenger cars and commercial vehicles. The product lineup includes city cars (Nissan Micra, Suzuki Swift), compact crossovers (Nissan Qashqai/Juke, MG ZS), family SUVs (Nissan X-Trail, MG HS, Peugeot 3008/5008), electric vehicles (Nissan Ariya/Leaf, MG4/Cyberster, Suzuki e-Vitara), and commercial vans (Nissan Townstar/Primastar/Interstar, Peugeot Boxer/Partner/Expert). The dealership provides complementary services including workshop maintenance, vehicle purchase programs, online appointment booking, and government subsidy advisory for electric vehicles. With 7 locations in Berlin and surrounding areas (Ludwigsfelde, Potsdam, Nauen), the company operates as a family business since 1991.

Differentiator

Problem solved

Functional benefit

Products and services

• Nissan Vehicles

Quantifiable outcome

• Up to €6,000 in German government EV subsidies (Umweltbonus) available for qualifying electric vehicle purchases from 2026

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NissancoreChannel Partner/ Reseller/ DistributorAutohaus Wegener is an authorized Nissan contract dealer (Vertragshändler), selling new Nissan passenger cars and commercial vehicles (NV series) and providing Nissan workshop services. Nissan brand models include Micra, Qashqai, Juke, X-Trail, Ariya, Leaf, Townstar, Primastar, Interstar.
• SuzukicoreChannel Partner/ Reseller/ DistributorAutohaus Wegener is an authorized Suzuki contract dealer, selling Suzuki vehicles including Swift, S-Cross, Vitara, e-Vitara, Across, and Swace, and providing Suzuki workshop services.
• MG (Morris Garages)coreChannel Partner/ Reseller/ DistributorAutohaus Wegener is an authorized MG contract dealer, selling MG vehicles including MG3, MG4, MG4 Urban, ZS, HS, MGS5, MGS6, MGS9, and Cyberster. The company is listed as 'MG Vertragshändler' for Berlin and Ludwigsfelde.
• PeugeotcoreChannel Partner/ Reseller/ DistributorAutohaus Wegener is an authorized Peugeot contract dealer for Berlin Spandau, selling Peugeot models including 208, 308, 408, 2008, 3008, 5008, Rifter, and Traveller.
• Berlin Recycling VolleysminorGTM or Marketing PartnerAutohaus Wegener is an exclusive partner (Exklusivpartner) of Berlin Recycling Volleys, a professional volleyball team, providing brand visibility in local sports.
• Ludwigsfelder FCminorGTM or Marketing PartnerAutohaus Wegener sponsors Ludwigsfelder FC, a local football club, contributing to community brand presence in the Ludwigsfelde area.

Scale indicators7 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Weller Gruppe: German multi-brand automotive dealer group representing Toyota, Lexus, BMW and others. Comparable because it runs authorized franchised dealerships offering new/used sales, workshop, financing intermediation and trade-in across multiple locations.
• Aschoff Gruppe: German multi-brand automotive dealer group with showrooms across multiple locations. Operates the same franchise dealership model (new/used sales, workshop, financing) as Wegener at comparable mid-sized scale.
• Emil Frey Group: One of Europe's largest multi-brand automotive dealer groups, headquartered in Germany. Comparable to Autohaus Wegener because it operates authorized franchise showrooms across multiple OEMs (including Nissan and Peugeot) with sales, service and financing integrated, but at substantially larger national scale.
• AVAG Holding: German automotive retail group operating multi-brand showrooms with sales, workshop and financing. Comparable as a multi-brand franchise dealer group with a similar full-service model, though larger and more geographically dispersed than Wegener.
• Hahn Automobile: Mid-sized German multi-brand dealer group with showrooms in southern Germany. Operates the same full-service franchise model (new/used sales, workshop, financing) but in a different regional footprint than Wegener's Berlin-Brandenburg focus.

Broad incumbents

• AutoScout24: Major European online car marketplace with strong German presence. Comparable as a parallel listing and lead-generation channel to Wegener's own website, and a structural competitor for offline showroom traffic and pricing transparency.
• Mobile.de: Germany's largest online car marketplace. Comparable because it aggregates new and used vehicle listings, increasingly enables financing comparisons, and competes with franchised dealers for consumer attention and lead conversion, though it does not hold franchise contracts itself.
• Volkswagen Retail Group (VGR): OEM-owned retail arm of Volkswagen Group in Germany. Comparable because it sells and services new vehicles from group brands through a franchise-style showroom network, but as a captive OEM retailer it competes with multi-brand independents like Wegener for service and trade-in business.

Emerging players

• AUTO1 Group: Berlin-based online used-car platform operating Auto1.com and Wirkaufendeinauto.de. Comparable because it targets the same used-car inventory pool Wegener sources via trade-in, but uses a fully digital, no-showroom model that pressures dealer economics.
• Heycar: Online used-car marketplace backed by Volkswagen Financial Services. Comparable because it sells inspected used cars online with delivery, directly competing with Wegener's Gebrauchtwagen business for digital-first used-car buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AutohausWegener
• Facebookfacebook.com/AutohausWegener

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Car Dealership Wegener