What Berlin Recycling Volleys does

Berlin Recycling Volleys is Germany's most successful professional men's volleyball club, operating under the legal entity SCC Volleyball Marketing GmbH from its headquarters at the Horst-Korber-Sportzentrum in Berlin's Charlottenburg-Wilmersdorf district. Founded in 1992 under the Sport-Club Charlottenburg name and rebranded in 2011 with title sponsorship from Berlin Recycling GmbH, the club fields a men's first team in the Volleyball Bundesliga, DVV-Pokal, and CEV Champions League, playing home matches at the 10,000+ capacity Max-Schmeling-Halle. The organization holds a record 16 German championships and 3 German Cup titles, plus a 2016 CEV Cup victory, and is led by Geschäftsführer (Managing Director) Kaweh Niroomand.

The club operates a multi-product consumer ecosystem anchored by the BR Volleys mobile app (iOS/Android), the BR Volleys Podcast, the VOLLEY MAX digital magazine, and live match streaming delivered via partners Dyn and VBTV (VolleyballWorld.TV). Ticketing runs on Ticketmaster for single-match sales, while season tickets (Saisonkarte) bundle all Bundesliga, playoff, Pokal, and European home matches at €180–€380 per tier. A physical and online fanshop at br-volleys-shop.de distributes merchandise, with Errea and Mizuno as technical apparel and equipment partners. The technical stack is a conventional D2C digital platform — Matomo analytics, Ticketmaster e-commerce, social plugins (YouTube/Facebook/Twitter/Instagram), OpenStreetMap, ZDF livestream integration — with no proprietary AI or developer-facing API.

Revenue is generated through five primary streams: season and individual ticket sales, merchandise, corporate sponsorship (anchored by title sponsor Berlin Recycling and including DKB, Sparkasse Berlin, Autohaus Wegener, Allianz, Stadt und Land, Vivantes, and Berliner Wasserbetriebe), and international streaming. The youth development sub-brand SCC JUNIORS — operating the SCC JUNIORS youth academy, Talente-Camp, Volleys@School programs, Ball-über-die-Schnur tournaments, the Berliner Volleyball Spielabzeichen certification, the FSJ/BFD volunteer program, and a 14-club Talente-Nest partner network across 100+ screening schools — functions both as a talent pipeline and as a structured sponsorship distribution channel serving youth players, schools, and families across Berlin.

Name

Berlin Recycling Volleys

Legal name

SCC Volleyball Marketing GmbH

Website

https://berlin-recycling-volleys.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Berlin Recycling Volleys is a professional men's volleyball club in Berlin, operating under SCC Volleyball Marketing GmbH, fielding Bundesliga, DVV-Pokal, and Champions League teams at Max-Schmeling-Halle, serving fans, corporate sponsors, and youth players via the SCC JUNIORS development network.

Ownership category

akta.pro rank

Product category

Professional Volleyball Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Volleyball Leagues (MPAKAAAL), Youth & Amateur Sports Tournaments (MPAGAMAF), Volleyball Equipment Retail (CRAMAEAG)

Keywords

• Professional volleyball club
• Match ticketing services
• Youth sports development
• Sports merchandise retail
• Live sports streaming

Headquarters

HQ city

Berlin-müggelheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from individual match tickets for Bundesliga, Pokal, and Champions League matches at Max-Schmeling-Halle. Tickets sold through Ticketmaster and Ticketmaster Partners.
2. Season Tickets: Annual season tickets (Saisonkarte) granting access to all home matches across all competitions including Bundesliga, playoffs, DVV-Pokal, and European competitions. Prices range from €180-380.
3. Merchandise Sales: Fanshop selling official BR Volleys merchandise including apparel, accessories, and fan gear. Located at Max-Schmeling-Halle and online at br-volleys-shop.de.
4. Sponsorship: Partnerships with corporate sponsors including Berlin Recycling (title sponsor), Autohaus Wegener (mobility), DKB, and numerous other companies providing financial support in exchange for branding and marketing rights.
5. Streaming Content: Partnership with VBTV (VolleyballWorld.TV) for streaming matches internationally, generating revenue through subscription content with discount codes offered to fans.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Berlin Recycling Volleys is a professional men's volleyball club that competes in the German Bundesliga, DVV-Pokal, and CEV European competitions, playing home matches at Max-Schmeling-Halle. The club sells match tickets and season subscriptions, offers official merchandise through its fanshop, and operates a comprehensive youth volleyball development program (SCC JUNIORS) covering training teams from U12 through U20, talent identification camps, school programs, and partner club networks across Berlin.

Product overview

Berlin Recycling Volleys operates as a professional volleyball club with a comprehensive digital product portfolio centered around its mobile app, podcast, magazine (VOLLEY MAX), and streaming services (Dyn Livestreaming). The club's offerings include match ticketing via Ticketmaster (both individual tickets and season packages), an online fanshop for merchandise, and the youth-focused YoungBLOCKerz fanclub. Under the SCC JUNIORS sub-brand, the club runs an extensive youth development program featuring Talente-Camps, Volleys@School initiatives, and a Talente-Nest partner network across 14 Berlin clubs. Key programs include Ball-über-die-Schnur tournaments, the Berliner Volleyball Spielabzeichen certification, and volunteer programs (FSJ/BFD). The product ecosystem is designed to serve both professional volleyball fans seeking match content and merchandise, as well as youth and families interested in volleyball development and participation.

Differentiator

Problem solved

Functional benefit

Brands

• SCC JUNIORS: Youth development program and junior volleyball teams for children and teenagers aged 8-18+

Products and services

• Match Tickets (Einzelkarten) Individual match ticket sales for Bundesliga, DVV-Pokal, and Champions League home matches at Max-Schmeling-Halle, distributed through Ticketmaster and Ticketmaster Partners platforms. Available to individual fans and groups seeking single-match volleyball entertainment.

Quantifiable outcome

• 16 German Championships
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• Autohaus WegenercoreGTM or Marketing Partner · 1 June 2022Mobility partner since summer 2022, providing Nissan vehicle fleet (Nissan Juke, then Nissan Qashqai e-POWER) for team transportation. Partnership extended until 2028. Family-owned company with seven locations in and around Berlin. Tagline: 'Weil Vertrausehn wichtig ist' (Because trust is important).
• Berlin Recycling GmbHflagshipGTM or Marketing PartnerTitle sponsor giving the club its official name 'Berlin Recycling Volleys'. Key supporter of youth development programs including Talente-Camp and Rita-Neise-Gedenkturnier. Core sponsor of SCC Juniors youth development initiatives.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for match tickets and season tickets through ticketmaster.de and Ticketmaster Partners platforms.
• DKBminorGTM or Marketing PartnerBanking partner displayed on sponsor section of website.
• Sparkasse BerlincoreGTM or Marketing PartnerSupporting SCC Juniors youth development. Sponsors Talente-Nest-Trainerzertifikat (talent nest coach certificate) program.
• AllianzminorGTM or Marketing PartnerYouth development partner supporting SCC Juniors programs since 2024.
• Berliner WasserbetriebecoreGTM or Marketing PartnerSponsor of Ball-über-die-Schnur (ball over the rope) tournament series at Berlin schools. Supports youth volleyball screening projects.
• Stadt und LandcoreGTM or Marketing PartnerYouth development sponsor supporting SCC Juniors. Provides summer festival and youth volleyball events.
• VivantesminorGTM or Marketing PartnerHealthcare partner supporting SCC Juniors youth development initiatives.
• Dyn (Livestreaming)coreTechnology or IntegrationOfficial livestreaming partner for Volleyball Bundesliga matches. Broadcasts home games and league competitions.
• VBTV (VolleyballWorld.TV)coreTechnology or IntegrationInternational streaming platform for volleyball content. BR Volleys matches available internationally. Discount code 'BRVOLLEYS10' offered to fans.
• Max-Schmeling-HallecoreChannel Partner/ Reseller/ DistributorHome arena venue. 10,000+ capacity sports hall in Berlin for professional matches and events.
• Volleyball Bundesliga (VBL)flagshipStrategic or Co-development PartnerLeague organizer for German professional volleyball. BR Volleys compete in 1st Bundesliga Men's division.
• CEV (European Volleyball Confederation)flagshipStrategic or Co-development PartnerEuropean governing body. BR Volleys compete in Champions League and other CEV European competitions.
• DVV (German Volleyball Association)flagshipStrategic or Co-development PartnerNational federation organizing German championships, cups, and national team activities.
• ErreaminorGTM or Marketing PartnerTechnical apparel partner for team uniforms and training gear.
• MizunominorGTM or Marketing PartnerTechnical sports equipment and footwear partner.
• VC Olympia BerlincoreStrategic or Co-development PartnerPartner since 2017 in Berlin-wide youth development concept. Cooperation for talent development and负荷管理 (load management) of selection players.
• 14 Partner Clubs (Talente-Nest)coreStrategic or Co-development PartnerNetwork of Berlin volleyball clubs participating in Talente-Nest (talent nest) program for youth development and talent screening. Includes clubs across Berlin districts.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vero Volley Monza: Italian SuperLega club with comparable sponsor portfolio, international roster construction, and Champions League participation. A relevant benchmark for European volleyball operations and brand-building at BR Volleys' tier.
• Modena Volley: Historic Italian SuperLega men's volleyball club with comparable sponsorship model, season-ticketing operations, and youth development programs. Competes against BR Volleys in CEV competitions and on the European talent market.
• VfB Friedrichshafen: German men's volleyball Bundesliga powerhouse and one of BR Volleys' primary domestic rivals. Competes in the same 1st Bundesliga, DVV-Pokal, and CEV competitions, and contests comparable corporate sponsorship, ticketing, and youth-development economics.
• Zaksa Kędzierzyn-Koźle: Polish PlusLiga men's volleyball club and CEV Champions League winner (2022, 2023) with Erik Shoji. Direct peer for top-tier European volleyball operations and recurring Champions League matchup opponent.
• Sir Safety Susa Vim Perugia: Italian SuperLega club operating at the top of European volleyball with major commercial sponsorships and Champions League contention. Highly comparable as a rival for both on-court competition and elite international talent like Shoji and Zerba.
• SVG Lüneburg: Top-tier German Bundesliga volleyball club and recurring league competitor. Operates a similar model of season ticketing, sponsor partnerships, and youth academy pathways, and fielded Bundesliga co-MVP Sho Takahashi alongside BR Volleys' Krage-Brewitz.
• Itas Trentino Volley: Italian SuperLega powerhouse and regular CEV Champions League participant. Comparable as a top European men's volleyball club with strong sponsor portfolio, international roster, and Champions League competitive positioning against BR Volleys.
• TSV Haching München: German men's volleyball Bundesliga club with established academy and sponsor relationships. Comparable as a domestic peer competing in the same league and Champions League qualification pathway.

Others

• Sport-Club Charlottenburg (SCC Berlin): Parent multi-sport club and historical namesake of the BR Volleys professional program. Operates as the broader umbrella organization from which SCC Juniors is structurally integrated.
• Volleyball Bundesliga (VBL): League organizer and governing body of the 1st Bundesliga in which BR Volleys compete. Relevant peer for league economics, broadcasting, and scheduling frameworks that drive club revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnDu-HHt4m4D7d5MfJ2kJ_w
• Facebookfacebook.com/sccberlin
• Instagraminstagram.com/brvolleys
• Xx.com/BRVolleys
• LinkedInlinkedin.com/company/brvolleys

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berlin Recycling Volleys